SERAVEK
TYPE SPECIMEN BOOK Section Title | 1
ERIC OLSON released Seravek in 2007, and it has quickly gained popularity in both screen and print over recent years. Olson’s Process Type Foundry has become a huge success in the US and his other typefaces have become increasingly popular, to say the least. Olson takes pride in his work as his typefaces are carefully hand drawn, full of all the right family members and are classic and original. His typefaces have extended families with a wide range of fonts, and Seravek is no exception. The full version of Seravek includes features like small caps, multiple numeral styles, fractions and arrows, to name a few, but in order to keep Seravek accessible, Seravek Basic, which is used throughout his booklet, has been created for those requiring a typeface that was more simplistic. However, if Seravek basic feels like it still needs something more, the price for the full version is already credited towards its full family.
ERIC OLSON Introduction | 3
The essence of Seravek. Seravek has a clean, minimal appearance both on screen and in print and was designed for editorial, identity design and complex information. It is a well rounded typeface with, “clear functionality, near invisibility and a tone whose presence is felt most once removed – this is the essence of Seravek.” Praised for its near silence, Seravek is perfectly suitable for a wide range of demanding uses that require a clear, yet rich typeface, complete with its extensive, supporting range of fonts. Some of the many features throughout the lowercase range include well-rounded bowls, straight and narrow stems, as well as a half-arced ‘j’ that carries a distinguishable difference from other san serif letter shapes. The uppercase set contains squared apex and vertex elements, short, concise tails and again, the slight curve in the ‘j’ terminal, similar to that of the lowercase. The scale, as the fonts increase in weight, balance well with these features and the typeface retains its elegance and sophistication. Overall, with a perfect balance of modernity and contemporary style, this humanist san serif typeface has stylish characters that are unobtrusive and well refined.
http://processtypefoundry.com/fonts/seravek/
About | 5
A Recent History of the San Serif Arguably, the san serif letter forms have been used since man could write. However, in more recent times, we have seen the development of san serifs increase in popularity. Although prevailing san serif typefaces were developed in the early 1900s, the International Style or Swiss Style, developed in the 1950s, became the most influential typographic style of the 20th century. This style has been the inspiration for many of today’s most used typefaces, including Seravek, which seamlessly falls under the same clean, legible and minimalistic style that was developed during the post-war period.
2007 Seravek Eric Olson
Timeline | 7
set width
x-height
kerning
cap line
overshoot
descender line
kerning
set width ascender line
x-height
mean line
base line overshoot descender line
Features | 9
fifth surfboard flute selfheal off fluffy affirm offhand Seravek has a wide range of ligatures (right) and when used in these type examples (left), they add to the clean, minimal feel when used in body copy. Seravek Regular 29pt.
puffball cufflink Æsop æon
phœnix Œdipus
Ligatures | 11
Seravek has en extensive family. There are ten fonts within the range which include five roman weights and five italic weights. The full version of Seravek is complete with special features such as small caps, all caps and case sensitive glyphs. This version is Seravek Basic.
A quick brown fox jumped over the lazy dog
Extra Light
A quick brown fox jumped over the lazy dog
Extra Light Italic
A quick brown fox jumped over the lazy dog
Light
A quick brown fox jumped over the lazy dog
Light Italic
A quick brown fox jumped over the lazy dog
Regular
A quick brown fox jumped over the lazy dog
Italic
A quick brown fox jumped over the lazy dog
Medium
A quick brown fox jumped over the lazy dog
Medium Italic
A quick brown fox jumped over the lazy dog
Bold
A quick brown fox jumped over the lazy dog
Bold Italic Font Family | 13
A FAREWELL TO ARMS BY ERNEST HEMINGWAY In the late summer of that year we lived in a house in a village that looked across the river and the plain to the mountains. In the bed of the river there were pebbles and boulders, dry and white in the sun, and the water was clear and swiftly moving and blue in the channels. Troops went by the house and down the road and the dust they raised powdered the leaves of the trees. Seravek Extra Light 9pt Seravek Bold 9pt Heading
THE ADVENTURES OF HUCKLEBERRY FINN BY MARK TWAIN You don’t know about me without you have read a book by the name of The Adventures of Tom Sawyer; but that ain’t no matter. That book was made by Mr. Mark Twain, and he told the truth, mainly. There was things which he stretched, but mainly he told the truth. That is nothing. I never seen anybody but lied one time or another, without it was Aunt Polly, or the widow, or maybe Mary. Aunt Polly - Tom’s Aunt Polly, she is - and Mary, and the Widow Douglas is all told about in that book, which is mostly a true book, with some stretchers, as I said before. Seravek Light 9pt
MOBY DICK BY HERMAN MELVILLE
A TALE OF TWO CITIES BY CHARLES DICKENS
Call me Ishmael. Some years ago — never mind how long precisely — having little or no money in my purse, and nothing particular to interest me on shore, I thought I would sail about a little and see the watery part of the world.
