Brian Moore - Pre-Listing Package

PRE-LISTING PACKAGE

THE AGENT

It is my mission to provide the highest level of representation for consistent and exceptional real estate services to my clients. My aim is to meet their needs and achieve their real estate goals. By demonstrating with efforts in the best interest of my clients is to educate and model a good understanding of the real estate concepts involved in the process for buying and selling a home. And with mutual respect and honesty, it is my desire to build relationships with all parties for anyone to leverage my expertise to attain their real estate goals. In my real estate practice, it is a cardinal principle to provide unparalleled professionalism and exceptional service to my clients that is positive, helpful, informative and enthusiastic that renders high-end results.

CORE VALUES

• Engaging in honest, loyal and ethical business practices.

• Continually improve my services to exceed my client’s expectations.

• Create and nurture a fun, exciting, creative and productive working relationship.

• Provide superior counsel to my clients through leadership, experience and knowledge.

• Tirelessly pursue personal & professional growth while reaching well-formulated goals.

• Work with the great motivated clients and co-workers...that’s you!

WHY WORK WITH A REALTOR?

Real Estate transactions involve one of the biggest financial investments most people experience in their lifetime. Transactions today usually exceed $200,000. If you had a $200,000 income tax problem, would you attempt to deal with it without the help of a CPA? If you had a $200,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be reckless to consider a deal in real estate without the professional assistance of a Realtor®.

As your REALTOR®:

• I can help you negotiate. This is what I do every day, it’s a learned, practiced skill.

• I know when, where and how to advertise your property.

• I can help you objectively evaluate every buyer’s proposal without compromising your marketing position.

• I can guide you through the closing process to ensure a smooth & successful closing.

• I can provide you with up-to-date information on what is happening in the marketplace and the price, financing, terms and condition of competing properties.

• I have many professional network relationships to refer to as needed (painting, staging, flooring, electricians, plumbers, general contractors, legal, accounting, title, and more.)

DEAR HOME OWNER

Thank you for taking the time to review this package. I have sent you these materials in advance of our meeting so that you will know a little more about me, my services, and how they will benefit you. I am unique from most real estate professionals due to my past work experience & training has allowed me to have success as an agent representing clients when buying or selling commercial, single family and investment properties. I believe in building a business by providing a high level of service to my clients that is personable by making sure they know how important their success means to me. The real estate needs of my clients are a top priority of my real estate practice.

As we work together, allow me to also be a resource to any questions you may have. The process of selling a home can be either an emotionally trying time, or a very exciting one. My job is to provide you with enough solid information so that you can make an honest, informed and educated decision based upon facts, not hype. As you look through this package, use the concerns survey to note any question that you may have so that we will not forget to address them at our meeting. I am preparing a market analysis and net-to-seller documents review for our meeting. I will cover many important items that other agents may not even know, such as:

Proven Selling System

Strategies for Pricing & Staging a Home to Sell Proven System Marketing Plan And Much More ….

I look forward to speaking with you about the future sale of your home. I am confident you will feel that the programs I outline for you will provide you with the greatest possibility of selling your home for the highest or best price in the shortest period of time with the least amount of hassles. I have enclosed a number of useful documents about the home-selling process and the benefits I can offer you. I look forward to speaking with you, getting your home sold, and helping you, your friends, and your family with all of your real estate goals. Thank you again for the gift of your time. I appreciate the opportunity to earn your business and look forward to meeting with you!

Sincerely,

Brian Moore

Chinowth & Cohen Realtors

1441 E 41st St. Tulsa, OK 74105

Ph: (918) 946-1652 Off: (918) 392-9900

Email:brianm@cctulsa.com

CUSTOMER SERVICE COMMITMENT

AS THE REALTOR® YOU HAVE CHOSEN TO EXCLUSIVELY REPRESENT YOU IN THE SALE OF YOUR HOME, I PROMISE THAT I WILL:

1. Provide my professional services to you on a full-time basis during the entire selling process. Communicate to you responsibly and honestly.

2. Help you obtain the highest possible price for your house in the shortest amount of time.

3. Advise you on pricing and assist you with planning, staging and marketing of your home.

4. Arrange for pre-inspection on your behalf to pre-assess any conditions or repairs needed to be completed.

5. Implement the 14 Point Marketing Plan to market your house online & physically to sell.

6. Coordinate the home showing process.

7. Present all offers in person and advise you on the terms and contingencies.

8. Negotiate offers on your behalf.

9. Schedule and coordinate completion of contingencies and inspections.

10. Monitor the buyer’s loan process after accepting an offer..

11. Coordinate and supervise the preparation of all closing documents and guide you through the closing process.

12. Act in accordance with Oklahoma Law by providing the fiduciary duties of Loyalty, Obedience, Disclosure, Confidentiality, Reasonable Care, and Accounting. See enclosed “Agency in Relationships in Real Estate Transactions.”

13. Provide my professional services to you on a full-time basis.

14. Preview properties and know what’s available so that you are aware of the competition.

15. Utilize the Multiple Listing Service and the internet in marketing your home for sale.

16. Perform a Comprehensive Market Analysis to appropriately price your home at market value

17. Review and counsel you on all offers, counter offers and multiple offers. Professionally present offers on your property and negotiate the best terms for you.

