project overview

For my FMP, I plan to build a sustainable and ethical basics clothing brand. This portfolio will show all my experimentations for the brand before creating the real thing. I will experiment with the brands aesthetics, website, social media, personality, branding and main concept behind the brand. I will be approaching my target demographic directly for certain aspects to get a reliable and informative insight into the likes and dislikes of the future consumer. In my FMP I will solely focus on the marketing and branding of the brand rather than the actual creating of the garments, nonetheless sustainability is the main focus of the brand so I will be researching into sustainable materials and garments that could potentially be used for the brand. This portfolio will give me a starting point for when it comes to starting my FMP and will make me feel more comfortable when it comes to creating the final thing.