Recognized Industry Leader Planning, designing, marketing and sale of new construction residential development for more than two decades in the Pacific Northwest.
LOCAL EXPERTS.
2
GLOBAL REACH. Making a Difference The Realogics Group of Companies provides the most comprehensive, turnkey project marketing solution in the Pacific Northwest drawing upon more than 20 years of local experience. Our
unique
background
in
development,
vertically
integrated creative team and global affiliation with the Sotheby’s International Realty is both relevant and powerful.
Our clients benefit from a matchless platform of real-time market
analytics,
optimized
product
development,
extraordinary marketing and trendsetting sales results to program success in all market conditions. We’re Ready!
ADVANTAGE
Seattle Savvy & Eastside Excellence
$2+ Billion
130 Awards
200+
20 years of condominium sales in Downtown Seattle
Regional and national awards for sales and marketing excellence
Press media contributions online and in print
150+ Regional real estate brokers operate exclusively under RSIR
5 Regional branch offices in Puget Sound
ADVANTAGE
International Exposure
$80+ Billion
18,000+
800
1.2+ Million
70+
Est. 2015 U.S. Sales Volume By Brand
Affiliated Brokers Worldwide
Offices in 61 Countries and Territories
Monthly Visitors Online SIR.com
Listing Syndication Websites
RSIR offers unparalleled reach to a global network of local brokers and influencers
ADVANTAGE
Community Events
Alignments
Luxury
Campaign
Product partnerships and numerous networks to leverage
Access to third party databases and crosspromotions
Targeted MicroMarketing to Specific Consumer Segments
Partners Collaboration with YPO and EO as well as other associations
Industry A leading voice in local and global real estate networks
ACCOLADES
Nationally Recognized. Local Influence. Development Firm of the Year
Marketing Director of the Year (Twice)
2002 awarded from the National Association of Home Builders
From the National Association of Home Builders
Attached Community of the Year Five time award winner from the National Association of Home Builders
Fastest Growing Private Companies in Washington. 2013, 2013, 2014 & 2015 awarded from the Puget Sound Business Journal
Largest Residential Real Estate Brands in Washington 2013, 2014 & 2015 awarded from the Puget Sound Business Journal
ACCOLADES
In-City Expertise
No. 1
No. 1
Half
Selling real estate office of condominiums 20092015
Resale of condominiums by dollar volume (trailing
of the top-fifteen most expensive condominium sales in 2015
12 months)*
No. 1
No. 1
Selling real estate office of $1 million+ condominiums 20092015 (30%)
Productivity of condominiums on per agent basis (trailing 12 months)*
EAST KING COUNTY PRODUCTION
Leaders in Luxury AVG. CONDO BUYER
• Highest average listing sales value for single family homes: $770,000 (trailing 12 months)*
$865,300
AVG. SF LISTING
AVG. SF BUYER
$770,000
$704,800
• Highest average buyer sales value for single family homes: $704,800 (trailing 12 months)* • Highest average buyer sales value for condominiums: $865,300 (trailing 12 months)*
MAP
Location. Location. Location.
Downtown Seattle | Bainbridge Island | Kirkland | Issaquah (Coming Soon to Madison Park) 206.448.5752
TEAM
Executive Team Leadership
Dean Jones
Stacy Jones
Jennifer Johnsen
Andrea Savage
Michael Ford
Owner & CEO
Owner & Vice President
Vice President of Brand Development
Vice President of Marketing & Broker
Designated Broker & Director of Sales
CREATIVE TEAM
Marketing & Campaign Management
Jesse Phillips
Ashley Breunich
Ian Rosenberg
Amanda Westby
Krista Dunn
Senior Graphic Designer
Social Media & Marketing Coordinator
Online Strategist & Analytics
Copywriter and Creative Assistant
Global Listing Management and NWMLS Coordination
GLOBAL WEBSITE RANKING
Alexa.com - June 2015 to October 2015
PHILOSOPHY
Partner Makes Perfect Realogics Group of Companies Augments its developer clients by providing a seamless and streamlined full-service project marketing resource from concept to closing.
“Sales is the successful conclusion of optimizing a product offering with the market demand.�
OPTIMIZING DEMAND
The Goal A. Maximize the visibility of the product offering through matchless listing syndication, dynamic media attention and strategic marketing efforts B. Season the inbound consumer with enriching product content to build confidence and viral endorsement C. Limit the product releases to control supply and build a sustainable trajectory of appreciation and sense of consumer equity D. Constantly monitor marketing conditions, consumer response and the competitive threat to calibrate the product offering
DEVELOPMENT
Research MARKET ANALYSIS
PRIMARY RESEARCH
Great ideas start with a comprehensive understanding of the marketplace.
