The New Normall! Historic Range Company Celebrates 100 years With New Owners and Branding
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020 was a momentous year in more ways than one for frying range manufacturer Mallinson’s of Oldham. As well as celebrating its 100th anniversary the company also welcomed new owners to the factory in Lancashire. With the previous owners easing into semi-retirement after more than 40 years each with the business, a new generation has taken the reins. Lifelong friends Martin Lever and Mark Esner have accumulated over 50 years of experience between them in the course of their working careers and when the opportunity arose to purchase Mallinson’s they leapt at the chance, as Martin explained. “Mallinson’s is a 100-year-old manufacturing business with a fantastic reputation for first rate traditional craftsmanship and reliability. When we heard that Terry, Howard and Gary were contemplating a well-earned retirement we wanted to talk to them about becoming involved in the business”. Mark added “it is a privilege to be able to steer such a highly respected name in British manufacturing through the next chapter of its long history”. Operating from a 9,500 sq ft factory in the Pennine town of Shaw near Oldham, Mallinson’s prides itself on the handmade quality of its frying ranges each of which are made to every customer’s specific requirements. Quality does not have to mean expensive though. “We have a small and highly experienced team at the factory, with more than 250 years’ experience of steel fabrication, electrical engineering and gas engineering between them” said Martin. “It is a close-knit
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Chippy Chat & Fast Food Magazine • April 2021
team, and we want to protect that. This helps us to manage our costs and we pass the savings on directly to our customers.” One thing that has changed under the new ownership is the company’s branding. After more than 25 years with the same brand, Martin and Mark felt it was time for a refresh. The revamped website and marketing materials strongly reflect the values of the company, from its British manufacturing heritage to its solid reliability. So how have the new owners found the first twelve months at the helm and what are their aims for the next twelve months? Martin commented “we have been delighted with the support of our loyal team at the factory including Terry, Gary and Howard who have all stayed with the company in various roles. We have also been really pleased with the feedback from customers old and new as we have carried on the great work that they expect of Mallinson’s”. Mark added “We have a brilliant team who are passionate about manufacturing and passionate about delighting our customers. We have made a few tweaks in addition to the brand refresh such as expanding the decorative options on the range by offering high resolution graphics as well as traditional formica and curved stainless steel finishes and this has been a hit with customers. Our focus is on continuing to produce the best quality reliable ranges for the most competitive price. That is our main objective”. Contact Mallinson’s today to talk to them about your next range. They cover the whole of the UK and even have ranges dotted across the world.
Contact Mallinsons of Oldham Trent Industrial Estate, Duchess St, Shaw, Oldham, OL2 7UT mallinsonsofoldham.com 01706 299000 Mallinson’s of Oldham Limited
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Chippy Chat & Fast Food Magazine • April 2021
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