Szu-Yang, Cho 2012 Portfolio by Szu Yang Cho

Moment s Cho Szu Yang P o r t f o l i o 2 0 1 0 - 2 0 1 2

卓思陽作品集

Moment s Cho Szu Yang P o r t f o l i o 2 0 1 0 - 2 0 1 2

卓思陽作品集

C aptu r e and r em em ber th e moment s we live and love.

Contents About Me

Cho Szu Yang NTUST Dept. of ICD Industrial Design

Hide & Seek

Bone Award 30 Entries Young Designer's Exhibition

Design Professional Practice Design Studio-5XFoot Design Lab 6

Puzzle Bag

Wayfinding

Wrist phone

2012 FPD International Exhibition AUO Industry-University Collaboration Project

NTUST Wayfinding Workshop Signboard Design for NTU

Oolamigo

C i t y Ye a s t 都市酵母商圈創意改造計畫 Oola Mexican Grill Restaurant

Asthma Care

2012 Product Design Asthma and COPD Health Care Design

3D Modeling

Pro-Engineer / Cinema 4D / Keyshot Kaj Watch Sony Walkman

Fetus Care

NSC Scenario 101 國科會跨領域創意加值計畫

Experience

Easy Cut

2011 Product Design Ta p e D i s p e n s e r D e s i g n

102

2 0 1 2 Ta i w a n Te c h D e s i g n W e e k Mothers' Design Exhibition I C D O r i e n t a t i o n C a m p - 失の音信 7

About me C h o , S z u - Ya n g

Education

1990 / 12 / 14 +886 - 953 - 512 - 006 ale x121420 03@gmail.com

2 0 1 2 NTUS T Dep t . of I n d u st r i al and C o m m e rc ia l D e s ig n 2 0 0 9 K ao h si u n g M u n i ci pal K ao h si u n g S e n io r H ig h S c h o o l

Exhibition 2012 2012 2011 2011 2011 2010

Software Ke ys h ot / Pro Engineer / Cinema 4 D / Ph o to sh o p Illus trator / I ndesign / Premiere / Af ter E f f ect s

M o t h er s’ Desi g n / C u ra t i o n NTUS T Tai w an Tech Desi g n We e k / E x h i b i t B O NE Aw ard - 3 0 E n t r i es / E x h i b i t 3 0 t h Yo u n g Desi g n er s’ E x h ib itio n / E x h i b i t NTUS T Tai w an Tech Desi g n E x h ib itio n / E x h i b i t NTUS T Tai w an Tech Desi g n E x h ib itio n / E x h i b i t

Experience 2012 C h ie f C oordinator / NTUST Dep t. of I C D 13t h G radu a ti o n P ro j ect of I nd ust r i a l D e si g n Eve n t C oordinator / M o ther s’ Des i g n E x hi b i t i o n Eve n t C oordinator / 2012 Ta i w a n Tec h D e si g n We e k F P D In te rnational Exhibition / AU O I n d u st r y- Un i ver si t y Collaborat i o n P ro j ec t

2011 C h ie f C oordinator / I CD Or i enta t i o n C a m p Gene ra l A f fair / NTUST Desi g n Un d erg ra d u a t e Ho n o r s P ro g ra m Volunte er / Ci ty Yea st a t Ta i p ei Wo r l d D e si g n E x p o C la ss L eader / 98 Desi g n Und erg ra d u a t e Ho n o r s P ro g ra m 總召活動企劃長活動企劃長總召總務志工班代

國立台灣科技大學工商業設計系第十三屆畢業展工設組 2 0 1 2 台灣設計師週特別企劃主題展 - 家值 2012 臺灣科大設計周國立台灣科技大學工商創設計系迎新宿營 " 失の音信 " 台灣科技大學創意設計系學會 2 0 1 1 臺北世界設計大展都市酵母九八級創意設計學士班

Design to me_ D e sign is a soul inside me, it live s wit h me a nd grows up with me. T hrough design, i can link myself w i t h p eo p l e, w i t h so ci et y an d w i t h t he world. I t turns on my enthusiasm an d o p en m y eyes. T hrough design, I can capture ever y m o m en t s: The way we live, the way we communicate, the way we experience. T h e s e m o m e n t s a re l i ke t re a s u re , l e a d m y d e s i g n a n d g i ve m e m o re and more effor t to go on, transferring into suitable solution and de signs .

From_ Sincerity and Attitude W h e n f a c i n g d e s i g n , I l o o k i n t o p ro b l e m s , f i n d t h e n e e d s a n d d e t a i l s w i t h s i n c e r i t y. I t i s t h e m o s t i m p o r t a n t c h a r a c t e r i s t i c I h a v e . A l s o , I s tudy e ver y process all attention , f o cu s an d d i g i n to research w i t h al l out e f f or t . I believe: if I do my best i n d esi g n , an d m y d esi g n w i l l d o i t s be st to make this world a better p l ace.

With_ Love and passion I love my life, my parents, my fri en d s, an d t h e wo r l d . I t r an sf er an d i m p l a n t m y l o ve i n m y d e s i g n , h o p i n g to l o ve t h e m ba c k w i t h t h e w a y t h e y l o ve m e . I n m y o p i n i o n , e ve r yo n e h a s a re s p o n s i b i l i t y to make the world a better place, n o t to m en t i o n d esi g n er s. W h at we s h o u l d d o i s b r i n g o u r s k i l l s a n d t a l e n t s i n to f u l l p l a y, c o n t r i b u te our s elve s to the world.

