Dusana Process Notebook

holly canfield & christopher griego

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Dusana

Holly Canfield Christopher Griego 2007

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table of contents introduction interior programming culture programming identity naming/core values name and type development holly canfield color guides logo developments poster series space model creation christopher griego prague photo research logo sketches/creation color guides poster series design applications space model creation space plans colophon Sign + Symbol

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introduction GD2520 Sign + Symbol RMCAD / Fall Semester 2007 Martin Mendelsberg Mission Sign + Symbol is an introductory course that addresses graphic design principles, elements and methodology. This course partners with the Department of Interior Design for the purpose of examining commonalties and differences between these professions. The mission of the course facilitates best practice in terms of identity development, team and client interactions, cultural research, space planning, visualization processes, and technical specifications. At the conclusion of this course students will have completed a largescale retail and restaurant design project presented as a case study for a restaurant and retail owner.

Objectives – Students learn how interdisciplinary teams interact to plan, design, and execute a large-scale commercial project via historical and contemporary practice.

– Students acquire research values that include historical, cultural, social, technological and political frames of reference.

– Students employ ideation skills such as mind mapping, lateral thinking, hierarchical listing and verbal improvisation.

– Students use visualization skills including, rapid sketching, diagramming, photo documentation and rapid 3D prototyping.

– Student teams complete a detailed project package including history, research, photo documentation, scaled drawings and identity standards and specifications.

– Students plan and execute a formal client presentation to peers and client.

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interior programming

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culture programming Eastern Europe is the eastern region of Europe variably defined. It can denote: The region lying between the variously and vaguely defined areas of Central Europe and Russia. This contemporary delineation is more commonly used to identify the region since the dissolution of the Warsaw Pact The boundaries of Eastern Europe can be subject to considerable overlap and fluctuation depending on the context they are used in, which makes differentiation difficult. As is also true of continents, regions are only social constructs and should not be understood as physical features defined by abstract, neutral criteria.

In recent years, with the spreading of the European Union, many countries in Eastern Europe have sharply increased their economies, quality of life and cities. This has also boosted tourism, the film industry, and even, to a lesser extent, immigration.

In many outdated sources, the term “Eastern Europe” still encompasses most, or all, such European countries that until the end of the Cold War were Communist states or countries under Soviet influence, the former Eastern bloc. The majority of people in Poland, the Czech Republic, Slovakia, Hungary and former states of Yugoslavia (i. e. Croatia, Serbia and Slovenia) often consider their countries to be part of Central Europe rather than Eastern Europe, while many sources, especially in English-speaking countries, as well as the United Nations, continue to classify these countries as Eastern Europe.

the period of Cold War which followed the Second World War. This dualism failed to account fully for some exceptions, as Yugoslavia and Albania, which were Communist states outside Moscow’s control. In recent years, since the dissolution of the Soviet Union (1991), the term “Eastern Europe” is sometimes used to identify a region, in effect retroactively, as consisting only of those European countries that were parts of the Soviet Union itself.

A view that Europe is divided strictly into the West and the East is considered derogatory by many in the nominally eastern countries. For example, many people in Estonia, Poland, Latvia, the Czech Republic or Slovenia may feel the label stigmatizing in comparison with countries that successfully have asserted their belonging to “the West” despite their equally, or more, “eastern” location — and history — as parts of Imperial Russia (Finland) or Eastern Orthodoxy (Greece). Czechs, for instance, will often point out that Prague is significantly west of Vienna, but Austria is never categorized as Eastern Europe.

The animal life of Ukraine is diverse, with about 350 species of birds, more than 100 of mammals, and more than 200 of fish. The most common predators are the wolf, fox, wildcat, and marten, while hoofed animals include the roe deer, wild pig, and sometimes elk and mouflon (a wild sheep). The wide variety of rodents includes gophers, hamsters, jerboas, and field mice. The major bird species are black and hazel grouse, owl, gull, and partridge, as well as many migrating birds, such as wild goose, duck, and stork. Among the fish are pike, carp, bream, perch, sturgeon, and sterlet.

Introduced and wellacclimatized wildlife includes muskrat, raccoon, beaver, nutria, and silver fox.

