Appy George’s Day The business of an East Midlands favourite fish and chip shop chain was almost back to preCOVID crisis levels, thanks to an app designed by a Derby company in just seven days!
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Chippy Chat & Fast Food Magazine • September 2020
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pp4’s solution has meant that George’s Tradition is now selling 3,500 meals a day to hungry customers. And George’s Tradition chairman Andrew Constantinou says it has worked so well it will result in his business being remodelled after the national emergency. Andrew turned to App4 after his company was overwhelmed by telephone orders after the Government lockdown was announced. App4, based at Sadler Bridge Studios in Derby, created a bespoke app in less than seven days. It allows customers to order from the full George’s Tradition menu and select and allotted time to pick up their food. This also enables George’s Tradition to maintain social distancing because a defined number of slots in each 15-minute period. Ian Chambers, App4’s chief executive and founder said: “We specialise in takeaway apps and our clients include about 100 who run fish and chip shops across the country. We are delighted to be able to make sure that people are able to eat their traditional fish and chips during these tough times.
Chippy Chat & Fast Food Magazine • September 2020
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