Curiosity and creativity I a m i n t e r e s t e d i n a l l k i n d s of t h i n g s , l e a r n f r o m n e w t h i n g s a n d skills. I focus on not only industrial design, but also UI Design a n d s e r v i c e d e s i g n . W i t h a w i d e r a n g e of l e a r n i n g , i t h e l p s m e to st r u ct u re m y d esi g n p ro j ect st u rd y. I n team wo r k s, I al so wo r k w i t h d i f f eren t p e o p le in in te rd is c ip lin a r y d e s i g n p r o j e c t s , l e a r n i n g f r o m o t h e r s p r of e s s i o n a l s p e c i a l t y, and also go deep into their studies. Here I also learn how to co m m u n i cate w i t h o t h er s, h o w to l ead a n d o rg a n iz e th e te a m , h o w to set t h e p ro g r am n i cel y.

For_ T he p eople we care and love, T he iss u e we confront and conquer, T he moments we cherish and will al w ays rem em b er i n m i n d .

To _ St a n d i n g r i g h t h e r e a t t h i s m o m e n t , I f e e l j o y f u l b u t al so u n sat i sf i ed . L o o k i n g f o r w ard to m o re le a rn in g . I am willing to learn more and go for ward. With the persistencyand goals in my mind, I am ready to face new challenges in the future, and of cour se, new design.

Design s Puzzle Bag / Wrist Phone / Asthma Care / Fetus Care Easy Cut / Hide & Seek / Wayfinding / Oolamigo

iPod Nano 6 Accessory Design 2011 April / Bag + Speaker + Button / 3C Accessory Bone Award - New Born 30th Young Designers' Exhibition

30 Entries Exhibitors

For iPod nano 6, puzzle up your music world! Sharing music with your friend is the best thing to enjoy in our life. Puzzle bag brings a whole new way toâ&#x20AC;&#x153;play with your music". With the puzzling accessories puzzled together, enjoying music with friends is always a happy thing to do !

Ta r g e t P r o d u c t

Ta r g e t U s e r s

iPod n ano 6: Small and light, with only 36.3 x 36.3mm, it is easy to carr y around. Without any trans f er te chnology, it is unable to sh are mu s ic with other s.

1 6 - 3 0 year s o l d yo u n g pe o p le w h o lo ve s to lis te n to m u si c, an y t i m e, an yw h ere . Te e n a g e r s , s t u d e n t s , a n d y o u n g o f f i c e w o r k e r s l i s t e n t o m u s i c o n M RT, o n b u s ; a t r e s t a u r a n t o r a t par ties. They like to share their favorite songs to t h e i r f r i e n d s , l i s te n to t h e m to g e t h e r. W i t h t h i s k i n d of habits, friends are more connected with music, creat i n g a m u si c so ci al ne two r k .

Scenario Sharing music with friends during par ties, like bir thday par ty, office par ty, single par t y. C o m b i n e w i t h f r i e n d â&#x20AC;&#x2122;s i Po d s t o g e t h e r t o p l a y friends music, sharing your playlists out loud, the playlists become a special one for this group of f rie n ds , suitable for different par t i es.

Concept S haring music with your friends i s t h e b est t h i n g to en j o y i n o u r l i f e. A n ew w a y to p la y w ith yo u r m u s ic . Wit h t he a ccessories puzzled up, en j o yi n g m u si c w i t h f r i en d s i s f u n an d i n tere s tin g .

Design Features

P u zzl e Bag

Sp eaker + B u tto n

Wit h 1 transmit head and 3 h o l es. Insert the head into holes to puzzle up ot he r puzzle sets!

With different kinds of accessories, there are many ways to puzzle your own music wo r l d !

How to use

Puzzle toge ther two nano 6 to trans mit your favorite music.

Pu z z l e w i t h t wo sm al l sp eaker s to en j o y t h e m u si c w i t h f r i en d s.

Puzzle with other accessories at pa r ty a n d h a ve f u n w ith f r ie n d s !

Scenario Video

2012 FPD International Exhibition - AUO Project 2012 April / Concept Phone / 3C

Cooperation

Cho Szu-Yang Wang Po-Hao

In charge of

Concept Sketch Mockup Making 3D Modeling GUI Design Scenario Film

Wrist Phone Slim, bendable, as you desire. Using the flexible feature of the AMOLED, the phone can be worn like a watch. With this new form, there are lots of new and interesting interaction between users and this whole new type of phone.

Te c h n o l o g y A flexible OLED display is the most exciting innovation to come to smar tphones in years. How c a n a cell phone screen be t w i r l ed u p l i ke a F r u i t Ro l l U p a n d t h e n f o l d e d i n t h e m i d d l e to be c ome a video conferencing st an d ?

OLED displays contain pixels that emit their own light, thus elminating the need for a backlight and freeing the display from the c o n f i n e s of a s l a b p h o n e d e s i g n . N o t o n l y a re t h e s e s c r e e n s c a p a b l e of Yo g a - l i ke f l e x i b i l i t y, t h e y 're a l s o i n d i s t r u c t a b l e b e c a u s e t h e y d o n' t req u i re a g l ass co ve r.

S a msu n g C o n c ep t

N ok i a C onc e pt

F uj i t s u Conc ept

Sony Conc ept

Competitors Analysis S ams u ng, OLED displays contain p i xel s t h at em i t their own light, thus elminating the need for a backlight and freeing the display from the c onf ine s of a slab phone design. S o n y ’s F l e x i b l e O L E D D i s p l a y, i s w o r k i n g o n their biggest gaming system: PSP2. The design calls for a flexible OLED display that can be c onve n i e n tly rolled. An electric ch arg e p o wer i n g the display stiffens it while providing near be z ele ss p r ime real estate for gam i n g .

