03
MISSGUIDED E V E N T proposal
UNIVERSITY OF HUDDERSFIELD SCHOOL OF ART, DESIGN AND ARCHITECTURE DEPARTMENT OF DESIGN Missguided Store Launch Event Chelsea Wallis A Major Project submitted in partial fulfillment of the requirements for BA (Hons) Fashion Communication and Promotion Module THD 1101 Fashion Communication Promotion Major Project The candidate confirms that the work submitted is their own and that appropriate credit has been given where reference has been made to the work of others. The University of Huddersfield School of Art & Design Department of Design Huddersfield West Yorkshire ENGLAND (26th April 2014)
1
I N T RO D U CT I O N
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conclusion
2
ev en t d eta i ls
6
r efer en c es
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ev en t l o g i st i c s
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appendix
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p o st e v e n t
CONTENTS
1.0 1.1 1.2 1.3 1.4
I N T RO D U CT I O N Rationale Strategic Message Aims & Objectives Event Outcome
03 03 05 05
2.0 2.1 2.2 2.3 2.4 2.4.1 2.4.2 2.4.3 2.4.4 2.5 2.6 2.6.1 2.6.2
EV EN T D ETA I LS Location & Date Invitations Store Aesthetic Entertainment Speeches Boom Nails Fashion Show Music Cuisine & Beverage Promotional Strategy Swag Bag Social Media
07 08 09 10 10 11 12 13 14 15 16 17
3.0 3.1 3.2 3.3 3.4 3.5
EV EN T LO G I ST I CS Security Staff Event Schedule Guest List Budget
19 19 21 22 23
4.0 4.1 4.2 4.3
PO ST EV EN T Housekeeping Press Release Monitoring & Evaulations
25 25 26
5.0 C O N C LU S I O N
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6.0 R EFER EN C ES
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7.0 7.1 7.2
32 35
A P P EN D I X Media Guest List Model Booking
1
Introduction
This document aims to confirm the proposed plans for the Missguided flagship store launch event. The event will be attended by the media, influential bloggers and key celebrities who are representative of the brand ethos. The event will build on the brand message expressed in the marketing communications plan, and emphasise the core attribute of creativity, fun and style. The purpose will be achieved by complimenting the store aesthetic with suitable entertainment, lighting and catering to provide an exciting atmosphere with elements of surprise so that the event is a memorable experience that encourages the gathered media to communicate to their readership, and moreover the Missguided consumer. Despite being an exclusive media event, highlights from the evening will be shared with the brands target audience on their Instagram profile, correlating with the promotional plan to entice customers and build awareness with behind the scenes information that is favoured by consumers, particularly the Determined Dreamer.
1.1
R at i o n a le
1.2
St r at eg i c M essag e
The store launch event will give Missguided the opportunity to The launch event will ensure effective integrated promotion among network with fashion professionals, and increase brand recognition in the media and their target readerships, reinforcing the brand’s core an eclectic environment that will intensify the fashion retailers profile messages in the media. within the media. The event aims to provide an exclusive insider’s glance, into the Missguided brand and community. The occasion will translate subliminal messages regarding the stores stylish, fun and creative atmosphere consumers will experience, and outstanding features that elevate Missguided from its competitors. 3
t h e st o r e l au n c h e v e n t w i l l g e n e r at e p
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a n d h y p e s u r ro u n d i n g t h e l au n c h day , w i t h t h e m e d i a p rov i d i n g b o t h
regional and
n at i o n a l c ov e r ag e i n s p i r i n g n o t o n ly t h e ta rg e t au d i e n c e t o v i s i t t h e st o r e , b u t a ls o b o t h r es i d e n ts a n d t o u r i sts ( s t o r e l aunch e ven t e x pect ed ou tc o me
1.3
A i m s a n d O bj ect i v es
Aim: To create excitement at the Flagship store launch, and stimulate the media to encourage strong publicity that is coherent with the brand ethos. Objectives: • To attain twenty articles of press coverage regarding the store preview and launch the week following the event.
