AN ELITE PLAN TO SELL
VERNON COOLEY
Oklahoma native, Vernon Cooley is a real estate expert who has represented a multitude of clients in a wide array of real estate transactions. He epitomizes integrity, passion and hard work in every aspect of his business and personal life.
Originally from Wetumka, OK, Vernon’s passion for helping people started at an early age. He initially followed the footsteps of his father and pursued a career as a church pastor after earning an M.B.A. from Oklahoma City University. From writing sermons to partaking in counseling sessions, Vernon enjoyed seeing all the success stories surrounding his congregation.
After a few years, Vernon decided to follow a new passion and became a licensed Oklahoma real estate agent. Shortly after his business took off, he decided to make real estate his full-time job.
From building his Realtor career since 2012, Vernon has an outstanding reputation amongst his clients and peers. He boasts a 5-star rating on Zillow.com and has a long record of successfully guiding local clients in their residential, commercial and leasing acquisitions.
Known by his clients, friends and family as a warm and extroverted guy, Vernon strives to maintain his reputation as one of Tulsa’s most approachable realtors. He proudly works with all age groups including young professionals, growing families, and retired couples.
Outside of his real estate business, Vernon is a proud and devoted family man. He values his free time with his wife Misty, daughter Sarina and son Jackson.. You may see him at the park, attending his local church, or even watching the big game with his friends.
Testimonials
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Always on time when we needed to meet.When calling about issues that came up he had already prepared options, choices and solutions.Familiar with reliable industry professionals as they were needed. Bottom line, Vernon moved a challenging property after other realtors had failed.-
Ralph NVernon sold our house MUCH faster than other houses in our neighborhood. He provided expert advice on how best to prepare our house and he saved us money that could have been wasted on unnecessary improvements. Vernon was very responsive and kept us well informed throughout the process. His knowledge and expertise helped us navigate a particularly complicated issue and simplified a potentially stressful situation. Vernon helped us find our next home in record time and helped us negotiate a good price for our purchase. Vernon’s integrity, honesty, caring manner, and commitment to his clients gave us confidence that he was always acting in our best interest. I highly recommend Vernon Cooley. -
Tori NI would highly recommend Vernon! He took an extremely stressful situation and made the process smooth and easy. I had to leave the state almost immediately after signing the listing papers on my house. Even though I was out of state, He was extremely patient and knowledgeable while walking me through each step. We even closed earlier than originally expected.You can’t go wrong using Vernon!! - Jeannine
R. ”COMMITMENT TO THE COMMUNITY
HABITAT FOR HUMANITY
JOY IN THE CAUSE
GENERATIONS OF SUPPORT BEHIND EVERY SALE
Chinowth & Cohen Realtors is the largest independently owned real estate company in Northeastern Oklahoma. The brokerage opened in 2004 with 25 sales associates; since then it has grown to over 500+ agents with 11 locations surpassing one billion dollars in sales in 2017. Boasting 75 years and three generations of real estate history and expertise, Chinowth & Cohen is rooted in tradition and family.
SHERYL CHINOWTH - CHIEF EXECUTIVE OFFICER & COFOUNDER
Sheryl began her career working at her father’s real estate company, where she quickly became a top producer, mentored associates and managed offices. In 2004, Sheryl cofounded Chinowth & Cohen Realtors, opening the brokerage with only one office and 25 sales associates. As CEO, Sheryl has grown the company to over 800 associates and 16 offices in the Tulsa and Oklahoma City surrounding areas, making it the largest independent real estate company in Oklahoma. She has won numerous awards including Luxury Real Estate’s Lifetime Achievement Award, Tulsa Business Journal’s “Influential Woman in Business” Award, RISMedia and Real Trends’ “Power Broker” recognition and more.
LEE COHEN - CHIEF FINANCIAL OFFICER AND COFOUNDER
Originally from New York, Lee learned about real estate from his grandfather who purchased, sold and managed real estate in Manhattan. In the 1990s, Lee owned a commercial brokerage in Miami, Florida, when he created a REIT (Real Estate Investment Trust), which went public in 1996. Upon his arrival to Tulsa in 1999, Lee worked at various residential and commercial brokerages and eventually partnered with Sheryl Chinowth to form Chinowth & Cohen Realtors as well as C&C Commercial Realtors.