Nokia phone builds on a flexible 4-inch OLED display that lets the user bend the phone. By twisting and bending the user can actually control the device, scroll through songs and p i ct u res. Z o o m i n an d o u t, tu rn u p / d o w n vo lu m e etc. Fujitsu is working on the flexible laptop, which d o es n o t h ave a p h ys ic a l ke y b oa rd . T h e re a re two AM O L E D d i sp l ays, o n e of w h ic h c a n b e u s e d a s a keyb oard f o r i n p u t and a n o th e r f o r d is p la y.

Tr e n d A n a l y s i s As for the development trend, more and more smar t devices are on their way from scoial to individuals: smart phones, GPS, mp3 players... e t c . A U O d e v e l o p s 4 i n c h a n d 4 . 3 i n c h d i s p l a y, l o o k i n g f o r w ard to ne w s mar t pho ne de s i g n and ne w ways to interact with your ph o n es, f o r f u ture lif e .

Te c h n i c a l M o d e l S e t The flexible 4.3 inch AMOLED display is connected to F P C B oa rd ( 4 3 m m * 4 3 m m * 4 m m ) , a n d t h e n c o n n e c te d to Po w e r B o a r d ( 7 5 m m * 7 5 m m * 1 1 m m ) . T h e Po w e r B o a r d is also connected to a RGB Interface Board ( 100mm* 100mm* 21 m ), at last it is connected to DVI to T TL B oard (100mm* 1 00mm* 15mm ) O ur goa l is to design a future fl ex i b l e p ro d u ct , w h i ch can te ll the b est scenario and features of t h i s f l ex i b l e d i sp l ay, a whole n ew way to experience fu t u re l i f e.

Scenario We d e s i g n a n e w t y p e of s m a r t p h o n e f o r e ve r y day lif e . People wake up in the m o rn i n g , j u m p i n g on a bike to work . They capture b eau t i f u l scen es with the camera equipped on the back of the phone , a n d share with their frein d s. I t i s easy to c arr y around with its size and ben d ab l e f o rm .

D u e t o i t s s o f t a n d f l e x i b l e b o d y, i t i s e a s y t o attach to different objects: bike handles, wrist an d even st an d i n g o n th e ta b le b y its e lf, w h ic h is ver y co n ven i en t f o r p e o p le to g la n c e a t o r re a d . Pe o p l e i n te r a c t w i t h t h e i r s m a r t p h o n e s i n a w h o l e n ew w ay, n o t ju s t s lid e o r to u c h , th e y c a n b en d t h e p h o n e.

Concept At t ac hing to a bike handle, it beco m e a G PS an d small map for riders. It is easy to install wrist phone , ju s t circle it around the han d l e. Also, flap it on your wrist, the wrist phone will at t ac h to your wrist like a watch. B end it in a special angle, it can st an d u p o n t h e de sk . You can make a video call easi l y an d n i cel y.

Whe n re sponsing a phone call, ju st b en d i t f o r w ard to accep t cal l s. Th e cu r va tu re is d e s ig n e d to f it wit h your face, the speaker and m i cro p h o n e are p o si t i o n ed at t h e r i g h t pla c e , s u ita b le f o r yo u r c ommuic at ion.

How to use

Press to sto p ala rm c lo c k .

Ben d to s t ar t v i d e o c al l , or re s pons e a c al l .

F l a p it on your wrist a nd wea r it.

Mechanism and structure

Fol d FPC to t h e ba c k of A M OL E D. Turn the FP C b oa rd to t h e ba c k of F P C .

Pa s s t h e F P C t h r o u g h t h e b a c k o f w r i s t p h o n e . H i d e F PC and F PC board i nto t he ba se.

Dimentional Figure

A pull s up a nd B pulls d own t he Wristphone, representing the sha pe d uring a nswering mod e.

Model Making

Speaker POM Pantone Bl a c k 6C

S pe ake r Par t PO M Pantone B l ac k 6 C

4 . 3 i nc h Am ol e d d i s pl ay

Lens Si l i con 70째 W hi te pri nti ng

S u p p o r t board P OM Pa n to ne B l ac k 6 C

Phone S i l i c on 8 0 째 Pantone B l ac k 6 C

B a se POM Pa ntone B la c k 6C

GUI Design

Ver tic a l M od e In vertical mode, you can wear it on your wrist or attach it on your bike handle. Yo u c a n a c c e p t y o u r p h o n e c a l l s by bending your wrist phone. The inter fac e will give you a hint to interact with not only the multitouch screen but also the flexible phone itself. P h o n e c a ll

G PS Map

H o riz o n t al M od e In this mode, the alarm clock shows time and date. The background shows o u t t h e we a t h e r. I t a l s o s h o w s t h e m e e t i n g s and tasks for today. In video call, you can chat with your friends or family face to face in full screen, sending your love to them.

Ala rm C lo c k Da y

Ala rm C lo c k Nigh t

Vi d e o C al l

Scenario Film

Exhibition Model

Asthma and COPD Health Care Design 2012 January / Spirometer + App / Medical

Asthma As thma is a common chronic inflam m ato r y dis eas e of the air ways characterized b y variable and recurring symptoms. The prevalence of asthma has increased significantly since the 1970s. As of 2010, 300 million people were affected wo r l d w i d e. In 2009 asthma caused 250,000 deaths globally.

Situation Asthma patients have to measure th eir Peak expirator y flow rate ever yday, and the equipment they use is Peak flow meter. A f t e r m e a s u r i n g , pa t i e n t s re c o rd d o w n t h e r a t e o n a f o r m a n d t a ke i t b a c k t o d o c t o r regularly.