Innovation is rarely accomplished by making incremental changes based on "rear view" analysis alone.
Supply & Demand | Project Pipeline Reports | Product & Pricing Trends Conversion Feasibility | Proforma Peer Review | Project Risk Analysis
Buyer Demographics | Active Consumer Surveys | Buyer Focus Groups Agent Focus Groups | Blog Reconnaissance | Customer Satisfaction
TEST MARKETING
PRODUCT CONFIRMATION
It costs a lot less to make modifications on paper than it does in the field.
Once a project's design is completed its time to balance the cost estimates with a far more nebulous counterpart - revenue.
Research Methodology | Project Beta Testing | Base Offering Programming Multi-Variant Surveys | Competitive Analysis | Likely Demand Analysis
Project Preview Events | Design Concept Validation | Value Engineering Price Sensitivity Analysis | Absorption Analysis | Conclusive Recommendations
DEVELOPMENT
Product
ARCHITECTURAL PLANNING Design appeal has perhaps the greatest influence on a project’s success. Architectural Collaboration | Project Massing | Building Systems & Materials Mixed-Use Integration | Programmed Concept Differentiation
FEASIBILITY STUDIES
INTERIOR DESIGN
Aligning a project’s design with the current market demands is
The aesthetic sensibilities of our projects typically define new industry trends.
paramount to the success of any product introduction.
Interior Designer Collaboration | Common Area Specifications Amenities Programming | Interior Specifications | Upgrade Options
Site Analysis | Preliminary Proforma | Highest & Best Use Local Development Representative | Equity/Debt Advisory Services
TEAM COORDINATION We support the design and development team throughout the design, permitting and building process.
DESIGN & PRODUCT OFFERING Aligning a project’s design with the current market demands is paramount to the success of any product introduction. Unit Mix & Orientation | Floor Plan Design | Common Area & Amenities Criteria I Base Offering & Upgrades | Retail Programming | Pricing & Project Phasing
Marketing Resources | Public Relations | Design Review & Lender Presentations I Market Validation & Appraisal Analysis | Debt & Equity Packaging
EXTRAORDINARY
PROPERTY DISTRIBUTION Making a Difference We offer 100% of the local market exposure and unparalleled global reach on any device. Exclusive property promotion across our worldwide network. With REAL TIME reporting and analytics.
EXCLUSIVE ON SIR.com
New Development New Product $20M+ USD $350k USD Minimum Exclusivity Market Proximity Global Exposure Peer Market Promotion Also See New Developments on RSIR.com
LOCAL EXCLUSIVE PARTNERSHIPS
HOME OF THE DAY
Responsible for Driving Avg. 6% of Multimedia Traffic Exclusive through our firm we have partnered with the Puget Sound Business Journal to offer a “Home of the Day” platform for our properties and clients. Our listings typically drive 5-8% of the PSBJ’s web site traffic and already over 886,546 photos have been viewed. This is exclusive in our local market.
HOME OF THE DAY • •
Mobile optimized a multi-platform approach Integrated native content article
•
Promotion in daily emails on article pages and homepages.
•
Photo gallery with integrated video option.
•
Voting platform
PHILOSOPHY
Social Tree Reaching more than 1 million people a year, RSIR has developed the region’s most dynamic social network through media partnership, a distribution of top-producing brokers and by creating provocative content. Our ability to create and deploy social media campaigns such as #NoPlaceLikeOwn will be especially helpful when trying to reach and influence renters, first-time buyers and other discretional consumer profiles.
404
178,354
3,534
310,000
Custom Blogs 2015
Recipients in Our Email Database
RSIR Facebook Followers
SIR Active Social Media Followers
LUXURY LEADER IN VIDEO ONLINE
SIR
KW
Coldwell RE/MA Century Christie’s Elliman Luxury Banker X 21 Portfolio
Savills
Today, Washington State is the second most prevalent market for investment in the US.
INTERNATIONAL PORTFOLIO
Is Our Middle Name We are at the forefront of marketing the Pacific Northwest to Asian homebuyers, a thought leader in global media and an active board member on the Washington State China Relations Council.
RSIRasia
WeChat & Custom Publishing FIREWALLS
GLOBAL
SOCIAL
ANNOUNCEMENTS
1.
First ever all-Mandarin publication “Seattle Luxury Living” magazine
2.
First ever WeChat real estate portal with AdSage
3.
First ever mainland China affiliate Beijing Sotheby’s International Realty and respected network with gateway cities around the world
4.
Thought leader on developing trends with Asian home buying and investment in Seattle
5.
Development of Asia Services Group retail center at Great Wall Mall
6.
Ongoing influence as regional representative with Washington State China Relations Council
Thank You!