AN ElitePLAN TO SELL


S.C. is an honest and trustworthy Realtor. She was very detailed in all aspects and highly knowledgeable as to the market conditions. She sold my home fast and i am very happy that I chose her over others. She is prompt on calls and follows up. I really enjoyed working with her and will highly recommend her to anyone.
-C. SkidmoreWhen S.C. listed our house, she sold it in less than a week. She is totally committed to helping people. She helped us achieve our goal and was fantastic to work with.
-J. HughesS.C. is a great Realtor. She came into our home and told us what we needed to do. We made the changes and our house sold in 8 days. Great experience! I would highly recommend her. Our property had been listed by two other realtors for two years without a sale.
-J. DavisI had my house listed with another agent for 2 years and got nothing. I swore I wasn’t going to list with another Realtor. That was until I met S.C. She was exactly the kind of Realtor we had been looking for. She delivered what she promised and sold our home like I thought she would! Great experience.
-J. StilesS.C. is competent and intelligent. She sold me a new home and sold mine in 14 days. She went above and beyond to make it happen.
-R. SkeithS.C. went above and beyond what a normal Realtor would do. She helped us relocate from another state and took care of everything. She was always cheerful and happy and if there was a problem, she always had a solution. Great experiencegreat Realtor. If you are moving here, we would highly recommend using her.
-A. RockS.C. was extremely professional and helpful in selling our home exactly for what we needed as well as finding the perfect house to move to. Working with S.C. was pleasant and fun. We were extremely happy with her.
-B. CaseyS.C. is an amazing Realtor who takes her job seriously. Her response time is excellent. She was always available. It didn’t matter what day or time it was. If there was a problem she was quick to solve it. She knows how to stage a house to sell! I will highly recommend her because she goes above & beyond the call of duty.
-P. CooperShe was simply the best Realtor I have ever known. She is fun, smiles all the time, and loves selling homes and working with clients. She was our third Realtor on our home and she sold it in less than 3 months. She did all the open houses herself. You know you’re in good hands when your realtor totally believes in your home and S.C. totally believed in ours.
-L. Starbuckscclifford@cctulsa.com 918.637.2090
scclifford.cctulsa.com
• Certified Residential Specialist
• Top 100 Tulsa Realtors
• #1 in Office Real Estate Sales
• 10 Best Real Estate Agents in OK by American Institute of Real Estate Professionals
S.C. Clifford is a full time, high energy career Realtor who is an excellent choice for listing and marketing properties. To say she is passionate about what she does is an understatement. Clients benefit from a wealth of sales & marketing expertise spanning over 25 years, personalized service and complimentary home staging assistance with proven results.
S.C. has an outstanding track record and reputation, and is highly referred in the real estate industry. She is an Award Winning Mega Top agent, not only at Chinowth & Cohen, but in the entire Tulsa Metroplex. She has also been recognized by Tulsa People for her accomplishments. In addition, she is distinguished nationally with the prestigious title of Certified
Residential Specialists. S.C. is also a member of the Counsel of Residential Specialists, the Greater Tulsa Association of Realtors, the Tulsa Area Premier Realtors Network and is recognized as one of the 10 Best Realtors for Exceptional and Outstanding Client Service in the State of Oklahoma by the American Institute of Real Estate Professionals.
When S.C. is not marketing and selling homes, she is staying educated on market conditions, trends and advancements in technology.
