brand name

BRAND NAMES

KISO

Japanese for basics. Japanese style and culture could be considered fairly basic, from the way they dress to how they live. This is why I chose to translate basics to Japanese. The name is short and simple which is the vision for the brand.

SUNDAY.

A day often referred to as a lazy day or chilled day, made for comfy clothes and relaxing. This name relates to the brand stock will be comfy and easy to chill in.

core.

Defined as the basic, most important part of something. Basic clothing items are a an important of any outfit, no matter how simple or flamboyant. A basic t-shirt or sweater would be a core part of an outfit.

circle.

Referring to circular fashion. The main vision for this brand is to be sustainable and circular. A simple name, like the brand.

staple

Often referred to as a main or essential part of something. The brand’s clothing items will be a wardrobe staple and a main part of an outfit.

final brand name

SUNDAY.

KISO

core.

30%

24% 46%

SUNDAY. KISO core.

After narrowing down five names to three, I conducted an Instagram survey targeting the brands main demographic; Gen Z and Millennials to help me decide on a final name. I specified the meaning behind the names for the target audience to get some insight.

The chart above shows the results of this survey, revealing ‘SUNDAY.’ to be most popular. With this in mind and my own personal preferences, SUNDAY. will be the name of the brand.