EMAIL EPIPHANY FUNNELS

One of my biggest breakthroughs happened when I realized that I could use this Perfect Webinar process in ALL areas of my marketing, including email. In DotComSecrets, I talked about a concept I learned from Andre Chaperon called Soap Opera Sequences (SOS), which are the emails you send to someone when they first join your list. He called them soap opera sequences because each email ends with a hook that draws you to the next episode, just like a soap opera does. For years, I had been using SOS emails with different story structures. (I even shared some in the DotComSecrets book.) But when I started seeing people use the Perfect Webinar in different situations like Facebook Live and video sales letters, I had a thought…I wonder if this would also work as an email sequence? In fact, I wonder if I could do ALL the selling by email, and not even push them into attending a presentation. It seemed so crazy, I figured it just might work. So I took the Perfect Webinar and broke down the four core stories and the stack, added each into an email, and tested it out. The results were… well, they were amazing! So much so that we are now going back and adding them into every funnel we have.

There are a few different ways that we’ve successfully used this so far. The first was just writing out each story for the emails. The second way was making videos telling each of the stories, and then linking to the video inside of the emails. Honestly the way they receive the story matters less then following the actual story structure that you learned about earlier in this book.

One of the keys to remember in soap opera sequence like this is that each email needs to pull people into the next story in the next email. Think about how good soap operas, reality shows and most shows on TV are able to pull you through the commercial breaks and week to week by getting you excited by what is about to happen, then cutting it off. We do the same thing in these emails, teasing about the next email that’s coming so they are anxiously waiting for it.