More recently, the term “Eastern Europe” has been used to refer to all European countries that were previously ruled by Communist regimes, the so-called “Eastern bloc.” The idea of an “Iron Curtain” separating “Western Europe” and Soviet-controlled “Eastern Europe” was dominant throughout

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Holly Canfield Christopher Griego 2007

Prauge events in the 20th century: - The Austro-Hungarian empire falls in 1918 and Prague becomes the capital of independent Czechoslovakia.

- Prague Castle becomes the seat of the first president of Czechoslovakia, Tomáš Garrigue Masaryk.

- Prague becomes close with Paris between WWI and WWII. - Prague and the rest of the country are occupied by Nazi Germany during World War II (1939-1945).

- The Prague Uprising and liberation by the Soviet Red Army end World War II in 1945.

- The Communist Party seizes power after the February 25, 1948 coup d’etat.

- Alexander Dubček, secretary of the Communist Party, attempts to create “socialism with a human face” - “Prague Spring” fails and five Warsaw Pact member countries invade Czechoslovakia on August 21, 1968.

- The Velvet Revolution starts in Prague on November 17, 1989 and brings an end to communism.

- Czechoslovakia becomes a democratic country.

- Václav Havel, former dissident, is elected president in the country’s first democratic elections in January 1990.

- Czechoslovakia splits into two independent countries, Czech Republic and Slovakia in 1993. Prague becomes the capital of the Czech Republic.

- Václav Havel is elected first president of the Czech Republic in 1993.

- The Czech Republic joins NATO in 1999.

- In 2002, the Czech Republic is approved to become a member of the European Union.

- The Czech Republic is accepted into the European Union on May 1, 2004.

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core values, naming & mission statement Bohemian

a native or inhabitant of Bohemia.

Euphoric

exaggerated feeling of well-being or elation

Vivacious

vigorous and animated

Cordial

courteous and gracious; friendly; warm

Invigorating

to give vigor to; fill with life and energy; energize

In sixteen weeks, five students came together to create a retail and restaurant design, which includes the identity of the restaurant. In this time, after a lot of research and teamwork, many elements came together, as did many ideas. Along with the design and identity of the restaurant came the core values of what each of us believed the restaurant should be for the customers. With that said, the concept of the Czech Republican restaurant, Dusana was born.

As a group, we also decided on the demogaphics of the restaraunt, as we considered the neighborhood setting that the current space is in. As standard by other restaraunts in the area we made our dining half of the establishment to appeal to those who were mainly twenty-one and older, with meal prices starting in the twenty dollar range. As for the retail half of the establishment, we decided to have it appeal to those that were interested in bakery items, along with authentic Czech beer, wine, and spirits, therefore entailing that you were also of the twenty-one and older crowd.

The group decided on five key core value words that included, invigorating, bohemian, eurpohric, vivacious, and cordial. Along with the concept and core values, came the mission statement for the restaurant: Dusana is an upscale restaurant that serves the best of Bohemian cuisine, within a neighborhood setting.

The sights, sounds, and smells will invigorate your senses creating an overall experience of vivacity and euphoria. We cordial invite you to dine with us!

DUŠANA

Gender: Feminine Usage: Czech, Serbian, Croatian, Slovak Other Scripts: Душана (Serbian) Feminine form of DUŠAN Derived from Slavic dusha meaning “soul, spirit”.

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type development Futura Serlio Wittenberger Fraktur

DUSANA DUSANA DUSANA

Perpetua Titling

Weight Adjustment Letter Spacing (Kerning)

Type Adjustment (See the letter D)

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holly canfield

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color guides

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logo developments

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poster series

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space model creation

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christopher griego

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prague photo research

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logo sketches

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logo development

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color guides

2747M

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3435M

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4735M

1345M

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Black

153M

1807M

483M

377M

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poster series

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design applications

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space model creation

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space plan

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space plan

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space plan

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space plan

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colophon Type Faces Myriad Pro Regular Gill Sans Regular

Paper Stock Hammermill Laser Print Uncoated 24 lb.

Electronic Software Adobe Creative Suite 3

Design Team Holly Canfield Christopher Griego Brittany Hearing Darcy Schreiner Kelly Wilson

Credits Photographs by Holly N. Canfield and Martin R. Mendelsberg Stock photographs from gettyimages.com, istockphoto.com, sxc.hu Other imagery Š their respective copyright owners

Graphic Designers Holly Nicole Canfield Christopher John Griego ŠFall 2007

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