INTRODUCTION

The problem skincare solution category has grown rapidly in the last couple of years due to ‘healthy skin’ becoming the top priority for beauty consumers. Boots wants to ‘future proof’ their own problem skincare brands to compete with successful companies like Proactiv and The Ordinary.

The purpose of this report is to reinvent the Boots customer experience in the skincare category by analysing the problem skincare brand ‘Tea Tree and Witch Hazel’ (TT&WH). Innovative products that recruit and engage the consumer will be identified, ensuring they are differentiated from the existing Boots portfolio to provide an appeal to existing customers, as well as new ones.