vol.
01
shop www.choisgallery.com
creative commerical space + concept
Table of Contents
008–035 080–121
Retail Ar t Shop 10 Duras Daiba Kyoto Silk Base Ruby Store
Off ice
Asobio, Channel One
Derek Lam
Duras Nagashima
Net-A-Por ter
Karis
One & Co
Dogdeco Kenma×JOTARO SAITO
ACBC Of fice
036–079
Corridor Inter vention plajer & franz Studio Ar tis Capital Management Prodigy MSN, Santa Fe México
Restaurant/ Bar Cave Shanghai Lei Garden Rubik Salon Des Saluts Mix x Qubik Bar Monfalcone Kinema x Radisson Blu, Sk y High Bar Giacomo
122–137
Hanamomo The Wright at the Guggenheim Museum Tok yo Baby Cafe
Hotel Hot Hotel And Spor t School Zenden Kangaroo Hotel The Surrey Hotel
166–191 Exhibition/Showroom Stand Ponzanelli 2010 Panasonic Convention 2010 Sustainable Winter Lounge
138–165 Health/Beauty Nafi Weissraum Dental Practice
Brunner Fair Stand Orgatec 2010 Stand Comex 2010 Bernhardt Showroom, Chicago
192–223
Doctor's Practice For Children And Tcm
Features
Soan Hair
Hoto Fudo
Lodge
Light With A Touch
Md.Net Clinic
224–255 Designer— OFL Architecture Instant Bridge Enoki Rome Ecocity Centro Edil Andrea Palladio London Floating Galler y Hong Kong Noise Barrier Venus Tower Silk Road Map Evolution
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_01
WORK shop
_VOL.O N E
ART SHOP 10
_ A RT SHOP 10
Ply wood crates are stacked on top of each other and
The limited-edition Ar tbags, the shop's bestseller, hang
tied up with lashings into overhanging parcels. Strung
on the walls. As the bags are sold, the walls are gradually
together in a sequence, they form a terraced product
emptied. Thus, the overall look of the shop is constantly
display that allows for the presentation of numerous
changing. The upper levels can be reached using a
objects on dif ferent levels. The crates also of fer space
telescopic pole.
for storage boxes, which is accessible sideways. The
The Ar tshop10 is conceived as a longer-term project. The
storage space remains visible in its function, but is
crates can be dismantled with minimum ef for t. The entire
subordinate to the well-lit display sur faces.
material can be stored away on two pallets.
_ZMIK
_PL AN
RETAIL
Design_ ZMIK
Photography_ Eik Frenzel & ZMIK
Country_ Switzerland
Client_ Sevensisters & Handmade, Basel
_DUR AS DA I BA
_R E TA I L
At first, we have to think how to make use of the 3.65m
Two stepped platforms as like hills are useful stage for
highceiling for this shop. Generally the space above head
displaying bags, heels and mannequins and give us the
height is just void for only looking in a boutique, because
choices of flow, the long way by going at floor level or the
most of the action for buying and selling is concentrated
shor tcut by going up some steps.
close to human body. To avoid this condition, we installed
Mirrors round the edge of the attic visually expand the
imaginar y ceiling made of expanded metal at 2.25m high
shop. We expect this illusionar y view as a gimmick not to
and set up stepped platform that allows shoppers to
get bored with the shopping in a huge mall.
reach the attic.
_011
DURAS DAIBA _Chikara Ohno / sinato
real image
real image
mirror image
mirror
mirror
paint
paint
1400
mirror image
1400
2250
3650
850
expanded metal
expanded metal
section
_SECTION
Client_ DURAS Inc.
Country_ Japan
Photography_ Takumi Ota
Design_ Chikara Ohno / sinato
RETAIL
WORK shop
_VOL.O N E
ASOBIO, CHANNEL ONE _nendo
Fashion brand ASOBIO's first storefront shop, a spacious bi-level interior -with a generous opening. The shop's theme is "focus," so we positioned monotone photographs on the floor and walls, and varied the size to imitate the ef fect of a camera's zoom lens, and the sharpness to recall the sense of being out of focus. These ef fects enhance the space with depth and continuity, provide variety and make the products on display stand out by appearing "in focus" in contrast to the shop's own patterns.