Problem Patients have to bring their spirometer and re c ord f orms with them, it is inco n ven i en t . Af te r t hat , they have to go back to d o cto r s ever y period of time, spending time wait ing. D oc tor s do not have access to preci se a c c u r a t e d a t a i m m e d i a t e l y, i t i s n o t a n e f f ec t ive w ay of health care syste m .

Concept Asthma Care Spirometer and Asthma Care App provide measure, assess, track altoge the r in one ser vice. C on ne c t t he Spirometer to patient â&#x20AC;&#x2122;s i Ph o n e and star t up the app. Measure the PFM a n d t h e re s u l t s a re d i s p l a ye d i m m e d i a te l y. Each measurement is automatically saved in c h ar ts , so patients can easily t r ack t h ei r progre ss .

How to use

Co nnect w it h iP h o n e

M e as ure Pe ak fl ow r ate

Re c ord and t r ac k i n app

Send repor t to d oc tor

Spirometer Design No n - sl i p S i l i co n : Th e si l i co n m ater i al m a ke s it e a s ie r f o r u ser s to p l u g i n an d plu g o u t iP h o n e . L E D L i g h t Di sp l ay: The light display shows different conditions acco rd i n g to t h e u ser s m e a s u re re s u lt. B u i l t i n Fan : Th e f an i n si d e m easu re s th e p e a k f lo w r a te .

App Design

M ea s u re PEF R

D iar y Rec o rd

M e a s u r e Pe a k E x p i r a t o r y F l o w R a t e i n t h i s m o d e , i t s h o w yo u r c o n d i t i o n and t he n umber of rate.

Yo u r r e c o r d s a r e a r r a n g e d i n c h r o n o l o g i c a l o r d e r. I t s h o w s y o u r condition,PEFR, your measure time, an d yo u r m ed i cat i o n .

Tre n d Char t

Sen d Rep o r t

Choose different periods of time to c he c k the PEFR record tren d ch ar t . 1 week , 1 month, 3 months, and also today.

Share your results with your h e a l t h c a r e p r of e s s i o n a l b y e m a i l v i a yo u r i Ph o n e, an d m a ke u s e of h e a lth care p l at f o rm s.

P r e g n a n c y Tr a c k i n g f o r P r e m a t u r e D e l i v e r y D e s i g n 2012 March / Patch + App / Medical

NSC Scenario 101 國科會跨領域創意加值計畫

U teri ne c o n t r a c t io n sign a l is a ver y im por t ant parameter f o r p rema t u re deliver y. B y m e as ure the i nten sit y a n d f requ en c y of u ter in e c ont r ac t i on, We can p ro v ide p rema t u re deliver y f rom happe ni ng .

Premature delivery I n Ta i w a n , t h e r e a r e a p p r o x i m a t e l y 1 8 7 8 ~ 2 5 0 4 d e a t h s o f e x t r e m e l o w - w e i g h t p r e m a t u r e ba b i e s e ve r y y e a r. T h e d e a t h r a te of n e w - b o r n ba b i e s i s a b o v e 7 5 % , w h i c h l e a d s to m a n y p r o b l e m s t h a t b e c o m e t h e h e a v y b u r d e n o f b o t h f a m i l y a n d s o c i e t y. D u e t o t h e f a c t o r s of low bir th rate and aged maternal, more and more pregnant women are willing to i n ve s t i n t h i s k i n d of r i s k re d u c t i o n . H o we ve r, s p e n d i n g m u c h t i m e g o i n g to h o s p i t a l s a n d unde r t ak ing examinations are ve r y t i m e an d ef f o r t co n su m i n g . Th eref o re, i f we c a n p ro v id e a home -c a re product that is safe an d co n ven i en t , i t w i l l ef f i ci en t l y d ecrease th e b u rd e n a n d propor tion of premature deliver y.

Project aim T he a im of this project is to deve l o p a p rem at u re si g n s m o n i to r i n g set t h at h e lp s d e te c tin g h e a lth s ta tu s of p r e g n a n t w o m e n . T h e y c a n k n o w w h e t h e r t h e r e i s a n i r r e g u l a r u t e r u s c o n t r a c t i o n e v e n w h e n t h e y a re a t h o m e . W i t h t h e a p p ro p r i a te m a te r n i t y s u p p o r t i n g b e l t d re s s d e s i g n , we c a n re d u c e t h e re c e i ve d radiat ion amount. Besides, to pro v i d e rem o te care, t h i s p ro j ect i s g o i n g to u s e s m a r t p h o n e a p p lic a tio n as the record of the detected data, and send those related information onto the cloud health-care system to assist establishing online me di cal care data bas e and e mergency contact sys tem. This pro ject is expected to design an immediate premature care that match the needs of pregnant women, and establish re la te d st ructure of the remote h eal t h - care system .

Pregnant women Premature delivery is dangerous for both p re g n a n t w o m a n a n d ba b y. T h e p ro c e s s m u s t b e fast and efficient to confirm the baby and the mot he r a re safe. To p re v e n t p re m a t u re d e l i v e r y, p re g n a n t w o m e n go to doctors ever y period of time to take an e x a m i n e , t h a t i n c l u d e s u te r i n e c o n t r a c t i o n , f e t u s he a r t rate and kicks.

