New Construction Development & Marketing

Recognized Industry Leader Planning, designing, marketing and sale of new construction residential development for more than two decades in the Pacific Northwest.

LOCAL EXPERTS.

2

GLOBAL REACH. Making a Difference The Realogics Group of Companies provides the most comprehensive, turnkey project marketing solution in the Pacific Northwest drawing upon more than 20 years of local experience.

Our

unique

background

in

development,

vertically

integrated creative team and global affiliation with the Sotheby’s International Realty is both relevant and powerful.

Our clients benefit from a matchless platform of real-time market

analytics,

optimized

product

development,

extraordinary marketing and trendsetting sales results to program success in all market conditions.

We’re Ready!

ADVANTAGE

Seattle Savvy & Eastside Excellence

$2+ Billion

130 Awards

200+

20 years of condominium sales in Downtown Seattle

Regional and national awards for sales and marketing excellence

Press media contributions online and in print

150+ Regional real estate brokers operate exclusively under RSIR

5 Regional branch offices in Puget Sound

ADVANTAGE

International Exposure

$80+ Billion

18,000+

800

1.2+ Million

70+

Est. 2015 U.S. Sales Volume By Brand

Affiliated Brokers Worldwide

Offices in 61 Countries and Territories

Monthly Visitors Online SIR.com

Listing Syndication Websites

RSIR offers unparalleled reach to a global network of local brokers and influencers

ADVANTAGE

Community Events

Alignments

Luxury

Campaign

Product partnerships and numerous networks to leverage

Access to third party databases and crosspromotions

Targeted MicroMarketing to Specific Consumer Segments

Partners Collaboration with YPO and EO as well as other associations

Industry A leading voice in local and global real estate networks

ACCOLADES

Nationally Recognized. Local Influence.

Development Firm of the Year

Marketing Director of the Year (Twice)

2002 awarded from the National Association of Home Builders

From the National Association of Home Builders

Attached Community of the Year Five time award winner from the National Association of Home Builders

Fastest Growing Private Companies in Washington.

2013, 2013, 2014 & 2015 awarded from the Puget Sound Business Journal

Largest Residential Real Estate Brands in Washington 2013, 2014 & 2015 awarded from the Puget Sound Business Journal

ACCOLADES

In-City Expertise

No. 1

No. 1

Half

Selling real estate office of condominiums 20092015

Resale of condominiums by dollar volume (trailing

of the top-fifteen most expensive condominium sales in 2015

12 months)*

No. 1

No. 1

Selling real estate office of $1 million+ condominiums 20092015 (30%)

Productivity of condominiums on per agent basis (trailing 12 months)*

EAST KING COUNTY PRODUCTION

Leaders in Luxury AVG. CONDO BUYER

• Highest average listing sales value for single family homes: $770,000 (trailing 12 months)*

$865,300

AVG. SF LISTING

AVG. SF BUYER

$770,000

$704,800

• Highest average buyer sales value for single family homes: $704,800 (trailing 12 months)* • Highest average buyer sales value for condominiums: $865,300 (trailing 12 months)*

MAP

Location. Location. Location.

Downtown Seattle | Bainbridge Island | Kirkland | Issaquah (Coming Soon to Madison Park) 206.448.5752

TEAM

Executive Team Leadership

Dean Jones

Stacy Jones

Jennifer Johnsen

Andrea Savage

Michael Ford

Owner & CEO

Owner & Vice President

Vice President of Brand Development

Vice President of Marketing & Broker

Designated Broker & Director of Sales

CREATIVE TEAM

Marketing & Campaign Management

Jesse Phillips

Ashley Breunich

Ian Rosenberg

Amanda Westby

Krista Dunn

Senior Graphic Designer

Social Media & Marketing Coordinator

Online Strategist & Analytics

Copywriter and Creative Assistant

Global Listing Management and NWMLS Coordination

GLOBAL WEBSITE RANKING

Alexa.com - June 2015 to October 2015

PHILOSOPHY

Partner Makes Perfect Realogics Group of Companies Augments its developer clients by providing a seamless and streamlined full-service project marketing resource from concept to closing.

“Sales is the successful conclusion of optimizing a product offering with the market demand.�

OPTIMIZING DEMAND

The Goal A. Maximize the visibility of the product offering through matchless listing syndication, dynamic media attention and strategic marketing efforts B. Season the inbound consumer with enriching product content to build confidence and viral endorsement C. Limit the product releases to control supply and build a sustainable trajectory of appreciation and sense of consumer equity D. Constantly monitor marketing conditions, consumer response and the competitive threat to calibrate the product offering

DEVELOPMENT

Research MARKET ANALYSIS

PRIMARY RESEARCH

Great ideas start with a comprehensive understanding of the marketplace.

