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ABOUT THE ALUMNI ASSOCIATION The University of Minnesota Alumni Association is a member-funded organization that serves all alumni and deeply values its members who support its mission. When students graduate, they’re joining a lifelong community of more than 466,000 fellow alumni. The mission and values of the Alumni Association offer inclusivity and relevancy. Through our programs and services, we strive to create impact and enrichment to our alumni no matter their stage in life or where they are located.
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AUDIENCE ALUMNI & FRIENDS
WHERE IN THE WORLD?
Represents the more than 472,000 living alumni of the University of Minnesota, Twin Cities campus and Alumni Association members. Nearly 206,000 alumni are contactable through email and represent the subscriber audience for Alumni Angle, Minnesota Alumni magazine email, and At the U. (Refer to page 8.)
GENDER
MN 9.1%
47.5% U.S. 35.6%
TC 52.6%
52.5%
International 2.7%
Female
AGE BREAKDOWN
Male
# OF DEGREES 82.4% 15.3%
9.8%
17.30%
<30
30-39
16.60%
40-49
19.40%
50-59
VALUE OF PRIMARY RESIDENCE
$300,000 - $150,000 $499,999 $299,999
$500,000+
11%
23%
49%
36.80%
60+
+ 2.2%
HOUSEHOLD INCOME under
$150,000
16%
$300,000+ 5%
$150,000 - $100,000 $299,999 $149,999 22%
26%
Up to
$99,999
47%
EDUCATION 63.1%
BACHELORS MASTERS
21.6%
DOCTORATE
15.2%
NEARLY HALF A MILLION ALUMNI & FRIENDS
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AUDIENCE IN MINNESOTA ALUMNI & FRIENDS
Represents living alumni of the University of Minnesota, Twin Cities campus and Alumni Association members. Total population is 255,420. See next page for breakdown per county.
U OF M ALUMNI DISTRIBUTION BY COUNTY
20 ALUMNI - 7,000 ALUMNI
16,000 - 112,000 ALUMNI
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AUDIENCE IN MINNESOTA ALUMNI & FRIENDS
Red Lake 21 Mahnomen 22 Traverse 26 Norman 33 Kittson 43 Wilkin 43 Lake Of The Woods 50 Marshall 51 Lincoln 66 Big Stone 73 Pipestone 73 Murray 87 Rock 99 Lac Qui Parle 100 Grant 103 Clearwater 107 Yellow Medicine 117 Jackson 123 Pennington 131 Watonwan 138 Cottonwood 148 Roseau 153 Todd 160 Swift 164 Chippewa 170 Stevens 173 Koochiching 177 Sibley 191 Redwood 199 Faribault 200 Renville 208 Nobles 209 Kanabec 210 Pope 228 Wadena 250 Lake 251 Cook 257 Polk 266 Martin 293 Waseca 300 Dodge 301 Hubbard 304 Lyon 313 Aitkin 327 Houston 342
U OF M ALUMNI NUMBERS BY COUNTY
Meeker Le Sueur Benton Morrison Fillmore Becker Pine Freeborn Cass Clay Mille Lacs Wabasha Brown Beltrami Carlton Nicollet Mcleod Steele Mower Isanti Winona Douglas Itasca Kandiyohi Blue Earth Pierce Otter Tail Goodhue Crow Wing Chisago Rice Saint Croix Sherburne Stearns Wright Saint Louis Olmsted Carver Scott Anoka Washington Dakota Ramsey Hennepin
Data here now transferred to Indesign file
357 359 367 382 439 442 455 473 482 487 498 520 531 569 594 615 649 679 692 712 774 802 882 917 921 935 963 1,294 1,610 1,843 1,886 2,009 2,249 2,449 3,346 4,609 4,886 4,924 5,467 13,943 15,859 22,810 39,611 102,829
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MEMBER
DEMOGRAPHICS
Represents the nearly 50,000 members of the Alumni Association, to whom the print copy of Minnesota Alumni magazine is mailed.
