SHEENA CHONG
SHEENA CHONG Portfolio
PORTFOLIO
SHEENA CHONG
// Copyright Š 2019 Sheena Chong. All rights reserved. No part of this publication can be reproduced or transmitted in any form as well as any means of electronic, record, or photocopying, otherwise without permission of the copyright holder.
Š 2019 Sheena Chong // Typeface: Omnes Narrow + Benton Sans // Digital Printing + Binding: Blurb // Website: www.sheenachong.com // Course: Senior Portfolio //Instructor: William Culpepper // Academy of Art University
Minimalist does not have to be simple or basic. It embraces simplicity on every level to create a visual balance.
Table of Contents
// 01 Greenbowls
P.01
// 02 Social Media Addiction
P.09
// 03 Bay Area Transit Map
P.17
// 04 Lululemon
P.25
// 05 Animall
P.31
// 06 Typo Aura
P.37
// 07 Chong’s Veterinary Hospital
P.43
//Class Information Design
Project 1 Title Greenbowls Description This project is was about designing strategies for a visual presentation using complex information. The design behind my app, is healthy eating. I wanted to create an app where you can find ingredients for simple and healthy meals. Concept To create an App that allows users to explore, make, and share healthy recipes to the community. They can create recipes from by selecting ingredients that will deliver each week in a box, and if they like it, they can share it with communities that loves to cook.
//Year of Completion Spring 2019 1
Disciplines Communication Design Solutions Typography Visual and Conceptual
“Food is an important part of a balanced diet for a healthy and happy life style.” — Fran Lebowitz
//ClassInformation Design
//Year of Completion Spring 2019t
//Selected Works Green Bowls
//Instructor Hannah Coward 4
//Class Information Design
//Year of Completion Spring 2019
5
//Selected Works Green Bowls
//Instructor Hannah Coward 6
//ClassInformation //Class Information Design Design
//Year of of Completion Completion Spring Spring 2019 2019t //Year
7
//Selected Works Green Bowls
//Instructor Hannah Coward 8
//Class Visual Systems
Project 2 Title
Social Media Addiction Description This project is about how we see social media is an addiction where it can leads to depression, loneliness, and even death. When younger children are being exposed to social media and always on hand held devices, they are not being exposed to human body language at all. It becomes an addiction that you are always on the screen. Concept To bring an awareness of when you are always on the screen, especially when driving. We are constantly on the screen in the classroom, when hanging out with friends, and even driving. This is to bring an awareness of cause and effect. //Year of Completion Spring 2018
Disciplines Communication Design Solutions Typography Visual and Conceptual
9
“The only time you should text and drive is when you have to say what is more important than your very life.�
//Class Visual Systems
//Year of Completion Spring 2018
11
//Selected Works Social Media
//Instructor Troy Alders 14
//Class Visual Systems
//Year of Completion Spring 2018
15
//Class Information Design
Project 3 Title Bay Area Transit Map Description Many people commute alone by car, which makes commuting boring and lonely. However, commuting can be a positive social experience as well; even though people generally don’t talk with each other. When you see subtle body cues, like smell, frowns, and glances of peoples’ facial expression, you feel more connected. That’s why commuting can be fun and beneficial.
//Year of Completion Spring 2019
Concept To bring an awareness of when you are always on the screen, especially when driving. We are constantly on the screen in the classroom, when hanging out with friends, and even driving. This is to bring an awareness of cause and effect. Disciplines Communication Design Solutions Typography Visual and Conceptual
17
“Commuting can be fun and mentally healthy when there are other people in the same space, even if you’re not talking with them.”
//Class Information Design
//Year of Completion Spring 2019
19
//Selected Works Transit
//Instructor Hannah Coward 20
//Class Information Design
//Year of Completion Spring 2019
21
//Selected Works Transit
//Instructor Hannah Coward 22
//Class Information Design
//Year of Completion Spring 2019
23
//Class Packing Design3
Project 4 Title Lululemon Description This project is examines marketing and branding of a product line through packaging. The company I choose is Lululemon. The company was founded by Chip Wilson in Vancouver, Canada in 1998. The company is a yoga-inspired, technical athletic apparel company for both women and men. Their vision is to create more than a place where people can get in their gear to sweat in, as well as being in a community where people can learn and share experience of physical aspects of healthy living, mindfulness, and living a life of possibility.