3061 S.E. Washington Blvd. Bartlesville, OK | (918) 333-2222 • Fax: (918) 876-1738
7510 E. 111th St. S. Bixby, OK | (918) 943-3009 • Fax: (918) 943-3155
2625 S. Elm Pl. Broken Arrow, OK | (918) 259-0000 • Fax: (918) 259-0008
128 N. Broadway St. Coweta, OK | (918) 279-6227 • Fax: (918) 279-6698
2619 Kelley Pointe Pkwy, Edmond, OK | (405) 330-0031
GRAND LAKE
29980 S. 566 Rd. Afton, OK | (918) 257-7164 • Fax: (918) 257-7165
209 Lilac Dr. Suite 150, Edmond, OK | (405) 726-8889
5958 S. Lewis Ave. Tulsa, OK | (918) 392-0901 • Fax: (918) 392-3336
1441 E. 41st St. Tulsa, OK | (918) 392-9900 • Fax: (918) 392-9904
1806 Chandler Rd. Muskogee, OK | (918) 537-2263
2814 W Country Club Dr. Oklahoma City, OK | (405) 843-8188
13506 E. 116th St. N. Owasso, OK | (918) 392-9990 • Fax: (918) 392-9991
3702 South Hwy 97, Sand Springs, OK | (918) 419-2333 • Fax: (918) 419-2323
500 W. Rogers Blvd. Skiatook, OK | (918) 578-6820
3912 E. 91st St. Tulsa, OK | (918) 392-0900 • Fax: (918) 392-0989
“Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world”
- Franklin D. Roosevelt
Chinowth & Cohen Realtors is the largest independently owned real estate company in Northeastern Oklahoma. The brokerage opened in 2004 with 25 sales associates; since then it has grown to over 500+ agents with 11 locations surpassing one billion dollars in sales in 2017. Boasting 75 years and three generations of real estate history and expertise, Chinowth & Cohen is rooted in tradition and family.
Sheryl began her career working at her father’s real estate company, where she quickly became a top producer, mentored associates and managed offices. In 2004, Sheryl cofounded Chinowth & Cohen Realtors, opening the brokerage with only one office and 25 sales associates. As CEO, Sheryl has grown the company to over 800 associates and 16 offices in the Tulsa and Oklahoma City surrounding areas, making it the largest independent real estate company in Oklahoma. She has won numerous awards including Luxury Real Estate’s Lifetime Achievement Award, Tulsa Business Journal’s “Influential Woman in Business” Award, RISMedia and Real Trends’ “Power Broker” recognition and more.
Originally from New York, Lee learned about real estate from his grandfather who purchased, sold and managed real estate in Manhattan. In the 1990s, Lee owned a commercial brokerage in Miami, Florida, when he created a REIT (Real Estate Investment Trust), which went public in 1996. Upon his arrival to Tulsa in 1999, Lee worked at various residential and commercial brokerages and eventually partnered with Sheryl Chinowth to form Chinowth & Cohen Realtors as well as C&C Commercial Realtors.
Leland attended the University of Oklahoma School of Medicine prior to launching his robust real estate career. In his first year as an associate, Leland sold a record $11 million. He has helped mentor and train agents for nearly 15 years and has been the President of Greater Tulsa Association of Realtors, MLS President and has been named one of Tulsa Business Journal’s 20 “Men of Distinction” and was voted one of Tulsa Business Journal’s “40 Under 40.” Leland is currently the President of Chinowth & Cohen Realtors.
Taylor is an attorney with a degree in Finance from the University of Oklahoma School of Business and a JD from the University of Tulsa College of Law. After becoming a licensed realtor in 2007 and a licensed broker in 2010, Taylor obtained his title insurance license in 2012 and joined the Board of Directors for Bartlesville Association of Realtors in 2015. The following year, Taylor was one of Tulsa Business and Legal News’ 40 Under 40 and later won the Oklahoma Bar Association Business and Corporate Law Award in 2019 and 2020 as well as multiple CALI Awards.
Chinowth & Cohen is proud to be named Tulsa World’s “Best In The World” Real Estate Agency seven years in a row
C & C Realtors is the only residential real estate company awarded a Bestie in 2015
Chinowth & Cohen is proud to be named Oklahoma Magazine’s “Best of The Best” Real Estate Agency for 9 years
An industry leader and making significant impact in the community through new jobs and bettering the city
Chinowth & Cohen is proud to be named Reader’s Choice in the Owasso Reporter, Skiatook Journal, Sand Springs Leader & Wagoner County American
We leverage the power of our significant social network when marketing your new listing. Using blog posts, Facebook, Instagram and Twitter, we place your home in front of a wide audience of potential buyers.