WHERE IN THE WORLD? TWIN CITIES METRO AREA Hennepin Ramsey Dakota Washington Anoka Scott Carver Wright Sherburne St. Croix (WI) Chisago Isanti Pierce (WI)
MN 10.4%
U.S. 29.2%
TC 58.4%
International 2%
AGE & GENDER < 30 | 26.7%
30-39 | 9.9%
45%
13,912 (50.5%) 5,284 (19.2%) 2,746 (10.0%) 1,871 (6.8%) 1,397 (5.1%) 579 (2.1%) 555 (2.0%) 329 (1.2%) 247 (0.9%) 200 (0.7%) 180 (0.7%) 93 (0.3%) 74 (0.3%)
55% 40-49 | 7.6%
50-59 | 12.2%
60+ | 37.4%
VALUE OF PRIMARY RESIDENCE
EDUCATION Bachelor’s
Doctorate Unknown*
26.9% 25.9%
19.8%
11.7%
*Not all members are U of M Graduates.
TOP 5 COLLEGE AFFILIATION
26.1% 13.3%
17.6%
HOUSEHOLD INCOME 39.3%
46.2%
50.9%
Master’s
No Data | 6.2%
14.4%
7.9%
> > $ $ <$ <$ 150 150, $300 $50 10 100 $150 $29 0,0 ,00 ,0 9 ,00 000 ,00 0,0 00 0- 00- ,999 0 -$2 0-$ 00 $ $ 149 29 99 49 ,99 9,9 ,99 9,9 99 9 9 99
College of Liberal Arts | 24.9% College of Food, Agricultural and College of Science and Engineering | 13.3% Natural Resource Sciences | 5.5% College of Education and Human Development | 12.7% Other | 33.4% Carlson School of Management | 10.2%
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EMERGING PROFESSIONALS
ALUMNI & FRIENDS
Represents the nearly 95,000 living recent alumni of the University of Minnesota, Twin Cities campus and Alumni Association members. Recent alumni who graduated within the last decade, are under the age of 35 and live in the Twin Cities metro area are the audience for our Emerging Professionals Network program. (Refer to page 12.)
WHERE IN THE WORLD? TWIN CITIES METRO AREA Hennepin Ramsey Dakota Anoka Washington Scott Carver Wright Sherburne St. Croix (WI) Chisago Pierce (WI) Isanti
MN 9.6%
U.S. 29.6%
TC 57.1%
International 3.7%
AGE & GENDER
55%
24,442 49.0% 8,648 17.3% 5,169 10.4% 3,416 6.8% 3,282 6.6% 1,308 2.6% 1,171 2.3% 748 1.5% 523 1.0% 342 0.7% 328 0.7% 153 0.3% 142 0.3%
45%
20-29 | 51%
30-35 | 49%
VALUE OF PRIMARY RESIDENCE 62.2%
EDUCATION Bachelor’s Master’s Doctorate
HOUSEHOLD INCOME 68.8%
70.8% 18% 10.2%
TOP 5 COLLEGE AFFILIATION
16.0%
19.7%
16.3% 5.5%
10%
1.5% >$ >$ $15 $3 $10 $1 <$ <$ 5 150 0, 00 50 10 2 0,0 0,00 0,0 99,9 ,00 000 ,00 0,0 0 9 00 00 -$2 0-$ 00 $14 0-$2 9 99 49 9 9,9 9,9 ,99 9,9 99 99 9 99 College of Liberal Arts | 36.8% College of Science and Engineering | 16% College of Education and Human Development | 11.5% Carlson School of Management | 9.9%
College of Food, Agricultural and Natural Resource Sciences | 5.7% Other | 20.1%
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ABOUT ADVERTISING WITH THE UNIVERSITY OF MINNESOTA ALUMNI ASSOCIATION ADVERTISING RATES FREQUENCY
1x
2x
4x
Full 2/3 1/2 horizontal 1/3 horizontal 1/3 vertical 1/3 square 1/6
$5395 $4475 $3720 $2900 $2590 $2590 $1725
$4860 $4030 $3345 $2610 $2335 $2335 $1560
$4585 $3805 $3165 $2401 $2145 $2145 $1430
Full color, per insertion
Minnesota Alumni magazine is mailed to nearly 50,000 members of the University of Minnesota Alumni Association (see Member Demographics page), as well as distributed at various locations around campus. Total readership is more than 100,000. In addition, the digital version is sent to more than 200,000 alumni and friends around the world via email. Its mission is to keep alumni acquainted with whatâ&#x20AC;&#x2122;s going on at the University at all times and to foster a genuine University spirit among alumni by keeping them in touch with the University and each other.