1.4
Ex p ect ed O u tc o m e
The flagship store launch event will generate publicity and hype surrounding the launch day, with the media providing both regional and national coverage inspiring not only the target audience to visit the store, but also both residents and tourists. It is anticipated that the media preview event will secure press coverage in twenty online and print publications.
• Create a memorable event through fun, creative and exciting entertainment, services and sustenance. • Reinforce the brand values and positioning among the media to ensure positive communication to the readership. • Provide the media with an insight to high quality of customer service and facilities available in-store.
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2
ev en t d eta i ls
2.0
Lo cat i o n a n d Dat e
The event is scheduled to take place at the flagship store on Wednesday 23rd July 2015 at 8.30pm and end at 11.00pm. Invitations will be distributed more than ten days prior to the media preview, to allow guests to arrange their commitments to attend the launch. This date has been selected so that the event does not conflict with opening times to distract from the exclusivity of the store preview. It will allows for press coverage to be attained for a week period, ensuring that the target audience will be informed about the store launch.
Fig 1: Missguided Digital Store Window Visual
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2.1
I n v i tat i o n s
The invitations will be dispersed on the 6th July 2015. To provide a personal experience, the invites will be hand delivered, and customised with each guest’s details. The invitation will reference Missguided’s creative and exciting disposition, in a jigsaw presentation. The unusual format will engage the media, and raise online publicity as it will possibly be shared via each company’s social media platforms to generate a response. The invitation will remain coherent with the brand identity, to ensure a consistent message is transmitted to the media. The invitation will be received by key editors and influential figures who are considered of interest to Missguided’s target audience, to achieve maximum press attention. For further information, please refer to the guest list.
Fig 2: Missguided Store Launch Event Invite
2.2
Sto r e A est h et i c
The store will be presented as it would for consumers, as a preview for the media in attendance. However to facilitate for the estimated volume of guests, some retail fixtures described in the store proposal will be temporarily removed to accommodate for seating, entertainment and mobility around the venue. Lighting will be subdued to create an intimate party atmosphere, and the LED display screens will showcase a stop motion video of how the store was constructed and decorated, alongside rotating visuals advertising in-store promotions and services. The layout will enable the media to witness to store designs innovative aesthetic, whilst being an appropriate venue to promote Missguided brand values and expansion onto the high-street. Copies of the look-book and favours will also be present for the media’s attention. For further details regarding the store design, please refer to the store proposal.
Fig 3 and 4: Missguided Store Layout
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2.3
En t erta i n m en t
2.3.1
S p eec h es
A variety of entertainment and complimentary services have been booked to captivate the media’s attention. Key focuses will be a fashion show, speeches and a live DJ.
Missguided founder Nitin Passi will welcome and express his gratitude to the media for attending the store launch event, in a short ten minute speech.
Speeches will begin the entertainment schedule, which is due to commence at 9.00pm. This will ensure that all guests are present, and have had the opportunity to peruse the store and merchandise.
As he addresses the audience he will document the brands journey, particularly Missguided recent successes notably the expansion onto the high-street.
A running order the evenings programme has been outlined below, to ensure the event is operated smoothly and punctual.
The speech will introduce the store concept, expressing the essence of Missguided, and how the brand aims to provide an innovative, multichannel dynamic retaining the core values of style, confident and creativity. Additionally he will direct his appreciation to the creative team, and propose a toast for a successful future.
2.3.2
B o o m N a i ls
Nail art enthusiast and founder of Boom Nails, Emma Zentner will provide guests with a complimentary manicure throughout the evening in her pop-up nail hut. Guests will be able to choose from a series of one-off designs incorporating the brand identity. The nail hut will serve a dual purpose, as it will not only promote the brand personality, but endorse Missguided’s range of Boom Nails x Nail Rock product selection.
