Brief 3: Sophie Curtis
OUGD303 FMP
Board 1/4
Chloe Wilkinson
Brief
Concept
Solution
Identity needed for fine artist and illustrator for Sophie, a third year student at Leeds College of Art. The requirements were to create a minimal, bright and quirky logo which would allow for continual updates of images as her practice develops.
The use of simplistic shapes was something that the client had requested and so three circles were chosen to communicate an effect the impression of an ellipsis (...) found within text. This gives the impression that there is more to come, adding a suspense to her identity.
The circles worked as the logo, then the type to accompany this is the one that Sophie chose from a selection that was presented. Together they create a logo that compliments her bold, bright artworks. Tags: Brief 7: Sophie’s Business Cards [Context], Brief 7: Sophie’s Business Cards, OUGD303