CLOSING DATES Advertising reservations are accepted through the ad close deadline. Materials for ads requiring production work are due on the ad close deadline. Completed ads are due on the materials deadline. ISSUE
COVERS Back cover Inside covers
$5640 $5340
$6260 $5935
$5325 $5045
AD SIZES
MATERIALS DEADLINE
MAIL DATE
Jan 11 April 12 July 12 Oct 11
Jan 16 April 17 July 17 Oct 16
March 15 June 15 Sept 15 Dec 15
MECHANICAL REQUIREMENTS
Full bleed size Full (no bleed) 2/3 1/2 horizontal 1/3 square 1/3 vertical 1/3 horizontal 1/6 Back cover (no bleed) Back cover (with bleed) 2-page spread (with bleed)
WIDTH 8.75" 7.5" 4.75" 7.25" 4.75" 2.25" 7.25" 2.25" 7.5" 8.5" 17"
HEIGHT 11" 9.75" 9.75" 4.75" 4.75" 9.75" 3" 4.75" 7.75" 8.25" 11"
Magazine Trim Size is 8.25" x 10.5". Live area must be trim area less .25" on all sides. Back cover ads only bleed off bottom and sides.
full page
Spring 2017 Summer 2017 Fall 2017 Winter 2018
AD CLOSE DEADLINE
1/3 vert
2/3 page
2 page spread
Printing Process: Web Offset Binding: Saddlestitch Color Rotation: Cyan, Magenta, Yellow, Black Submitting Files: Please email advertising materials to edho0002@umn.edu. PDF/X-1a files are requested for all ad and insert submissions. We encourage all files sent via email to be stuffed or zipped to avoid corruption. Cancellations: All cancellations must be in writing and received before the closing date. Design Services: In-house design services are available at the rate of $100 per hour. Additional expenses such as photography or illustration will be billed to the advertiser.
CUSTOM MARKETING SOLUTIONS Reach a specific part of our member audience. We can segment our mailing list to best fit your needs. Contact us with your inquiry for rates and specifications.
Tip on Onsert to Outside Cover 3"x3" Releasable Note Blow Furnished Card into Publication Belly Band Around Publication
1/2 page horizontal 1/6
1/3 page square
1/3 page horizontal
Advertise in Minnesota Alumni | Call Lisa Huber at 612-626-1417 or Ketti Histon at 612-280-5144 | Email Lisa Huber at lhuber@umn.edu or Ketti Histon at histon@msn.com 7
E- COMMUNICATIONS ADVERTISING WITH THE UNIVERSITY OF MINNESOTA ALUMNI ASSOCIATION EMAILS u Total emails sent in 2015: 10,594,967 u Minnesota/twin cities specific emails sent: 7,516,512 u Average open rate of all emails: 24%
u Top three emails sent:
TOPIC
CONTENT
SUBSCRIBERS
At the U
Monthly update on upcoming 111,000 UMN events. Twin Cities
SEND DATES 1st Day/ Month
OPEN RATES 24%
AD SIZES (PX) / AVAILABILITY 600x70 / 1
COST EACH $750
Artwork Deadlines: Oct 25, Nov 23, Dec 23, Jan 25, Feb 22, March 24, April 24, May 25, June 23, July 25, Aug 25, Sept 22 Alumni Angle
Monthly UMN news, videos, and updates.
198,000 Worldwide
3rd Week/ Month
23%
528x100 / 2 100x100 / 5
$1000 $500
Artwork Deadlines: Nov 4, Dec 9, Jan 6, Feb 3, March 3, April 7, May 5, June 9, July 7, Aug 4, Sept 8, Oct 6 Minnesota Alumni Magazine
Quarterly e-Edition of Minnesota Alumni magazine
202,000 Worldwide
24% 1st Week/ Dec, March, June, Sept
600x70 / 1
$750
Artwork Deadlines: Nov 23, Feb 22, May 25, Aug 25 Discounts are available with bundling. Inquire for more details about program & events sponsorship opportunities. At the U
Advertise in E-Communications | Call Lisa Huber at 612-626-1417 or Ketti Histon at 612-280-5144 | Email Lisa Huber at lhuber@umn.edu or Ketti Histon at histon@msn.com 8
Alumni Angle
Minnesota Alumni Magazine
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SIGNATURE EVENT &
PROGRAM SPONSORSHIPS
MENTOR APPRECIATION EVENT
MENTOR APPRECIATION EVENT About: At the end of the school year, the Alumni Association hosts an appreciation dinner to thank mentors and students who participated in college mentor programs during the year. The event includes a meal, followed by a program featuring a keynote speaker. The mentor programs within the colleges connect about 1,400 alumni and students each academic year to engage in discussions about career advice and professional aspirations.
