Shap, Crackle & Pop! Although shut at time of publication, we wanted to document their amazing journey through the Seafish National Fish & Chip Awards.
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ell, where to start? As we said in our presentation, we didn’t buy a fish and chip shop to enter the awards, but we are so glad that we did. We have owned Shap Chippy for nearly 2 years now and what a crazy 2 years it has been. Our journey through the awards started with the application, then mystery shops which took us to Top 60 and we were blown away, not expecting to make it that far, we were buzzing! The team were super energised and engaged to see how far we could actually make it. Waiting for Mystery shoppers to come, at the beginning, made the team quite nervous, however we reminded them that we do what, we do for the customers, we should produce excellent fish and chips every single time with the best customer
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Chippy Chat & Fast Food Magazine • April 2020
service to boot. Then we made it to Top 20, and that’s when our amazing team started to get competitive and I’ll be honest, its actually since then we have the most engaged and passionate team, either of us have ever worked with. We have always allowed the team to give their input and share their ideas, and to then implement those ideas and push them to make Shap Chippy the best it can be. Then we made Top 10, after the audit ‘battle of the shops’ round, which meant Ashley was off to Norway. Ashley couldn’t believe how awe inspiring this trip was. To not only be spending time with other business at the top of their game, but to be enjoying the best seafood in a beautiful country was truly a once in a life time experience, one he will always treasure. Also, to see how these fishermen live and work, and the efforts they put in to get the best products into our Chippies really cemented our belief that Cod and Haddock should be treated with the up most respect in honour of their hard work. Chippy Chat & Fast Food Magazine • April 2020
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