Targeted Social Media posts allow us to laser focus ads to possible buyers based on dozens of behavioral, geographic, and demographic matrix. We use your property location, price, and unique characteristics to showcase your home to Facebook users who most closely match your ideal buyer.
As a real estate agent, part of the value of your services is your ability to create and
These days, standard real estate marketing strategies incorporate
site is an elegant way to signal to clients that you’re aware of cutting-edge
include a versatile marketing toolkit.
Our professional video tours establish the sense of ownership that is crucial to nudging clients towards finalizing the real thing. Virtual tours allow clients to tour the property on their own time and at their own pace, giving them a sense of personal connection. You can enhance this sense of connection by adding virtual tours to a suite of other interactive features. The more time and energy they invest, the more likely they’ll feel committed to reaching out to you with an inquiry.
Our highly trained Videographers will give your property a true 3-D experience! Our brains are hard-wired to think visually, constantly calculating distances and depths. Videos are flat and tours with just 360o photos don’t offer that unique Matterport Dollhouse View. Plus Matterport makes it easy to capture large properties with automatic alignment. Only Matterport offers the easiest to create and most immersive experience for marketing Real Estate. It’s the closest you can get to actually being there.
If there is one universal truth about home buyers, it’s that they are terrible at visualizing space. Is your property unique? Palacial? An acrege with natural beauty? Our drone footage will show it all! Most listing photography does little to help. For example, say your listing has a huge 3 acre backyard, but 75% of it is obscured by trees. The photo on your listing makes it look tiny. With a drone video, you can capture the entire yard in one video and show buyers just how big a space it really is.
Using specific keywords, targeted locations, and search behavior, we craft custom Google Pay-Per-Click campaigns to drive potential buyers to your home’s listing. This helps your listing stand out to those who may be most interested.
There’s no better way to sell your home than to have interested buyers walk through the front door. We advertise and promote your home to potential buyers and their agents in advance to ensure successful Open Houses.
We understand buyers’ search preferences can vary and don’t rely on just our website to promote your listing. We provide exposure on Zillow, one of the most used real estate search websites in the country, to ensure your home is seen by a wide audience.
Most buyers work with an agent in the purchase of their home, so generating excitement within the Broker Community is critical to the success of your sale. By showcasing your property to outside Brokers, we build a sales team of agents who want to sell your property.
Not all agents will have clients interested in your home. We specifically target the top agents bringing buyers to your neighborhood and your price point. Our focused communication means that agents pay attention when they hear from us.
By participating in our local MLS, your home will reach all agents in the area as well as show on other Brokerage websites. This increases exposure, and allows us to better cooperate with other agents who may have the perfect buyer for your home.
Professionally designed and commercially printed, our Chinowth & Cohen property flyers allow buyers to take away a favorable representation of your home after every showing.
We maintain an internal Client Relationship Management database consisting of tens of thousands of potential buyers. We will match your property to specific buyers based on location, price and size and contact them directly about your listing.
We host a website specifically for your property, where potential buyers can follow the status, share with friends, request showings and much more. This encourages engagement with your home online and showcases your property individually.
If your home and desired selling strategy requires more from us, we can do it! Every home sale is different, and we can’t wait to create the perfect plan for you.
ELITE TV
Elite TV features your property on Sunday at 10 AM on the CW or streaming from ccoklahoma.com. Our professionally produced 30 minute show features area homes with video and voice over highlighting your property’s features.
Many man hours go into the marketing of each and every Chinowth & Cohen listing. No agent can do it alone. We have a team of twelve full-time marketing staff who execute the many steps necessary to deliver our marketing services to you.
First impressions matter in the sale of your home. Our clean and professional signs let potential buyers know you are working with a reputable firm in the sale of your home without detracting from the curb appeal of the property.