RETAIL
Design_ Nendo
Country_ Japan
Client_ ASOBIO
_ ASOBIO, CH A N N E L O N E
_R E TA I L
_019
WORK shop
_VOL.O N E
KARIS _suppose
This is a boutique project for "karis" in a shopping center in Hiroshima. The space is for shopping but also for holding events. The concept of the store is space that is changing its view or atmosphere depending on where you are standing, such as caves or limestone caves. At some points the place of fers a view to the end of the store, and also it has an area surrounded by the inner par titions. The experience walking through the ar tificial yet random space would be close to something like walking in nature. The purpose of the design is to of fer a new shopping experience that people could see products through strolling in nature. The materials of the par titions are paper tubes that are strong and easy to work with, and moreover, they are using for tubes to roll up cloths. The tubes are layered randomly as to be uneven sur faces and create arch shapes as par tition for the store. Because of the arches, the store creates various spaces that are irregular and complex, such as caves in nature. The boutique could be used in dif ferent way with the unique characteristics of the par titions through a year. We believe that the store would be a chance to find a new and fresh relationship between people and products.
RETAIL
Design_ suppose
Country_ Japan
_K A R I S
_R E TA I L
_0 2 9
WORK shop
_VOL.O N E
MIXX _Curiosit y
The MIX X Bar & Lounge at the Intercontinental Hotel in Tok yo recently opened. Spanning 600 square meters at the top of the 36-floor hotel, MIX X is a play ful exploration of light and shadows of fering an atmospheric window over the city of Tok yo. Against a palette of neutral grey beige are multilayered materials of washed wood, rayskin covering, hammered bronze and stone complemented by textured fabrics handcraf ted by textile designer Reiko Sudo of Nuno. The space fuses traditional craf tsmanship and Japanese ar t with modern design to create an invisible connection with the nation's rich cultural heritage. The entrance is marked by a "gate of light:" a wall of floating white fabric sculptures reflected through a play of mirrors, their delicacy balanced against the dynamism of the lighting.
_RECEPTION FOYER
RESTAURANT/BAR
Design_ Curiosity
Country_ Japan
_M I X X
_ R E S TA U R A N T/ B A R
_0 4 9
_THE ENTRANCE / “ GATE OF LIGHT”
WORK shop
_VOL.O N E
_M I X X
_ R E S TA U R A N T/ B A R
_0 51
Covering the floors is a uniquely designed carpet whose hues and patterns evoke the natural outdoor moss formations of a traditional Japanese garden.
The main bar area, a signature 10 meter long counter sets a bold tone, taking centre stage against a backdrop of windows that reveal Mount Fuji by day and Tok yo's digital light show by night.
WORK shop
_VOL.O N E
CORRIDOR INTERVENTION
Iar t interactive moves their of fices to a new place inside a building from the seventies. This spacial inter vention in the main circulation area visually enlarges the narrow corrridor by using the medium of anamorphosis:
_ZMIK
OFFICE
Design_ ZMIK
Photography_ Eik Frenzel
Country_ Switzerland
Client_ Iart Interactive Ag
_C ORRID OR I NTE RV E NTI O N
_O FFI CE
_10 3
_ B L I C K PU N K T
Looking from 5 f ixed positions the wireframe-drawings show real and imaginar y rooms behind the walls. Besides this points of view the graphic merges into abstract lines.