Attendance: 400 per year Attendees: 51% students, 46% mentors, 3% University staff Male: 45% Female: 55% Age of Students: 19-22 Age of Mentors: <30 = 27.5%, 30-39 = 14,7%, 40-49 = 7.9%, 50-59 = 16.9%, 60+ = 33.0% Frequency: One event per year in April
Opportunities Available: Presenting Sponsor (One available): $5,000 u Large logo placement with recognition as presenting sponsor on all Alumni Association Mentor Appreciation Dinner communications including website landing page and event calendar listing u Large logo placement with recognition as presenting sponsor on all event signage (table tents, print signage, etc.) u Up to four tickets for representatives to attend event Supporting Sponsor: $2,500 u Small logo placement with recognition as supporting sponsor on all Alumni Association Mentor Appreciation Dinner communications including website landing page and event calendar listing u Small logo with recognition as supporting sponsor on some event signage (table tents and other miscellaneous items) u Up to two tickets for representative to attend each event Customizable packages are available. Inquire for more details.
Sponsor an event | Call Lisa Huber at 612-626-1417 or email at lhuber@umn.edu for details 10
SIGNATURE EVENT &
PROGRAM SPONSORSHIPS
ANNUAL CELEBRATION
ANNUAL CELEBRATION About: Each spring, the Alumni Association hosts an evening to celebrate the impact that alumni, students and the University have within the community. The evening usually includes a cocktail reception, dinner and program featuring a notable speaker. Past attendees have enjoyed discussions by faculty members about the impact of their work; engaging with students about their studies and future goals; entertainment by student musical groups; and more.
Attendance: 450-500 per year Attendees: Male: 45% Female: 55% Age: Average is 55 Tend to be loyal University of Minnesota supporters About 57% are Alumni Association members Nearly 81% have made monetary contributions to the University
Opportunities Available: Presenting Sponsor (One available): $10,000 u Prominent logo placement with recognition as presenting sponsor on all Annual Celebration communications including emails, website landing page, and event calendar listing u Prominent logo placement with recognition as presenting sponsor on all event signage (table tents, print signage, etc.) u Up to four tickets for representatives to attend event u Ability to give promotional items to attendees Supporting Sponsor: $5,000 u Logo placement with recognition as supporting sponsor on all Annual Celebration communications, including emails, website landing page, event calendar listing u Logo with recognition as supporting sponsor on some event signage (table tents and other miscellaneous items) u Up to two tickets for representative to attend event Customizable packages are available.
Sponsor an event | Call Lisa Huber at 612-626-1417 or email at lhuber@umn.edu for details 11
SIGNATURE EVENT &
EMERGING PROFESSIONALS PROGRAM SPONSORSHIPS NETWORK EMERGING PROFESSIONALS NETWORK About: The Emerging Professionals Network (EPN), in partnership with various colleges on campus, targets University of Minnesota alumni and Alumni Association members who are ages 21-35. Post-work events are hosted throughout the year to engage recent alumni and provide them with an opportunity to network in a casual atmosphere at different locations in the Twin Cities area. Opportunities Available: Presenting Sponsor (One available): $10,000 u Prominent logo placement with recognition as presenting sponsor on all EPN communications including emails, website landing page, and event calendar listing u Prominent logo placement with recognition as presenting sponsor on all event signage (table tents, print signage, etc.) u Up to four tickets for representatives to attend each event u Ability to give promotional items to attendees u Ability to welcome and introduce speaker at each event
Attendance: 70-100 per event Attendees: Male: 52% Female: 48% Average Age: 30 Tend to be in the early stages of their careers and their engagement with the University at alumni events. Nearly 34% have given monetary contributions to the University. Nearly 16% of attendees have attended more than one of our EPN events. Frequency: Minumum of three events per year, typically in March, November and June.