Te c h n o l o g y a n d f e a s i b i l i t y B lu e toot h Module 1.x & 2.0 Bluetooth Compliant, Class 2 Operation (nominal range up to 30 meters), on-board regulator f or saf e operations across variou s vo l t ag es, CM O S & T TL C ompa tible. Uterine contraction signal is a ver y impor tant parameter f o r p r e m a t u r e d e l i v e r y. B y m e a s u r e t h e i n t e n s i t y a n d frequency of uterine contraction, We can provide pre ma ture deliver y from happenin g . B l ue tooth M od ule

Uterine contraction signal records and fetus hear t r a te.

With biological sensor and pressure s e ns or, d oc tor s re c ord t he num e ric a l.

Concept

B y m e a s u re t h e i n te n s i t y a n d f re q u e n c y of u te r i n e c o n t r a c t i o n , We c a n provide p remature deliver y from h ap p en i n g .

How to use Uter in e C o n t r a c t io n

1 6 - 2 4 We e k s

2 4 - 3 2 We e k s

32 - 40 Weeks

F et u s h ea r t to n e

The rel ati ve po sit io n of f et u s h ea r t to ne and uteri n e c o n t r a c t io n .

Te a r o f f t h e s e l f- a d h e s i v e g e l at the back of Fet u s C a re.

T he pos i t i on of fe t us he ar t tone i n d i ffe re nt pe r i od of t ime.

St ic k o n t he wom an's be l l y to t h e c o r re s pond i ng pos i t i on.

St ar t up and c onne c t to your s m ar t m obi l e phone .

Tra c k t he intensity a nd freq uenc y of uterine contraction and fetal hea r t tone.

Design feature

Flex ib le Pa tc h: With the flexible material, it c a n m a t c h o n t o t h e b e l l y of a p reg n an t wo m a n .

Self-ad h e s i ve G e l : The patch can be used repeatedly w i t h t h e s e lf- a d h e s ive g e l o n th e back .

App Design

U ter i ne C ontr action

Fetu s H ear t R ate

Track down the pressure an d t h e frequency immediately into chart and numbers. Irregular will show in red to warn user s.

Tr ack i n g d o w n f e tu s h e a r t r a te e ve r y m i n u te, u ser s can re a d b o th n u m b e r s an d ch ar t s. I r reg u la r s ig n a ls w ill a ls o sh o w i n red .

U teri n e c o n t r a c t io n sign a l is a ver y i m por t ant param eter f o r p rema t u re deliver y. B y m e as ure the i n ten sit y a n d f requ en c y of u teri ne c ont r ac t i on, We c a n p ro v ide p rema t u re deliver y from happe ni ng .

E a s y C u t Ta p e D i s p e n s e r D e s i g n 2011 October / Dispenser / Stationary

It is simple to use, you can find the head and pull the tape out easily. It is small and It is simple to use, can find thewith head of light, you canyou carry it around you. the tape and pull it out nicely and easily. It is incredibly small and light, you can carr y it around with you.

Problem Of ten time, it takes a long time to find the head of the tape. We t u r n t h e t a p e a ro u n d a n d a ro u n d t o l o o k f o r t h e e d g e . A f t e r f i n d i n g t h e e d g e , w e b e g a n t o s c r a tc h t h e t a p e , t r y i n g t o p i c k i t up. We might failed and the tape could be teared to shreds. If we successfully pick up the head of the tape, we need to get s o m e t h i n g t o c u t i t o f f, m a y b e a p a i r o f s c i s s o r s o r a k n i f e . T h e whole p rocess is inconvenient and d i f f i cu l t .

It takes a long time to find t he h e a d of the tape.

Af ter scatch i n g , t h e t ap e can b e teared i n to sh red s.

F i n d i n g a p a i r of s c i s s o r s o r a k n i f e to c u t it of f.

Ta r g e t P r o d u c t s Ta p e d i s p e n s e r s i n t h e m a r ke t a re h e a v y a n d b i g to c a r r y a ro u n d , ver y inconvenient. There are no small and light tape dispensers, whic h c an attach to the tape.

Concept Small and light dispenser attaching to a tape. It is easy for user to find the head and pick up ever y time, before using and after using it. Also users can use it is a different new way, like using a c orre c tion tape.

Working Prototype

Te s t i n g

I u s e c a r d b o a r d s t o m a ke w o r k i n g m o c k u p s . I t r y t o f i n d t h e b e s t a n g l e f o r u s e r â&#x20AC;&#x2122;s f i n g e r to p i c k u p t h e t a p e . A f te r that, I test with the mudguard design and the side clip, make sure the height and the wid t h i s t h e b est p o si t i o n f o r us er's f in ger s.

It is ver y easy to handle the tape d i s p e n s e r, a n d u s e r s c a n s l i d e t h e dispenser smoothly no matter the t ap e l en g th is s h o r t o r lo n g . B u t i t i s h a rd t o c u t w h e n u s e r s p u l l a long length of tape, and if users unfortunately pull the dispenser f o r w ard , th e ta p e w ill s tic k ba c k .

How to use

Cl i p o n t h e t a p e!

S l i d e and pul l a s t r i p of t ape !

C ut off t he t ape e as i l y !

Find a nd pic k up the t a pe!

Design Feature

Ceramic knives prevent users from g et t i n g h u r t, u s e r s c a n u s e it e a s ily. N o n - s l i p s i l i c o n m a ke s i t e a s i e r t o c l i p an d sl i d e o n a ta p e . The tape head sticks on mudguards, m ak i n g i t ea s ie r to p ic k u p n e x t tim e .

Final Product

U s e r s c a n c u t t h e t a p e n i c e l y. T h e m u d g u a rd h i d d e n i n s i d e l e t u s e r s p i c k t h e t a p e up easily, w asti ng no t ime fro m fin din g , p ic kin g, to c u tt in g .