18. Provide you with an estimated Net Proceeds which is the financial outcome for the sale of your home.

19. Explain and arrange for a Home Warranty, if negotiated that the seller must provide.

20. Coordinate inspections, if required by your local municipality, prior to listing.

21. Coordinate Pre-Listing Inspections to assist in Selling your home.

THERE IS SO MUCH TO THINK ABOUT WHEN SELLING YOUR HOME:

• Is it a buyers’ market or a sellers’ market?

• How can I price my home so that it sells quickly?

The real estate market is like many things in life and business — constantly changing! That’s not a bad thing! What’s important is to have a resource that you can trust to make sure that you’ve got a solid understanding of what market trends mean for you, and your buying and selling power.

There are three types of real estate markets:

Seller’s Market

This happens when there are fewer houses on the market and the buyers are the ones competing for properties. This is often when you see multiple-offer situations, and purchase price sometimes higher, even much higher than the list price. This market favors the sellers.

Buyer’s Market

This happens when there is a flood of properties on the market and home sellers are the ones competing to attract the attention from a much smaller pool of buyers. In this market, you’ll see lower price points and terms that favor the buyers.

Balanced Market

This happens when there is a more even balance between properties for sale and buyers coming into the market. This market is the fairer and more equitable of the three, but is much less common than it’s two counterparts.

I CAN HELP! I am more than happy to answer any of your questions. Please put a check next to any of the above that you want to discuss.

PRE-LISTING PACKAGE

SHOULD YOU HIRE A REAL ESTATE PROFESSIONAL?

According to a recent study from the National Association of REALTORS®, a resounding 93% of homeowners said, "Yes!" to that question.

Why? There are almost as many answers for that as there are home sellers and far more than we can cover in this guide… Let’s start by addressing the top ten!

WE PROTECT YOUR BEST INTERESTS

Just as you’d turn to a trusted surgeon for a medical procedure or an attorney to help with a legal woe or contract, hiring a professional real estate agent helps to ensure that all your family’s interests are well served. From navigating complicated processes to negotiating on your behalf, it’s important to have an advocate on your side.

WE’VE DONE THE HOMEWORK

In the United States, it takes between 60-180 hours of course work before you can even sit for the real estate exam. During that time, we learn principles which include property valuation, escrow procedures, financing, and taxes. We learn state and federal law which includes writing binding contracts and leases, titles, liens and encumbrances, unlawful discrimination. We then learn safe and fair practices for working with sellers and buyers that include communication skills, marketing, pricing, and a wide spectrum of necessary technology and tools needed to list and sell real estate in today’s world.

STANDARDS MATTER

There is a difference between just being a licensed agent and being a REALTOR®. A Realtor is a real estate agent who is an active member of the National Association of Realtors, which was founded in 1908, and is one of the largest trade associations in the United States. To join this organization, agents have to have not just a valid license but impeccable conduct records and adhere to an extensive Code of Ethics and Standards of Practice.

For homeowners like you, that means hiring a REALTOR® allows you more peace of mind knowing that your representative has been thoroughly vetted and has sworn an oath to those professional ethics and standards.

LEGAL EASE

As you might imagine, managing contracts, addendums, contingencies, and caveats in a world that has become more litigious than ever is not for the faint of heart. Just as a CPA might help you successfully wade through everchanging tax codes to confidently file a tax return, a real estate professional helps home sellers expertly and legally navigate price, terms, conditions, and contracts with a lot more peace of mind.

PRE-LISTING PACKAGE

PRICING

A real estate professional has the advantage of using comparable home sales, market knowledge, and experience with the nuances of buyers to help homeowners like you determine the perfect price to get your home sold quickly and for the most return on investment. Finding the right balance between current market conditions and Fair Market Value is the key.

MARKETING

There is selling power in numbers. Real estate professionals have a wide community of fellow agents that come together via multiple listing services to help bring buyers and sellers together with ease. 93% of buyers start their search online. That’s why we use extensive marketing tools such as:

• Listing syndication

• Digital advertising

• Email

• Social media platforms and reach

• Mailings

• Open houses (virtual and in person)

• Broker open houses (virtual and in person)

• 3-D virtual tours

• Staging and virtual staging

• Buyer outreach

• Websites

• Buyer lead capture tools

These are just the tip of the iceberg when it comes to effectively getting a home sold for the most money - and with the least stress for homeowners.

SAFETY

A real estate professional is like TSA for homeowners. No one gets through your doors without being vetted. We schedule showings virtually or in person and ensure that every precaution is taken for the security and safety of your family. From digital lockboxes to appointment scheduling tools - selling your home with a professional agent assures that showing your home doesn’t have to be scary to be successful.

NEGOTIATION

There has never been another time in the history of real estate where buyers have more access to information and a higher likelihood of their own real estate representation than right now. They are savvy and knowledgeable, and their goal, understandably is to purchase a home for the least amount of money with terms that most favor their interests. That’s why it is so important to have an experienced professional on your side who can navigate contract negotiations, multiple-bidding situations, fair terms, and legal loopholes.

TIME

At last count, there are 184 actions, steps, procedures, processes, and tasks involved in completing a real estate transaction from listing to contract to close. It’s time consuming and involves careful attention to details. In a time when most homeowners are already on overload and overwhelm just with the responsibilities of life and careers, taking on the full-time job of selling a home is a tall order.

