SIZE OF THE PRIZE

According to the Office for National Statistics, the adult population in the UK reached a total of 66,867,421. TT&WH's target consumers are females aged 20-25, of which the population in the UK is 2,495,810. By identifying the target audience, it is then possible to work out the potential trialists, and finally the potential total market value. Distribution will reach 70% of Boots locations, and finally, it is possible to identify the Total Value for the NPD concept based on the Regular Selling Price (RSP) multiplied by the Year one awareness.

Tables created by Clarke.M 2019