Innovation is rarely accomplished by making incremental changes based on "rear view" analysis alone.

Supply & Demand | Project Pipeline Reports | Product & Pricing Trends Conversion Feasibility | Proforma Peer Review | Project Risk Analysis

Buyer Demographics | Active Consumer Surveys | Buyer Focus Groups Agent Focus Groups | Blog Reconnaissance | Customer Satisfaction

TEST MARKETING

PRODUCT CONFIRMATION

It costs a lot less to make modifications on paper than it does in the field.

Once a project's design is completed its time to balance the cost estimates with a far more nebulous counterpart - revenue.

Research Methodology | Project Beta Testing | Base Offering Programming Multi-Variant Surveys | Competitive Analysis | Likely Demand Analysis

Project Preview Events | Design Concept Validation | Value Engineering Price Sensitivity Analysis | Absorption Analysis | Conclusive Recommendations

DEVELOPMENT

Product

ARCHITECTURAL PLANNING Design appeal has perhaps the greatest influence on a project’s success.

Architectural Collaboration | Project Massing | Building Systems & Materials Mixed-Use Integration | Programmed Concept Differentiation

FEASIBILITY STUDIES

INTERIOR DESIGN

Aligning a project’s design with the current market demands is

The aesthetic sensibilities of our projects typically define new industry trends.

paramount to the success of any product introduction.

Interior Designer Collaboration | Common Area Specifications Amenities Programming | Interior Specifications | Upgrade Options

Site Analysis | Preliminary Proforma | Highest & Best Use Local Development Representative | Equity/Debt Advisory Services

TEAM COORDINATION We support the design and development team throughout the design, permitting and building process.

DESIGN & PRODUCT OFFERING Aligning a project’s design with the current market demands is paramount to the success of any product introduction.

Unit Mix & Orientation | Floor Plan Design | Common Area & Amenities Criteria I Base Offering & Upgrades | Retail Programming | Pricing & Project Phasing

Marketing Resources | Public Relations | Design Review & Lender Presentations I Market Validation & Appraisal Analysis | Debt & Equity Packaging

EXTRAORDINARY

PROPERTY DISTRIBUTION Making a Difference We offer 100% of the local market exposure and unparalleled global reach on any device. Exclusive property promotion across our worldwide network. With REAL TIME reporting and analytics.

EXCLUSIVE ON SIR.com

New Development New Product $20M+ USD $350k USD Minimum Exclusivity Market Proximity Global Exposure Peer Market Promotion Also See New Developments on RSIR.com

LOCAL EXCLUSIVE PARTNERSHIPS

HOME OF THE DAY

Responsible for Driving Avg. 6% of Multimedia Traffic Exclusive through our firm we have partnered with the Puget Sound Business Journal to offer a “Home of the Day” platform for our properties and clients.

Our listings typically drive 5-8% of the PSBJ’s web site traffic and already over 886,546 photos have been viewed. This is exclusive in our local market.

HOME OF THE DAY • •

Mobile optimized a multi-platform approach Integrated native content article

•

Promotion in daily emails on article pages and homepages.

•

Photo gallery with integrated video option.

•

Voting platform

PHILOSOPHY

Social Tree Reaching more than 1 million people a year, RSIR has developed the region’s most dynamic social network through media partnership, a distribution of top-producing brokers and by creating provocative content.

Our ability to create and deploy social media campaigns such as #NoPlaceLikeOwn will be especially helpful when trying to reach and influence renters, first-time buyers and other discretional consumer profiles.

404

178,354

3,534

310,000

Custom Blogs 2015

Recipients in Our Email Database

RSIR Facebook Followers

SIR Active Social Media Followers

LUXURY LEADER IN VIDEO ONLINE

SIR

KW

Coldwell RE/MA Century Christie’s Elliman Luxury Banker X 21 Portfolio

Savills

Today, Washington State is the second most prevalent market for investment in the US.

INTERNATIONAL PORTFOLIO

Is Our Middle Name We are at the forefront of marketing the Pacific Northwest to Asian homebuyers, a thought leader in global media and an active board member on the Washington State China Relations Council.

RSIRasia

WeChat & Custom Publishing FIREWALLS

GLOBAL

SOCIAL

ANNOUNCEMENTS

1.

First ever all-Mandarin publication “Seattle Luxury Living” magazine

2.

First ever WeChat real estate portal with AdSage

3.

First ever mainland China affiliate Beijing Sotheby’s International Realty and respected network with gateway cities around the world

4.

Thought leader on developing trends with Asian home buying and investment in Seattle

5.

Development of Asia Services Group retail center at Great Wall Mall

6.

Ongoing influence as regional representative with Washington State China Relations Council

Thank You!