“Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world”
- Franklin D. Roosevelt
Cindy Morrison combines her passion for Tulsa with her knowledge of the area’s rich history throughout years of research as a local TV newscaster. As a second-generation realtor, she knows her clients’ need for energy and perse verance to close the deal. Those qualities are built into her DNA. She’s a fifth generation Oklahoman as well as the fourth generation in her family to graduate from one of our pres tigious state universities. When Cindy joined Sheryl Chinowth at Chinowth & Cohen, two dynamic powerhouses came together to help people not just find a house but find a home to love in a community and state that is like no other.
If Cindy looks familiar, it’s because she spent more than a decade as on of the city’s main TV news anchors. The Emmy winner is the name you trust, and with her extensive social media following of more than 70,000, she is only a meeting or a tweet away from finding your perfect buyer. Cindy has had the pleasure of working with stars like Priscilla Presley, Billy Bob Thorton and the cast of “Private Lives of Nashville Wives”. She has worked on #SocialTV Campaigns for the Emmys and Oscars for Vanity Fair, Entertainment Tonight, and Access Hollywood. Cindy has created social media buzz for star-studded Hollywood fundraisers, Reality TV shows, and Red Carpet events in both LA and Nashville.
Cindy is very invested in the community and believes in giving back. She’s in the Circle of Red for Tulsa’s Go Red for Women Campaign raising awareness for women’s heart health, and proudly serves on the Board of Directors for Kraft Productions non-profit, so kids from every background can have a chance to be a part of a major onstage musical each year. A fourth-generation SOoner, Cindy serves on the executive COuncil for the OOU President’s Associates. Finally, having worked in OKC at KOCO-TV during the bombing in 1995, Cindy was very involved in K-9 search and rescue for several years with her German Shaphard, Misha. Today she now serves on the Board of Directors of Ground Zero Emergency Training Center. Founded by legendary football coach Barry Switzer and his wife Ba=ecky, the non-profit breeds, raises, and trains search dogs to save lives in natural and man-made disasters. CIndy is a proud wife of more than 30 years to Todd, a mom to Peyton and Marlowe, and a dog mom to the family’s yellow lab, Paisley.
Cindy’s favorite quote is from Dr. Suess- “Youhavebrainsinyourhead,.Youhavefeetinyour shoes.Youcansteeryourselfanydirectionyouchoose.” Where will CIndy lead you?
CINDY MORRISON IS HIGHLY REGARDED AND CONSISTENTLY PERFORMS AT AN ELITE LEVEL. SHE IS ALWAYS READY AND WILLING TO GO ABOVE AND BEYOND TO HELP ENSURE OUR BUYING/SELLING EXPERIENCE WAS AS ENJOYABLE AS POSSIBLE. VERY PLEASED CUSTOMER!
- GRANT BSHE IS THE BEST LADY. SHE WAS FAST AND SHOWED UP WHAT TO DO. SHE HAD ALL OF THE LISTS WE NEEDED TO DO AND WE ARE SO VERY HAPPY. WE ARE HER FOREVER CUSTOMERS.
- HEONDO KI HAVE TO SAY THIS LADY KICKED SOME SERIOUS BUTT WHEN SELLING MY HOME. IF YOU’RE EVER EVEN THINKING OF SELLING YOUR HOME, YOU WOULD BE CRAZY IF YOU DIDN’T USE CINDY. SHE IS ONE AMAZING REALTOR. CALL HER TODAY! SHE’S FANTASTIC.
- BOBBIE C
2321 SE Nowata Place Suite A, Bartlesville, OK | (918) 333-2222
7510 E. 111th St. S. Bixby, OK | (918) 943-3009 • Fax: (918) 943-3155
2625 S. Elm Pl. Broken Arrow, OK | (918) 259-0000
128 N. Broadway St. Coweta, OK | (918) 279-6227
2619 Kelley Pointe Pkwy, Edmond, OK | (405) 330-0031
GRAND LAKE
29980 S. 566 Rd. Afton, OK | (918) 257-7164
LEASING/PROPERTY MGMT .