A n o t h er w ay to use Easy Cut is to u se it like a c o rrec tio n t ape. Press i t a t t h e p o s i t i o n and pull the tape o u t. At last , n ic ely c u t it of f. 64

Design Professional Practice - Design Studio 2012 May / Coatrack / Furniture Design Director Cho Szu-Yang Chen Yu-Ting Chen Di Tsai Shin-Chih Lin Chih-Han In charge of

Project Manage Poster Design User Research Scenario 3D Modeling

About us We are always ready to star t a experimental design project, tr y with new material and texture, explore new stories, discover user needs, giving pe ople a new experience of d esi g n .

E x p l o re: We explore new kinds of design or i ssu es an y t i m e , a n y w h e re . Tex t u re: We st u d y tex tu re , a n y k in d s of th e m . F ro m m et al to wo o d s , e ve n f o o d s . F ed x y: We are fast and we get ready an y t i m e, esp e c ia lly " o n tim e ".

Explore

Relax

Texture Experience

Dexign

Fedxy

Dex i g n : We design with enthusiasm and p o si t i ve at t i t ud e , g iv in g b e s t d e s ig n s to yo u . Rel ax : Users can relax while using the p ro d u ct an d t h e s e r v ic e f ro m u s . Experience is the spirit above all these 5Xs, we bring them together and give the experience to you.We are 5 XF O OT.

CIS Design

The mascot is a small monster with five feets, representing that there are five member s i n o u r d esi g n st u d i o .

Envel ope Desi g n a n d B u sin ess C a rd Design

Design Project D e sign a c oat rack and a tray tab l e f o r Asi an co n t r i es, using wood for the material. The coat rack and the tray t able a re t wo of the furnitures of t h i s d esi g n .

Ta r g e t R e g i o n I n m o s t o f t h e A s i a n c i t i e s , l i k e Ta i p e i , To k y o , B e i j i n g , S e o u l , t h e pa c e s of l i f e i s f a s t . Pe o p l e l i v e i n s m a l l p l a c e s , s omet ime s they rent apar tments. T he re are some common points a b o u t t h ese p l aces: 1. Features abudant living requirements and convenient t raf f ic routes. People move aroun d f ast an d d o act i v i t i es around in the region. 2. Containing many people or inhabitants, people live a f as t-pa c ed live. M ost of the peop l e h ere are yo u n g wo r ker s and ne wly-married couples. 3 . C r o w d e d a n d l i v e i n a s m a l l r e n t e d - h o u s e . S o m e of t h e f u r n i t u r e s a r e p r o v i d e d b y l a n d l a d y. Pe o p l e w o u l d l i k e t o buy s ma ll furnitures that they can car r y aro u n d .

Ta r g e t U s e r s You ng working people: Re n t hous es, they need small furni t u re. Eas y to move around and clean up . You ng married couple: F u rn it ure w hich are fit with the ho u se. B oth hus band and wife are satisfi ed wit h t he p r ice and shape.

Consumer Analysis Analy s e t he consumer habits between male and female, 21-30 years old. In the re p or t , We find out that people care ab o u t pric e s and shapes the most. As for price: young workers and new couples do not have budget in buying e xp ens ive furnitures. As for shapes: our users would like to b u y f u r n i t u re s t h a t f i t i n t h e s t y l e of t h e i r r e n t e r- h o u s e , w i t h s o m e n a t u r a l o r s o m e humor de signs.

Market Analysis Analy ze c oatracks in the market w i t h f i ve p o i n t s: Modern , Humor, Gorgeous, Classi c an d Nat u r al . Storage a b le: Small and light, easy to sto r ag e. Mob ility : Easy to carr y around or m o ve aro u n d .

易收納

不易收納

機動性低

Brand Analysis

Material Analysis

Compare the appearance, slogan, and insight b e t we e n s o m e of t h e c o m p e te to r s a n d b r a n d s in t he ma rket of furniture.

Nat u r al M ap l e wo o d m a ke s p e o p le f e e l rel ax an d co m f o r t a b le , it is s u ita b le f o r t h e t arg et u ser s and th e e n v iro m e n t.

Natural Maple

Vosges Pear

Oiled Walnut

Wheat Strand

Blond-Brush Wood

French Sycamore

Mocca Fir wood

Classic Walnut

Cherr y Afromosia

Acajou Mahogany

Sorrel Cherr y

Vogue Wood

Ebano

Smoky Brown Pear

Concept Sketch

Th e i d ea i s to b reakt h ro u g h o ld a n d c la s s ic c oa tr a c k s , we wo u l d l i ke to d esi g n an i n te re s tin g a n d n e w c oa tr a c k . 74

3D Modeling

With d i f f eren t w ays to f o l d t h e coat r ack : F o u r- si d e d , Five - s id e d , T h re e - s id e d . U ser s can m ake i t i n to m an y u ses, an d create d i f f ere n t in te re s tin g s c e n e s . 75

Final Poster

Model

NTUST Wayfinding Summer Workshop 2011 July / Signboard / Wayfinding

Cooperation

Cho Szu-Yang Ya-Han, Lee Shin-Ying, Chen Ya-Ching,Chang Yi-Chia, Liu

In charge of

Project Manage UI Design User Survey Prototype Model

Project De sign a way finding system in a n ei g h b o r. St ar t point : NTU sidegate De st inat ion: Wan-Yuei House

Te s t 1 B y as king passenger s and the way f i n d i n g sy s te m that is already in use, we tested h o w mu c h t ime does it take to get to Wan - Yu ei Hou s e, and the problems of the system .