LELAND CHINOWTH - PRESIDENT, CHINOWTH & COHEN REALTORS
Leland attended the University of Oklahoma School of Medicine prior to launching his robust real estate career. In his first year as an associate, Leland sold a record $11 million. He has helped mentor and train agents for nearly 15 years and has been the President of Greater Tulsa Association of Realtors, MLS President and has been named one of Tulsa Business Journal’s 20 “Men of Distinction” and was voted one of Tulsa Business Journal’s “40 Under 40.” Leland is currently the President of Chinowth & Cohen Realtors.
TAYLOR CHINOWTH - VICE PRESIDENT, CHINOWTH & COHEN REALTORS / PRESIDENT, ELITE TITLE SERVICES
Taylor is an attorney with a degree in Finance from the University of Oklahoma School of Business and a JD from the University of Tulsa College of Law. After becoming a licensed realtor in 2007 and a licensed broker in 2010, Taylor obtained his title insurance license in 2012 and joined the Board of Directors for Bartlesville Association of Realtors in 2015. The following year, Taylor was one of Tulsa Business and Legal News’ 40 Under 40 and later won the Oklahoma Bar Association Business and Corporate Law Award in 2019 and 2020 as well as multiple CALI Awards.
REAL ESTATE COMPANY
Our mission is to help clients sell their homes for more money, in the shortest amount of time through honest pricing, extraordinary service and comprehensive marketing.
Over $2 Billion In Annual Real Estate Sold
RealTrends examined the performance of the largest 750 brokerage companies in the past 10 years. Chinowth & Cohen has been identified as among the best performing brokerage companies of the past 10 years in growth in number of agents, growth in transactions, and growth in per agent productivity.” Steve, Murray, RealTrends
OUR PROVEN MARKETING SYSTEM
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Distribution Partners
MARKET WIDE PRESENCE
Showcase Your Listings on REALTOR.com®,
Listings are Shown on these Major Portals!
Link Homes by REALTOR.com®
House & Home
Real Estate
House & Home House & Home
Real Estate
Obeo feels that your listings deserve as much exposure as possible to potential buyers. Because have aligned partnerships with many other websites to get your listings additional website traffic. represents a partial list of the websites your listings will be sent to automatically if they qualify.
90+ local broadcast TV affiliate sites
Real Estate
70+ local broadcast TV affiliate sites
Real Estate
Century 21 (century21.ca)
ColdwellBanker.com (coldwellbanker.com)
Comstock (com-stock.com)
Based in Emeryville, CA, HomeGain is a division of Classified Ventures, LLC, a strategic joint venture formed by Belo Corp., Gannett Co., The McClatchy Company, Tribune Company, and The Washington Post Company. Classified Ventures' also owns and operates Cars.com, an automotive Web site where consumers can find information on new and used cars and shop for a vehicle, Apartments.com, a national apartment guide and relocation resource and Homescape.com a national network of local newspaper real estate websites. HomeGain offers a suite of online marketing solutions to fit your unique business needs and help grow your business.
HomeGain offers free online services and resources to help make the process of buying and selling a home easy and efficient:
Unique Global Estates (uniqueglobalestates.com)
BuyerLink delivers qualified active buyers to your professional real estate website. Subscription includes a free lead capture web page for easy conversion of website visitors into potential clients.
Search real estate listings in communities across the United States, including the local MLS (Multiple Listing Service) in many areas.
ABSV (absv.net)
AgentEvaluator is a program that connects agents to local homebuyers and sellers who are actively searching for an agent, enabling agents to present their services and earn more business.
Compare real estate agents in your local area. Get detailed information about agents before buying or selling a home, so that you can choose the right agent for you.
Listing syndication maximizes a home’s exposure and a brokerage’s presence on the web. Carrie makes certain that her innovative custom marketing websites are syndicated to these highly used websites.
CUSTOM POSTCARDS
Real estate postcards are one of the most effective ways to keep the public and potential buyers up to date on your property! Postcards are a great way to showcase your home to neighbors.
NATIONAL RECOGNITION
LRE EXTRAORDINARY PHILANTHROPIST AWARD
International award given to the Luxury Real Estate member who consistently displays altruistic concern for human welfare and generosity to socially responsible purposes
PRESIDENT’S CIRCLE AT THE HBA
Recognizes member companies that have supported the HBA at the highest level
POWER BROKER
REAL TRENDS WEB RANKING FOR BEST SITE IN OKLAHOMA
Named best residential real estate website in Oklahoma, and 2nd in the nation
POWER BROKER
RIS Media top 500 Power broker In honor of Chinowth & Cohen’s outstanding production in 2015
Chinowth & Cohen Is Awarded “OUTSTANDING SOCIAL MEDIA SAVVY” AWARD!
