CARI & BRIAN JOHNSTON LISTING PRESENTATION AN ELITE PLAN TO SELL
Brian Johnston was born and grew up in Tulsa. He attended Oklahoma University, where he studied Business Management, and The University of Maryland where he took Military Studies.
A full-time, full-service agent, Cari Johnston is familiar with residential and land listings in the Tulsa area and its surrounding communities. She currently lives in Owasso. “I am fortunate to have lived in this area my whole life,” Cari says. “I know all of the residential pockets and what they have to offer my buyers.”
Cari received her Bachelor of Science Degree in Business Management, Cari worked in various positions in the Oil & Gas, Family Medicine, and Optical fields. She is dedicated to ensuring that her clients receive the very best real estate transaction possible.
REALTOR-ASSOCIATE® 918-346-3473 cjohnston.ccoklahoma.comcjohnston@cctulsa.com 13512 E 116th St. N. Owasso, OK 74055 REALTOR-ASSOCIATE® 918-200-4465 13512bjohnston.ccoklahoma.combjohnston@cctulsa.comE116thSt.N.Owasso, OK 74055
Before joining Chinowth & Cohen, he held the position of Vice President for AHMI, Ambassador Home Marketing Inc., a real estate staging and marketing company in Tulsa. Brian brings his clients valuable skill sets including staging experience and home marketing expertise. He is familiar with residential listings in all of Tulsa’s Midtown and Owasso, where he currently lives.
MORE ORGANIZATIONS C&C SUPPORTS: American Cancer Society • American Lung Association • American Red Cross • Beads of Courage • Cascia Hall Christmas Walk • Court Appointed Special Advocates for Children • Clarehouse of Tulsa • Community Food Bank of Eastern Oklahoma • Cystic Fibrosis Foundation • ESA International • Extreme Home Makeover • Family and Children Services • Gatesway Foundation • Junior League of Tulsa • March of Dimes, Life Share Registry • Joy in the Cause • Leukemia and Lymphoma Society • Light up the Night • Neighbor for Neighbor • Owasso Community Resources • Palmer Continuum of Care • Race for the Cure • Rotary Club of Tulsa • Soled Out Sand Springs • Tulsa Boys Home • Women’s Council of REALTORS AMERICAN HEART ASSOCIATION BOWLING FOR KID’S SAKEFEEDING TULSA PETS OF COMMITMENTHOMELESS TO THEJOYCOMMUNITYINTHECAUSEHABITAT FOR HUMANITY DAYSPRING VILLA ANGEL TREEART ALLIANCE TULSA
OKLAHOMA’S #1 INDEPENDENT REAL ESTATE COMPANY Our mission is to help clients sell their homes for more money, in the shortest amount of time through honest pricing, extraordinary service and comprehensive marketing. Over $2 Billion In Annual Real Estate Sold *according to REAL Trends 15 offices, 800+ agents statewide the top REALTORS in Greater TULSA #1 INDEPENDENT brokerage in OK* OUR COMPANIES OUR AGENTS ARE AVAILABLE 24/7 AND OUR OFFICE HOURS ARE 8:30-5:30 MONDAY – FRIDAY. CHINOWTH & COHEN COMMERCIAL
BARTLESVILLE 2321 SE Nowata Place Suite A, Bartlesville, OK | (918) 333-2222 BIXBY 7510 E. 111th St. S. Bixby, OK | (918) 943-3009 • Fax: (918) 943-3155 BROKEN ARROW 2625 S. Elm Pl. Broken Arrow, OK | (918) 259-0000 COWETA 128 N. Broadway St. Coweta, OK | (918) 279-6227 EDMOND 2619 Kelley Pointe Pkwy, Edmond, OK | (405) 330-0031 GRAND LAKE 29980 S. 566 Rd. Afton, OK | (918) 257-7164 LEASING/PROPERTY MGMT . 8988 S. Sheridan Suite J, Tulsa, OK 74133 | (918) 392-0901 MIDTOWN TULSA 1441 E. 41st St. Tulsa, OK | (918) 392-9900 MUSKOGEE 1806 Chandler Rd. Muskogee, OK | (918) 537-2263 NICHOLS HILLS 2814 W. Country Club Dr. Oklahoma City, OK | (405) 843-8188 OWASSO 13512 E. 116th St. N. Owasso, OK 74405 | (918) 392-9990 SAND SPRINGS 3702 South Hwy 97, Sand Springs, OK | (918) 419-2333 SKIATOOK 500 W. Rogers Blvd. Skiatook, OK | (918) 578-6820 SOUTH TULSA 3912 E. 91st St. Tulsa, OK | (918) 392-0900 WAGONER 122 N. Main St. Wagoner, OK | (918) 279-6227 OUR OFFICES “Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world” - Franklin D. Roosevelt