Problems We a n aly ze ever y problem we m et o n t h e w ay to t h e d est i n at i o n , b y u si n g th e o n io n map: Who, Where, What, Why. Th e p ro b l em s are: i n ter sect i o n . We can â&#x20AC;&#x2122; t f i g u re o u t th e l a n d m a r k i n f ro n t of u s . A n d we a re t h i n k i n g w h e t h e r to g o s t r a i g h t o r m a ke t u r n s . Als o, we t r y to find signs or maps ever y t i m e.

Points Users recognize landmarks, looking for maps and signboards. Signboards should be clear and e a sy f or user s to find.

Te s t 2 We te st with the images and colo r s. Re sult : B rig ht color s and big pict u res give more hints to user s. Making prototype signboards with c ardboards and tapes. Re s u l t : To o s m a l l , t h e w i n d a n d t h e r a i n d e s t ro ye d a l l of o u r s i g n b oa rd s , us er s c ou ld not find them.

Survey We ma ke some sur veys for passen g er s n e a r b y, with the sur vey of landm ar k s, colors and icons representing the c orres p in ding landmarks Brighter colors then the first one, it gives more chance to catch user s eyes. A dd ic ons and big roads to the m ap .

Points Ta ke p ic tures of the landmarks: Hu a-N ang Bank , Fu-Chiung, Lu-m i n g , Manage ment Building. A dd imp or tant landmarks to the m ap to give users more information of t h e e n v i ro n m e n t a ro u n d t o c o m pa re with.

Final Design We us e re d , yellow and blue to sep er ate different districts of campus, giving more conspicuous hints for users. The s ign boards also provide the campu s m ap and the district map, users can easily k now whe re they are, and where i s t h ei r destination. There are landmarks and road name s on the map, making i t m o re c onve n ie n t for user s to find their w ay.

Points Add landmarks to the signboard at the s tar t point . ( NTU sidegate ) C o m b i n e t w o m a p s o n t h e s i g n b oa rd : a re gion map and a whole map. Add some small landmark information and ic on below the region map. Clear direction, show the landmark of f ur the r district. C lear Show Mark S how

map of district. t h e l a n d m a r k a n d re c e n t p o s i t i o n . the minor landmark with icons. t he large-scale map.

F i n a l Te s t We made new signboards and go to NTU f o r t h e f i n a l te s t . I t w a s ve r y s u c c e s s f u l , as you c an see, many passenger s l o o k at o u r w a y f i n d i n g s y s te m a n d m a ke u s e of them. The wayfinding system pops out from the environment, users can easily find them and get information about t his p la c e. 86

Oola Mexican Grill Restaurant C i t y Ye a s t 都市酵母商圈創意改造計畫

Cooperation

Cho Szu-Yang Chin-Shin, Lee Yu-Ting, Chen I-Hao, Tsai I-Ann, Chen I-Ting, Hsueh Way-Jay, Chiu Yi-Chun, Chen

In charge of

Project Manage Model

Project Spe n d only 999 dollar s to design f o r a sto re, a sh o p , o r a res taurant, to give the shoppin g d i st r i ct a n ew k i n d of a p p earanc e, bringing design into o u r d ai l y l i f e.

Oola A&M Restaurant Oola Restaurant sereves American and Mexic an f oods. They have many a u t h en t i c dis h e s, t hat many consumer s com e i n an d ge t a t as te . It locates in the intersection, which is a good position. People pass by and sometimes stop to look at the menu in f ront of the restaurant.

Concept Ma ke us e of the cactus in their l o g o . Th e cact u s is a friend and mascot of the restaurant. We name it " Oolamigo " " O o l a " m e a n s h e l l o , a n d t h e w o r d " a m i g o" represents friends. The cactus waves and we lc ome people to come in and e at so m e f o o d .

We de sign a giant cactus and put i t i n f ro n t of the restaurant. It is called " Oolamigo ". The cactus is not only a mascot but also a message board for customers. After eating the foods, people can leave a message and pin it on the c ac t us .

The making of Oolamigo We us e ne w spaper, Styrofoam, an d wo o d st i ck s. Water-res istant paint was sprayed to prevent fro m ge tt ing we t by the rain. I t took us t h ree week s to f i n i s h t h i s g i a n t c a c t u s . We a l s o p a i n t t h e s t r a w hat ous elves, giving the cactus a h at to p u t o n .

Oolamigo at Oola A&M Restaurant We f inally set up Oolamigo in fro n t of t h e rest au r an t . Th e boss of the restaurant come and celebrate with us. He e v e n l e f t a m e s s a g e o n t h e c a c t u s . We of t e n g o b a c k t o the restaurant and read the messages pinned on Oolamigo. 94

I t s b e e n a w h i l e w e h a v e n' t s e e n O o l a m i g o . We missed him and somehow want to see him again. O o l a A & M Re s t a u r a n t h a s c l o s e d , O o l a m i g o h a s l e f t to o . B u t t h e m o m en t w i l l a lw a y s live in m y m e m o r y. 95

3D Modeling Sony walkman digital media player Alessi Kaj wrist watch

Sony Walkman Digital Media Player N WZ -B 152F/B

ProE / Keyshot / Ci n em a 4 D

Alessi Kaj Wrist Watch AL 10012

100

ProE / Keyshot / Cinem a 4 D

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Experience 2 0 1 2 Ta i w a n Te c h D e s i g n W e e k Mothers' Design Exhibition I C D O r i e n t a t i o n C a m p - 失の音信

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2 0 1 2 Ta i w a n Te c h D e s i g n W e e k 4/26 T hur s d ay - 5/5 Saturday Exh ibit ion, Per formance, Forums at NTUS T.