Northeastern Oklahoma’s leading newspaper source for Real Estate. Your property can be promoted in this beautiful fullcolor tabloid available in Saturday’s edition of Tulsa World. Ads and Open House listings are created by our in-house marketing team.
Real estate postcards are one of the most effective ways to keep the public and potential buyers up to date on your property!
Postcards are a great way to showcase your home to neighbors.
Elite Magazine is produced by Chinowth & Cohen’s marketing team and features every active listing offered to the public. This FREE publication is available at our offices and area QuikTrip, CVS and Reasor’s locations.
95% of home buyers look online for properties during the home buying process. How your home looks online is critical to getting buyers through the door for showings. If the photos online don’t “wow” them, they may never come, which is why Chinowth & Cohen has strict professional guidelines for all listings.
Potential buyers want information at the tip of their fingers. Our Text Code sends them your property details instantly and allows me to follow up on their inquiry afterwards.
Varied ads in these highly read publications are a vital part of a home marketing campaign: Tulsa People, Oklahoma Magazine, Homes & Land, Tulsa World Magazine and more.
Chinowth & Cohen REALTORS® partnered with Delta Media Group® to create a powerful SALES ASSOCIATE PLATFORM that brings enterpriselevel technology and online marketing solutions together in one, easy to use interface.
Dotloop provides an online platform to empower real estate professionals to get deals done. Dotloop is the top choice for industry leading realtors.
The SentriLock Bluetooth® REALTOR® Lockbox provides secure, easy mobile lockbox access with a host of tools and benefits for REALTORS®. The new lockbox offers a variety of features, including opening the key compartment, using only your smartphone or tablet.
IF THE ASKING PRICE IS:
THE PROPERTY APPEALS TO:
15% over market value 20% of the buyers
10% over market value 30% of the buyers
5% over market value 50% of the buyers fair market value 95% of the buyers
If the asking price of a property increases beyond fair market value, the market of potential buyers decreases dramatically.
When it comes time to show your property, here are some suggestions that will create a smooth and successful process!
» During the listing period, maintain the home in ready-to-show condition with beds made, clutter removed, dishes put away and so forth.
» Showcase your home as if you are receiving guests. Turn on lights or open drapes, place flowers in vases, hang your best towels, light a fire in the fireplace if it’s cold outside, and play soft background music.
» During a showing, try to step out for a cup of coffee or run a few errands. The potential buyer will feel more relaxed if allowed to view your home without any distractions.
» Make sure your pets are confined to a safe and out of the way place. If at all possible, take your pets with you to the park or on an errand run during a showing. Please hide all pet bowls and supplies.
» In some cases, silence can be golden. If you are present for the showing, it’s best to reserve comments until the buyer has left your home.
» For safety purposes, it’s wise to show the home to a buyer only if the associate working with them is present. You should also put away your valuable items, such as jewelry and collectibles. ALWAYS, PLEASE FEEL FREE
A comparative marketing analysis (CMA) is a document that pulls statistics on homes similar to yours that will help us have a better idea of what your home is worth in the current market. A CMA includes the follow types of homes:
Sold in the Recent Past: This shows us what buyers in this market have actually paid for properties similar to yours.
Currently on the Market: These are properties that will be competing with yours for the attention of available buyers.
Failed to Sell: Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.
Each property has special features that interest buyers. Whether you realize it or not, you are an expert on your home and can inform me about your property’s value better than anyone else!
What do you feel are the most appealing features of your property? _____________________________
What features does your property have that differentiate it from other similar properties? __________
What changes or enhancements would you suggest to make to your property? ___________________
What do you regard as the most attractive features of the surrounding neighborhood?
Do you have any special terms or conditions regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, etc.)? ______________________________________
Are you aware of any problems or concerns regarding the property or the neighborhood that will need to be disclosed to prospective buyers?
“I truly appreciate your time and consideration”. I look foward to helping you the sale of your home. You have my promise to make the process both as enjoyable and successful as possible.
Thank you.
SC Clifford, Broker-Associate 918-637-2090 www. scclifford.com