Q: When is a fish not a fish? A: When it’s a jackfruit When we think about fish and chips, the first thing that comes to mind is not a fruit!...
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ut our customers motivations are evolving and a new way of thinking is being introduced when it comes to food and sustainability. The plantbased revolution is here, it’s becoming mainstream and it is an opportunity to drive sales With this in mind Jack & Bry have created the ultimate plant-based fish alternative from jackfruit. Partnering with the Cornish seaweed co, to ensure our jackfruit fish has a taste of the sea. It’s meaty, tasty and easy to fry just as normal fish, and you’d never know it had once grown on a tree! What the jackfruit fish alternative allows you to do is to ensure that the whole family can continue to enjoy fish and chips. By delivering a choice for everyone it allows more people than ever to go to their chippy. 23% of the population are now either living meat and fish free or reducing the amount they consume (Kantar Usage 20/2/22). So whether you’re a vegan, vegetarian, flexitarian or just want to try something new this alternative fish fillet means that your customers have more choice than ever. It has been well documented that cod and haddock demand out-weights supplies that can be found in British waters so whilst a
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Chippy Chat & Fast Food Food Magazine Magazine•• August 2022
jackfruit based fish fillet is not here to replace it, it will still benefit the industry in the long run to help sustain our supplies and reducing our reliance on importing fish. You are not going to see a jackfruit when walking down most supermarket fruit and vegetable aisles, but it is a familiar staple in other parts of the world. It can be found in the Far East in countries such as Bangladesh, Sri Lanka, India, Philippines, Indonesia and Malaysia where it has been cultivated in some parts for thousands of years. It has a fibrous texture that gives it great qualities to help Jack & Bry replicate the texture of meats and more importantly fish. There is an abundance of jackfruit in the world and is actually the largest fruit that is produced from a tree. The size of the fruit can range from 10lbs all the way up to a whopping 100lbs! So come and join the jackfruit revolution, having it on your menu will widen the appeal of the fish and chip shop more than ever. Consumers want a plant based offer and providing this helps you capitalise on one of the biggest food trends the UK that the world has seen. To maximise sales it is important to offer choice. We guarantee that this Jack & Bry jackfruit fish will be the catch of the day! Chippy Chat & Fast Food Magazine • August 2022
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