Fig 5 and 6: Boom Nails Pop Up Hut and Nail Art Designs
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2.3.3
Fas h i o n S h ow
At 9.45pm an impromptu catwalk show will commence. The aim of the fashion is to create an exciting atmosphere, and showcase the brands Autumn/Winter 2015 collection, and ascertain further publicity with the media professionals in attendance. The fashion show will be staged in a flash mob style. Models will be positioned strategically among the guests and will dramatically appear when the DJ plays a klaxon sound. This will attract the attention of the guests, and also act a signal for staff to ensure the gangway is clear in preparation for the show, so there are no obstructions that would present a delay. The publicity stunt is estimated to run for 15 minutes. Following the klaxon, the DJ will play a mini-mix to accompany the fashion show to set the atmosphere. The spontaneous nature of the fashion show aims to mirror the confident and care-free spirit of Missguided. Six models will be cast, each modelling three outfits from the Autumn/Winter collection. Please refer to appendix B for a specific booking list. Fig 7: Image from Missguided Lookbook
2.3.4
Music
Upon arrival to the event, understated music will play in the background. The playlist will consist of subtle house music to create a welcoming environment for the media to browse the store and product selection. The low frequency will also encourage communication between guests. Continuing from the speeches, a ninety minute DJ set by fashion blogger and model Bip Ling, will begin the proceedings. Bip will wear a customised Missguided garment, and be served complimentary drinks throughout the evening. The playlist for the evening will consist of an eclectic mix of anthems and fresh records that are synonymous with the target consumers favourite artists and record labels such as Ministry of Sound.
Fig 8: Bip Ling
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2.4
C u i s i n e a n d B ev er ag es
The theme of the food menu for the evening will be ‘sugar, spice and all things nice’ reflecting the quintessential meaning behind girl power. Inspired by popular Pinterest trends admired by the target audience, food will consist of sugary delights such as coloured meringues, cake pops, fruit kebabs and branded cupcakes. Catering for the event will be provided by Manchester based bakery Hey Little Cupcake! The feminine aesthetic of the sustenance is likely to entice guests and act as a conversation starter. Food will be displayed in a buffet format allowing guests to help themselves when they choose. Additionally, beverages will continuously be served throughout the evening by catering staff, with a selection of alcoholic and non-alcoholic options. To accompany the aesthetic of the food, drinks will be presented in milk bottles with decorative straws.
Fig 9 and 10: Proposed Cupcakes and Beverages
2.5 P ro m ot i o n a l
M at er i a ls
To celebrate the flagship store opening, guests will be greeted with the opportunity to purchase any of the merchandise on display with a complimentary fifteen percent discount rate. Members of staff will be available to assist individuals that require further information or wish to use the personal styling service. IPads will be utilised by staff for all transactions using a contactless payment system. Tablets will also be accessible for the media to browse the online store, to present an integrated communication strategy.
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2.5.1
Swag Bag
Courtesy gift bags will be distributed among the guests at the end of the event. The gift bags will contain complimentary products from the beauty range including nail varnishes and lip-gloss to promote awareness of the brands recent cosmetic launch. A note will also be included prompting guests to get creative with their own nail designs using the products, and then upload an image of their manicure on Twitter including @Missguided. The strategy aims to ascertain further publicity as all of the attendees have strong influence on the target audience, therefore if a consumer sees an image posted by a celebrity using products from the brand it will encourage consumers to purchase the items and replicate the design, it will also promote the versatility of the product as it is unlikely the nail art design will be repetitive. The gift bag will also contain a copy of the Missguided look-book accompanied by a branded note pad, confectionary, sunglasses and a drink. The gifts will be presented in brown paper bags branded with the Missguided logo.
Fig 11: Missguided Gift Bag
Press packs will also be distributed to media executives, with press releases regarding the store launch, and loyalty card service. Overall, the gift bags and promotions aim to build a lasting relationship with the press, demonstrating the brands ethos and values of fun, creativity and style, whilst increasing the chance of attaining publicity and positive coverage.
