CONCEPT DEVELOPMENT Headline: Gemstone infused facial oil spray. Core Consumer: 18-23 year-old with a busy working lifestyle. Problem Insight: The consumer suffers from problem skin but does not have the time or knowledge to develop a skincare routine to combat blemishes and irritation. An interest in wellness is prominent due to a slightly lower mental health, meaning a quick, easy, unique product that can improve inner and outer beauty is desired. Benefits: The product is functionally beneficial as it hygienically applies through a spray nozzle, ensuring no mess as well as a fast application for a small touch of luxury even in a busy schedule. Additional tips to improve wellness will be included in the instruction leaflet to offer advice to a generation who expect brands to be open discussing these issues. It is emotionally beneficial as the gemstone jade offers a calming effect to the mind, whilst reducing inflammation by fighting against the bacteria under the skin. Therefore when combined with tea tree and witch hazel an effective, yet soothing spot-targeting formula is created. Reason to Believe: The product does not require hand application and so prevents the spread of bacteria from blemishes, reducing the likelihood of breakouts. An oil tea tree and witch hazel formula replenishes damaged skin and aids the control of natural oil, resulting in a less oily complexion over time. As pieces of jade are inside the glass bottle this makes certain every spritz contains a high concentration of ingredients that are not watered down. The product is made from recyclable glass and a waterless solution to address environmental issues, particularly the scarcity of resources. Summary Statement: Targeting blemishes hygienically and quickly to suit a fast-paced lifestyle, whilst also addressing the importance of inner beauty and holistic healing.
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Fashion Business Solutions Group Report 2019
Written by: All Proof read/ edited by: All Designed by: Chloe
