IDEA GENERATION

Parallel Worlds- (Ideas generated by looking at other industries, products and themes non related to skincare, and then apply to skincare) • Cannabis oil - medicinal marijuana soda • Sensory stimulating products - eucalyptus (Kombucha drink) • Memorable/emotional experience - bubble clay mask • Popping candy sensation (Kombucha drink) • Pollution sensor to release moisture when needed (harvesting desert frog) • Refillable’s • Sugarcane plastic • Glass bottles • Adaptogens -herbal pharmaceuticals • Collaboration with celebrities • Collaboration with influencers • Bioengineering to grow Tea Tree and Witch Hazel - reduce water consumption and land degradation • Water activation

Disruptive Thinking- (Ideas generated by taking ‘skincare norms’ and flipping them to get the opposite) • Oil based products - replenish damaged skin • Water dries out the face - a waterless formula offers more hydration • 3 in 1 - cleanser, toner, moisturiser • 2 in 1 - cleaner, moisturiser • Tinted moisturiser to workout in - provides coverage, chemicals to nurture skin when sweating • Mascara for sleep - lash serum • Deodorant to wear overnight and lasts into the next day • Capsule formula

Random Connections- (Ideas generated by having a box of random items and then making a skincare product connection, i.e there was a toy scorpion in the box) • Scorpion like skin - men’s is 25% thicker • Glow in the dark face masks • Vegan ingredients • Soothing serum for irritations • Gemstone healing properties • Birthstones - personalisation • Face rollers • Supplements - ingestible powders • Eye mask - tiredness, dryness • Petal/mineral infused facial spray

THEMING IDEAS

Sustainable packaging Refillable bottles/ tubs Glass bottles Sugarcane plastic Male Grooming Scorpion like skin - men’s is 25% thicker Laboratory Ingredients 3 in 1 - cleanser, toner, moisturiser 2 in 1 - cleanser, moisturiser Eye mask - tiredness, dryness Water activation

Organic Ingredients Oil based products - replenish damaged skin Mascara for sleep - lash serum Deodorant to wear overnight and lasts into the next day CBD oil (medicinal marijuana soda) Sensory stimulating products - eucalyptus (Kombucha drink) Vegan ingredients Soothing serum for irritations Adaptogens

Experience Memorable/emotional experience - bubble clay mask Popping candy sensation (Kombucha drink) Glow in the dark face masks Sensory stimulating products - eucalyptus (Kombucha drink) Meditation Wellness Tinted moisturiser to workout in - provides coverage, chemicals to nurture skin when sweating Pollution sensor to release moisture when needed (harvesting desert frog) Gemstone healing properties Birthstones - personalisation Face rollers Supplements - ingestible powders Petal/mineral infused facial spray Meditation