2.5.2
S o c i a l M ed i a
Missguided have a dynamic social correspondence, and ensure constant communications with the target audience via the brands five core social platforms. Through digital marketing Missguided promote every aspect of the brand personality, and create a sense of community for consumers to become accustomed. The store launch will integrate with online marketing, to give consumers a behind the scenes insight to the media event. The exclusive access will resonate with members of the target audience who are interest in the fashion industry, celebrities and those who are interested in the brand. Fashion Blogger Kavita Donkersley of She Wears Fashion will overtake the brands Instagram account, with her own experiences throughout the evening. It is anticipated that this strategy will reinforce the brands multichannel presence, and generate awareness of the store launch so that after seeing images of the store consumers are enticed by the atmosphere and aesthetic promoted online. Additionally, Polaroid’s captured of guests throughout the evening will be uploaded and shared on the Missguided Pinterest account to further attract attention.
Fig 12 and 13: Event Polaroids
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ev en t lo g i st i cs
3.1
S ec u r i ty
Security will be provided with a copy of the guest list, and a selected media list to ensure that only journalists with valid press passes are permitted entrance to the event. This notion will maintain exclusivity and increase press coverage, by gaining publicity that may not have previously been considered or warranted. MSS Security will be contracted for the duration of the evening, to safeguard the environment and ensure guests’ wellbeing as celebrities will be in attendance. The security staff will commence at 8.15pm and finish at 11pm.
3.2
Sta ff
Sales assistants and catering associates will be required to maintain the smooth running of the event. Members of staff will be responsible for serving guests, networking, answering queries and building key relationships with potential customers. Prior to the event, staff will receive full training to ensure they are confident and knowledgeable about the brands core values. The retail staff will be contracted for a five hour shift, to ensure the store is presentable before guests arrive, and to assist in the housekeeping post event. They will also be responsible to ensure that the shop floor is continuously managed at all times throughout the event. The catering staff will arrive for 7pm, to set up the event using the staff room facilities, they will be expected to conclude at the event before 10.45pm. Catering staff will be dressed in a black uniform, whereas sales assistants will be dressed casually reinforcing the brands personal style values. Floor staff will all be expected to wear a lanyard at all times so that they are easy to distinguish, additionally they will also wear a headset to ensure effective communication with colleagues at all times, and provide a fast and efficient service. 19
Additionally, a photographer will be present for the duration of the evening, to capture all the highlights from the event to share with the media and the target audience on the website and Missguided’s social platforms following the event. The visuals will also be used to compliment the press releases post event. All members of staff will be committed to provide an exceptional standard of customer service at all times, as they are representing the brand. For many guests, the staff will be the first point of call and personal interaction with Missguided, so it is fundamental this exceeds expectations to generate positive publicity
3.3
Ev en t S c h ed u le
The table below provides an outline of the proposed schedule of the store launch event, adhering to the schedule will ensure smooth operation throughout the event. Time 6.30pm
Event Preparation for Event E.g. House-keeping and catering
Duration 1 hour 30 minutes 6.30 - 8.00pm
Time 9.45pm 10.00pm
8.15pm
Security staff arrive
2 hours 45 minutes 8.15 – 11.00pm
10.30pm
8.25pm
Music starts and Boom Nails pop-up is open
2 hours 35 minutes 8.25 – 11.00pm
8.30pm 8.30pm
Doors open to guests Store viewing period
N/A 30 minutes 8.30 – 9.00pm
8.45pm
Food and Refreshments are served to guests
20 minute intervals 8.45-10.45pm
9.00pm
Welcome Speech – Nitin Passi 10-15 minutes 9.00 – 9.15pm
9.15pm
Bip Lip DJ set
11.00pm 11.00pm
Event Catwalk Begins Additional store viewing period Gift Bags are distributed to guests
Duration 15 minutes 1 hour
Event Ends Post Event Clean Up
N/A 1 hour 30 minutes 11-12.30am
15 minutes 10.30-10.45pm
1 hour 30 minutes 9.15-10.45pm 21
3.4
G u est Li st
The event will attended by fashion professionals from a variety of media publications that are affiliated with Missguided, and influence the target audience. Celebrities and fashion bloggers will also be invited, as they are admired by the consumer. A detailed guest list can be found in the appendix, however fashion editors from some of the following publications will be invited, alongside the highlighted influential personalities. »» »» »» »» »» »» »» »» »»
Company Look Reveal Heat Marie Claire In-Style Fabulous Bliss Shout
»» »» »» »» »»
Sam Faiers Rosie Fortescue Lucy Watson Lauren Pope Millie Mackintosh
Fig 14,15,16 and 17: Company, Bliss, Miss Vogue and Shout Magazine Covers
3.6
B u d g et
The estimated cost of the event is £7,925. This includes the rate of all the components outlined throughout the event proposal. Event Models
Cost £375
Description The models will participate in the catwalk show.
