商周1596 p10 委屈

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BUSINESS WEEKLY

冀䕲䥨ᘥ㡗 1987ϋだ̊cだ䥲ɛÿᚆઓ␗hОₓ嘶

ਠմ㒙䀀 䂂坷㌑Бɛÿ ᚆઓ␗ ੂБᚇÿ '˖倉

મ⥴ʕː ᦉҦ⤈ÿ L‫ں‬報gюʕけgੰኃ㍷g嚓ρ∠ 䉗〇䁶ᔸਕ⤈ÿ ᄄ≩ฉgҽ㒗㍀gᕉᤡแg䅳萵ㄑg䘁ন⠠ ᚆ䤲⤈ÿ '۶㊉g৵Іᔲg〧䐡偱 䘳㌣ʕːÿ ҽᥦ䢁g♷㈩⢂g㠐Գᡧ ᠡ䉗ʕːÿ เ:剁áਓ冀䅓æ '嘸㎂gᚃ隄᥅gᕉ倉֝gᢇ䐢㜕g㔕唃� 䁃し′g䔅ᠤጁg䥠จ㆓  䕲⤈ÿ ᕉฐฆg〧c�g䚅㔅䠵 䐘ₐʕːÿ 倧㡃㒒á坆䐘冀䅓æg㌣ᠤ⁨g〔⠠⤕ 〧֚ᒃgเ˖ৌ 〧Ί㜖g⥸᜔けg㠒䤇䝖 㝴ᦀʕːÿ юձ偶áfhægюᒃ䐁gᚃ䅠᥇ 䑤З䕲䥨ʕːÿ ֗ːg䚆䐢ё 〧㝙㎂g䍦ᙘ㜖g䒄㒐䈦 ᕉᔨ㠆áf䕲ægᕉঙνgᕉ䍕নg‗㐖㆓ 冀䕲䥨।≵ÿ 䊃〵㒖

d ᠧ 䍑 ͂ k

BMJWF

剨 䉶 ौ ɤ ℀ q 䐕 ѓ 㐶 f ⦗ ゗

ᜂ µ ̔ 〓 ‫ژ‬ 刐 㡱 剨 ε d ɓ ϋ

䞑 ਗ਼ ᘥ 刐 㡱 d ㄡ ¥ ɺ ᘥ ʕ ᜂ

ᤩ ̨ 奖 ᜂ µ ̔ 垓 û d Έ ᡦ ʞ Τ

倖 ᙤ 䁳 䌉 Б ж 切 ᝲ ɨ d 䉧 ነ ϓ

䌉 Б 㠖 ∡ f

⤉ d 圆 ⚃ 㑗 ↗ ᜂ P d ˝ P

Ϟ ε ♸ f Ϥ ᠡ ㉶ 䑤 䞑 ̌ ᘥ ਼

Ы ̙ q ซ 㥳 d ጑ ᙈ Ӌ っ จ ׂ

ɖ S 㥁 䐘 㡁 ʑ ึ ኈ Ց ᘥ ઋ 㝧 f

Ը ᘥ ᅦ ૐ f

ᥴ ⡵ ɨ ᘥ Ѣ 嘓 d ဢ 䥵 䞙 ᥴ z

ч ɨ ։ ֡ ᘥ ɛ d Ϊ ᤩ ℓ ʔ

䑇 㑃 ɽ d ν Ν ɓ ̬ ɘ ɚ ϋ ⅓ ℨ

䠦 d Ϊ Ϥ d ℓ ᘥ ⑅ 啩 ɰ ⥧ 㑃

‫׳‬ ί z Ը ᘥ ɧ 䍔 ʕ ⡘ 㒈 ␠ ਠ

‫ז‬ π ㈧ f ɚ ɤ ε ϋ ᜱ d Ό ⡐ 偂

ਂ ┐ d 呵 ㎅ 䑁 ϖ ኙ ί ɽ 㐉 ʃ ᠅

䝄 ˥ d ⚅ ɓ ℠ ざ ਿ 䐄 ᘥ 䥲 ጣ Ⅰ

啑 冖 䅥 Ӛ Ϟ ‖ ㆕ e Ӛ ひ 㤄 ᤅ

´´

䕲䥨⥒ 冀䕲䥨ÿ 〔᝵Ю ੂБਓ冀䕲䥨ÿ ♷䒇ё ਓ冀䕲䥨ÿ ᦙʕgюℤጁáℰ䑤З䕲䥨ʕːæ 䍦Խℤg唈˖㊈áℰમ⥴ʕːæ त 冀>㌳ÿ ↓Ӹㅅ ਓ冀>㌳ÿ ˈɿ᠕g ⤘νgเˇ♸g䥠䀥䀥 >㌳ÿ Ϫᔲमgҽ⁶ᒃg㈀ν䔘gもʃ堨g㔕㥄㠆 เ℆䈦g䘁�㠆

