North West
Anthony Swift (Liverpool) Reliable daily deliveries throughout the North-West Guaranteed quality supplies throughout the year.
Specialist supplier to fish and chip shops
0151 526 5318 aj.swift@live.com
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CODGratulations! National Fish & Chip Day is seen by 50m people!
D
espite the pandemic this year’s recent National Fish and Chip Day, has been deemed a success. The media numbers are in with a total reach of nearly 50 million people with a media value of around £1.5 million, team fish and chips once again came out clear winners. Despite this PR success plenty of questions are still asked about the day, and NEODA have looked to answer most of them below. Who runs National Fish & Chip Day?
Mitchell Potatoes (Estab 1883) is proud to be one of the UK’s longest established potato merchants, a record built on quality and reliability. We serve many of the UK’s best fish and chip shops
The National Edible Oil Distributors’ Association (NEODA) runs National Fish and Chip Day. The National Edible Oil Distributors’ Association is a non-profit organisation established in 1947 and its members include edible oil and fats refiners, processors, distributors, and waste oil collectors. It also covers manufacturers and suppliers of non-oil products (including batter mix, sausages, packaging, and potato preservatives) and other industry bodies.
CONSISTENT QUALITY:
What do NEODA get out of it?
(S,Yorks, N,Yorks, Notts)
07703 263033 (Garry) (E,Yorks, N,Yorks, W,Yorks)
allomas@btconnect.com
THE HOME OF QUALITY CHIPPING POTATOES!
Our large supplier base and vigilant quality control helps provide consistent quality all year round.
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We run a fleet of modern vehicles with 24hr breakdown assistance.
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NEODA members already have excellent relationships within the industry and this day helps to consolidate and further build on these. It’s a feel-good-day that everybody loves working on and lots of NEODA members get fully behind the day by providing monetary support, prizes and the services of their respective staff to travel around the country engaging with fish and chip shops, often spending the day with them helping out in the shop.
@mitchellpots 40 Chippy Chat & Fast Food Magazine • November 2020 @mitchellpots
Why should I get involved and What is in it for me? Supporting National Fish and Chip Day doesn’t have to be time consuming or expensive. By taking part you are joining in an awareness day that generates huge media coverage in both the build-up to the day and on the day itself. Social media is a cheap but fantastic way to promote your business to both existing customers and also attract new customers to your shop or restaurant. NEODA help you as much as possible to celebrate this awareness day and we have created a core set of promotional support materials (which are downloadable from the NEODA website –www. nationalfishandchipday.org.uk Do I have to run a competition or give things away? Absolutely not! This is not the intention and we stress year-on-year that you could do as little as putting up a few balloons in your shop and run a small raffle prize in the build up to the day if you wish. Lots of shops do nothing but still have a successful day because of the PR generated around the day. Lots of shops have reported that National Fish and Chip Day is their most successful trading day of the year, even superseding Good Friday. With a few small ideas and a lot of enthusiasm, you can create a real buzz. How can I decorate my shop? Through the National Fish and Chip Day website we sell t-shirts and caps
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