MASLOW’S HIERARCHY OF NEEDS

The Maslow's hierarchy of needs pyramid starts with most basic physiological needs like food, water and sleep, and ends with most complex need - self-actualisation. As TT&WH is a brand who believes in self-confidence and wants to help women with their skin problems, the ‘self esteem’ level is where they are situated. Esteem need is all about appreciation and confidence. According to a Clarisonic study, 31% of UK respondents said that they feel more confident when their skin is clear and healthy (Utroske 2016). TT&WH provides everyday products that can help raise consumers self-esteem by clearing and calming their skin.