KNOWLEDGE AND PREPARATION

Real estate professionals can expertly guide you through every step of preparing your home and your family for a successful sales. With market knowledge, staging savvy, and trusted tips and tools for every part of the process, you can feel confident navigating each step of the way. I like to even make it fun with a Sellopoly Game Board and a Children’s Moving Guide.

TIME IS MONEY

BENEFITS OF USING AN AGENT

How much is your time worth? $___________ per hour. If you don’t use a real estate professional, expect to spend at least 100 hours selling your home – assuming there are no problems! Considering your work, family, and personal commitments, is that the best use of your time?

IT’S A BIG DEAL

Selling (and buying) a home is a big deal. Most people don’t sell more than two homes in their lifetime, so it’s not something they develop expertise in. There are ever-changing laws, ethical practices and practical considerations that you don’t want to learn on your own through trial and error or relying on a book or information off the Internet. It’s just not worth the risk.

HOW I CAN HELP:

My goal is to sell your home for the highest best price!

1. Consult with you on how to get your home in top-selling condition.

2. Give you up-to-date information on what’s happening in the marketplace.

3. Provide you with information on competing properties; e.g. list price versus actual SOLD price, financing terms, condition and more.

4. Market your home to other real estate agents and the public using research-based marketing strategies.

5. Help you objectively evaluate and negotiate every buyer’s offer without compromising your position.

6. Help you close on the sale of your home.

We want to WOW prospective buyers during the first 30 days that your home is on the market.

Having up-to-date market information helps us strategize.

The fair market value of your home is determined by what competing properties are selling for right now.

There is a misconception that advertising sells real estate. Research shows that 41% of buyers learned about their home purchase from an agent, 7% via ads.

An offer is just the beginning of a process of appraisals, inspections and financing – a lot of possible pitfalls. I can help you write a legally binding win-win contract.

The paperwork alone is overwhelming and it is not unusual for questions or unexpected problems to occur during closing (settlement).

7 REAL ESTATE TRUTHS

1. HAVING AN AGENT REPRESENT YOU HAS ITS ADVANTAGES:

Professional representation… I am your personal representative and I’m required by law to represent your best interests to the best of my ability.

Personal specialist… It’s similar to hiring an accountant to help you file income taxes or a mechanic to fix your car. If you had the time to master those specialties, you would be doing your own taxes and fixing your car. But who has that sort of time? Besides, most people will sell only two homes in their lifetime – two real estate transactions in a lifetime will not turn anyone into a real estate specialist.

Objectivity… My job is to point out all the pros and cons for all the decisions you will be making throughout the home-selling process. I will even tell you things you may not want to hear because as your agent, I want you to make informed decisions, not emotionally-based decisions.

Convenience… These days, it’s nearly impossible to sell a home all by yourself without it turning into a part-time job.

2. NOT ALL REAL ESTATE PROFESSIONALS ARE REALTORS

Only licensed real estate agents who are members of the National Association of REALTORS® can call themselves REALTORS®. REALTORS® are committed to treat all parties honestly – they subscribe to a strict code of conduct and are required to maintain a high level of real estate standards. It is to your advantage to work with a REALTOR® because of the training and standards this professional designation requires.

3. THE PRICE OF YOUR HOME SHOULD BE BASED ON THE PRICE OF SOLD PROPERTIES IN YOUR AREA

Rather than the list price of properties now on the market, price your home based on nearby property history – this is how we establish your home’s fair market value.

4. BUYERS PURCHASE THEIR PROPERTIES AT FAIR MARKET VALUE

Research conducted by the National Association of REALTORS® shows that more buyers purchase their properties at fair market value – not above it. The percentage of buyers increases even more when the price drops below fair market value.

Setting the proper asking price for your home is the single biggest factor that will determine the success or failure of your home sale. The first 30 days are critical! A property generates the most interest when it first hits the market. The number of showings is greatest during this time if it is priced at a realistic market value. Starting too high and dropping the price later misses the excitement and fails to generate strong showing activity. Many homes that start too high end up selling below market value, or not at all!

IF IT’S PRICED OVER ITS FAIR MARKET VALUE IT WILL…

• Loss of Interested Buyers: Does not attract as many buyers because they’ll think it’s out of their price range.

• Reduces Activity: Agents won’t show the property if they feel it is priced too high & takes longer to sell.

• Lower Response From Advertising: Buyer excitement will be with other properties that offer better value. Make competing properties look good.

• Helps The Competition: Being overpriced in everyone’s minds (agents and buyers) and they tend not to forget.

• Attracts The Wrong Prospects: Serious buyers will feel they should be getting more for their money.

• Additional Advertising Cost: Cause you to lose valuable time and miss out on buying your dream home. Increase of advertising dollars and marketing costs.

• Eliminates Offers: Since a fair priced offer will be lower than asking price and may insult the seller, many buyers will move on to another property.

• Causes Appraisal Problems: Appraisers must base their value on what the comparable properties have sold. Even if a sales price is above market, the price would eventually need to be adjusted if it’s a financed offer doesn’t appraise at the higher sales price.

• Lower Net Proceeds: End up selling below market value in order to make up for all of the above.

