sophie final boards

Brief 1: Educational Typography Tour

OUGD303 FMP

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Brief

Concept

The Educational Typography Tour aims to give typography greater exposure to raise awareness that, as some have called it, the single most important aspect of graphic design. The branding and identity is used to promote the event and reinforce the brand across both digital and printed mediums for a professional and student audience.

The logo for the tour is based around the corner of a gallery to communicate that the exhibition travels to multiple venues and shows both exhibitions and educational events throughout the country.

Chloe Wilkinson

Tags: Brief 1: Typography Tour, OUGD303, Brief 1: Typography Tour [Context]

Brief 1: Educational Typography Tour

OUGD303 FMP

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Brief

Logo Variations

The Educational Typography Tour aims to give typography greater exposure to raise awareness that, as some have called it, the single most important aspect of graphic design. The branding and identity is used to promote the event and reinforce the brand across both digital and printed mediums for a professional and student audience.

Each venue has a differing coloured logo to allow for the audience to clearly identify with each of the different places.

A swatch of each is used for the promotional posters and

Chloe Wilkinson

packs and at the events Tags: Brief 1: Typography Tour, OUGD303, Brief 1: Typography Tour [Context]

Brief 1: Educational Typography Tour

Board 3/5

Chloe Wilkinson

Welcome Log in J

oin

Spea ke rs

Schedule

Tick ets

Venues

Ne wsfeed

Blog C

ontact

Readin g Londo n Li ve rpool Glasgo w Falmouth

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Tickets Pricing Single Tic ke t: £29 ex VAT (£358.80 incl VAT)

Despite warnings that the printed wo rd has no place in our image-obsessed wo rld, the opposite appears to be true .

575 ye ars after Gutenberg, the printed wo rd is mo re impor tant than ev er : whether on scr een or on paper , on a smar t phone or a giant elect ro nic billboa rd , w or ds a re still the prima ry component of communication and dissemination in the Age of Information .

14.4.13

David Carson 2.3.13

mo re +

Print Vs Digital - Debate mo re +

22.6.13 Calligraphy & Lettering Workshop with Andreas

Frohloff

Ken Garland mo re +

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Daniel Trattler The physiognomy of typefaces

25.6.13

Screen printing workshop

mo re + mo re +

Stefan Sagmeister

OUGD303 FMP

bu y

Events

The Educational Typograph y Tour brings together a host of speak ers – all leaders in typographic communication, and each pr ovidin g insights into the wa ys in which designers and typographers ar e negotiating a w orld of accelerating chang e.

It ’s an ev ent that looks at the contempora ry typographic scen e. It’ s a gr eat oppo rt unity for an yo ne with an inte re st in how w e’ ve gone fr om Gutenberg to generati ve typograp hy ; fr om letterpr ess to malleable fonts.

In other wo rd s, it ’s a confer ence for an yo ne who wants to know what comes next.

mo re + Type as form Andreas Koop The power of type Get in touch with »Glyphs« Daniel Trattler The physiognomy of typefaces Print vs Digital Andreas Frohloff Calligraphy & Lettering Workshop Type as image

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Brief

Gr oup Tick ets (3 or mo re ): £27 ex VAT (£334.80 incl VAT)

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Website

Smart phone access

The dynamic website allows for continuous updates on events going on around the country and for fast information.

There is a count down till the tour begins to add suspense and excitement to the event. Also the option to log in and get personal information on the news feed regarding events you have expressed interest in.

The website is enabled for smart phone viewing and when the viewer logs into their account acts similarly to an app with a constant feed of information personal to them.

The branding and logos continue with the branding guidelines and emphasises the brands identity.

Type as experiment

Tags: Brief 1: Typography Tour, OUGD303, Brief 1: Typography Tour [Context]

Brief 1: Educational Typography Tour

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Chloe Wilkinson

Student Card

043 276374 2123

Miss Grace Brady

Miss Grace Brady

Tour Admission 21st-23rd June 2013

includes all workshops and exhibitions

In association

Reading Museum Blagrave St, City Centre, Reading RG1 1QH 0118 937 3400

Brief

Range

The Educational Typography Tour aims to give typography greater exposure to raise awareness that, as some have called it, the single most important aspect of graphic design. The branding and identity is used to promote the event and reinforce the brand across both digital and printed mediums for a professional and student audience.

OUGD303 FMP

Tags: Brief 1: Typography Tour, OUGD303, Brief 1: Typography Tour [Context]

Brief 1: Educational Typography Tour

OUGD303 FMP

Board 5/5

Brief

Welcome packs

The Educational Typography Tour aims to give typography greater exposure to raise awareness that, as some have called it, the single most important aspect of graphic design. The branding and identity is used to promote the event and reinforce the brand across both digital and printed mediums for a professional and student audience.