Sheryl began her career working at her father’s real estate company, where she quickly became a top producer, mentored associates and managed offices. In 2004, Sheryl cofounded Chinowth & Cohen Realtors, opening the brokerage with only one office and 25 sales associates. As CEO, Sheryl has grown the company to over 800 associates and 16 offices in the Tulsa and Oklahoma City surrounding areas, making it the largest independent real estate company in Oklahoma. She has won numerous awards including Luxury Real Estate’s Lifetime Achievement Award, Tulsa Business Journal’s “Influential Woman in Business” Award, RISMedia and Real Trends’ “Power Broker” recognition and more.
LEE COHEN - CHIEF FINANCIAL OFFICER AND COFOUNDER
LELAND CHINOWTH - PRESIDENT, CHINOWTH & COHEN REALTORS
Chinowth & Cohen Realtors is the largest independently owned real estate company in Northeastern Oklahoma. The brokerage opened in 2004 with 25 sales associates; since then it has grown to over 700 agents with 15 locations surpassing two billion dollars in sales in 2020. Boasting 75 years and three generations of real estate history and expertise, Chinowth & Cohen is rooted in tradition and family.
TAYLOR CHINOWTH - VICE PRESIDENT, CHINOWTH & COHEN REALTORS / PRESIDENT, ELITE TITLE SERVICES
Leland attended the University of Oklahoma School of Medicine prior to launching his robust real estate career. In his first year as an associate, Leland sold a record $11 million. He has helped mentor and train agents for nearly 15 years and has been the President of Greater Tulsa Association of Realtors, MLS President and has been named one of Tulsa Business Journal’s 20 “Men of Distinction” and was voted one of Tulsa Business Journal’s “40 Under 40.” Leland is currently the President of Chinowth & Cohen Realtors.
GENERATIONS OF SUPPORT BEHIND EVERY SALE
SHERYL CHINOWTH - CHIEF EXECUTIVE OFFICER & COFOUNDER
Taylor is an attorney with a degree in Finance from the University of Oklahoma School of Business and a JD from the University of Tulsa College of Law. After becoming a licensed realtor in 2007 and a licensed broker in 2010, Taylor obtained his title insurance license in 2012 and joined the Board of Directors for Bartlesville Association of Realtors in 2015. The following year, Taylor was one of Tulsa Business and Legal News’ 40 Under 40 and later won the Oklahoma Bar Association Business and Corporate Law Award in 2019 and 2020 as well as multiple CALI Awards.
Originally from New York, Lee learned about real estate from his grandfather who purchased, sold and managed real estate in Manhattan. In the 1990s, Lee owned a commercial brokerage in Miami, Florida, when he created a REIT (Real Estate Investment Trust), which went public in 1996. Upon his arrival to Tulsa in 1999, Lee worked at various residential and commercial brokerages and eventually partnered with Sheryl Chinowth to form Chinowth & Cohen Realtors as well as C&C Commercial Realtors.
