Zoo Ave •
Designed by Sheena Chong Graphic Design 3 | Matthew David Spring 2015
•
Design Brief
To create an interactive zoo app that will engage with families and their childrens. It will give them the ability to make their experiences at the zoo much more enjoyable virtually and real life as well.
Design Principals
• Keep it simple and yet fun • Timely Organized • Donations to your favorite animal • Customer Experience • Multimedia • User friendly • Mobile Interaction
Target Audience
Families, teens, and small children at the age range of 7 to their late 20’s.
Research Questions “Would you be interested in using both the information given by mobile and paper while at the zoo?”
“If you preferred mobile, what benefits would you like to see within the app?” “Would you like to be notified when the next event is coming such as feeding time and animal showing?” “What do you hope to gain from this mobile app?”
Persona + Insights
Name : Mitch Bazan Age : Late 20’s Occupation : Recent graduate from San Jose State, Graphic Design
95% Enjoys entertainment and spending time with family
100%
80%
Creative
Knows how to use technology
Quote : “I hope that it will be user friendly, easily accessible for information, fun, and intertaining. Hobbies: I like to go out and drink with friends on my free time.
Persona + Insights
Name : Sophia Bricmont Age : 7 Occupation : Elementary Student
76% Enjoys using technology
90% Enjoys Astronomy
65% Uses technology for coupl e of months, then leave it alone
Quote : “I love to go to the zoo on the weekends and hear the lions go Roar!” Hobbies: I love to use my telescope to see the stars in the sky and play with my 3 other sisters.
Persona + Insights
Name : Jimmy Kho v Age : Late 20’s Occupation : Student at San Jose State / Works Part time at Apple Retail
95% Knows how to use technology
100% Marketing Major
Quote : “Things that I look for in this app, it needs to be user friendly and fun to use.” Hobbies: I love to play with my dog, Tokio, bboying, listening to music, and hike.
80% Sociable
App Names
• Zoo Ave • Zoo Fun • Zootopia • Bay Area Zoo • Zoo Park • Family Animal Park • Golden Gate Zoo
UI Sketches
More Sketches
Ingredient Board Imagery: Wild, Friendly, Unique, Cuteness
Iconography: Simple, Informative, Modern
Typography: Playful, Personal, Fun
Controls: Responsive, Quick, Easy Touch
Ingredient Board Shapes: Geometric, Combination of Round and edges Materials/Surfaces: Touchable, Nature Surfaces, soft
Color: Earthly colors, Vibrant
Personality/Tone: Sociable, friendly, and lively.
Behaviors/Animations/Effects: Quick, Fluid, and Playful
App Map Animals
Camera
Locations
Amur T iger
Events
Map
Time table
Amur T iger Info Scan M e Locate me Donate me
More Tiger Info
Donation
Levels of Donatation
Payment
Billing
Wireframes Home
Zoo Map
Animals
Favorites
Lions
10:00AM
Settings
Animals
Notification Sounds Pop up HOME Profile Facebook Instagram Twitter
About Delete Favorites Subscribe Help Copyrights
ZOO MAP ANIMALS
SIMBA AGE GENDER
FAVORITES SETTINGS
App Concept #1
App Concept #2
FINAL DESIGN
Loading Screen
Menu
Camera
Events
Tiger Profile
Animal
More Info
Scan QR
Locate Tiger
Donations
Billing
Payment
Thank You
Maps
Get Started
Locate GIraffe
App Icons