LISTING PRESENTATION AN ELITE PLAN TO SELL
COMMITMENT TO THE COMMUNITY
AMERICAN HEART ASSOCIATION BOWLING FOR
ART ALLIANCE TULSA
HABITAT FOR HUMANITY
MORE ORGANIZATIONS C&C SUPPORTS:
DAYSPRING VILLA ANGEL TREE
JOY IN THE CAUSE
American Cancer Society • American Lung Association • American Red Cross • Beads of Courage • Cascia Hall Christmas Walk • Court Appointed Special Advocates for Children • Clarehouse of Tulsa • Community Food Bank of Eastern Oklahoma
• Cystic Fibrosis Foundation • ESA International • Extreme Home Makeover • Family and Children Services • Gatesway Foundation
• Junior League of Tulsa • March of Dimes, Life Share Registry • Joy in the Cause • Leukemia and Lymphoma Society
• Light up the Night • Neighbor for Neighbor • Owasso Community Resources
• Palmer Continuum of Care • Race for the Cure
• Rotary Club of Tulsa • Soled Out Sand Springs • Tulsa Boys Home • Women’s Council of REALTORS
KID’S SAKE
FEEDING TULSA PETS OF HOMELESS
Over $2 Billion In Annual Real Estate Sold
INDUSTRY-LEADING SALES.
Our invitation-only network was responsible for $353 billion in annual home sales volume among the top 500 U.S. real estate firms in 2022.
Volume shown in billions of dollars. For informational purposes only. In compiling this report, LeadingRE relies on third party sources. The information set forth in the chart above is sourced from the 2023 RealTrends 500, showcasing production for calendar year 2022, accessible via realtrends.com. Neither LeadingRE nor its member companies are responsible for the accuracy of third-party data presented herein.
GENERATIONS OF SUPPORT BEHIND EVERY SALE
Chinowth & Cohen Realtors is the largest independently owned real estate company in Northeastern Oklahoma. The brokerage opened in 2004 with 25 sales associates; since then it has grown to over 700 agents with 14 locations surpassing two billion dollars in sales in 2020. Boasting 75 years and three generations of real estate history and expertise, Chinowth & Cohen is rooted in tradition and family.
SHERYL CHINOWTH - CHIEF EXECUTIVE OFFICER & COFOUNDER
Sheryl began her career working at her father’s real estate company, where she quickly became a top producer, mentored associates and managed offices. In 2004, Sheryl cofounded Chinowth & Cohen Realtors, opening the brokerage with only one office and 25 sales associates. As CEO, Sheryl has grown the company to over 700 associates and 16 offices in the Tulsa and Oklahoma City surrounding areas, making it the largest independent real estate company in Oklahoma. She has won numerous awards including Luxury Real Estate’s Lifetime Achievement Award, Tulsa Business Journal’s “Influential Woman in Business” Award, RISMedia and Real Trends’ “Power Broker” recognition and more. Sheryl is an executive committee member of Who’s Who in Luxury Real Estate International, a member of the Leadership Council of Real Trends, and serves as a board member for Realty Alliance.
LEE COHEN - CHIEF FINANCIAL OFFICER AND COFOUNDER
Originally from New York, Lee learned about real estate from his grandfather who purchased, sold and managed real estate in Manhattan. In the 1990s, Lee owned a commercial brokerage in Miami, Florida, when he created a REIT (Real Estate Investment Trust), which went public in 1996. Upon his arrival to Tulsa in 1999, Lee worked at various residential and commercial brokerages and eventually partnered with Sheryl Chinowth to form Chinowth & Cohen Realtors as well as C&C Commercial Realtors.
LELAND CHINOWTH - PRESIDENT, CHINOWTH & COHEN REALTORS
Leland attended the University of Oklahoma School of Medicine prior to launching his robust real estate career. In his first year as an associate, Leland sold a record $11 million. He has helped mentor and train agents for nearly 15 years and has been the President of Greater Tulsa Association of Realtors, MLS President and has been named one of Tulsa Business Journal’s 20 “Men of Distinction” and was voted one of Tulsa Business Journal’s “40 Under 40.” Leland is currently the President of Chinowth & Cohen Realtors and serves on the Executive Committee of Who’s Who in Luxury Real Estate.
TAYLOR CHINOWTH - VICE PRESIDENT, CHINOWTH & COHEN REALTORS / PRESIDENT, ELITE TITLE SERVICES
Taylor is an attorney with a degree in Finance from the University of Oklahoma School of Business and a JD from the University of Tulsa College of Law. After becoming a licensed realtor in 2007 and a licensed broker in 2010, Taylor obtained his title insurance license in 2012 and joined the Board of Directors for Bartlesville Association of Realtors in 2015. The following year, Taylor was one of Tulsa Business and Legal News’ 40 Under 40 and later won the Oklahoma Bar Association Business and Corporate Law Award in 2019 and 2020 as well as multiple CALI Awards. Taylor is also on the Board of Directors for the Tulsa Home Builders Association.
