Logo: I like the use of bold and regular text, minimal and suitable for the brand. Instagram: Follow a clear neutral and minimal theme which works with the products they sell. Website: Minimal, informative links, homepage is more about sustainability rather than the products which is interesting. Organic Basics are a clothing brand focussing on underwear, activewear and essentials. Their sole focus is to be sustainable. They’re totally transparent with their consumers about working conditions, the production of their garments and inform the consumer on sustainable practices that can be done. Their Instagram follows a minimal and neutral theme focussing on their products and information relating to sustainability.
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