WORK shop
_VOL.O N E
_ FLOOR PL A N
NAFI _SüDQUAI patente. unikate and ZMIK
The hairdresser Hairstyling Nafi in Basel's historic city
in warm light, the reception is an invitation for a rest,
centre has undergone a reconstruction. The space is now
for purchasing products and for discussing the newest
subdivided into two zones, which are being separated
styling—trends. The white studio, however, is the
by a sharp border. The two areas strongly contrast in
absolute antithesis. Here nothing distracts the work of
their function as well as in their spatial atmosphere. The
the hair stylist. The ideal light for working, the bright and
ceiling and the walls of the reception zone are entirely
glossy sur faces and the minimal, metallic furnishings put
covered with vintage cuttings from Vogue, photocopied
the newly cut hairstyles into the centre of attention. The
onto packaging paper. Opulently furnished and bathed
customer—literally being framed by the mirror—brings the room alive with the reflection of his face. Up for a new hair-do?
HEALTH / BEAUTY
Design_ SüDQUAI patente.unikate and ZMIK
Photography_ Eik Frenzel
Country_ Switzerland
_NAFI
Client_ Hairstyling Nafi, Basel
_ H E A LT H / B E A U T Y
_141
WORK shop
_VOL.O N E
The tree par titions are layered in the store. At the point they are crossed each other, the panels are shaped as 3 dimensional trees, and the simple combination of 2D and 3D par titions create complex view in the salon.
_ PL A NS
SOAN HAIR _suppose
This is a hair salon project that was considered how
dimensional trees, and the simple combination of 2D
to divide a place as it was also formed in a continuous
and 3D par titions create complex view in the salon. The
space, like a forest that is separated by trees but also
par titions were layered, however the view never blocked
continued with trees. Wall thickness was considered
but continue through the gaps bet ween the branches-
carefully for the small store, which has 46 m 2 and
shaped ply wood such as trees in a forest. Moreover,
should have three areas, cutting, washing and waiting
the tree framed par titions, which is suppose to be an
space. 24mm ply wood was used for par titions of the
architectural elements, could also described identit y
three places. The walls could of fer proper floor space
of the store as a salon to of fer customers comfor table
and circulation for each section. The separations are
space and time. The iconic tree is also used for a
shaped as trees. They are designed to continue like
facade of the building, and it would create welcome
panels that are strong and easy to build. The tree
atmosphere to the sidewalk in front of the building with
par titions are layered in the store. At the point they
the tree-icons that is continuing to the inside.
are crossed each other, the panels are shaped as 3
HEALTH / BEAUTY
Design_ suppose
Country_ JAPAN
_ SOA N H A I R
_ H E A LT H / B E A U T Y
_157
WORK shop
_VOL.O N E
BRUNNER FAIR STAND ORGATEC 2010 _ifgroup
Client_ Brunner GmbH, Rheinau, Germany
_E X HIBITION /S H OW RO O M
_17 7
Brunner is a prestigious manufacturer of utilit y furniture
a holistic entit y while staging the individual product
frames on one wall, to slim ver tical strips and large yellow
with a main focus on furniture for events, conventions
groups in close, coherent groupings across the
panels—establish additional focal points in the separate
and nursing homes. This family-run company has
elongated, rectangular stand. Translucent gauze ceiling
product areas. These abstracted objects provide a
made a name for itself in custom-made furniture that is
hangings were used to create separate layered, flowing
conceptual context for the products, while suppor ting
precisely tailored towards customer requirements. In the
spaces. This channelling of attention enables visitors
the overall structure of the stand and hinting at the high
contex t of a strategic brand repositioning, the furniture
to focus more clearly on the individual products. At
standard of quality inherent in the brand thanks to their
manufacturer wishes to position itself more strongly
the same time, the entire stand always remains visible
innate precision.
as an architectural brand. The Brunner exhibition
and comprehensible. The gauzes were hung in strict
The continuous white melamine resin floor is the site of
stand at the Orgatec 2010 was expressly designed to
geometric alignment to recall urban cit yscapes.
an additional zonification. Here individual products are
underscore this new positioning.