It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way — in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only.
Seravek Regular 9pt
Seravek Extra Light 9pt
Seravek Light 20pt Seravek Medium Italic 18pt
Quickly pack the box with five dozen modern jugs. Jack quietly moved up front and seized the big ball of wax.
Brown jars prevented the mixture from freezing too quickly. I quickly explained that many big jobs involve few hazard
Dave quickly spotted the four women dozing in the jury box. Six of the gunboats could be jeopardized by two quick moves.
Jacqueline was vexed by the folks who got the money prizes. Specimen Showing | 15
Section Title | 17
Seravek Bold 22pt Seravek Extra Light 16pt
The quick brown fox jumps over the lazy dog. Picking just six quinces, the new farm hand proved strong but lazy.
Judge Power quickly gave six embezzlers stiff sentences. Weekly magazines request help for and by junior executives.
The six men have power to seize the ship quickly.
It was a bright cold day in April, and the clocks were striking thirteen. Winston Smith, his chin nuzzled into his breast in an effort to escape the vile wind, slipped quickly through the glass doors of Victory Mansions, though not quickly enough to prevent a swirl of gritty dust from entering along with him. The hallway smelt of boiled cabbage and old rag mats. At one end of it a coloured poster, too large for indoor display, had been tacked to the wall. It depicted simply an enormous face, more than a metre wide: the face of a man of about forty-five, with a heavy black moustache and ruggedly handsome features. Winston made for the stairs. It was no use trying the lift. Even at the best of times it was seldom working, and at present the electric current was cut off during daylight hours. It was part of the economy drive in preparation for Hate Week. The flat was seven flights up, and Winston, who was thirty-nine and had a varicose ulcer above his right ankle, went slowly, resting several times on the way. On each landing, opposite the lift-shaft, the poster with the enormous face gazed from the wall. It was one of those pictures which are so contrived that the eyes follow you about when you move. , the caption beneath it ran. Inside the flat a fruity voice was reading out a list of figures which had something to do with the production of pig-iron. The voice came from an oblong metal plaque like a dulled mirror which formed part of the surface of the right-hand wall. Winston turned a switch and the voice sank somewhat, though the words were still distinguishable. The instrument (the telescreen, it was called) could be dimmed, but there was no way of shutting it off completely. He moved over to the window: a smallish, frail figure, the meagerness of his body merely emphasized by the blue overalls which were the uniform of the party. His hair was very fair, his face naturally sanguine, his skin roughened by coarse soap and blunt razor blades and the cold of the winter that had just ended. Outside, even through the shut window-pane, the world looked cold. Down in the street little eddies of wind were whirling dust and torn paper into spirals, and though the sun was shining and the sky a harsh blue, there seemed to be no colour in anything, except the posters that were plastered everywhere. The black-moustachio’d face gazed down from every commanding corner. There was one on the house-front immediately opposite. , the caption said, while the dark eyes looked deep into Winston’s own. Down at street level another poster, torn at one corner, flapped fitfully in the wind, alternately covering and uncovering the single word INGSOC. Seravek Light 12pt. Section Title | 19
¿cómo estás
Numbers & Symbols | 21
! n e n r e l u z n e n n e k e i S , n รถ h c S
Seravek Released in iBooks in 2011 The 1.5 update to Apple’s iBooks app included several new typefaces, including Seravek among them. Of the seven type choices within the app, Seravek is the only sans serif featured in this new version.
Image: http://processtypefoundry.com/blog/tag/seravek/
Typeface In Use | 23
CHLOE HAY | 2624691