On arrival each visitor will receive a welcome pack, branded

Chloe Wilkinson

Tags: Brief 1: Typography Tour, OUGD303, Brief 1: Typography Tour [Context]

Brief 4: Dolce Gusto YCN Kickstart

Board 1/4

Chloe Wilkinson

Dolce Gusto @dolcegusto

Send us a photo of your morning NDG machine #yourperfectstart

SHARE YOUR MOMENT #YOURPERFECTSTART

15 seconds ago

OUGD303 FMP

Brief

Concept

Promotion

The brief is to come up with a compelling, creative

In a world of social media and smart phones this campaign

machine range to young homemakers aged 22-30.

Gusto machines. The audience of young professionals, acclimatising to the early starts and professional world is targeted through relatable images and social media relevant to them. By tweeting an image of their morning coffee to #yourperfectstart, they enter themselves into a

The choice of images, ones that appear to be from smart phones, create a less corporate, personal feel to the advert.

They allow the audience to relate quickly and with ease to the option of tweeting a photo.

Tags:Brief 9 Dolce Gusto , Brief 9 Dolce Gusto, OUGD303

Brief 4: Dolce Gusto YCN Kickstart

OUGD303 FMP

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Chloe Wilkinson

Further Promotion

Flyer

Online Advert

To get the hashtag trending, promotion of the concept is key to the success of the campaign. Environmental advertising, such as ad shells and large billboards are used to reach a large sized audience.

Througout the printed promotion there is a suggested link to a traditional polaroid image, however, this is not the focus of the design. The images are large enough to show

The online advert is another way to reach the target audience of young professionals. This will be shown on general websites, as well as social media such as facebook.

Tags:Brief 9 Dolce Gusto , Brief 9 Dolce Gusto, OUGD303

Brief 4: Dolce Gusto YCN Kickstart

Board 3/3

Concept

Website

Proof

In a world of social media and smart phones this campaign

The twitter site will be the main page exhibiting the images sent in, however, to add interest to the online presence there is another website which shows the instant update of

To show the title of the yearbook, we decided that creating

Gusto machines. The audience of young professionals, acclimatising to the early starts and professional world is targeted through relatable images and social media relevant to them. By tweeting an image of their morning coffee, they enter themselves into a competition to win a OUGD303 FMP

Chloe Wilkinson

theory, almost as a seal of approval. This would also add more interesting to pick up thus increasing the success of Tags:Brief 9 Dolce Gusto , Brief 9 Dolce Gusto, OUGD303

Brief 2: Fine Art Yearbook

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Chloe Wilkinson

05

My spreads less.indd 4-5

27/05/2013 20:51

Helvetica Neue Regular ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Helvetica Neue Bold ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Perpetua ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Brief

C : 0 M : 1 0 0 Y: 0 K : 0

C : 0 M : 1 0 0 Y: 0 K : 1 0 0

Concept

Colour and Typefaces

To show the credibility of both the students and the course

Throughout the publication we used the consistent colour scheme of black and magenta, both would stand clear from any work that we needed to present within the book - both being strong and pure colours. Helvetica Neue was used for the headers as it had a universal appeal while Perpetua was used for the statements from each artist to evidence credibility and added a formal, more respected tone.

into three categories: ethos, pathos, logos. This rule of three was applied to the layout, along side including a sense of personality throughout. The rule of 3 was applied OUGD303 FMP

a set of rules to ensure continuity.

Tags: Brief 2: Fine Art LCA Yearbook [Context], Brief 2: Fine Art Yearbook, OUGD303

Brief 2: Fine Art Yearbook

Board 2/5

Chloe Wilkinson

Concept

Cover

Proof

To show the credibility of both the students and the course

We asked each member of the course to bring in an object that represented them or they thought related to their artistic practice, this showed each persons personality and immediately evidenced personality for the audience. Not only does it add individuals personality but also shows that when the group come together, they create something aesthetically and practically appealling and successful.

To show the title of the yearbook, we decided that creating

into three categories: ethos, pathos, logos. This rule of three was applied to the layout, along side including a sense of personality throughout. The rule of 3 was applied

theory, almost as a seal of approval. This would also add more interesting to pick up thus increasing the success of

a set of rules to ensure continuity.

OUGD303 FMP

Tags: Brief 2: Fine Art LCA Yearbook [Context], Brief 2: Fine Art Yearbook, OUGD303

Brief 2: Fine Art Yearbook

Board 3/5

Chloe Wilkinson

Concept

Individual Spreads

Identity

To show the credibility of both the students and the course

For each exibitor there was a double page spread to represent their work, working to the grid of three, this allowed for variations to be created, but, individuality to be shown throughout. The movement across each page was

A sense of identity was shown not only by different layouts and a wide variety of work but also by using portraits of each student on their corresponding page. This also added a sense of interaction with the artist and their work.

into three categories: ethos, pathos, logos. This rule of three was applied to the layout, along side including a sense of personality throughout. The rule of 3 was applied

By moving away from a standardised outcome it also added individuality to the course. a set of rules to ensure continuity.