8988 S. Sheridan Suite J, Tulsa, OK 74133 | (918) 392-0901
MIDTOWN TULSA
1441 E. 41st St. Tulsa, OK | (918) 392-9900
1806 Chandler Rd. Muskogee, OK | (918) 537-2263
2814 W. Country Club Dr. Oklahoma City, OK | (405) 843-8188
13512 E. 116th St. N. Owasso, OK | (918) 392-9990
3702 South Hwy 97, Sand Springs, OK | (918) 419-2333
500 W. Rogers Blvd. Skiatook, OK | (918) 578-6820
SOUTH
3912 E. 91st St. Tulsa, OK | (918) 392-0900
122 N. Main St. Wagoner, OK | (918) 279-6227
Chinowth & Cohen Realtors is the largest independently owned real estate company in Northeastern Oklahoma. The brokerage opened in 2004 with 25 sales associates; since then it has grown to over 700 agents with 15 locations surpassing two billion dollars in sales in 2020. Boasting 75 years and three generations of real estate history and expertise, Chinowth & Cohen is rooted in tradition and family.
Sheryl began her career working at her father’s real estate company, where she quickly became a top producer, mentored associates and managed offices. In 2004, Sheryl cofounded Chinowth & Cohen Realtors, opening the brokerage with only one office and 25 sales associates. As CEO, Sheryl has grown the company to over 700 associates and 16 offices in the Tulsa and Oklahoma City surrounding areas, making it the largest independent real estate company in Oklahoma. She has won numerous awards including Luxury Real Estate’s Lifetime Achievement Award, Tulsa Business Journal’s “Influential Woman in Business” Award, RISMedia and Real Trends’ “Power Broker” recognition and more. Sheryl is an executive committee member of Who’s Who in Luxury Real Estate International, a member of the Leadership Council of Real Trends, and serves as a board member for Realty Alliance.
LEE COHENOriginally from New York, Lee learned about real estate from his grandfather who purchased, sold and managed real estate in Manhattan. In the 1990s, Lee owned a commercial brokerage in Miami, Florida, when he created a REIT (Real Estate Investment Trust), which went public in 1996. Upon his arrival to Tulsa in 1999, Lee worked at various residential and commercial brokerages and eventually partnered with Sheryl Chinowth to form Chinowth & Cohen Realtors as well as C&C Commercial Realtors.
Leland attended the University of Oklahoma School of Medicine prior to launching his robust real estate career. In his first year as an associate, Leland sold a record $11 million. He has helped mentor and train agents for nearly 15 years and has been the President of Greater Tulsa Association of Realtors, MLS President and has been named one of Tulsa Business Journal’s 20 “Men of Distinction” and was voted one of Tulsa Business Journal’s “40 Under 40.” Leland is currently the President of Chinowth & Cohen Realtors and serves on the Executive Committee of Who’s Who in Luxury Real Estate.
Taylor is an attorney with a degree in Finance from the University of Oklahoma School of Business and a JD from the University of Tulsa College of Law. After becoming a licensed realtor in 2007 and a licensed broker in 2010, Taylor obtained his title insurance license in 2012 and joined the Board of Directors for Bartlesville Association of Realtors in 2015. The following year, Taylor was one of Tulsa Business and Legal News’ 40 Under 40 and later won the Oklahoma Bar Association Business and Corporate Law Award in 2019 and 2020 as well as multiple CALI Awards. Taylor is also on the Board of Directors for the Tulsa Home Builders Association.
Chinowth & Cohen is proud to be named Tulsa World’s “Best In The World” Real Estate Agency seven years in a row
C & C Realtors is the only residential real estate company awarded a Bestie in 2015
Chinowth & Cohen is proud to be named Oklahoma Magazine’s “Best of The Best” Real Estate Agency for 9 years
An industry leader and making significant impact in the community through new jobs and bettering the city
Chinowth & Cohen is proud to be named Reader’s Choice in the Owasso Reporter, Skiatook Journal, Sand Springs Leader & Wagoner County American
We leverage the power of our significant social network when marketing your new listing. Using blog posts, Facebook, Instagram and Twitter, we place your home in front of a wide audience of potential buyers.
Targeted Social Media posts allow us to laser focus ads to possible buyers based on dozens of behavioral, geographic, and demographic matrix. We use your property location, price, and unique characteristics to showcase your home to Facebook users who most closely match your ideal buyer.
As a real estate agent, part of the value of your services is your ability to create and
These days, standard real estate marketing strategies incorporate
site is an elegant way to signal to clients that you’re aware of cutting-edge technological
include a versatile marketing toolkit.
