Above shows an accurate representation of who i believe would be my targeted audience. They would have a high interest in fashion but still have their own individual style. ‘Hipster’ is a good term to categorise these individualists. The typical clothing choices would be fringed tops and ripped denim shorts. Demographics; Gender; female Age; 16-19 Class; ABC1 Psychographics; Interests; retail therapy, chilling, listening to music and social networking sites. Music genre; indie, indie/pop and alternative. Films; confessions of a shopaholic, devil wears a prada, Bratz and wild child. These are all chick flick films but with an added fashion element. Clothing brands; forever 21, brandy meville, free people, urban outfitters and American apparel. These are all brands that aren’t as mainstream as other high street brands.
My target audience would be interested in my magazine because i have created it around stereotypical interests of ‘hipsters’. I have included unique clothing choices and brands which would interest my audience. In addition i have included ‘indie’ bands and artists which would be an interest of theirs. I have chosen to incorporate music and fashion and i believe there is a gap in the market for this product, therefore this would open my audience up to a wider market as others would like to find out what my magazine contains. Throughout my designing of my magazine, i referred back to elle and vogue magazine for inspiration. To entice my target market i will consider advertisers in which would be interests such as Mac, Topshop, Brandy Mevile, Netflix. These all would be good advertisers for my magazine as they would increase my revenue through selling advertising space. In addition i could also offer freebies, when doing my audience research i discovered this what customers would like. In conclusion i believe my target audience are late teens with a high interest in fashion and indie/pop individualists.