Supporting Sponsor: $5,000 u Logo placement with recognition as supporting sponsor on all EPN communications, including emails, website landing page, event calendar listing u Logo with recognition as supporting sponsor on some event signage (table tents and other miscellaneous items) u Up to two tickets for representative to attend each event Event Sponsor (Minimum of three available) Food and/or Drink Sponsor (Minimum of three available) Customizable packages are available. Inquire for more details.
Sponsor an event | Call Lisa Huber at 612-626-1417 or email at lhuber@umn.edu for details 12
SIGNATURE EVENT &
PROGRAM SPONSORSHIPS
BEHIND THE SCENES
BEHIND THE SCENES About: Behind the Scenes offers alumni the exclusive opportunity to gain access to interesting places, events and people at prominent locations throughout the Twin Cities area. This unique experience connects alumni to fellow alumni and places that they may not otherwise see. With limited attendance available, the first three events at WCCO-TV, Chocolat CĂŠleste and UMN Libraries sold out within 48 hours. Event promotion is sent via email to nearly 111,000 alumni and Alumni Association members in the Twin Cities metro area. Opportunities Available: Presenting Sponsor (One available): $7,500 u Prominent logo placement with recognition as presenting sponsor on all Behind the Scenes communications including emails, website landing page, and event calendar listing u Prominent logo placement with recognition as presenting sponsor on all event signage (table tents, print signage, etc.) u Up to four tickets for representatives to attend each event u Ability to give promotional items to attendees u Ability to welcome and introduce speaker at each event Supporting Sponsor: $2,500 u Logo placement with recognition as supporting sponsor on all Behind the Scenes communications, including emails, website landing page, event calendar listing u Logo with recognition as supporting sponsor on some event signage (table tents and other miscellaneous items) u Up to two tickets for representative to attend each event
Attendance: varies by location Attendees: Male: 40% Female: 60% Average Age: 52 Attendees: Tend to be very loyal and engaged. Almost half of attendees are lifetime members of the Alumni Association. Frequency: Four events per year
THANK YOU TO OUR EVENT SPONSORS
Event Sponsor (Minimum of four available) Food and/or Drink Sponsor (Minimum of four available) Customizable packages are available. Inquire for more details. www.chocolatceleste.com | 651.644.3823
Sponsor an event | Call Lisa Huber at 612-626-1417 or email at lhuber@umn.edu for details 13
SIGNATURE EVENT &
HOMECOMING PROGRAM SPONSORSHIPS (Annual Awards/Ski-U-Mania) HOMECOMING (Annual Awards/Ski-U-Mania) About: At the University of Minnesota, homecoming is a week filled with events for students, alumni and Gopher fans. The Alumni Association hosts two key events during the week, Annual Awards Affair and Ski-U-Mania. Annual Awards Affair is an annual ceremony to recognize exceptional alumni volunteers and students for outstanding service to the University of Minnesota and the Alumni Association. Recipients receive an Alumni Association award, the Universityâ&#x20AC;&#x2122;s Alumni Service Award, or the Presidentâ&#x20AC;&#x2122;s Student Leadership and Service Award. The evening usually includes a social hour reception, dinner and awards ceremony. Date in 2017 TBA. Ski-U-Mania is the ultimate pregame celebration, held at McNamara Alumni Center before the homecoming football game. A festive atmosphere for Gopher alumni and fans, attendees enjoy food and drinks; receive a goodie bag that includes a souvenir; witness the crowning of the next Homecoming king and queen; cheer along with Goldy and the spirit squad; and more. Date in 2017 TBA
Attendance: Annual Awards Affair: 400-450 per year Ski-U-Mania: 450-500 per year Attendees: Annual Awards Affair: Male: 42% Female: 58% Average Age: 55 Tend to be loyal University of Minnesota supporters. About 56% are Alumni Association members. Nearly 83% have made monetary contributions to the University. Ski-U-Mania: Male: 53% Female: 45% Average Age: 53 Tend to be loyal Gopher fans and University of Minnesota supporters. About 54% are Alumni Association members. Nearly 77% have made monetary contributions to the University.