REAL TRENDS 500 RESIDENTIAL REAL ESTATE FIRM
The undisputed performance ranking of the top 500 residential real estate brokerage firms in the nation
OUTSTANDING SOCIAL MEDIA SAVVY AWARD
Chinowth & Cohen Realtors received the “Outstanding Social Media Savvy” award at the Luxury Real Estate conference!
LOCAL RECOGNITION
Chinowth & Cohen is proud to be named Tulsa World’s “Best In The World” Real Estate Agency seven years in a row
TULSA BUSINESS JOURNAL BEST REAL ESTATE BROKER
C & C Realtors is the only residential real estate company awarded a Bestie in 2015
BEST OF THE BEST
Chinowth & Cohen is proud to be named Oklahoma Magazine’s “Best of The Best” Real Estate Agency for 9 years
BROKEN ARROW CHAMBER BUSINESS OF THE YEAR
An industry leader and making significant impact in the community through new jobs and bettering the city
COMMUNITY NEWSPAPERS READER’S CHOICE AWARDS
Chinowth & Cohen is proud to be named Reader’s Choice in the Owasso Reporter, Skiatook Journal, Sand Springs Leader & Wagoner County American
TULSA WORLD’S “Best in the World”
AWARD WINNING SOCIAL MEDIA MARKETING CAMPAIGNS
We leverage the power of our significant social network when marketing your new listing. Using blog posts, Facebook, Instagram and Twitter, we place your home in front of a wide audience of potential buyers.
Targeted Social Media posts allow us to laser focus ads to possible buyers based on dozens of behavioral, geographic, and demographic matrix. We use your property location, price, and unique characteristics to showcase your home to Facebook users who most closely match your ideal buyer.
LUXURY
REAL ESTATE “OUTSTANDING SOCIAL MEDIA SAVVY” AWARD
As a member of Leading Real Estate Companies of the World, collectively on a national scale, our network sells more real estate than any national brand.
We are the local brand with national strength.
Our network sold over $32 billion more in sales volume than our closest competitor.
• 1.1 million transactions
• $254 billion in home sales in the US
• 565 companies
• 4,300 offices
• 130,000 sales associates
• Over 70 countries
There’s no better way to sell your home than to have interested buyers walk through the front door. We advertise and promote your home to potential buyers and their agents in advance to ensure successful Open Houses.
Most buyers work with an agent in the purchase of their home, so generating excitement within the Broker Community is critical to the success of your sale. By showcasing your property to outside Brokers, we build a sales team of agents who want to sell your property.
MULTIPLE PUBLIC OPEN HOUSES BROKER’S PREVIEW SHOWINGS
Using specific keywords, targeted locations, and search behavior, we craft custom Google Pay-Per-Click campaigns to drive potential buyers to your home’s listing. This helps your listing stand out to those who may be most interested.
PAID TARGETED ADVERTISING ON GOOGLE
Professionally designed and commercially printed, our Chinowth & Cohen property flyers allow buyers to take away a favorable representation of your home after every showing.
DISTINCTIVE PROFESSIONAL FLYERS
We maintain an internal Client Relationship Management database consisting of tens of thousands of potential buyers. We will match your property to specific buyers based on location, price and size and contact them directly about your listing.
By participating in our local MLS, your home will reach all agents in the area as well as show on other Brokerage websites. This increases exposure, and allows us to better cooperate with other agents who may have the perfect buyer for your home.
BROKERAGE NETWORK REACH
We host a website specifically for your property, where potential buyers can follow the status, share with friends, request showings and much more. This encourages engagement with your home online and showcases your property individually.
WEBSITE SPECIFIC TO YOUR PROPERTY
If your home and desired selling strategy requires more from us, we can do it! Every home sale is different, and we can’t wait to create the perfect plan for you.
PROSPECTING THE ELITE BUYER DATABASE YOUR PROPERTY, YOUR CHOICE
Many man hours go into the marketing of each and every Chinowth & Cohen listing. No agent can do it alone. We have a team of twelve full-time marketing staff who execute the many steps necessary to deliver our marketing services to you.
95% of home buyers look online for properties during the home buying process. How your home looks online is critical to getting buyers through the door for showings. If the photos online don’t “wow” them, they may never come, which is why Chinowth & Cohen has strict professional guidelines for all listings.
REAL ESTATE SERVICE THAT EMPLOYS THE WORLD’S BEST BUSINESS PRACTICES, NEGOTIATIONS AND SERVICE TO BRING YOUR REAL ESTATE EXPERIENCE TO THE NEXT LEVEL.