Our professional video tours establish the sense of ownership that is crucial to nudging clients towards finalizing the real thing. Virtual tours allow clients to tour the property on their own time and at their own pace, giving them a sense of personal connection. You can enhance this sense of connection by adding virtual tours to a suite of other interactive features. The more time and energy they invest, the more likely they’ll feel committed to reaching out to you with an inquiry.
Our highly trained Videographers will give your property a true 3-D experience! Our brains are hard-wired to think visually, constantly calculating distances and depths. Videos are flat and tours with just 360o photos don’t offer that unique Matterport Dollhouse View. Plus Matterport makes it easy to capture large properties with automatic alignment. Only Matterport offers the easiest to create and most immersive experience for marketing Real Estate. It’s the closest you can get to actually being there.
If there is one universal truth about home buyers, it’s that they are terrible at visualizing space. Is your property unique? Palacial? An acrege with natural beauty? Our drone footage will show it all! Most listing photography does little to help. For example, say your listing has a huge 3 acre backyard, but 75% of it is obscured by trees. The photo on your listing makes it look tiny. With a drone video, you can capture the entire yard in one video and show buyers just how big a space it really is.
MATTERPORT
PHOTO/VIRTUAL TOURS
implement a successful marketing plan.
digital marketing materials. Featuring virtual tours on your
solutions and that your services
They’ll be impressed by your property listings and your marketing savvy.
DRONE FOOTAGE
Using specific keywords, targeted locations, and search behavior, we craft custom Google Pay-Per-Click campaigns to drive potential buyers to your home’s listing. This helps your listing stand out to those who may be most interested.
There’s no better way to sell your home than to have interested buyers walk through the front door. We advertise and promote your home to potential buyers and their agents in advance to ensure successful Open Houses.
We understand buyers’ search preferences can vary and don’t rely on just our website to promote your listing. We provide exposure on Zillow, one of the most used real estate search websites in the country, to ensure your home is seen by a wide audience.
Most buyers work with an agent in the purchase of their home, so generating excitement within the Broker Community is critical to the success of your sale. By showcasing your property to outside Brokers, we build a sales team of agents who want to sell your property.
Not all agents will have clients interested in your home. We specifically target the top agents bringing buyers to your neighborhood and your price point. Our focused communication means that agents pay attention when they hear from us.
By participating in our local MLS, your home will reach all agents in the area as well as show on other Brokerage websites. This increases exposure, and allows us to better cooperate with other agents who may have the perfect buyer for your home.
Professionally designed and commercially printed, our Chinowth & Cohen property flyers allow buyers to take away a favorable representation of your home after every showing.
We maintain an internal Client Relationship Management database consisting of tens of thousands of potential buyers. We will match your property to specific buyers based on location, price and size and contact them directly about your listing.
We host a website specifically for your property, where potential buyers can follow the status, share with friends, request showings and much more. This encourages engagement with your home online and showcases your property individually.
If your home and desired selling strategy requires more from us, we can do it! Every home sale is different, and we can’t wait to create the perfect plan for you.
Elite TV features your property on Sunday at 9 AM on the CW or streaming from ccoklahoma.com. Our professionally produced 30 minute show features area homes with video and voice over highlighting your property’s features.
Many man hours go into the marketing of each and every Chinowth & Cohen listing. No agent can do it alone. We have a team of twelve full-time marketing staff who execute the many steps necessary to deliver our marketing services to you.
First impressions matter in the sale of your home. Our clean and professional signs let potential buyers know you are working with a reputable firm in the sale of your home without detracting from the curb appeal of the property.
Northeastern Oklahoma’s leading newspaper source for Real Estate. Your property can be promoted in this beautiful fullcolor tabloid available in Saturday’s edition of Tulsa World. Ads and Open House listings are created by our in-house marketing team.
Real estate postcards are one of the most effective ways to keep the public and potential buyers up to date on your property!
Postcards are a great way to showcase your home to neighbors.
Elite Magazine is produced by Chinowth & Cohen’s marketing team and features every active listing offered to the public. This FREE publication is available at our offices and area QuikTrip, CVS and Reasor’s locations.
95% of home buyers look online for properties during the home buying process. How your home looks online is critical to getting buyers through the door for showings. If the photos online don’t “wow” them, they may never come, which is why Chinowth & Cohen has strict professional guidelines for all listings.
Potential buyers want information at the tip of their fingers. Our Text Code sends them your property details instantly and allows me to follow up on their inquiry afterwards.