Opportunities Available: Presenting Sponsor (One available): $10,000 u Prominent logo placement with recognition as presenting sponsor on all Annual Awards Affair and Ski-U-Mania communications including emails, website landing page, and event calendar listing u Prominent logo placement with recognition as presenting sponsor on all event signage (table tents, print signage, etc.) u Up to four tickets for representatives to attend event u Ability to give promotional items to attendees u Ability to welcome and introduce speaker at each event Supporting Sponsor: $5,000 u Logo placement with recognition as supporting sponsor on all Annual Awards Affair and Ski-U-Mania communications including emails, website landing page, and event calendar listing u Logo with recognition as supporting sponsor on some event signage (table tents and other miscellaneous items) u Up to two tickets for representative to attend event Souvenir Sponsor: $2,500 u Logo placement on souvenir item, to be determined by the Alumni Association, given away to all attendees at Ski-U-Mania Customizable packages are available. Inquire for more details.
Sponsor an event | Call Lisa Huber at 612-626-1417 or email at lhuber@umn.edu for details 14
SIGNATURE EVENT &
PROGRAM SPONSORSHIPS
MINNE-COLLEGE
MINNE-COLLEGE About: Minne-College is a half day event that features University faculty presenting talks on topics of current interest to engage alumni and donors in Florida and Arizona. This year, the program will be taking place in Naples, Florida on February 4 and in Scottsdale, Arizona on February 25. Both programs will conclude with a University Reception. Minne-College is successful a collaboration between the University of Minnesota Alumni Association (UMAA), University of Minnesota Foundation (UMF) and the Schools and Colleges.
Attendance: 125-150 per event Attendees: Male: 49% Female: 51% Average Age: 60 About 41% of attendees have attended Minne-College more than one time. Frequency: Two events per year
Event promotion is targeted to alumni living within a few hundred miles of each location. Promotion not only happens directly from the UMAA, but from each of these partners to their constituents as well. Upcoming Events: Florida February 4, 2017 at the Hilton Naples Arizona February 25, 2017 at the Marriott at McDowell Mountains, Scottsdale Opportunities Available: A wide variety of customized sponsorship opportunities are available. Inquire for more details.
Sponsor an event | Call Lisa Huber at 612-626-1417 or email at lhuber@umn.edu for details 15
SIGNATURE EVENT &
ALUMNI WEBINAR SERIES PROGRAM SPONSORSHIPS VIRTUAL NETWORKING ALUMNI WEBINAR SERIES
VIRTUAL NETWORKING
About: A minimum of 12 free webinars, covering topics related to career and personal interests, are hosted each academic year. Presented by University of Minnesota alumni, faculty and other experts, discussions range from interviewing and networking tips to organic food and farming to maximizing your next vacation and everything in between. During its first 18 months, the Alumni Webinar Series drew in more than 11,000 viewers live or on-demand.
About: Through an innovative and new technology platform, the Alumni Association is now able to activate a network within the 466,000 alumni for businesses to connect with no matter where they are located in the world. Imagine a job fair in the virtual space, a place to connect with potential employees, and a space where you can reach candidates with either a wide range of degrees or a specific one.
Opportunities Available: Presenting Sponsor (One available): $15,000 u Prominent logo placement with recognition as presenting sponsor on all Alumni Webinar Series communications including emails, website landing page, event calendar listing, and webinar slide presentation (minimum of 12) u Verbal recognition as presenting sponsor during each webinar presentation (minimum of 12) Supporting Sponsor: $7,500 u Small logo placement with recognition as supporting sponsor on all Alumni Webinar Series communications, including emails, website landing page, event calendar listing, and webinar slide presentation u Verbal recognition as supporting sponsor during each webinar presentation (minimum of 12)
Opportunity Available: Presenting Partner: $2,500 u One hour long networking session coordinated by Alumni Association staff and set to predetermined specifications. u One email prepared and distributed by the Alumni Association to an agreed upon segmented audience within the Alumni Association database by company representative and Alumni Association staff. u Social media posts on Alumni Association channels via Twitter, Facebook and LinkedIn leading up to event. Customizable packages are available. Inquire for details. Attendees: Male: 43% Female: 57% Average Age: 36
Individual Webinar Sponsor (12+ available): $3,000 u Logo placement with recognition as webinar sponsor on all Alumni Webinar Series communications including emails, website landing page, event calendar listing, and webinar slide presentation u Verbal recognition as webinar sponsor during selected webinar presentation Customizable packages are available. Inquire for more details. Attendance: Average 230 per live webinar; more than 11,000 views of recorded webinars on YouTube (October 2014 to June 2016) Attendees: Male: 34% Female: 66% Average Age: 47 Majority live in Minnesota, but alumni and friends from 45 states and 21 countries have participated in live presentations.