WHAT MATTERS AND WHAT DOES NOT MATTER IN THE SALE OF YOUR HOME
Factors Impacting Sales Price:
• Location
• Lot Size
• House Size
• House Condition/Features
• Recent Sales
• Competition
• Timing
• Financing
• Special Conditions
Regardless of what you paid, what you owe, how much you want, or what any other agent may say they can sell your house for, in the end it is the Buyers who will determine the selling price.
What You Paid What You Owe
What You Need to Buy Your Next Property Sentimental Value
What You Want What Another Agent Says
What Your Neighbor Thinks
SHOWING YOUR HOME
FIRST IMPRESSIONS COUNT!
A small investment in time will give your home an edge over other listings in the area when the time comes to show a prospective buyer.
GENERAL MAINTENANCE
Oil squeaky doors
Tighten doorknobs
Replace burned out light bulbs
Clean & repair windows
Touch up chipped paint
Repair cracked plaster
Repair leaking taps & toilets
SPIC & SPAN
Shampoo Carpeting
Clean washer, dryer & tub
Clean refrigerator
Clean stove
Clean & freshen bathrooms
CURB APPEAL
Cut lawn
Trim shrubbery
Weed & edge gardens
Pick up any litter
Clear leaves from walk & drive
Repair gutters & eaves
Touch up exterior paint
THE SPACIOUS LOOK
Clear stairs & hallways
Store excess furniture
Clear counters & stove
Make closets neat & tidy
THE FIRST IMPRESSION
Clean & tidy entrance
Functional doorbell
Polish door hardware
Leave home for showings
PRICING YOUR HOME AT FAIR MARKET VALUE
IF THE ASKING PRICE IS:
THE PROPERTY APPEALS TO:
If the asking price of a property increases beyond fair market value, the market of potential buyers decreases dramatically.
Property Interest Level
30 days
60 days 90 days
Your home receives the most exposure to the greatest number of potential buyers within the first 14-30 days on the market. Pricing at fair market value from the beginning ensures the highest number of interested buyers see the home. As time passes, perceived value decreases, resulting in a lower sales price.
ASK ME FOR A COMPARATIVE MARKETING ANALYSIS!
A comparative marketing analysis (CMA) is a document that pulls statistics on homes similar to yours that will
Sold in the Recent Past: This shows us what buyers in this market have actually paid for properties similar to yours.
Currently on the Market: These are properties that will be competing with yours for the attention of available buyers.
YOUR HOME’S UNIQUE APPEAL:
Failed to Sell:
Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.
Each property has special features that interest buyers. Whether you realize it or not, you are an expert on your home and can inform me about your property’s value better than anyone else!
What do you feel are the most appealing features of your property?
What features does your property have that differentiate it from other similar properties? ______
What changes or enhancements would you suggest to make to your property? ________________
What do you regard as the most attractive features of the surrounding neighborhood?
Do you have any special terms or conditions regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, etc.)? ____________________________________
LETTING GO & GETTING A SALE
• Stage the home and set up the rooms in the home for their intended purpose, if possible
• Focus on the Front Entrance - Buyers make a decision in the 45 seconds
• Repaint or touch up where necessary
• Buyers love the look and smell of a clean home
• Make sure all light bulbs are working
• Maintain and repair. We recommend a pre-inspection to avoid any “surprises”
• Do not overprice! Price the home properly coming out of the gate.
• Confess all you know about the home’s condition
• Align expectations with reality, not what you want reality to be
• We ask for notice to show your house, but ALWAYS have the house ready to show
• Leave the house when there is a showing
• Don’t cook with strong smells while the house is listed
• Cedar is acceptable, but remove other storage aides, such as moth balls
• Don’t take feedback personally - not everyone is going to love your house and value the same things you value. Release the emotional attachment to the home
• If the house sells, where are you going? Consider all possibilities - i.e. renting, buying, storage, movers, etc. Your Realtor has a list of “who to call” to help you start this process
• Maintain and repair items along the way. After you have a contract, the buyer has 10 days to have any and all inspections that he/she wishes. Be prepared for the possibility that the cost of repairs may be higher than you anticipate. We will negotiate repairs at this point
• Call ahead and schedule utilities to be taken out of your name on the day of closing
• Trust your Realtor! Communicate your concerns and your Realtor will help take care of problems and situations as they arise. Getting the transaction to closing is the #1 Goal!
• The right buyer will come along for your home. Allow me the opportunity to partner with you to help make that happen. I will shoulder as much as I can, but it takes both of us together, to sell your house.