IDEA GENERATION Parallel Worlds- (Ideas generated by looking at other industries, products and themes non related to skincare, and then apply to skincare) • Cannabis oil - medicinal marijuana soda • Sensory stimulating products - eucalyptus (Kombucha drink) • Memorable/emotional experience - bubble clay mask • Popping candy sensation (Kombucha drink) • Pollution sensor to release moisture when needed (harvesting desert frog) • Refillable’s • Sugarcane plastic • Glass bottles • Adaptogens -herbal pharmaceuticals • Collaboration with celebrities • Collaboration with influencers • Bioengineering to grow Tea Tree and Witch Hazel - reduce water consumption and land degradation • Water activation Disruptive Thinking- (Ideas generated by taking ‘skincare norms’ and flipping them to get the opposite) • Oil based products - replenish damaged skin • Water dries out the face - a waterless formula offers more hydration • 3 in 1 - cleanser, toner, moisturiser • 2 in 1 - cleaner, moisturiser • Tinted moisturiser to workout in - provides coverage, chemicals to nurture skin when sweating • Mascara for sleep - lash serum • Deodorant to wear overnight and lasts into the next day • Capsule formula Random Connections- (Ideas generated by having a box of random items and then making a skincare product connection, i.e there was a toy scorpion in the box)
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Scorpion like skin - men’s is 25% thicker Glow in the dark face masks Vegan ingredients Soothing serum for irritations Gemstone healing properties Birthstones - personalisation Face rollers Supplements - ingestible powders Eye mask - tiredness, dryness Petal/mineral infused facial spray Fashion Business Solutions Group Report 2019
