EPIPHANY PRODUCT LAUNCH FUNNELS

When ClickFunnels was getting close to its one-year anniversary, we wanted to create a new funnel in hopes that we could get some of the same affiliate partners who had promoted our Perfect Webinar in the past to promote again. We knew that many of them would not want to just promote the same webinar to their followers again, so we decided to switch from a webinar to a product launch funnel.

Inside the DotComSecrets book, I also shared our product launch funnels, as well as the scripts we’ve had success with in the past inside of the product launch funnels. But I knew that the messaging and stories in our webinars worked really well, so why not just use them again here? And with that, we basically just recreated the Perfect Webinar and Epiphany Bridge stories inside of the product launch funnel structure.

I recorded an intro video telling my origin story, then had them opt in for the rest of the videos in the sequence. Then video #1 became Secret #1, which told them about the new opportunity. Secret #2 focused on their internal beliefs, and Secret #3 their external beliefs. Then video #4 was just a video of me doing the stack.

It worked amazingly well, and since then I’ve seen dozens of others create product launch funnel versions of their Perfect Webinars. One of the most powerful ways we’ve used and that I’ve started to see others adopt as well is after someone comes through your webinar funnel, to send emails to those who didn’t show up to the webinar, and have them go through the product launch sequence instead. That way, those who didn’t get a chance to consume your message can get it in a different format they may be more likely to watch.

SECTION FIVE WHAT’S NEXT?

Now that you have created your presentation and the funnels that people will go through to get your message, the next questions I get a lot are “How do I get people into those funnels? What is the fuel that will ignite my following so I can start a mass movement?”

This section will show you how to fill your funnels and mention some other things you can do to jump-start your success as an expert.