Music
£1000
Before and after Bip Ling’s DJ set, B-Traits will provide music.
Catering
£700
Wait staff will circulate around the venue with beverages, and a cake buffet will be supplied by Hey Little Cupcake; this budget includes entire catering staff and fees.
Personnel
£2500
This includes all sales associates, event planning members, and other staff participating in the event.
Event Décor
£200
There will be minimal décor for the event because the store will be the main feature. The budget accounts for lighting and backdrops.
Rental Equipment
£1000
The equipment includes the sound system, tables and seating
Event Security
Cost £200
Desciption There will be security at the door and inside for the event; they will check press badges and invitations to maintain safety
Housekeeping
£250
Whitehouse have been commissioned for pre and post clean-up of the event
Promotional Materials
£1000
Invitations, thank you cards, sponsor signs and look-books.
Boom Nails
£500
Guests will be treated to a complimentary manicure, with a choice of different designs incorporating the Missguided logo.
Photography
£200
The photographer will take pictures during the event of staff, attendees, and entertainment to document the event (press will also be allowed to take pictures )
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4
po st ev en t
4.1
H o u s ek eep i n g
To ensure the store is presented to the highest standard to the media, an external cleaning company will be contracted to prepare the store for the launch, and clean post event. It is essential that the retail setting is maintained so that it connotes an enticing and safe environment for consumers to browse. If the store fails to attain a level of hygiene, the reputation of the brand could be tarnished and difficult to reconstruct. Whitehouse Cleaning Company specialises in commercial properties, which will ensure that the correct cleaning equipment is used on the flooring and fixtures. Commissioning a specialist will certify a professional standard which is fundamental not only for the media preview, but to present an ongoing level of cleanliness when the store opens to the general public.
4.2
P r ess R eleas e
A press release will be circulated on the morning of the flagship store launch, documenting the highlights of the media event. The press team will compile an overview of the occasion, with quotes from selected guests and images throughout the night. The release will also provide details of the Instagram behind the scenes takeover, and quotes from the Facebook competition winner to reinforce the multichannel integration strategies proposed in the marketing plan. The objective of the press release is to attain maximum coverage by the media who attended the event. The statement will be distributed both attendees and non-attendees to ensure that the message receives press attention. Additionally, a thank you note will be sent to all attendees to maintain good media relations for future events. Please see the press pack for an example release, among other press materials.
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4.3
M o n i to r i n g a n d Eva luat i o n s
Coverage of the event will be continuously monitored by the press team to ensure the brand achieves high media exposure, which will lead to an increase in brand awareness. During the first week of trading, sales and footfall will also be analysed to evaluate the success of holding a media preview and the publicity generated, such figures will be utilised to improve and maximise coverage for future media events.
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c o n c lu s i o n
C o n c lu s i o n The store launch event aims to translate the brand personality to the media, and generate press attention regarding the impending store launch. The ethos of Missguided will be communicated in every aspect of the event to reinforce the brand message from catering to dĂŠcor and music selection etc. The event will serve a dual purpose because it also provides the opportunity for the brand to promote its vast product selection and upcoming A/W collection to the press; an impromptu catwalk show will be staged to captive the audience and promote the upcoming collection, and beauty products will be supplied in gift bags to encourage the media to trial the items and share the results online. The core values will be illustrated with key features such as complimentary manicure by Boom Nails, refreshments provided by popular bakery Hey Little Cupcake! and music delivered by fashion blogger, socialite and model Bip Ling, in an exciting environment to celebrate the store launch.