The white landscape ef fectively draws the individual
contained by grey carpets, floor markings as areas, lines
The exhibition stand features the latest innovations in
products into the foreground. Precisely positioned
or dotted grids, as well as a field of white limed oak.
chairs and conference tables across an area of 390
elements in a yellow accent colour—from large square
m². The challenge was to por tray the brand world as
ceiling and wall frames, a display of smaller format
Country_ Germany
Photography_ bildhübsche fotografie
Design_ ifgroupz
EXHIBITION / SHOWROOM
WORK shop
EXHIBITION / SHOWROOM
_VOL.O N E
Design_ Rottet Studio Design
BE SH
Country_ USA
_E X HIBITION /S H OW RO O M
_18 5
ERNHARDT HOWROOM, CHICAGO _Rottet Studio Design
The Bernhardt Design Showroom relocated within the Chicago Merchandise Mar t to the opposite side of the building, down the hall from the previous showroom. The move created a challenge for the design team since the new space no longer had the wonder ful views of the river and the showroom decreased considerably in size to only 7,000 square feet. This move caused a significant challenge to adequately display the client's furniture product. The space plan is ver y simple and was designed to create small vignettes of showrooms so that many dif ferent ar t scenes can be displayed in the space. The walls do not have a mass or end to them. They were detailed with a knife edge to help create movement around the space so the walls do not appear heav y but light and ephemeral. Walls never touch each other, always creating a view into another space to help entice one to be adventurous and explore what they can see beyond into the next room. The ceiling over the ar t display areas appears to float, detailed with a knife edge to provide an edge to the other wise black backdrop.
WORK shop
_VOL.O N E
_ BERNH A RDT S H OW RO O M
_E X HIBITION /S H OW RO O M
_187
The design team's solution was to create a space that would emulate a museum setting for the furniture to be displayed as art.
HOTO FUDO DESIGN _TAKESHI HOSAK A STRUCTUR AL ENGINEERS _OVE ARUP & PARTNERS JAPAN LTD. / HITOSHI YONAMINE PHOTOGR APHY_KOJI FUJII / NAC ASA&PERTNERS INC. STRUCTURE _RC
_19 5
The project was planned on the site with Mt. Fuji
140 square meters of kitchens, and 50 square meters
For the lighting plan, we have determined such
rising closely in the south and the two sides facing
of rest rooms, in such a manner that it envelops and
illumination as makes people simply feel changes in
the trunk roads.
opens them.
the evening light and does not make insects gather
This building seems to belong to such nature
This building has no air conditioners. It is open to the
around the lights. When it rains, rain comes in near
objects as mountains and clouds. It is made from
air at most seasons, and people have a meal in the
windows and doors. In the spaces where rain does
soft geometr y, which will not arise from the figures
air like outside air. The cur ved acr ylic sliding door is
not come in, people enjoy the sound of raindrops.
like quadrangles and circles. By continuously
closed only during the strong wind and the coldest
When it is foggy, the fog comes into the building.
operating innumerable polygon mesh points, we
season. Giving 60 mm thick urethane insulation to
When it snows, it becomes a landscape buried in
have determined the shape that clears the conditions
the outside of the RC shell and keeping a stable
snow, and birds and animals will visit there. In this
such as the consistency as shell construction and
RC temperature secures a stable temperature
place like the middle between nature and art, people
the undulations that ward off rainwater in spite of
environment for the building like inside and outside,
eat hoto rich in natural ingredients.
its free geometr y. The RC shell with cubic surfaces
and also reduces the deformation volume due to the
creates such spaces as 530 square meters of seats,
temperature of RC to make the building last longer.
NLC, PENDANT LIGHT FOR NEXT IT CHANGES ITS SHAPE WITH E VERY NEW VANTAGE POINT OF THE BEHOLDER
_219
NLC is an LED pendant light designed for Germany company Next by Constantin Wor tmann. At a first glance, NLC perplexes with its positively striking and yet strangely puzzling appearance. Its special appeal lies in the apparent conflict between the chaotic and the organic. It changes its shape with ever y new vantage point of the beholder. Both LED and ESL lamps can be used in its E14 fittings. And Next also of fers a dimmable LED lamp, exclusively developed for this lamp.