NATIONAL RECOGNITION
LRE EXTRAORDINARY PHILANTHROPIST AWARD
International award given to the Luxury Real Estate member who consistently displays altruistic concern for human welfare and generosity to socially responsible purposes
PRESIDENT’S CIRCLE AT THE HBA
Recognizes member companies that have supported the HBA at the highest level
REAL TRENDS WEB RANKING FOR BEST SITE IN OKLAHOMA
Named best residential real estate website in Oklahoma, and 2nd in the nation
POWER BROKER
REAL TRENDS 500 RESIDENTIAL REAL ESTATE FIRM
The undisputed performance ranking of the top 500 residential real estate brokerage firms in the nation
POWER BROKER
RIS Media top 500 Power broker In honor of Chinowth & Cohen’s outstanding production in 2015
Chinowth & Cohen Is Awarded “OUTSTANDING SOCIAL MEDIA SAVVY” AWARD!
OUTSTANDING
SOCIAL MEDIA SAVVY AWARD
Chinowth & Cohen Realtors received the “Outstanding Social Media Savvy” award at the Luxury Real Estate conference!
LOCAL RECOGNITION
TULSA WORLD’S “Best in the World”
Chinowth & Cohen is proud to be named Tulsa World’s “Best In The World” Real Estate Agency seven years in a row
TULSA BUSINESS JOURNAL BEST REAL ESTATE BROKER
C & C Realtors is the only residential real estate company awarded a Bestie in 2015
BEST OF THE BEST
Chinowth & Cohen is proud to be named Oklahoma Magazine’s “Best of The Best” Real Estate Agency for 9 years
BROKEN ARROW CHAMBER BUSINESS OF THE YEAR
An industry leader and making significant impact in the community through new jobs and bettering the city
COMMUNITY NEWSPAPERS
READER’S CHOICE AWARDS
Chinowth & Cohen is proud to be named Reader’s Choice in the Owasso Reporter, Skiatook Journal, Sand Springs Leader & Wagoner County American
OUR PROVEN MARKETING SYSTEM
AWARD-WINNING
SOCIAL MEDIA MARKETING
We leverage the power of our significant social network when marketing your new listing. Using blog posts, Facebook, Instagram and Twitter, we place your home in front of a wide audience of potential buyers.
Targeted Social Media posts allow us to laser focus ads to possible buyers based on dozens of behavioral, geographic, and demographic matrix. We use your property location, price, and unique characteristics to showcase your home to Facebook users who most closely match your ideal buyer.
THE POWER OF VIDEO
As a real estate agent, part of the value of your services is your ability to create and implement a successful marketing plan. These days, standard real estate marketing strategies incorporate digital marketing materials. Featuring virtual tours on your site is an elegant way to signal to clients that you’re aware of cutting-edge technological solutions and that your services include a versatile marketing toolkit. They’ll be impressed by your property listings and your marketing savvy.
PHOTO/VIRTUAL TOURS
Our professional video tours establish the sense of ownership that is crucial to nudging clients towards finalizing the real thing. Virtual tours allow clients to tour the property on their own time and at their own pace, giving them a sense of personal connection. You can enhance this sense of connection by adding virtual tours to a suite of other interactive features. The more time and energy they invest, the more likely they’ll feel committed to reaching out to you with an inquiry.
MATTERPORT 3D TOURS
Our highly trained Videographers will give your property a true 3-D experience! Our brains are hard-wired to think visually, constantly calculating distances and depths. Videos are flat and tours with just 360o photos don’t offer that unique Matterport Dollhouse View. Plus Matterport makes it easy to capture large properties with automatic alignment. Only Matterport offers the easiest to create and most immersive experience for marketing Real Estate. It’s the closest you can get to actually being there.
If there is one universal truth about home buyers, it’s that they are terrible at visualizing space. Is your property unique? Palacial? An acrege with natural beauty? Our drone footage will show it all! Most listing photography does little to help. For example, say your listing has a huge 3 acre backyard, but 75% of it is obscured by trees. The photo on your listing makes it look tiny. With a drone video, you can capture the entire yard in one video and show buyers just how big a space it really is.
DRONE FOOTAGE
Using specific keywords, targeted locations, and search behavior, we craft custom Google Pay-Per-Click campaigns to drive potential buyers to your home’s listing. This helps your listing stand out to those who may be most interested.
