SHOP SAFARI

A trip to London to view current skincare trends and look at how TT&WH is presented in store was conducted by the team as part of offline primary research. The following observations where made:

The TT&WH line is often found at the back of the store, and therefore not in a high traffic area. The line was often hard to find, meaning consumers would not necessarily find the range if they where looking for skincare.

Shelving was quite often broken or had lights missing, meaning the products where not lit to the same level as its competitors making the shelf look uninviting.

The product line was often porely stocked with empty shelves, making the range look bare.

As highlighted in the middle image the range was quite often stocked next to other products, the third shelf down has Nip + Fab products which diluted the impact of TT&WH as Nip + Fab is a more expensive well known brand.