OUGD303 FMP

Tags: Brief 2: Fine Art LCA Yearbook [Context], Brief 2: Fine Art Yearbook, OUGD303

Brief 2: Fine Art Yearbook

Board 4/5

Chloe Wilkinson

Concept

Alternative Spreads

Proof

To show the credibility of both the students and the course

The alternative spreads were much more information focused, rather than image based like the individuals pages. Therefore both readability and legibility was a key focus. It was also important to work within the grid of 3, however keeping each page individual to ensure the movement and identity of the publication.

To show the title of the yearbook, we decided that creating

into three categories: ethos, pathos, logos. This rule of three was applied to the layout, along side including a sense of personality throughout. The rule of 3 was applied

theory, almost as a seal of approval. This would also add more interesting to pick up thus increasing the success of

a set of rules to ensure continuity.

OUGD303 FMP

Tags: Brief 2: Fine Art LCA Yearbook [Context], Brief 2: Fine Art Yearbook, OUGD303

Brief 2: Fine Art Yearbook

Board 5/5

Chloe Wilkinson

Concept

Poster and Flyer

Web

To show the credibility of both the students and the course

I wanted to take the brief further so have designed the promotion for the exhibtion. Rather than basing the design around a series of three I used two images to suggest two parts to the exhibition as they are showing it at both Leeds College of Art, then taking it down to London for the Free

Further promotion for the exhibition is shown through web presence. This follows the same aesthetic as the yearbook to ensure continuity throughout the range and create a strong and reinforced brand identity.

into three categories: ethos, pathos, logos. This rule of three was applied to the layout, along side including a sense of personality throughout. The rule of 3 was applied

Social media is also linked to these pages as this will allow for continual updates and information regarding the events a set of rules to ensure continuity.

OUGD303 FMP

the same as the year book, and the poster will be A0 size.

Tags: Brief 2: Fine Art LCA Yearbook [Context], Brief 2: Fine Art Yearbook, OUGD303

Brief 3: Sophie Curtis

Board 1/4

Brief

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Chloe Wilkinson

Concept

Solution

The use of simplistic shapes was something that the client had requested and so three circles were chosen to communicate an effect the impression of an ellipsis (...) found within text. This gives the impression that there is more to come, adding a suspense to her identity.

The circles worked as the logo, then the type to accompany this is the one that Sophie chose from a selection that was presented. Together they create a logo that compliments her bold, bright artworks.

Brief 3: Sophie Curtis

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Work

Untitled 2007 © Sophie Alexandra Curtis

About

Contact

Chloe Wilkinson

News

Untitled 2007

Untitled 2007

© Sophie Alexandra Curtis

© Sophie Alexandra Curtis

more + Second floor Auditorium Workshop Auditorium Seminar room

Untitled 2007 © Sophie Alexandra Curtis

Untitled 2007

Untitled 2007

© Sophie Alexandra Curtis

Workshop

© Sophie Alexandra Curtis

Second floor

© Sophie Alexandra Curtis

Third floor

© Sophie Alexandra Curtis

Work

About

Contact

News

Untitled 2007

Untitled 2007

Untitled 2007

Untitled 2007

Untitled 2007

Untitled 2007

© Sophie Alexandra Curtis

© Sophie Alexandra Curtis

© Sophie Alexandra Curtis

© Sophie Alexandra Curtis

© Sophie Alexandra Curtis

© Sophie Alexandra Curtis

© Sophie Alexandra Curtis

OUGD303 FMP

Website

Promotion

Social Media

Online presence was an important factor for Sophie, as an emerging artist it is key for her promotion to be easily accessible online. Therefore the logo is presented intact

Within the website there is the information that Sophie wanted to present, a quick bio about herself, updated news on her professional progress and her contact information.

The links to social media can be found on all the devices as this allows for Sophie to reach a different online audience increasing promotion.

Brief 3: Sophie Curtis

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Stationary

Exhibition Promotion

To continue with the clean aesthetic and use of the circles the logo have been used and applied relevantly to business cards, comment card, letterheads, folder and stickers to

Along with business cards, there are also postcards with work on the front and logo with contact information on the reverse so the full image can be seen to remind the audience of her work in more detail.

it has a symmetrical peice of work that when folded creates OUGD303 FMP

Chloe Wilkinson

Brief 3: Sophie Curtis

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Exhibition Promotion A large poster for the exhibition and magazine article exhibition. Each using simplistic design to allow the differing images to be the focus.

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Chloe Wilkinson