4 minute read
CONCEPTS
CONCEPT DEVELOPMENT
Headline: Gemstone infused facial oil spray.
Advertisement
Core Consumer: 18-23 year-old with a busy working lifestyle.
Problem Insight: The consumer suffers from problem skin but does not have the time or knowledge to develop a skincare routine to combat blemishes and irritation. An interest in wellness is prominent due to a slightly lower mental health, meaning a quick, easy, unique product that can improve inner and outer beauty is desired.
Benefits: The product is functionally beneficial as it hygienically applies through a spray nozzle, ensuring no mess as well as a fast application for a small touch of luxury even in a busy schedule. Additional tips to improve wellness will be included in the instruction leaflet to offer advice to a generation who expect brands to be open discussing these issues. It is emotionally beneficial as the gemstone jade offers a calming effect to the mind, whilst reducing inflammation by fighting against the bacteria under the skin. Therefore when combined with tea tree and witch hazel an effective, yet soothing spot-targeting formula is created.
Reason to Believe: The product does not require hand application and so prevents the spread of bacteria from blemishes, reducing the likelihood of breakouts. An oil tea tree and witch hazel formula replenishes damaged skin and aids the control of natural oil, resulting in a less oily complexion over time. As pieces of jade are inside the glass bottle this makes certain every spritz contains a high concentration of ingredients that are not watered down. The product is made from recyclable glass and a waterless solution to address environmental issues, particularly the scarcity of resources.
Summary Statement: Targeting blemishes hygienically and quickly to suit a fast-paced lifestyle, whilst also addressing the importance of inner beauty and holistic healing.
CONSUMER CONCEPT
Clearer skin? Clearer mind? A clear solution!
The revolutionary Jade Spritz ensures a rapid, hygienic blemish solution that provides holistic healing and energized skin.
The gemstone infused facial oil spray uses ancient, eastern medicine to heal the skin through the transfer of vibrational energy which balances the mind and soul. When combined with the natural ingredients: Tea Tree and Witch Hazel, it reduces inflammation and fights under the skin bacteria. Making it an effective, yet soothing spot targeting formula. The oil-based solution ensures a high concentration of ingredients in every spritz, whilst giving essential moisture to aid natural oil control.
This new, luxurious product provides clearer skin with three sprays, providing a pampering experience without the time commitment. Giving a touch of luxury in any busy schedule.
Available with wellness tips and advice to achieve an all-round beautiful self.
CONCEPT DEVELOPMENT
Core Consumer: 20-25 year-old living or working in a busy city.
Problem/Insight: Clogging pores with heavy makeup on daily basis and polluted air can cause premature ageing. Combining skincare regime with a make-up product will facilitate consumers everyday routine.
Benefits: The product helps to prevent pollution from entering pores. Gives consumer confidence by covering and healing their problem skin at the same time.
Reason to Believe: A particulate PM2.5 found in pollution is smaller than the pores and whilst using this product, consumer will have smoother and protected skin from harmful bacteria entering their pores.
Summary Statement: Integration of pollution protecting into your everyday makeup routine.
CONSUMER CONCEPT
Pollution preventing tinted moisturiser is a specially formulated product which prevents pollution from entering your pores.
Avoid clogging your skin with heavy foundation - use this tinted moisturiser to protect your skin from ageing! This pollution preventing moisturiser is a 2in1 product as whilst giving you high coverage, it will also heal your acne prone skin. With the help of tea tree and witch hazel your skin will be smooth and purified all day long.
Use this revolutionary make-up product to cover your problem skin whilst healing it and do not worry about polluted city air affecting your skin!
CONCEPT DEVELOPMENT
Headline: CBD face mask in a capsule.
Core Consumer: 16-21 female, busy lifestyle, curious about new ingredients and values experiential products and services.
Problem Insight: Acne prone skin, busy lifestyles and very strapped for time. Still wants to be revolutionary, inspirational among peers.
Benefits: Sensory, portable, shareable, easy to use, combined benefits of tea tree, witch hazel and CBD.
Reason to Believe: anti-inflammatory and anti-bacterial properties of tea tree and witch hazel, CBD is rich in vitamins, stimulates collagen production which helps combat signs of aging and has been used to treat eczema, acne, rosacea and psoriasis.
Summary Statement: Making scientifically proven ingredients accessible and portable for use in an everyday busy lifestyle.
CONSUMER CONCEPT
The TT&WH Cannabidiol (CBD) face mask capsule is made with a busy, innovative and pioneering woman in mind. Tea Tree and Witch Hazel have been used for many years and known for their healing properties that help calm and alleviate acne and problem skin issues. Combined with the anti-inflammatory and vitamin rich powers of CBD, which has been used to treat everything from eczema to anxiety, our innovative face mask capsules relieve problem skin as well as provide more holistic wellbeing, from the outside in.
Our CBD face mask capsules are designed to fit around a busy schedule and are encased in a soluble casing that dissolves in your hand, eliminating excess product waste as well as unnecessary packaging, allowing for refreshed skin anytime, anywhere.
Just what skin has been waiting for.