IF IT’S PRICED ACCURATELY THE BENEFITS ARE…

• Faster Sale: The proper list price gets a faster sale, which means you save on mortgage payments, real estate taxes, insurance, and other carrying costs

• Less Inconvenience: As you may know, it takes a lot of time and energy to prepare your home for showings, keep the property clean, make arrangements for children and pets, and generally alter your lifestyle. Proper pricing shortens market time.

• Increased Sales Response: When sales people are excited about a property and its price, they make special efforts to contact all their potential buyers and show the property.

• Stronger Response with Advertisement: Buyer inquiry calls are more readily converted into showing appointments when the price is not a deterrent.

• Higher Offers: When a property is priced right, buyers are less likely to make a low offer for fear of losing out on a great value or causing a delay that could lead to a multiple offer situation.

• More Money to Sellers: When a property is priced right, the excitement of the market produces a higher sales price in less time. You NET more due to the higher sales price and lower carrying costs.

PRE-LISTING PACKAGE

SETTING THE PRICE

In consideration of “Setting the Price”, several factors are important: Location, Condition, Market, Terms and more.

LOCATION

The pricing of your home must reflect its location. The better the location, the higher the accepting price. School districts, high or low traffic ways and highway accessibility all need to be considered in determining the value of your home’s location. We cannot control the location.

CONDITION

The pricing of your home must accurately reflect its condition. The general upkeep and presentation of your home is critical to obtaining the highest value for your home. The nature of the roof, plumbing, carpets, and paint all relate to condition. Basic rule: If we can smell it. . . We can’t sell it!

MARKET

The pricing of your home must accurately reflect the current market. Recession, inflation Interest rates, mortgage availability, inventory levels, competition, and the public’s perception of the general economy all make up the market. It may be a buyer’s market or a seller’s market. We cannot influence the market. We can, however, take advantage of the market.

TERMS

The pricing of your home must reflect the terms available. The more financing terms and options you accept, the more potential buyers there will be for your property. The easier the terms, the more valuable your property becomes.

The value of your property is determined by what a ready, willing, and able buyer will pay for it in the open market. Historically, the first offer is your best offer. Value is determined by reviewing the sale price of other recently closed sales. Buyers Determine Value!

THE BEST PRICING STRATEGY FOR SELLING YOUR HOME

Sometimes, if a seller gets an offer right away, they worry that their home was not priced high enough. However, that likely means it was priced just right. While there are stories about sellers who turned down their first offer to wait and see if they got a higher offer, and were rewarded with a better price later -- the majority of the time, they will get less for their home than they hope for the longer they wait.

Some homeowners make the critical mistake of using the Zillow Zestimate as a determining factor for price.

Here’s what I can tell you as a real estate professional. It is called a “Zestimate” for a reason. It’s an estimate. And not one any bank would use. Zillow uses this as a marketing tool to attract people to their site, but it is a flawed algorithm and not one you should base your financial decisions on.

The best strategy for getting the most return on your home and potentially an even higher final purchase price is to list it at, or just below, fair market value. Then you are negotiating UP instead of positioning yourself to have to negotiate down.

5. THE FAIR MARKET VALUE OF YOUR HOME IS DETERMINED BY THE MARKET

– that is, what today’s buyers are willing to pay. Buyers are comparing your home to other homes now on the market. They don’t care about:

• What Your Neighbor Says.

• What Another Agent Says.

• What You Spent on Remodeling.

• What It Costs to Build Today.

• What You Spent on Repairs.

• What You Paid for your home.

6. HOMES ARE BEST SOLD EARLY

Your home generates the most interest in the real estate community and among potential buyers during the first 30 days it is on the market. If it is not properly priced during this time, we miss out on this peak level of interest.

7. ADS ARE NOT VERY EFFECTIVE FOR SELLING REAL ESTATE INTEREST VS. WEEKS ON THE MARKET

NUMBER OF WEEKS ON THE MARKET INTEREST & EXCITEMENT

National Association of REALTORS→ showed that buyers first learned about the home they purchased from:

TEN STEPS TO SELLING YOUR HOME

1. Define your goals, wants, needs and expectations. A good place to begin is by exploring your short and long term goals in life and how selling your home fits in. I will walk through a process I use to thoroughly understand my client’s goals, wants and needs to ensure that your expectations are met.

2. Determine the best price for what’s going on in the market right now. We assess the current state of the market and what comparable homes are actually selling for by reviewing a Comparative Market Analysis (CMA) on your home. That way, we can objectively determine its fair market value and price it right.

3. Prepare your property so that it is in top-selling condition. Most of us don’t keep our homes in top-selling condition. I will work with you to help you see things from a buyer’s point of view. I will consult with you on what to repair, replace or remove so that your home makes a GREAT first impression.

4. Implement time-proven, research-based marketing strategies. Your home will be marketed with a 14 point marketing plan that has the highest potential for bringing not only the most buyers, but also the most qualified buyers to your doorstep.

5. Show your property. Always keep your home in top-selling condition. When you leave for work, make sure that your home remains in top-selling condition. You know what they say about first impressions!

6. Receive an offer. When a buyer decides to buy your home, an offer will be presented. I will advise you on the offer and whether the buyer is qualified to purchase your home.

7. Negotiate to sell. Most offers require some level of negotiation. We will work together to decide your parameters and I will negotiate on your behalf.

8. Have your home appraised and inspected. Once you have accepted an offer, I will work with the buyer’s agent to coordinate an appraisal, inspections and a survey (if required). If the buyer requires that certain repairs be made on your home, I will continue to negotiate on your behalf and recommend vendors so we move successfully from contract to closing.