LRE PHILANTHROPISTEXTRAORDINARYAWARD International award given to the Luxury Real Estate member who consistently displays altruistic concern for human welfare and generosity to socially responsible purposes REAL TRENDS WEB RANKING FOR BEST SITE IN OKLAHOMA Named best residential real estate website in Oklahoma, and 2nd in the nation PRESIDENT’S CIRCLE AT THE HBA Recognizes member companies that have supported the HBA at the highest level POWER BROKER RIS Media top 500 Power broker In honor of Chinowth & Cohen’s outstanding production in 2015 NATIONAL RECOGNITION SOCIALOUTSTANDINGMEDIASAVVYAWARD Chinowth & Cohen Realtors received the “Outstanding Social Media Savvy” award at the Luxury Real Estate conference! REAL TRENDS 500 RESIDENTIAL REAL ESTATE FIRM The undisputed performance ranking of the top 500 residential real estate brokerage firms in the nation POWER BROKER Chinowth & Cohen Is Awarded “OUTSTANDING SOCIAL MEDIA SAVVY” AWARD!
TULSA BUSINESS JOURNAL BEST REAL ESTATE BROKER C & C Realtors is the only residential real estate company awarded a Bestie in 2015 LOCAL RECOGNITION COMMUNITY NEWSPAPERS READER’S CHOICE AWARDS Chinowth & Cohen is proud to be named Reader’s Choice in the Owasso Reporter, Skiatook Journal, Sand Springs Leader & Wagoner County American BROKEN ARROW CHAMBER BUSINESS OF THE YEAR An industry leader and making significant impact in the community through new jobs and bettering the city BEST OF THE BEST Chinowth & Cohen is proud to be named Oklahoma Magazine’s “Best of The Best” Real Estate Agency for 9 Chinowthyears&Cohen is proud to be named Tulsa World’s “Best In The World” Real Estate Agency seven years in a row TULSAWorld”“BestWORLD’Sinthe
OUR MARKETINGPROVENSYSTEM See for yourself... 1. Superior Agent Support 2. Professional Photography 3. Luxury Yard Sign 4. 24/7 Information Sign Rider with Text Code 5. Distinctive Professionally Printed Flyers 6. Webpage Specific to Your Property 7. Comprehensive Social Marketing Campaigns • Blog Post • Instagram Post • Search Engine Optimization 8. Highly Targeted Facebook Campaigns 9. Paid Targeted Advertising on Google 10. Exposure on Zillow 11. Virtual Tour availability 12. Multiple Public Open Houses 13. Broker’s Preview Showings Available 14. Local Agent Preview Email 15. Local Brokerage Network Reach 16. Your Property, Your Choice
LUXURY REAL ESTATE “OUTSTANDING
Targeted Social Media posts allow us to laser focus ads to possible buyers based on dozens of behavioral, geographic, and demographic matrix. We use your property location, price, and unique characteristics to showcase your home to Facebook users who most closely match your ideal buyer. SOCIAL
We leverage the power of our significant social network when marketing your new listing. Using blog posts, Facebook, Instagram and Twitter, we place your home in front of a wide audience of potential buyers. AWARD-WINNING SOCIAL MEDIA MARKETING
MEDIA SAVVY” AWARD
#1 REAL ESTATE WEBSITE IN OKLAHOMA • Designed by One of the Top Real Estate Web Developing Companies in the Nation • Internal MLS Search Engine • Access Our Website Through Any Device • Agent Page to Advertise Your Home • Feature Commercials, Drone Shoots and other Marketing on Your Agent’s Website Real Trends Ranks ccoklahoma.com as the #1 Real Estate Website in Oklahoma
WEBSITE
PROPERTYDISTINCTIVE PROFESSIONAL FLYERS PAID ADVERTISINGTARGETEDONGOOGLE EXPOSURE ON ZILLOW PROSPECTING THE ELITE BUYER DATABASE YOUR PROPERTY, YOUR CHOICE MULTIPLE PUBLIC OPEN HOUSES BROKER’S PREVIEW SHOWINGS TOP LOCAL AGENT PREVIEW EMAIL BROKERAGE NETWORK REACH
Using specific keywords, targeted locations, and search behavior, we craft custom Google Pay-Per-Click campaigns to drive potential buyers to your home’s listing. This helps your listing stand out to those who may be most interested. We understand buyers’ search preferences can vary and don’t rely on just our website to promote your listing. We provide exposure on Zillow, one of the most used real estate search websites in the country, to ensure your home is seen by a wide audience.
