Chippy Chat & Fast Food Magazine - April 2021

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Stratospheric Babylon tried by Top Shop

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sle of Ely Produce have been promoting a new Chip Ambassador role to promote the great British Chip in association with Agrico. The aim will be to carry on the good work promoting chipping potatoes at their hugely successful open days, and through the ‘Field to Frier’ award. The Chip Ambassadors will become part of an UK wide group of shop owners and fryers who will promote best practice for potato buying, storing, and of course frying. The chain will also include key growers too like PJ Lee & Sons, and A. L. Lee Farming Company, as IOE looks to nurture the relationships they have grown across the whole supply chain during the last twenty years. Agrico have partnered with Isle of Ely Produce to bring two new varieties into the trade initially via our Chip Ambassadors. The two varieties Babylon and Lugano will be sampled at some of these ambassadors to back up the results of early trial successes. This month I visited Eric’s at Thornham. I met with owner Eric Snaith and manager Craig Blythe ahead of a busy Friday shift. It was a bit different to my previous visit. Eric’s is very much a destination shop, and somewhere to sit and dine not far from the North Norfolk Coast. In covid times, the large sit in area is redundant, with the team very much reliant on incoming

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Chippy Chat & Fast Food Magazine • March April 2021 2021

Chippy Chat & Fast Food Magazine • April 2021

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