9. Prepare for closing. A few days before closing (also known as settlement), I will contact the title company and the buyer’s agent to ensure that all the necessary forms and documents have been prepared. I will meet with you to review the closing documents and let you know what additional forms and information you need to bring to the closing meeting.

10. Close! At the closing meeting, ownership of your property is legally transferred to the buyer. I will be present to advise you and ensure that everything goes according to plan.

AWARD-WINNING SOCIAL MEDIA MARKETING

We leverage the power of our significant social network when marketing your new listing. Using blog posts, Facebook, Instagram and Twitter, we place your home in front of a wide audience of potential buyers.

Targeted Social Media posts allow us to laser focus ads to possible buyers based on dozens of behavioral, geographic, and demographic matrix. We use your property location, price, and unique characteristics to showcase your home to Facebook users who most closely match your ideal buyer.

LUXURY REAL ESTATE “OUTSTANDING SOCIAL MEDIA SAVVY” AWARD

THE POWER OF VIDEO

As a real estate agent, part of the value of your services is your ability to create and implement a successful marketing plan. These days, standard real estate marketing strategies incorporate digital marketing materials. Featuring virtual tours on your site is an elegant way to signal to clients that you’re aware of cutting-edge technological solutions and that your services include a versatile marketing toolkit. They’ll be impressed by your property listings and your marketing savvy.

Photo/Virtual Tours

Our professional video tours establish the sense of ownership that is crucial to nudging clients towards finalizing the real thing. Virtual tours allow clients to tour the property on their own time and at their own pace, giving them a sense of personal connection. You can enhance this sense of connection by adding virtual tours to a suite of other interactive features. The more time and energy they invest, the more likely they’ll feel committed to reaching out to you with an inquiry.

Matterport 3D Tours

Our highly trained Videographers will give your property a true 3-D experience! Our brains are hard-wired to think visually, constantly calculating distances and depths. Videos are flat and tours with just 360o photos don’t offer that unique Matterport Dollhouse View. Plus Matterport makes it easy to capture large properties with automatic alignment. Only Matterport offers the easiest to create and most immersive experience for marketing Real Estate. It’s the closest you can get to actually being there.

Drone Footage

If there is one universal truth about home buyers, it’s that they are terrible at visualizing space. Is your property unique? Palacial? An acrege with natural beauty? Our drone footage will show it all! Most listing photography does little to help. For example, say your listing has a huge 3 acre backyard, but 75% of it is obscured by trees. The photo on your listing makes it look tiny. With a drone video, you can capture the entire yard in one video and show buyers just how big a space it really is.

Using specific keywords, targeted locations, and search behavior, we craft custom Google Pay-Per-Click campaigns to drive potential buyers to your home’s listing. This helps your listing stand out to those who may be most interested.

We understand buyers’ search preferences can vary and don’t rely on just our website to promote your listing. We provide exposure on Zillow, one of the most used real estate search websites in the country, to ensure your home is seen by a wide audience.

PAID TARGETED ADVERTISING ON GOOGLE EXPOSURE ON ZILLOW

There’s no better way to sell your home than to have interested buyers walk through the front door. We advertise and promote your home to potential buyers and their agents in advance to ensure successful Open Houses.

Not all agents will have clients interested in your home. We specifically target the top agents bringing buyers to your neighborhood and your price point. Our focused communication means that agents pay attention when they hear from us.

Professionally designed and commercially printed, our Chinowth & Cohen property flyers allow buyers to take away a favorable representation of your home after every showing.

DISTINCTIVE PROFESSIONAL FLYERS

We maintain an internal Client Relationship Management database consisting of tens of thousands of potential buyers. We will match your property to specific buyers based on location, price and size and contact them directly about your listing.

Most buyers work with an agent in the purchase of their home, so generating excitement within the Broker Community is critical to the success of your sale. By showcasing your property to outside Brokers, we build a sales team of agents who want to sell your property.

By participating in our local MLS, your home will reach all agents in the area as well as show on other Brokerage websites. This increases exposure, and allows us to better cooperate with other agents who may have the perfect buyer for your home.

We host a website specifically for your property, where potential buyers can follow the status, share with friends, request showings and much more. This encourages engagement with your home online and showcases your property individually.

WEBSITE SPECIFIC TO YOUR PROPERTY

If your home and desired selling strategy requires more from us, we can do it! Every home sale is different, and we can’t wait to create the perfect plan for you.

MULTIPLE PUBLIC OPEN HOUSES BROKER’S PREVIEW SHOWINGS

TOP LOCAL AGENT PREVIEW EMAIL BROKERAGE NETWORK REACH

ELITE TV

Elite TV features your property on Sunday at 9 AM on the CW or streaming from ccoklahoma.com. Our professionally produced 30 minute show features area homes with video and voice over highlighting your property’s features.

Many man hours go into the marketing of each and every Chinowth & Cohen listing. No agent can do it alone. We have a team of twelve full-time marketing staff who execute the many steps necessary to deliver our marketing services to you.

Elite Magazine is produced by Chinowth & Cohen’s marketing team and features every active listing offered to the public. This FREE publication is available at our offices and area QuikTrip, CVS and Reasor’s locations.