//Year of Completion Fall 2018
Concept To expand Lululemon, by extending skin care products for lifelong health and body ,before and after the end of your workout or activity. Disciplines Market Research Product Analysis Brand Development Photography Illustration Target Audience
25
“Breathe deeply and appreciate the moments. Living in the moment could be the meaning of life.�
//Class Packing Design3
//Year of Completion Fall 2018
27
//Selected Works Lululemon
//Instructor Valerie Smith 28
//Selected Works Lululemon
//Instructor Valerie Smith 30
//Class Branding Principles
Project 5 Title Animall Description This project is about investigating what a “brand” is at a fundamental level, by creating your own brand and how to convey that message to expand to new products, services, and environments. Concept Animall is a mall that will contain many shops related to house pets. It provides veterinary care, adoption, in- formation center, groomers, and all other pet supplies and care. It is also a place of community to connect and collaborate together.
//Year of Completion Spring 2014
Disciplines Principles of Identity Design Branding Strategy Design Solutions Visual Communication
31
“A place where you can collaborate and share experiences, as well as motivations to others.”
//Class Branding Principles
Animall
//Year of Completion Spring 2014
33
//Selected Works Animall
ANIMALL Concept Animall is a mall that will contain many shops related to house pets. It provides veterinary care, adoption, information center, groomers, and all other pet supplies and care. Clearspace
Typefaces
Minimum Size
The clearspace is the space of the letter n surrounding the logo.
Syntax LT Std Roman
The mimimun size of the logo to ensure legibility.
Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
n
n
n
n
n
n
Animall n
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Animall n
Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Animall Animall .63’’
1.2’’
Signature The signature is represented as a building structure. The 4 circles are representing as windows. From far away the logo looks like a square building.
Animall
Look and Feel The elements that define the brand is the color, shape, and how it is layout to be simple and clean.
Applications
Animall
Animall
Animall
Animall
//Instructor Darrel Hayden
Animall
Animall
Animall RGB: 229/157/197 CMYK: 6%/46%/0%/0%
RGB: 255/255/255 CMYK: 0%/0%/0%/0%
RGB: 0/0/0 CMYK: 0%/0%/0%/100%
34
//Selected Works Animall
//Instructor Darrel Hayden 36
//ClassTypography 2
Project 6 Title Typo Aura Description This project is was about designing a book that can teach new designers what typography is about. It will guide them how to use grids, scales, proportion, leading, character spacing (kerning), layout, and personality of different typography. Concept To create a book that uses typography content that sends messages in support of design concepts that reach and motivates target audiences. Which in I chose to in relation of Aurora Borealis.
//Year of Completion Fall 2013
Disciplines Typography Book Covers Page Layout Print
37
“You cannot rob me of free nature’s grace, You cannot shut the windows of the sky, Through which Aurora shows her brightening face.” - James Thomson
//Selected Works Green Bowls
//Instructor xx
//ClassTypography 2
//Year of Completion Fall 2013
39
//Selected Works Typo GreenAura Bowls
//Instructor David xx Hake 40
//ClassTypography 2
//Year of Completion Fall 2013
41
//Class Principles of User Experience
Project 7 Title Chong’s Veterinary Hospital Description The purpose of this app is for pet owners who have a busy life and is unable to keep track of their pet’s health. CVH (Chong’s Vet Hospital) mobile app will include history of their pet’s health and along with emergency call that is 24/7. It will also provide a nearest hospital near by. Concept CVH will be a very useful tool for new pet owners who just got a four legged friend, because it will also provide what shots are needed during the first few months of their pet’s life.
//Year of Completion Spring 2014
Disciplines User Experience User Persona User Interface Design Information Architecture Prototype
43
“Never believe that animals suffer less than humans. Pain is the same for them that it is for us. Even worse, because they cannot help themselves.” — Louis J. Camuti
//Class Principles of User Experience
//Year of Completion Spring 2014
45
//Selected Works Chong’s Veterinary Hospital
//Instructor Bob xx Slote 46
//Class Principles of User Experience
//Year of Completion Spring 2014
49
//Selected Works Chong’s Veterinary Hospital
//Instructor Bob xx Slote 48