There’s no better way to sell your home than to have interested buyers walk through the front door. We advertise and promote your home to potential buyers and their agents in advance to ensure successful Open Houses.
Not all agents will have clients interested in your home. We specifically target the top agents bringing buyers to your neighborhood and your price point. Our focused communication means that agents pay attention when they hear from us.
Professionally designed and commercially printed, our Chinowth & Cohen property flyers allow buyers to take away a favorable representation of your home after every showing.
We understand buyers’ search preferences can vary and don’t rely on just our website to promote your listing. We provide exposure on Zillow, one of the most used real estate search websites in the country, to ensure your home is seen by a wide audience.
Most buyers work with an agent in the purchase of their home, so generating excitement within the Broker Community is critical to the success of your sale. By showcasing your property to outside Brokers, we build a sales team of agents who want to sell your property.
We maintain an internal Client Relationship Management database consisting of tens of thousands of potential buyers. We will match your property to specific buyers based on location, price and size and contact them directly about your listing.
By participating in our local MLS, your home will reach all agents in the area as well as show on other Brokerage websites. This increases exposure, and allows us to better cooperate with other agents who may have the perfect buyer for your home.
We host a website specifically for your property, where potential buyers can follow the status, share with friends, request showings and much more. This encourages engagement with your home online and showcases your property individually.
If your home and desired selling strategy requires more from us, we can do it! Every home sale is different, and we can’t wait to create the perfect plan for you.
Elite TV features your property on Sunday at 9 AM on the CW or streaming from ccoklahoma.com. Our professionally produced 30 minute show features area homes with video and voice over highlighting your property’s features.
Many man hours go into the marketing of each and every Chinowth & Cohen listing. No agent can do it alone. We have a team of twelve full-time marketing staff who execute the many steps necessary to deliver our marketing services to you.
First impressions matter in the sale of your home. Our clean and professional signs let potential buyers know you are working with a reputable firm in the sale of your home without detracting from the curb appeal of the property.
Northeastern Oklahoma’s leading newspaper source for Real Estate. Your property can be promoted in this beautiful fullcolor tabloid available in Saturday’s edition of Tulsa World. Ads and Open House listings are created by our in-house marketing team.
Elite Magazine is produced by Chinowth & Cohen’s marketing team and features every active listing offered to the public. This FREE publication is available at our offices and area QuikTrip, CVS and Reasor’s locations.
Real estate postcards are one of the most effective ways to keep the public and potential buyers up to date on your property! Postcards are a great way to showcase your home to neighbors.
95% of home buyers look online for properties during the home buying process. How your home looks online is critical to getting buyers through the door for showings. If the photos online don’t “wow” them, they may never come, which is why Chinowth & Cohen has strict professional guidelines for all listings.
Potential buyers want information at the tip of their fingers. Our Text Code sends them your property details instantly and allows me to follow up on their inquiry afterwards.
Varied ads in these highly read publications are a vital part of a home marketing campaign: Tulsa People, Oklahoma Magazine, Homes & Land, Tulsa World Magazine and more.
Advertising in local weekly publications is an inexpensive yet effective way to reach a wide audience. The Owasso Reporter, Skiatook Journal, Sand Springs Leader and Wagoner County American are very popular in our market.
ELITE TV
ELITE TV - YOUR HOME IS THE STAR!
ELITE MAGAZINE
PROFESSIONAL PHOTOGRAPHY
TEAM APPROACH
TULSA WORLD: WORLD OF HOMES
THE BEST TECHNOLOGY TO KEEP
The Hub is an agent’s CRM platform and one-stop shop for your real estate needs. Chinowth & Cohen REALTORS® partnered with Delta Media Group® to create a powerful SALES ASSOCIATE PLATFORM that brings enterprise-level technology and online marketing solutions together in one, easy to use interface.
Dotloop provides an online platform to empower real estate professionals to get deals done. Dotloop is the top choice for industry leading realtors.
The SentriLock Bluetooth® REALTOR® Lockbox provides secure, easy mobile lockbox access with a host of tools and benefits for REALTORS®. The new lockbox offers a variety of features, including opening the key compartment, using only your smartphone or tablet.
Chinowth & Cohen REALTORS® partneted with Delta Media Group® to create a powerful SALES ASSOCIATE PLATFORM that brings enterprise-level technology and online marketing solutions together in one, easy to use interface.
WHAT REALLY MATTERS IN THE SALE OF YOUR HOME
Pricing your home at Fair Market Value is the single most important factor in selling your home for the most amount of money, in the shortest amount of time. There are several factors we use to determine this value.
