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NorthWest Anthony Swift (Liverpool)

Reliable daily deliveries throughout the North-West Guaranteed quality supplies throughout the year. Specialist supplier to fish and chip shops

0151 526 5318 aj.swift@live.com

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Potatoes replaced within 12hrs in the unlikely event of you being dissatisfied

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Lomas Potatoes 01909 562327 (3 lines) 07932 155677 (Andy) (S,Yorks, N, Yorks, Notts) 07703 263033 (Garry) (E, Yorks, N, Yorks, W, Yorks) allomas@btconnect.com

THE HOME OF QUALITY CHIPPING POTATOES!

Mitchell Potatoes (Estab 1883) is proud to be one of the UK’s longest established potato merchants, a record built on quality and reliability. We serve many of the UK’s best fish and chip shops

CONSISTENT QUALITY:

Our large supplier base and vigilant quality control helps provide consistent quality all year round.

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We run a fleet of modern vehicles with 24hr breakdown assistance.

P o t a t o e s L t d

Contact/ Follow Us 01926 633323

www.mitchells-potatoes.co.uk info@mitchells-potatoes.co.uk

CODGratulations!

National Fish & Chip Day is seen by 50m people!

Despite the pandemic this Why should I get involved and year’s recent National Fish and What is in it for me? Chip Day, has been deemed a Supporting National Fish and success. The media numbers are in Chip Day doesn’t have to be time with a total reach of nearly 50 million consuming or expensive. By taking people with a media value of around part you are joining in an awareness £1.5 million, team fish and chips day that generates huge media once again came out clear winners. coverage in both the build-up to Despite this PR success plenty of the day and on the day itself. Social questions are still asked about the media is a cheap but fantastic way day, and NEODA have looked to to promote your business to both answer most of them below. existing customers and also attract Who runs National Fish & Chip Day? restaurant. NEODA help you as The National Edible Oil Distributors’ much as possible to celebrate this Association (NEODA) runs National awareness day and we have created Fish and Chip Day. The National a core set of promotional support Edible Oil Distributors’ Association is materials (which are downloadable a non-profit organisation established from the NEODA website –www. in 1947 and its members include nationalfishandchipday.org.uk edible oil and fats refiners, processors, distributors, and waste oil collectors. Do I have to run a competition or It also covers manufacturers and give things away? suppliers of non-oil products Absolutely not! This is not the (including batter mix, sausages, intention and we stress year-on-year packaging, and potato preservatives) that you could do as little as putting and other industry bodies. up a few balloons in your shop and What do NEODA get out of it? to the day if you wish. Lots of shops NEODA members already have do nothing but still have a successful excellent relationships within the day because of the PR generated industry and this day helps to around the day. Lots of shops have consolidate and further build on reported that National Fish and Chip these. It’s a feel-good-day that Day is their most successful trading everybody loves working on and lots day of the year, even superseding of NEODA members get fully behind Good Friday. With a few small ideas the day by providing monetary and a lot of enthusiasm, you can support, prizes and the services of create a real buzz. their respective staff to travel around new customers to your shop or run a small raffle prize in the build up the country engaging with fish and How can I decorate my shop? chip shops, often spending the day Through the National Fish and Chip with them helping out in the shop. Day website we sell t-shirts and caps

for shop staff and bunting for the shop. These items are all undated so can be used year after year. Our website allows you to download posters for the shop and lots of the industry’s distributors give away promotional posters to shops in the weeks leading up to National Fish and Chip Day. Balloons and unbranded bunting can be purchased cheaply online.

Why is it on a Friday?

Friday is synonymous with fish and chips. The thinking behind National Fish and Chip Day is to try to actively encourage people who either don’t buy, or have stopped buying, fish and chips to reconsider purchasing them again.

Why is National Fish and Chip Day in June when potatoes are often not at their best quality?

It was initially decided that National Fish and Chip Day would take place on the first Friday in June in order to spread out throughout the year the various industry events or campaigns related to fish and chips – including the National Fish & Chip Awards run by Seafish, the annual Chippy Chat Ball and the NFFF Annual Ball.

Why is it a day not a week?

National Fish and Chip Day was inaugurated the year after the Agriculture and Horticulture Development Board (formerly The Potato Council) disbanded their annual Chip Week promotional initiative. Although consideration was given to the event being a weeklong, this was considered too long and would cause many shops to feel too much pressure in trying to publicise the campaign for a week and keep up the momentum. However, there is nothing wrong with shops creating the buzz all week leading up to the Friday of National Fish and Chip Day.

How is NF&CD funded and what is this money spent on?

National Fish and Chip Day is funded in the main by Seafish, with additional support provided via the generosity of industry partners such as FASFA and the NEODA membership (Including £1,000 from Chippy Chat/Isle of Ely produce).

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