Rio Grande!

Rio Tropical Fruit is currently the fastest growing flavour in the Flavoured Carbonates category!

Demand is on the rise for drinks that incorporate natural ingredients, provenance and nutritional benefits , as consumers continue to look for added health benefits from the products they choose. This is exemplified by the fact that Rio, with its blend of five fruit flavours and sources of vitamin C, is a top 5 ranked SKU in Fruit Carbonates based on unit rate of sale and is the fastest growing Carbonate brand, increasing +34% YoY . This shift in consumer appetite is only set to grow, so it’s vital for retailers to take this into account with a range that meets consumer demands. www.drinkrio.com

Insight illustrates that Flavoured Carbonates is the 3rd largest category in Soft Drinks, now being worth over £291m and growing +8% YOY . Tropical fruit is the fasted growing flavour in the category, growing +50% and adding +£3 million RSV in two years. Rio, which contains exotic guava, passion fruit, orange, apricot and mango is the fastest growing brand in value, and has the highest unit ROS amongst all fruit carbonates.

This in turn exemplifies that Rio offers huge growth opportunities for retailers; and with a range of price-marked and non-price-marked products such as cans, 500ml bottles and, new for 2023, 1.5L bottles, there’s a selection of products on offer to suit varying consumer needs. Armed with the knowledge that Rio Tropical Fruit is currently the fastest growing flavour in the Flavoured Carbonates category, the soft drinks brand has taken the opportunity to add a new 1.5L version of its classic beverage to its range – so that its customers can enjoy the great taste of Rio in a take home drink format.

According to new research, 40% of fruit carbonated shoppers buy a 1.5Ltr/2Ltr drink once a week or more , showing that now more than ever, consumers are opting for drinks in take home formats that can easily be enjoyed and shared amongst family and friends. With this increasing consumer appetite only set to grow stronger, Rio has jumped at the opportunity to launch a pack-size that meets these consumer demands and provides the perfect option for those looking to make more conscious choices regarding the sugar content of the products they consume without compromising on flavour.