branding inspiration

Logo: I like the use of bold and regular text, minimal and suitable for the brand.

Instagram: Follow a clear neutral and minimal theme which works with the products they sell.

Website: Minimal, informative links, homepage is more about sustainability rather than the products which is interesting.

Organic Basics are a clothing brand focussing on underwear, activewear and essentials. Their sole focus is to be sustainable. They’re totally transparent with their consumers about working conditions, the production of their garments and inform the consumer on sustainable practices that can be done. Their Instagram follows a minimal and neutral theme focussing on their products and information relating to sustainability.

Logo: Clear, bold, simple.

Instagram: Mismatch imagery, caption not very informative or capturing.

Website: Basic layout, neat and uniformed editorial style features and easy to navigate.

Ninety Percent are a sustainable womenswear brand, who donate who share 90% of profits with charities and garment creators. Their website is very neat with simple imagery for the consumer to navigate relevant products for them. Their Instagram doesn’t quite follow the same concept, the imagery is quite mismatched and doesn’t really follow a consistent theme.

Logo: informal, sustainability related colour.

Instagram: Follows the same theme of imagery, repetitive, however the imagery is of great quality and highlights products well.

Website: Visual, easy to navigate, current trends are prominent.

Pact are a Fairtrade certified clothing brand aimed at all genders and ages, who’s main drive is to bring style and sustainability together. Their website and Instagram follow the same aesthetic and theme with the same imagery used on both. The imagery is all product focussed and the imagery theme is relatable to the brand’s target audience.

Logo: Bold and simple

Instagram: Lots of different types of imagery used but all seem to flow together and look neat on the Instagram page. Useful ‘highlights’ for the consumer.

Website: Homepage is very visually driven but all the images work together creating an interesting aesthetic whilst showing the style of the brand.

Reformation are a sustainable womenswear brand. Their website has strong visuals which navigate the consumer to relevant trends or styles the brand have put together. All visuals are very feminine and compliment each other on the brand’s Instagram. The website goes in-depth on the sustainable practices that the brand does but it’s not as prominent on their Instagram.