D. Institutions

What kind of media institution might distribute your media product and why?

I believe that if my magazine was to be published by an establishment, it would be most suited to be published by Conde Nast publishing. The reason for this is because i used ‘vogue’ and ‘glamour’ magazines for inspiration for my own and similarly they are published by conde nast. In comparison Conde Nast isn’t the most established publishing brand, but i believe other publishing brands; such as bauer or time Inc do not suit my genre of magazine. However Vogue is published by Conde nast and roughly has an audience of 12,663,000. Conde Nast publish large companies, is the reasoning behind my choice to use this company. Glamour and Vogue have a large audience therefore it could establish my magazine greatly by widening my audience. This also would be a good method of reaching my target audience because my publishing company relates to the same audience.

I would be at high risk by having my magazine published unaided because it would take a long duration of not becoming recognised. It is known that magazines often who individually publish do not survive for the first four years. Therefore this is why i am more lenient towards using a publishing company rather than my own self. I would succeed more by using the major publishing companies; it would enable me to increase my audience base as well as my revenue.

Conde Nast doesn’t alone do paper based magazines but they also offer the option of publishing online. Similarly it enables a wider client base because it gives different options for readers who prefer online reading.

I would defiantly consider publishing online because technology is expanding greatly and is a big part of my target audience lifestyle. Media is currently developing and expanding therefore it would be a good idea to do this. Itunes would be a good method of distributing my product because apple is a well known brand today and is used my most of the mid teen market.