There’s no better way to sell your home than to have interested buyers walk through the front door. We advertise and promote your home to potential buyers and their agents in advance to ensure successful Open Houses. Most buyers work with an agent in the purchase of their home, so generating excitement within the Broker Community is critical to the success of your sale. By showcasing your property to outside Brokers, we build a sales team of agents who want to sell your property. Not all agents will have clients interested in your home. We specifically target the top agents bringing buyers to your neighborhood and your price point. Our focused communication means that agents pay attention when they hear from us. By participating in our local MLS, your home will reach all agents in the area as well as show on other Brokerage websites. This increases exposure, and allows us to better cooperate with other agents who may have the perfect buyer for your home.
We maintain an internal Client Relationship Management database consisting of tens of thousands of potential buyers. We will match your property to specific buyers based on location, price and size and contact them directly about your listing. If your home and desired selling strategy requires more from us, we can do it! Every home sale is different, and we can’t wait to create the perfect plan for you.
Professionally designed and commercially printed, our Chinowth & Cohen property flyers allow buyers to take away a favorable representation of your home after every showing. We host a website specifically for your property, where potential buyers can follow the status, share with friends, request showings and much more. This encourages engagement with your home online and showcases your property individually. SPECIFIC TO YOUR
ELITE TV -
Elite TV features your property on Sunday at 10 AM on the CW or streaming from ccoklahoma.com. Our professionally produced 30 minute show features area homes with video and voice over highlighting your property’s features.
TULSA WORLD: WORLD OF HOMES
95% of home buyers look online for properties during the home buying process. How your home looks online is critical to getting buyers through the door for showings. If the photos online don’t “wow” them, they may never come, which is why Chinowth & Cohen has strict professional guidelines for all listings. First impressions matter in the sale of your home. Our clean and professional signs let potential buyers know you are working with a reputable firm in the sale of your home without detracting from the curb appeal of the property.
Potential buyers want information at the tip of their fingers. Our Text Code sends them your property details instantly and allows me to follow up on their inquiry afterwards.
Northeastern Oklahoma’s leading newspaper source for Real Estate. Your property can be promoted in this beautiful fullcolor tabloid available in Saturday’s edition of Tulsa World. Ads and Open House listings are created by our in-house marketing team. Varied ads in these highly read publications are a vital part of a home marketing campaign: Tulsa People, Oklahoma Magazine, Homes & Land, Tulsa World Magazine and more.
Real estate postcards are one of the most effective ways to keep the public and potential buyers up to date on your property! Postcards are a great way to showcase your home to neighbors. Advertising in local weekly publications is an inexpensive yet effective way to reach a wide audience. The Owasso Reporter, Skiatook Journal, Sand Springs Leader and Wagoner County American are very popular in our market. YOUR
ELITE TV Elite Magazine is produced by Chinowth & Cohen’s marketing team and features every active listing offered to the public. This FREE publication is available at our offices and area QuikTrip, CVS and Reasor’s locations.
Many man hours go into the marketing of each and every Chinowth & Cohen listing. No agent can do it alone. We have a team of twelve full-time marketing staff who execute the many steps necessary to deliver our marketing services to you.
HOME IS THE STAR! ELITE MAGAZINE LOCAL PUBLICATIONSCUSTOM POSTCARDS PROFESSIONAL PHOTOGRAPHYTEAM APPROACH 24/7 INFORMATION SIGN RIDER WITH TEXT CODELUXURY YARD AND POST SIGN OUTSIDE PUBLICATIONS
ONLINE
ALL-IN-ONE deltamediagroup.com866-233-9833
The SentriLock Bluetooth® REALTOR® Lockbox provides secure, easy mobile lockbox access with a host of tools and benefits for REALTORS®. The new lockbox offers a variety of features, including opening the key compartment, using only your smartphone or tablet.