95% of home buyers look online for properties during the home buying process. How your home looks online is critical to getting buyers through the door for showings. If the photos online don’t “wow” them, they may never come, which is why Chinowth & Cohen has strict professional guidelines for all listings.

PROFESSIONAL PHOTOGRAPHY TEAM APPROACH

First impressions matter in the sale of your home. Our clean and professional signs let potential buyers know you are working with a reputable firm in the sale of your home without detracting from the curb appeal of the property.

LUXURY YARD AND POST SIGN

Northeastern Oklahoma’s leading newspaper source for Real Estate. Your property can be promoted in this beautiful fullcolor tabloid available in Saturday’s edition of Tulsa World. Ads and Open House listings are created by our in-house marketing team.

Real estate postcards are one of the most effective ways to keep the public and potential buyers up to date on your property! Postcards are a great way to showcase your home to neighbors.

Potential buyers want information at the tip of their fingers. Our Text Code sends them your property details instantly and allows me to follow up on their inquiry afterwards.

24/7 INFORMATION SIGN RIDER WITH TEXT CODE

Varied ads in these highly read publications are a vital part of a home marketing campaign: Tulsa People, Oklahoma Magazine, Homes & Land, Tulsa World Magazine and more.

OUTSIDE PUBLICATIONS

Advertising in local weekly publications is an inexpensive yet effective way to reach a wide audience. The Owasso Reporter, Skiatook Journal, Sand Springs Leader and Wagoner County American are very popular in our market.

ELITE TV - YOUR HOME IS THE STAR!

ELITE MAGAZINE

TULSA WORLD: WORLD OF HOMES

REAL ESTATE COMPANY

Our mission is to help clients sell their homes for more money, in the shortest amount of time through honest pricing, extraordinary service and comprehensive marketing.

Over $2 Billion In Annual Real Estate Sold

INDUSTRY-LEADING SALES.

As a member of Leading Real Estate Companies of the World,® our company is a global — not just local — real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to provide the very best services. Our invitation-only network was responsible for $405 billion in annual home sales volume among the top 500 U.S. real estate firms in 2021.

Volume shown in billions of dollars.

For informational purposes only. In compiling this report, LeadingRE relies on third party sources. The information set forth in the chart above is sourced from REAL Trends Top 500 for 2021, realtrends.com. Neither LeadingRE nor its member companies are responsible for the accuracy of third-party data presented herein.

GENERATIONS OF SUPPORT BEHIND EVERY SALE

PRE-LISTING PACKAGE

Chinowth & Cohen Realtors is the largest independently owned real estate company in Northeastern Oklahoma. The brokerage opened in 2004 with 25 sales associates; since then it has grown to over 700 agents with 14 locations surpassing two billion dollars in sales in 2020. Boasting 75 years and three generations of real estate history and expertise, Chinowth & Cohen is rooted in tradition and family.

Sheryl Chinowth - Chief Executive Officer & Cofounder

Sheryl began her career working at her father’s real estate company, where she quickly became a top producer, mentored associates and managed offices. In 2004, Sheryl cofounded Chinowth & Cohen Realtors, opening the brokerage with only one office and 25 sales associates. As CEO, Sheryl has grown the company to over 700 associates and 16 offices in the Tulsa and Oklahoma City surrounding areas, making it the largest independent real estate company in Oklahoma. She has won numerous awards including Luxury Real Estate’s Lifetime Achievement Award, Tulsa Business Journal’s “Influential Woman in Business” Award, RISMedia and Real Trends’ “Power Broker” recognition and more. Sheryl is an executive committee member of Who’s Who in Luxury Real Estate International, a member of the Leadership Council of Real Trends, and serves as a board member for Realty Alliance.

Lee Cohen - Chief Financial Officer and Cofounder

Originally from New York, Lee learned about real estate from his grandfather who purchased, sold and managed real estate in Manhattan. In the 1990s, Lee owned a commercial brokerage in Miami, Florida, when he created a REIT (Real Estate Investment Trust), which went public in 1996. Upon his arrival to Tulsa in 1999, Lee worked at various residential and commercial brokerages and eventually partnered with Sheryl Chinowth to form Chinowth & Cohen Realtors as well as C&C Commercial Realtors.

Leland Chinowth - President, Chinowth & Cohen Realtors

Leland attended the University of Oklahoma School of Medicine prior to launching his robust real estate career. In his first year as an associate, Leland sold a record $11 million. He has helped mentor and train agents for nearly 15 years and has been the President of Greater Tulsa Association of Realtors, MLS President and has been named one of Tulsa Business Journal’s 20 “Men of Distinction” and was voted one of Tulsa Business Journal’s “40 Under 40.” Leland is currently the President of Chinowth & Cohen Realtors and serves on the Executive Committee of Who’s Who in Luxury Real Estate.

Taylor Chinowth - Vice President, Chinowth & Cohen Realtors / President, Elite Title Services

Taylor is an attorney with a degree in Finance from the University of Oklahoma School of Business and a JD from the University of Tulsa College of Law. After becoming a licensed realtor in 2007 and a licensed broker in 2010, Taylor obtained his title insurance license in 2012 and joined the Board of Directors for Bartlesville Association of Realtors in 2015. The following year, Taylor was one of Tulsa Business and Legal News’ 40 Under 40 and later won the Oklahoma Bar Association Business and Corporate Law Award in 2019 and 2020 as well as multiple CALI Awards. Taylor is also on the Board of Directors for the Tulsa Home Builders Association.

