Fix & Chips! Green Flag celebrates it’s 50th Birthday
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ast year Direct Line Group’s breakdown provider Green Flag celebrated 50 years of service. In those fifty years, it’s grown from being run from a room above a chip shop in Bradford to now being positioned as the challenger brand in the UK rescue market. From the start Green Flag has always tried to be different and instead of having a large fleet of vans it uses a nationwide network of garages who have the local knowledge to rescue and fix cars around the clock. Green Flag handle 2 million calls a year* and despite lockdown have continued with its ongoing transformation with the launch of a new claims system in 2020. To celebrate its humble beginnings in their salt and vinegar filled headquarters, Green Flag offered people the chance to redeem a free portion of fish and chips from the Frying Squad who visited three locations across the UK: London, Manchester and Bristol. Frying Squad fried 300 portions of fish and chips to give away in each location on a first come first served basis. Mark Newberry, Commercial Director at Green Flag, commented: “It’s very exciting to be celebrating our 50th birthday. Since founding the business above a fish ‘n’ chip shop back in 1971, we’ve always had big ambitions here at Green Flag, using our network of local independent recovery experts to deliver excellent service and
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Chippy Chat & Fast Food Magazine • February 2022
great value breakdown cover some five decades.” For those who couldn’t make the giveaways they gave away 50 x £50 in Deliveroo vouchers. The vehicle recovery provider also carried out a survey and found Bristolians voted fish and chips as the most British dish - beating the Sunday roast. Their research revealed the most British dish of all time is fish and chips, securing an incredible 69 per cent of the vote, beating a full English breakfast (60 per cent) and a Sunday roast (57 per cent) to the post. The research went on to show the ultimate way to enjoy a fish and chip meal is by the seaside (54 per cent) followed by eating with fingers (44 per cent), over a knife and fork (19 per cent). Half of the nation (50 per cent) admitted to enjoying the meal the nostalgic way – wrapped in newspaper. Have you teamed up with a national brand for a fish & chip promotion? Email austen@chippychat.co.uk
Chippy Chat & Fast Food Magazine • February 2022
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