Chinowth & Cohen REALTORS® partneted with Delta Media Group® to create a powerful SALES ASSOCIATE PLATFORM that brings enterprise-level technology and online marketing solutions together in one, easy to use interface. MARKETIN G SOLUTION ®
Chinowth & Cohen REALTORS® partnered with Delta Media Group® to create a powerful SALES ASSOCIATE PLATFORM that brings enterpriselevel technology and online marketing solutions together in one, easy to use interface. Dotloop provides an online platform to empower real estate professionals to get deals done. Dotloop is the top choice for industry leading realtors.
THE BEST TECHNOLOGY TO KEEP YOU SEAMLESSLY UPDATED ON THE STATUS OF YOUR SALE
YourYOURProperty,CHOICE Detailed Home Preparation Professional Photography Coming Soon Marketing Personal Calls to Likely Agents E-mail Marketing Campaign Virtual Tour/Video Posted Social Media Blast Yard Sign (Where Possible) 24/7 Text for Information (Where Possible) Who’s Who in Luxury RE ($500k+) International Distribution (1m+) Google PAID Search Facebook Marketing with Targeted Demographics Network Distribution to 80 Websites Property Websites Full Color, 2 Sided Flyers Open House/Broker’s Open Weekly Updates Preferred Listing on Realtor.com Home Warranty for Seller Staging ContractedConsultationPreparation •••••••••••••••••• ••••••••••••••••••••• •••••••••••••••••••••• 6% 6.5% 7%ESSENTIALCOMMISSION COMMISSION COMMISSION PREMIUM ULTIMATE
WHAT REALLY MATTERS IN THE SALE OF YOUR HOME Pricing your home at Fair Market Value is the single most important factor in selling your home for the most amount of money, in the shortest amount of time. There are several factors we use to determine this value. • Location • Lot Size • House Size • House Condition/Features • Recent Sales • Competition • Timing • Financing • Special Conditions Factors Impacting Sales Price: Regardless of what you paid, what you owe, how much you want, or what any other agent may say they can sell your house for, in the end it is the Buyers who will determine the selling price. WhatPaidYou WhatOweYou What You Need to Buy YourPropertyNext SentimentalValue WhatWantYou AgentAnotherWhatSays WhatNeighborYourThinks
PRICING YOUR HOME AT FAIR MARKET VALUE If the asking price of a property increases beyond fair market value, the market of potential buyers decreases dramatically. IF THE ASKING PRICE IS: 15% over market value 20% of the buyers 10% over market value 30% of the buyers 5% over market value 50% of the buyers fair market value 95% of the buyers THE PROPERTY APPEALS TO:
Your home receives the most exposure to the greatest number of potential buyers within the first 14-30 days on the market. Pricing at fair market value from the beginning ensures the highest number of interested buyers see the home. As time passes, perceived value decreases, resulting in a lower sales price.
30 days 60 days 90 days
PROPERTY INTEREST LEVEL
OUR PROVEN HOME SELLING PROCESS Active Listing • Activate on MLS • Broker’s Open • Office Preview • Open House • PPC and Facebook Campaigns • Private Showings • Strategy Discussions Based on Feed •backVideo Marketing on YouTube • Weekly Feedback Pre Listing • Schedule Appointment • Review Pre-Listing Materials • Meet with Your Elite Agent • Discuss Key Selling Points of Home • Select Home Selling Program • Determine Fair Market Listing Value • Sign Listing Paperwork • Pre-Listing Home Inspection • Repair, Declutter and Clean According to •RecommendationsCompleteSeller’s Real Property Disclosure •StatementProfessional Photography • Install For Sale Sign with Text Code (where •possible)LaunchMarketing Preparation • Design Flyers • Chinowth & Cohen Website • Complete MLS Data Entry • Post as Coming Soon on Chinowth & Cohen •WebsiteComing Soon Marketing on: - Facebook - Zillow - Twitter - Realtor.com Contract to Close • Receive Offers • Review Offers Together • Negotiate Offers • Accept Offer and Begin Title Process • Possibly Negotiate Back-up Offer • Home Inspection • Survey, Termite Inspection, HOA Doc Review • Clear Title Contingencies • Schedule Signing Closing Docs • Remove Personal Items from Home • Close Sale And Hand Over Keys If your Chinowth & Cohen Agent has exceeded your expectations, then we’d love for you to refer us to your friends and family!