The components of the event aim to encourage the media to publicise the store, and create contacts for future promotions. The media will be presented with various angles to ensure maximum coverage is translated to the target consumer. Following the event, guests will receive a further press release providing an overview of the event and a thank you note to maintain good media relations, and secure publicity. In conclusion, the event will give Missguided the opportunity to build awareness and reinforce the brand personality and values in a captivating atmosphere. The event will also affiliate Missguided with the guests in attendance and enhance the brand positioning. It is proposed that the event strategies will entice the press to publicise the brand and continue to support the success of Missguided in all their endeavours.
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r efer en c es
Fig 1. Wallis, C. (2014) Missguided Store Window Visual [Photograph] In possession of Chelsea Wallis: Doncaster. Fig 2. Wallis, C. (2014) Missguided Store Launch Event Invite [Photograph] In possession of Chelsea Wallis: Doncaster. Fig 3. Semeniuk, N. (2014) Missguided Store Visual [Photograph] In possession of Natalia Semeniuk: Huddersfield. Fig 4. Semeniuk, N. (2014) Missguided Store Visual [Photograph] In possession of Natalia Semeniuk: Huddersfield. Fig 5. Boom Nails. (2014). Boom Nails Pop Up Display. [image online] Retrieved from http://www.boomnails.co.uk/popups Fig 6. Boom Nails. (2014). Nail Art Designs. [image online] Retrieved from http://www.boomnails.co.uk/designs Fig 7. Farris, M. (2014) Missguided Lookbook Visual [Photograph] In possesion of Madeline Farris: Huddersfield Fig 8. Elle FR. (2013). Bip Ling DJ’ing. [image online] Retrieved from http:// cdn-elle.ladmedia.fr/var/plain_site/storage/images/beaute/news-beaute/ beaute-des-stars/interview-vanity-bip-ling-2005140/21248682-2-fre-FR/Interview-vanity-Bip-Ling_visuel_article2.jpg Fig 9. Easy Baked. (n.d). Cupcakes. [image online] Retrieved from http:// easybaked.files.wordpress.com/2013/03/strawberry-cupcake-5.jpg Fig 10. Pinterest. (n.d). Milk Bottle Cocktails. [image online] Retrieved from http://media-cache-ec0.pinimg.com/736x/7b/0b/9f/7b0b9fa65f5ef6884822587c79424672.jpg Fig 11. B Public Relations. (2014). Missguided Gift Bags. [image online] Retrieved from http://media-cache-ec0.pinimg.com/736x/83/21/cc/8321cc38eb39eab32b50880c4934dffa.jpg
Fig 12. Missguided. (2014). Polaroid of Guests at Missguided S/S Preview. [image online] Retrieved from http://www.missguided.co.uk/blog/wp-content/ uploads/2014/02/4U8A9853.jpg Fig 13. Missguided. (2014). Guests at the S/S 14 Preview. [image online] Retrieved from http://www.missguided.co.uk/blog/wp-content/uploads/2014/02/4U8A9786.jpg Fig 14. Company Magazine. (n.d). March 2014 Cover. [image online] Retrieved from http://1.bp.blogspot.com/-PDq6O79RRg4/UvrroACZBEI/ AAAAAAABUBo/I4jGXWgIhqY/s1600/Nina+Nesbitt+-+Company+Magazine+UK+March+2014.jpg Fig 15. Bliss Magazine. (n.d). Summer 2012 Cover. [image online] Retrieved from http://img2.wikia.nocookie.net/__cb20130721091555/littlemix/ images/e/e4/Little-mix-cover-bliss-magazine-summer-2012.jpeg Fig 16. Miss Vogue. (2013). June 2013 Cover. [image online] Retrieved from http://fabfashionfix.com/wp-content/uploads/2013/05/314.jpg Fig 17. SHOUT. (n.d). October 2012 Magazine Cover. [image online]Retrieved from http://www.getmemedia.com/public/ideas/Opp/6917/Shout%20mag%20 new%20cover.jpg