ABOUT ME

Brian Moore is a real estate associate with Chinowth & Cohen Realtors in Tulsa, Oklahoma. He grew up in Muskogee, Oklahoma, in a family that valued education, hard work, and home ownership. His grandmother was a professor at Langston University and his grandfather was a veteran who bought real estate to create a family legacy. His mother worked as a medical assistant and caregiver, which instilled in him the importance of education and scholarship. His father was a retired US Navy officer who built his own home at the age of 19, inspiring Brian to believe that every family has a right to own a home and a legacy.

Brian is a results-driven, self-motivated professional with solid real estate knowledge, customer service experience, and education in accounting services. He has a rare combination of superior interpersonal and business accounting skills and is excellent at team building, with demonstrated ability to easily transcend cultural differences. Brian has over 5 years of experience helping clients buy, sell, and invest in properties in the Tulsa metro area. Brian studied at Missouri State University, where he achieved a Bachelor’s of Science in Accounting and a Minor in CIS Information Systems, and was awarded a full athletic scholarship in football and track. After graduation, he worked in accounting and finance before transitioning into the telecommunications industry with the launch of the internet. Passionate about real estate investing, Brian eventually obtained his license as an agent after working in mortgage finance until 2008.

Brian’s success as a real estate agent stems from his commitment to providing exceptional service to his clients. He takes the time to understand each client’s unique needs and works tirelessly to help them achieve their real estate goals. Brian has a dynamic professional background of over 21 years of experience in different industries, including being a licensed mortgage loan originator, tax accountant, math teacher, project manager, and network planner engineer. He has a deep understanding of the local real estate market, and his knowledge and expertise have helped countless clients navigate the buying and selling process with ease. Brian has built a solid foundation of clients in the community through his professionalism, attention to detail, and commitment to always putting his clients’ needs first. He is also involved in his local community center, helping with children’s programs, sports, and educational programs.

In his free time, Brian enjoys traveling, museums, exploring different cultures, sports, and exercising. He believes that maintaining a healthy work-life balance is key to success in any field, and he strives to live by that philosophy in his personal and professional life.

THE OFFER PROCESS

PRESENTATION OF OFFERS

In each case I will present the offer and its terms to you. I will carefully review the offer, consider marketplace options and then advise you on the proper response to the offer. We then will establish the next step in how to proceed which will include one of the following:

• Accept the offer

• Reject the offer

• Counter the offer (make changes)

EARNEST MONEY

Earnest money is money paid by the buyer when the offer is presented. It is typically paid in the form of a personal check, payable to the listing broker or title company. It represents a sincere commitment from the buyer to purchase your home. If the offer is accepted, the check is cashed within 48 hours of acceptance and placed in a trust account of the listing brokerage or title company. At the closing, the money is used as part of the buy-er’s down payment or closing costs. If there is legal reason why the sale does not take place, earnest money may be given to the sellers for personal losses (please refer to the purchase agreement document for further specifics).

Buyers have the right to ask for any personal property in the home, and the seller has the right to say “No.” Here are some typical negotiation items that the buyer may ask for:

• Refrigerator

• Stove/range

• Dishwasher

• Fireplace equipment

• Washer/Dryer

• Window treatments or hardware

HOME INSPECTIONS

Inspections will be done at the discretion of the buyer. You can expect that this will be a contingency term presented with the offer to purchase your home. Typically the buyers will pay for a home inspection. The buyer may attempt to negotiate resolution over anything that is identified as a concern in the home inspection. They also have the right to cancel their offer if the findings from the home inspection were considered unacceptable to them and not open to negotiation.

Pre-inspections are a general home inspection and has a similar purpose – to uncover any hidden problems so the home can be accurately listed and priced. The only difference is that it happens before the listing instead of after an offer.

BENEFITS

• Sellers can skip some of the negotiations and purchase price reductions with a pre-inspection by tackling the needed repairs before the home hits the market. After a general home inspection, sellers often have to make costly repairs or take purchase price reductions.

• Listing Price Be More Accurate

If your pre-listing inspection uncovers problems, you can either address them or take them into account in your listing price. During negotiation, you can be confident that your listing price is accurate and more likely to be met.

PREPARATION FOR CLOSING

Once we have accepted an offer and all parties have agreed to ALL terms in the offer, we will advise you of the closing date, time, and location. It will be during normal business hours which may require you to take time off of work or make arrangements for closing. If this is a problem, there are pre-signing options available. The close date, as well as the possession date, is outlined in the purchase contract agreement. You can expect that a typical close date may be anywhere from 30 to 60 days from the time the offer was fully executed.

CLOSING PROCESS

Closing (or settlement) is essentially the final step in executing a real estate transaction. At the closing, the parties con-summate the purchase contract and ownership of the property is officially transferred to the buyer. Several things hap-pen during closing:

A. The buyer and his/her lender delivers a cashiers check or wire transfer for the balance owed on the purchase price.

B. The seller signs the deed over to the buyer. A recorder’s office which would record the deed commonly requires the seller’s signature to be notarized. If applicable, a mortgage will also be recorded.

C. The seller delivers possession to the buyer, rendering keys and garage door openers to the buyer. Unless other-wise specified in the contract, delivery of possession should be by default at the closing, but the contract may specify a different time.