ALWAYS, PLEASE FEEL FREE TO CALL ME ANYTIME IF YOU HAVE QUESTIONS, CONCERNS, IDEAS OR SUGGESTIONS!
» During the listing period, maintain the home in ready-to-show condition with beds made, clutter removed, dishes put away and so forth.
» During a showing, try to step out for a cup of coffee or run a few errands. The potential buyer will feel more relaxed if allowed to view your home without any distractions.
» In some cases, silence can be golden. If you are present for the showing, it’s best to reserve comments until the buyer has left your home.
» Make sure your pets are confined to a safe and out of the way place. If at all possible, take your pets with you to the park or on an errand run during a showing. Please hide all pet bowls and supplies.
» For safety purposes, it’s wise to show the home to a buyer only if the associate working with them is present. You should also put away your valuable items, such as jewelry and collectibles.
ATMOSPHEREBUYINGTHE
» Showcase your home as if you are receiving guests. Turn on lights or open drapes, place flowers in vases, hang your best towels, light a fire in the fireplace if it’s cold outside, and play soft background music.
When it comes time to show your property, here are some suggestions that will create a smooth and successful process!
______________________________________
What do you feel are the most appealing features of your property? What features does your property have that differentiate it from other similar properties?
What do you regard as the most attractive features of the surrounding neighborhood? Do you have any special terms or conditions regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, etc.)? Are you aware of any problems or concerns regarding the property or the neighborhood that will need to be disclosed to prospective buyers?
A comparative marketing analysis (CMA) is a document that pulls statistics on homes similar to yours that will Sold in the Recent Past: This shows us what buyers in this market have actually paid for properties similar to yours. Currently on the Market: These are properties that will be competing with yours for the attention of available buyers. Failed to Sell: Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.
Each property has special features that interest buyers. Whether you realize it or not, you are an expert on your home and can inform me about your property’s value better than anyone else!
YOUR HOME’S UNIQUE APPEAL:
___________________
What changes or enhancements would you suggest to make to your property?
ASK ME FOR A COMPARATIVE MARKETING ANALYSIS!
__________
NOTES
RECOGNIZED AS THE LARGEST #1 INDEPENDENT REAL ESTATE COMPANY IN OKLAHOMA BARTLESVILLE 2321 SE Nowata Place Suite A Bartlesville | (918) 333-2222 BIXBY 7510 E. 111th St. S. | Bixby (918) 943-3009 BROKEN ARROW 2625 S. Elm Place | Broken Arrow (918) 259-0000 COWETA 128 N. Broadway St | Coweta (918) 279-6227 EDMOND 2619 Kelley Pointe Pkwy Edmond | (405) 330-0031 GRAND LAKE 29980 S. 566 Rd | Afton (918) 257-7164 LEASING/PROPERTY MGMT. 8988 S. Sheridan Suite J, Tulsa, OK 74133 | (918) 392-0901 MIDTOWN TULSA 1441 E. 41st St | Tulsa (918) 392-9900 MUSKOGEE 1806 Chandler Rd. | Muskogee (918) 537-2263 NICHOLS HILLS 2814 W Country Club Dr | OKC (405) 843-8188 OWASSO 13512 E 116th St N | Owasso (918) 392-9990 SAND SPRINGS 3702 S Hwy 97 | Sand Springs (918) 419-2333 SKIATOOK 500 W. Rogers Blvd. | Skiatook (918) 578-6820 SOUTH TULSA 3912 E. 91st St | Tulsa (918) 392-0900 WAGONER 122 N. Main St. | Wagoner (918) 279-6227