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a p p en d i x
Type of Media Metro
Emma Johnson – Fashion Editor
Manchester Evening News
Lynne Mckenna – Fashion Editor Eliza Scarborough – Fashion Editor Erica Davies – Fashion and Beauty Editor Chloe Wood – Fashion Editor Ali Hall – Editor
Fabulous Daily Mail Look Look Look
Jo Hoare – Style Editor
Heat
Brigette Swimer – Fashion Features Editor Karen Preston – Fashion Editor Jo Elvin – Fashion Editor Hope Lawrie – Fashion Assistant
Reveal Glamour Glamour Glamour
Oonagh Brennan – Associate Fashion Editor Kirsty Dale - Fashion Director Emma Sells - Fashion Features Victoria White – Editor Shelly Vella – Fashion and Style Director Sairey Stemp – Fashion Editor Holly Cooper – Fashion Coordinator Katie Saxon – Fashion Assistant Laura Brown – Editor Alison Perry – Editor Catherine Nieto – Fashion Editor Sophie Ferguson Jones – Fashion Editor
Company Elle Elle Company Cosmopolitan Cosmopolitan Cosmo On Campus Cosmo On Campus Bliss Shout Grazia Grazia
A P P EN D I X A _ M ed i a G u est Li st
Guest Belle Jacobs – Style and Beauty Editor
Guest Lilly Russo – Shopping Editor
Type of Media Grazia
Tanya Semikoz – Fashion Editor
Marie Claire
Jayne Pickering – Fashion Director Jess Wood – Fashion Features Director Emily Sheffield – Editor Maggie Hitchins – Deputy Editor Anna Breach – Online Writer
Marie Claire Marie Claire Miss Vogue Stylist Stylist
Amanda Bellan – Fashion Director
In-Style
Kate Lucey – Fashion Features Editor Annie Georgia Greenburg – Style Director Emily London – Editor Fiona Mcintosh
Surgarscape Refinery 29 Refinery 29 Manchester Fashion Network
Angela Rumsey – Retail Editor Claire Dickinson – VM Editor Lucia Grace Sammi Maria Kavita Donkersley Lydia Abraham Penelope Sarah Heather Croston Amy Spencer Laura Whitmore Rebecca Dudley Millie Mackintosh
WGSN WGSN Style Confessional Beauty Crush She Wears Fashion Fashion Influx Fashion Fade Effies Make-Up Box The Little Magpie MTV Presenter MTV Presenter Reality Star (Made In Chelsea)
Guest Millie Mackintosh
Type of Media Reality Star (Made in Chelsea)
Lucy Mecklenburg
Reality Star (The Only Way is Essex)
Lauren Pope San Faiers Rosie Fortescue Louise Thompson Lucy Watson
Reality Star (The Only Way is Essex) Reality Star (The Only Way is Essex) Reality Star (Made in Chelsea) Reality Star (Made in Chelsea) Reality Star (Made in Chelsea)
Chloe Sims Fearne McCan Jessica Wright Nina Nesbitt
Reality Star (The Only Way is Essex) Reality Star (The Only Way is Essex) Reality Star (The Only Way is Essex) Singer
Sky Ferreira
Singer
Aluna Francis Eliza Doolittle Fearne Cotton Pixie Lott Little Mix Neon Jungle Gabriella Wilde Jamela Jamil
Singer Singer TV/ Radio Presenter Singer Girl Band Girl Band Model Model/Radio Presenter
A P P EN D I X b _ M o d el b o o k i n g All six models will be booked from Manchester based agency Boss Model Management.
can dice 5ft 11 ta b at h a 5 f t 9 m o n ta n a 5 f t 8
arabella 5ft 10 A M Y j a c ks o n 5 f t 8 ev i e m o rto n 5 ft 8
M