Sponsor an event | Call Lisa Huber at 612-626-1417 or email at lhuber@umn.edu for details 16
SIGNATURE EVENT &
PROGRAM SPONSORSHIPS
AWAY GAME TRAVEL
AWAY GAME TRAVEL About: The Alumni Association hosts a tailgate at one away football game each year. In the scenario that a Gopher team is invited/eligible to compete in post-season games, the Alumni Association would likely host a tailgate or pregame party as well. Along with food and drinks, the pregame celebrations feature appearances by notable guests, including Goldy and the U of M Spirit Squad, and other entertainment. Other opportunities may be available in the scenario that the Gophers are invited/eligible to play in basketball, hockey or volleyball post-season games. Upcoming Event: Date in 2017 TBA Opportunities Available: Presenting Sponsor (One available): Price varies depending on event u Prominent logo placement with recognition as presenting sponsor on all communications for particular away game travel event including emails, website landing page, and event calendar listing u Prominent logo placement with recognition as presenting sponsor on all event signage (table tents, print signage, etc.) u Ability to give promotional items to attendees
Attendance: Varies; past examples include more than 1,800 at the tailgate before the Citrus Bowl in January 2015 and more than 200 at the tailgate before the Colorado State game in September 2015 Attendees: Male: 67% Female: 33% Average Age: 53 <30 = 4.0%, 30-39 = 12.1%, 40-49 = 9.3%, 50-59 = 18.5%, 60+ = 25.3%, Unknown = 30.8% Tend to be loyal University of Minnesota supporters About 38% are Alumni Association members Nearly 80% have made monetary contributions to the University Frequency: At least one event per year
Supporting Sponsor: Price varies depending on event u Logo placement with recognition as supporting sponsor on all communications for particular away game travel event including emails, website landing page, and event calendar listing u Logo with recognition as supporting sponsor on some event signage (table tents and other miscellaneous items) Souvenir Sponsor: Price varies depending on event u Logo placement on souvenir item, to be determined by the Alumni Association, given away to all attendees at away game travel event Customizable packages are available. Inquire for more details.
Sponsor an event | Call Lisa Huber at 612-626-1417 or email at lhuber@umn.edu for details 17
SIGNATURE EVENT &
PROGRAM SPONSORSHIPS
DAY OF SERVICE
DAY OF SERVICE About: Day of Service strives to engage alumni in service to their community on behalf of the University of Minnesota through one big day of service and gratitude. More than 466,000 alumni from across the world, students and others will have the opportunity to serve their communities at various volunteer sites and showcase their school pride.
Attendees: Male: 43% Female: 56% Average Age: 39 About 46% of participants live in Minnesota.
Core Values: Day of Service strives to embody the ideals of unity and service. This one-day event is not based on socio economic need, but rather is a way for the University of Minnesota family near and far to express their gratitude to the global community that supports the U. The end goal is not about the number of jobs completed or the number of participants each year. Instead, it is about the impact made by the University of Minnesota community giving back on a global scale. Upcoming Event: Date TBA; will coincide with the Saturday prior to Homecoming Day of Service is made possible by the generous support of sponsors. Opportunities Available: Gold Title Sponsor $15,000 (One available): u Prominent logo placement with recognition as presenting sponsor on all communications for event including emails, website landing page, and event calendar listing u Prominent logo placement with recognition as Gold Title sponsor on participant t-shirts Maroon Sponsor $7,500: u Logo placement with recognition as supporting sponsor on all communications for event including emails, website landing page, and event calendar listing u Logo placement with recognition as maroon sponsor on participant t-shirts Supporting Sponsor $2,500: u Name placement with recognition as supporting sponsor on all communications for event including emails, website landing page, and event calendar listing u Name placement with recognition as sponsor on participant t-shirts Customizable packages are available. Inquire for more details.
Sponsor an event | Call Lisa Huber at 612-626-1417 or email at lhuber@umn.edu for details 18
Thank you for your PARTNERship. You are making a difference!
McNamara Alumni Center 200 Oak St SE, Suite 200 Minneapolis, MN 55455
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