Varied ads in these highly read publications are a vital part of a home marketing campaign: Tulsa People, Oklahoma Magazine, Homes & Land, Tulsa World Magazine and more.
ELITE TV
Chinowth & Cohen REALTORS® partnered with Delta Media Group® to create a powerful SALES ASSOCIATE PLATFORM that brings enterpriselevel technology and online marketing solutions together in one, easy to use interface.
Dotloop provides an online platform to empower real estate professionals to get deals done. Dotloop is the top choice for industry leading realtors.
The SentriLock Bluetooth® REALTOR® Lockbox provides secure, easy mobile lockbox access with a host of tools and benefits for REALTORS®. The new lockbox offers a variety of features, including opening the key compartment, using only your smartphone or tablet.
IF THE ASKING PRICE IS:
THE PROPERTY APPEALS TO:
15% over market value 20% of the buyers
10% over market value 30% of the buyers
5% over market value 50% of the buyers fair market value 95% of the buyers
If the asking price of a property increases beyond fair market value, the market of potential buyers decreases dramatically.
Your home receives the most exposure to the greatest number of potential buyers within the first 14-30 days on the market. Pricing at fair market value from the beginning ensures the highest number of interested buyers see the home. As time passes, perceived value decreases, resulting in a lower sales price.
• Schedule Appointment
• Review Pre-Listing Materials
• Meet with Your Elite Agent
• Discuss Key Selling Points of Home
• Select Home Selling Program
• Determine Fair Market Listing Value
• Sign Listing Paperwork
• Pre-Listing Home Inspection
• Repair, Declutter and Clean According to Recommendations
• Complete Seller’s Real Property Disclosure Statement
• Professional Photography
• Install For Sale Sign with Text Code (where possible)
• Launch Marketing Preparation
• Design Flyers
• Chinowth & Cohen Website
• Complete MLS Data Entry
• Post as Coming Soon on Chinowth & Cohen Website
• Coming Soon Marketing on: - Facebook - Zillow - Twitter - Realtor.com
• Receive Offers
• Review Offers Together
• Negotiate Offers
• Accept Offer and Begin Title Process
• Possibly Negotiate Back-up Offer
• Home Inspection
• Survey, Termite Inspection, HOA Doc Review
• Clear Title Contingencies
• Schedule Signing Closing Docs
• Remove Personal Items from Home
• Close Sale And Hand Over Keys
• Activate on MLS
• Broker’s Open
• Office Preview
• Open House
• PPC and Facebook Campaigns
• Private Showings
• Strategy Discussions Based on Feed back
• Video Marketing on YouTube
• Weekly Feedback
If your Chinowth & Cohen Agent has exceeded your expectations, then we’d love for you to refer us to your friends and family!
When it comes time to show your property, here are some suggestions that will create a smooth and successful process!
» During the listing period, maintain the home in ready-to-show condition with beds made, clutter removed, dishes put away and so forth.
» Showcase your home as if you are receiving guests. Turn on lights or open drapes, place flowers in vases, hang your best towels, light a fire in the fireplace if it’s cold outside, and play soft background music.
» During a showing, try to step out for a cup of coffee or run a few errands. The potential buyer will feel more relaxed if allowed to view your home without any distractions.
» Make sure your pets are confined to a safe and out of the way place. If at all possible, take your pets with you to the park or on an errand run during a showing. Please hide all pet bowls and supplies.
» In some cases, silence can be golden. If you are present for the showing, it’s best to reserve comments until the buyer has left your home.
» For safety purposes, it’s wise to show the home to a buyer only if the associate working with them is present. You should also put away your valuable items, such as jewelry and collectibles.
A comparative marketing analysis (CMA) is a document that pulls statistics on homes similar to yours that will
Sold in the Recent Past: This shows us what buyers in this market have actually paid for properties similar to yours.
Currently on the Market: These are properties that will be competing with yours for the attention of available buyers.
Failed to Sell: Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.
Each property has special features that interest buyers. Whether you realize it or not, you are an expert on your home and can inform me about your property’s value better than anyone else!
What do you feel are the most appealing features of your property? _____________________________
What features does your property have that differentiate it from other similar properties? What changes or enhancements would you suggest to make to your property? ___________________
What do you regard as the most attractive features of the surrounding neighborhood?
Do you have any special terms or conditions regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, etc.)? ______________________________________
Are you aware of any problems or concerns regarding the property or the neighborhood that will need to be disclosed to prospective buyers?