E ven t C o ordinator I am in c harge of the activities a n d even t s. Th i s time, we decide to expand the design week to 2 performance nights, 6 forums, 1 movie. The week not only opens to students in our school but also invites people to come and join us, enjoy and share our hapiness. 104

I learn how to manage the team, working with groups. The most impor tant thing is to c o m m u n i c a te a n d b e i n d o m i t a b l e . T h e re a re s o many difficulties during the days, but we face them with no fear and conquer them. It was a ver y g o o d ex p er i en c e f o r m e .

O p e n i n g Ni ght 4/ 27 18:00 - 21:00 Crossover Per formance, Unplugged Live, P rojec t ion M apping Experiment. We have our classmates prepare all the p e r f o r m a n c e s o u s e l v e s , f ro m m u s i c , d a n c e t o c os tume s and mapping per forman ce, t r yi n g to show ourselves with the best. Although we s tood in t he rain, it was the best n i g h t ever. 105

Desi g n F o r um s 4/ 28, 4/29, 5/2, 5/5 Invite 6 speakers to come and share their e x p e r i e n c e a n d t h e i r s t o r i e s . We i n v i t e Ya n - T i n g Chen, who has won many design prizes. Fei-Bee L i n g , t a l k i n g a b o u t h i s e n t re p re n e u r. A q u a C h o u , s h aring he r ideas about City yeas t . W e a l s o i n v i t e C h e n - F u Ya n g , t a l k i n g a b o u t Service Design. Albert Chen, speaking design t hink ing, and Lim Giong, sharing h i s sto r i es. 106

We v i s i t t h e s p e a ke r s a n d i n te r v i e w t h e m , f ro m t h e co n ver sat i o n i l e a rn a lo t f ro m th e m . D u r in g t h e f o r u m s, t h e au d ie n c e r a is e q u e s tio n a n d th e speakers feedback their opinions. I really like t h e i n t e r a c t i o n b e t w e e n d i f f e re n t s p e a ke r s a n d the topic they are sharing, it can arouse us to t h i n k ab o u t t h i n g s in a d if f e re n t w a y.

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2012 Mothers' Design Exhibition 4/26 Tue sday - 5/5 Sunday Exh ibit ion, Workshop, Forums at G o o d Ch o's.

E ven t C o ordi nator We held one workshop and one forum. This exhibition is a design exhibition linked w i t h Ta i w a n D e s i g n e r s ' W e e k . T h i s y e a r, t h e e x h i b i t i o n i s t a l k i n g a b o u t h o w to m a ke u s e of the things at home, make your desi g n at h o m e.

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Th i s i s t h e f i r st t i m e I jo in to h o ld a e x h ib itio n . We v i s i t t h e re s t a u r a n t a t G o o d C h o's , p l a n n i n g an d set t i n g u p t h e e x h ib itio n a ll b y o u r s e lve s . We a l s o d e s i g n t h e D M i n a n i n t e r e s t i n g t y p e , it can be folded into a traditional small paper trash box, the form also looks like a small house, responding to our theme. It was a ver y good ex p er i en ce l earn i n g to p la n a e x h ib itio n .

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F o r u m a n d Wor kshop 9/ 29 Sat urday 20:00 - 21:00 We invite Tsai Yi-Cheng to talk ab o u t h o w to u se o l d a n d t r a d i t i o n a l w a y s t o m a ke n e w d e s i g n . I t w a s v e r y i n te re s t i n g , w e c h a t a n d t a l k a b o u t o u r o p i n i o n s , g i v i n g l o t s of q u e s t i o n s to t h e s p e a ke r and the host - Chiun Hao Liao, who is the chief c oordinator of Taiwan Designer s' Week . 110

We also invite Wei-Chen to come to teach a workshop. She teached us how to turn a laundr y bag into a por table bag. By sewing and folding, you can form the bag into many different kinds of shapes. The experience of holding a forum and workshop is ver y interesting, I would like to thank Chiun Hao L i ao f o r g i v i n g t h i s o p p u r tu n ity to le a rn . 111

I C D O r i e n t a t i o n C a m p - 失の音信 9/26 Mon day - 9/27 Tuesday Group ac t ivities, night par ty, R PG g am es, at L o n g m en an d NTUS T. C hie f C oordinator I am in charge of the orientation staff team. Planning well schedule and map out the whole activities. It is t h e ve r y f i r s t t i m e f o r m e to l e a r n h o w to d o p e r s o n n e l management. I see this camp as a service design for freshmen, hoping to give them an unforgettabl e me mor y. 112

T h e s e t w o d a y s w e r e u n f o r g e t t a b l e t o m e . We not only held an successful orientation camp, but also we build bonded friendship between us. It is the best ICD orientation camp in the pa s t , we c h e r i s h t h e d a y s we wo r k to g e t h e r, we l a u g h t , w e c r y, w e s w e a t . T h e s e m e m o r i e s w i l l al w ays b e i n m y m i nd , m y to u c h in g m o m e n t. 113

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To be continued 115

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F or thos e we love and cherish: N e ve r s a y i t i s i m p o s s i b l e , ' c a u s e i f yo u b e l i e ve i n w h a t y o u' v e g o t , t r u s t y o u r d e t e r m i n a t i o n , it will be alright. I have made up my mind, do my be st to ever y thing. I t is not ab o u t t h e resu l t or the achievements, it is the moment; ever y mome n t I learn, I trust, I care and l o ve.

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T ha nk f u l f o r : E ver y m o m ents we ch er ish and been touched .

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