Factors Impacting Sales Price:
• Location
• Lot Size
• House Size
• House Condition/Features
• Recent Sales
• Competition
• Timing
• Financing
• Special Conditions
Regardless of what you paid, what you owe, how much you want, or what any other agent may say they can sell your house for, in the end it is the Buyers who will determine the selling price.
PRICING YOUR HOME AT FAIR MARKET VALUE
IF THE ASKING PRICE IS:
THE PROPERTY APPEALS TO:
of the buyers
of the buyers
of the buyers
of the buyers
If the asking price of a property increases beyond fair market value, the market of potential buyers decreases dramatically.
PROPERTY INTEREST LEVEL
30 days
60 days 90 days
Your home receives the most exposure to the greatest number of potential buyers within the first 14-30 days on the market. Pricing at fair market value from the beginning ensures the highest number of interested buyers see the home. As time passes, perceived value decreases, resulting in a lower sales price.
OUR PROVEN HOME SELLING PROCESS
Pre Listing
• Schedule Appointment
• Review Pre-Listing Materials
• Meet with Your Elite Agent
• Discuss Key Selling Points of Home
• Select Home Selling Program
• Determine Fair Market Listing Value
• Sign Listing Paperwork
• Pre-Listing Home Inspection
• Repair, Declutter and Clean According to Recommendations
• Complete Seller’s Real Property Disclosure Statement
• Professional Photography
• Install For Sale Sign with Text Code (where possible)
• Launch Marketing Preparation
• Design Flyers
• Chinowth & Cohen Website
• Complete MLS Data Entry
• Post as Coming Soon on Chinowth & Cohen Website
• Coming Soon Marketing on:
- Facebook - Zillow - Twitter - Realtor.com
Active Listing
• Activate on MLS
• Broker’s Open
• Office Preview
• Open House
• PPC and Facebook Campaigns
• Private Showings
• Strategy Discussions Based on Feedback
• Video Marketing on YouTube
• Weekly Feedback
Contract to Close
• Receive Offers
• Review Offers Together
• Negotiate Offers
• Accept Offer and Begin Title Process
• Possibly Negotiate Back-up Offer
• Home Inspection
• Survey, Termite Inspection, HOA Doc Review
• Clear Title Contingencies
• Schedule Signing Closing Docs
• Remove Personal Items from Home
• Close Sale And Hand Over Keys
If your Chinowth & Cohen Agent has exceeded your expectations, then we’d love for you to refer us to your friends and family!
THE BUYING ATMOSPHERE
When it comes time to show your property, here are some suggestions that will create a smooth and successful process!
» During the listing period, maintain the home in ready-to-show condition with beds made, clutter removed, dishes put away and so forth.
» Showcase your home as if you are receiving guests. Turn on lights or open drapes, place flowers in vases, hang your best towels, light a fire in the fireplace if it’s cold outside, and play soft background music.
» During a showing, try to step out for a cup of coffee or run a few errands. The potential buyer will feel more relaxed if allowed to view your home without any distractions.
» Make sure your pets are confined to a safe and out of the way place. If at all possible, take your pets with you to the park or on an errand run during a showing. Please hide all pet bowls and supplies.
» In some cases, silence can be golden. If you are present for the showing, it’s best to reserve comments until the buyer has left your home.
» For safety purposes, it’s wise to show the home to a buyer only if the associate working with them is present. You should also put away your valuable items, such as jewelry and collectibles.
ALWAYS, PLEASE FEEL FREE TO CALL ME ANYTIME IF YOU HAVE QUESTIONS, CONCERNS, IDEAS OR SUGGESTIONS!
ASK ME FOR A COMPARATIVE MARKETING ANALYSIS!
A comparative marketing analysis (CMA) is a document that pulls statistics on homes similar to yours that will help us have a better idea of what your home is worth in the current market. A CMA includes the follow types of homes:
Sold in the Recent Past:
This shows us what buyers in this market have actually paid for properties similar to yours.
Currently on the Market: These are properties that will be competing with yours for the attention of available buyers.
Failed to Sell: Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.
YOUR HOME’S UNIQUE APPEAL:
Each property has special features that interest buyers. Whether you realize it or not, you are an expert on your home and can inform me about your property’s value better than anyone else!
What do you feel are the most appealing features of your property? _____________________________
What features does your property have that differentiate it from other similar properties? __________
What changes or enhancements would you suggest to make to your property? ___________________
What do you regard as the most attractive features of the surrounding neighborhood?
Do you have any special terms or conditions regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, etc.)? ______________________________________
Are you aware of any problems or concerns regarding the property or the neighborhood that will need to be disclosed to prospective buyers?