D. A title company registers the new deed with the local land registry office or recorder’s office.

E. The seller receives a check or bank transfer for the proceeds of the sale, less closing costs and mortgage payoff.

F. Fund amounts allotted for closing costs, prepayments for real estate taxes and insurance may be required, and fees charged by other parties are paid, such as broker/agent commissions, title companies, lawyers, etc.

UTILITIES

You will need to make arrangements with all of your utility providers to cancel utility arrangements, effective the date of closing. It is the buyer’s responsibility to transfer or establish their own utilities with the companies of their choice on the property.

COSTS

I will provide an estimated “Net Proceeds” or “Net to Seller” with each offer that you receive. This estimate will show expenses such as commissions, prorated taxes and loan interest, title charges, state deed tax, possible seller paid closing costs if part of the buyer’s offer, etc. This is an estimate of the amount funds that is due to Seller.

WHAT YOU WILL NEED TO BRING TO CLOSING

• All keys that you have for the home

• Any garage door openers

• Any other information that the new home owners may need (Warranties or Paperwork)

• Photo id(s)

• Any requested information from Title Company

THE FINAL TRANSACTIONS

In some states, a real estate transaction is not officially closed until the documents are recorded at the local records office. Other states simply consider the deal closed when the documents are signed and the money changes hands. Either way, there’s a lot of “paperwork” that goes into processing a sale to make sure it is legally binding.

The great news is that more and more, much of this process can be done virtually using digital tools!

FLOW CHART OF REAL ESTATE TRANSACTIONS

SELLER

PRE-LISTING PACKAGE MOVING CHECKLIST

ONE MONTH PRIOR:

File “Change of Address” forms with the postal service

Make arrangements to move your personal belongings and furniture, either by phoning a moving company or arranging for a rental truck.

Gather boxes and other moving supplies that you might need.

Plan your travel route to your new home. Be mindful of any bridges or overpasses that might have a clearance restriction.

Create a folder to keep moving expense reciepts, as some of these are tax deductible. Lodging, meals, and fuel are some of the items you can claim on your taxes.

Develop a plan for packing – packing the things you will use most, pack last, then ensuring those items that you will need first when you arrive at your new home will be available.

Notify family, friends, and businesses of your move.

Notify federal and state tax authorities, as well as any other government agencies.

TWO WEEKS PRIOR:

Notify utility services like gas, electric, water, cable tv, phone, and internet.

Arrange for services at your new address.

Have your car serviced if your new home is some distance away. Recruit people to help you on moving day.

Have a detailed plan for keeping your pets safe at all times once the movers arrive. This can be a very stressful time for them as well, with strangers in the house, loud noise and doors being open for long periods of time.

Arrange for babysitters for small children.

Confirm your moving company or rental truck arrangements. Notify your bank if you are leaving the city.

DAY PRIOR:

Keep moving materials separate so they don’t accidentally get packed until you are done.

Put your phone chargers in a safe place to keep handy.

Pick up a rental truck if you are moving yourself.

Fill up your car with gas, and double check your oil and tire pressure. Get a good sleep!

A RESOURCE YOU CAN TRUST AND A COMMITMENT YOU CAN COUNT ON

Throughout this guide, I’ve shared the Home Selling Process from start to finish with a lot of experienced strategies and insights to help you make the best and most informed decisions for you and your family.

I want to let you know that you have my commitment to you to be a trusted resource you can count on to help you expertly navigate any real estate question or need.

My goal is your goal. To help you get your home sold for the best possible price and most favorable terms in the shortest possible time with the least amount of stress. Then to help you move to your Next Level in life, whatever that may be. That’s what hiring a professional is all about. Saving your family time, stress, and return on investment.

You also have my commitment to stay in touch, regularly reach out with relevant and important market and neighborhood information and make myself available to serve you in whatever way I can.

If you’re ready to take the next steps, I’m ready to be your guide and advocate.

Thank you for the privilege!

Brian Moore

HOME & NEIGHBORHOOD INFORMATION

Prepared by the homeowners: ___________________________________________________________

What have you enjoyed most about your home?__________________________________________

What have you enjoyed most about your community?_____________________________________

What age group are there children in the neighborhood? _________________________________

Public Schools:

Elementary:______________________________________________________________________________

High School: ____________________________________________________________________________

Other School Notes: ______________________________________________________________________

Nearby day care facilities:________________________________________________________________

New or Local Attractions: _________________________________________________________________

What are some local favorite parks and recreation areas?__________________________________

HOME & NEIGHBORHOOD INFORMATION

Utilities & Services – What is the average monthly bill for the following utilities or services and companies?

GAS

ELECTRIC TRASH

WATER & SEWER

CABLE | SATELLITE

INTERNET

OTHER

Does your neighborhood have a homeowner’s association? _______________________________

Do you pay association fees?________ Amount of fee $________ per_________________________

What services are provided for with this association fee?

Pet restrictions? (Y/N) ____________________________________________________________________

Association Name: _______________________________________________________________________

Contact Person:__________________________________________________________________________

Contact Information:______________________________________________________________________ (phone/address/email/web)

What are some recent improvements you have made to your home? (ie: landscaping in `18, new carpet in `20, new appliances in `21, etc.) :

NOTES