ᘩ ᙤ 䁳 ᘥ ɛ ¾ ৣ 㞀 d f ⚅ 㥁 㠀 ਞ

չ ѫ ❵ d ⚅ 㥁 㡗 ʱ 䠦 㠢 䕅 ᙶ ⚃

ึ ʘ ग़ d 冀 ᡦ ⡳ 垗 ጑ ጤ 嘠 จ

啵 f ሦ ɓ ϣ ᘥ ≧ m 墘 ਗ d 䠦

ኘ d Ң ᥴ Ց ⦗ ̩ 㡗 ᘥ ኈ

Ҝ ‫ ש‬ɿ 䑤 ֡ ⑅ f ⊐ 〕 f ʔ k 啩 L ɿ ᡦ L L ⠆ d d ጑ ሦ l Ң ᡦ ɓ ℠ 㤂 ਪ µ ֛ ч 坂 Ң f ։ ᡦ ɨ ɨ ̥ H ֡ ɛ ̘ 䀳 刈 ᝘ 䑇 ʑ ᘥ ざ d 㒂 ጑ d ɛ ‫ש‬ 㜗 d ⊐ ʃ ε ᘥ d ㉷ H ɿ ᘥ ə ί ⁓ ㆆ d Է l

̙ q ч ɨ Ը d Ϊ ᤩ ℓ Ҫ ⡵ Έ

䀳 ℓ Ը 䉩 d Ύ ɽ ᘥ ։ ֡ d 〕

‗ ☕ น e ᢂ よ ㉷ e ᕉ ˂ � � f

ɓ 㞆 H ̨ 奖 ⅓ ℨ ̺ L d ℓ ᡦ

ᘥ Ά ุ ↗ ℓ f

啑 冖 䅥 ɓ ∗ ʱ ጦ d 嚙 ਗ ə ⡒ ゗

ᜂ µ ̔ ❆ ˨ e ʕ ᜂ 䌉 ᜱ 㠖 ጣ ᚇ

H 䅳 ⡑ ʞ ¾ L ᘥ 䘳 ੀ d ̨ 奖

䝸 ৫ S

H ɽ ɩ ˃ ᘥ ː ⑅ d ᡦ µ ։ ֡

ɞ ϋ ⤐ ⚃ っ л f ᤩ ə ᘩ ʉ ᘩ

Ό ₆ ң 塅 䑢 ˓ 䞑 ‫ج‬ d ɺ ᤅ ɽ 䞑

৬ d ɓ 喓 ɺ ‫ج‬ 㚐 䦇 d ̤ ɓ 喓

䍑 ᥴ d Ш 啑 冖 䅥 û ਗ 䘱 墑

H 唸 ϥ ᘥ f L 、 〓 ɛ 〕 ⦗

䑇 㒂 ᘥ f L ਠ մ

C E O

冀䕲䥨ÿ ♷䆑᥇ юʗ㎂gюᥦ㠆gᢂ䠈㍖g㔕嘸νg嚓䠈ₐ

̈‫〓و‬ 冀䕲䥨ÿ ЯֱↃ ˙Ӓ㆔gᄄ 㔂gᕉc㔂gᕉᔳҕg䔅ᘙѩg䦆䄒۶ ⦙㢁⤈ÿ เρ⠠

䠆Υ㔢䑕⥒

Б䚔⥒ ਠմΆ㦀〓ÿ ᡠ֚ኄ 冀䅓ℰੂБᚇतп g 㜑吢gҽЁ㒖g㝖Գᔵ BMJWFΆ㌁⤈ÿ '∠刘gᕉ㍲㠆 ㌑Б䁶䆕㢁Б䚔⤈ÿ 㔕䐢᥇

ព˒ᦀቴʕː 〧̾ᔲáਓ冀䅓æg৷圶‫ٹ‬g⥃ɻ䒇g♷唨˖g㔕˖ᕑ

垗ព㢔儤⥒eだจʿ㐔嚘⥹⁕⤈ ਓ冀㝴⡑ÿ 䍦䤙㊈ ⁖˒䈂㢔〓ÿ 㠐ᘙёá፨⡑æg'ᥦ˖g'⠐ᙥgюฌ⤕gᕉ㝓䆙 ᚃc坦gᜄνØg⥃֝❉g㔕c㊈g♷⊅मgเ⠐᥈ 䍦⠐‫ٹ‬g䍦ㅅㄣg䘁Գ〦g䥠ᜧ䢁 㐸䉹ุਕ㌑∅〓ÿ ㄷØ㤦á፨⡑æ gЎ̙㔁g৷ᦑ劙g〧椗қg♷˖㊈ 㔕ᜧ㜖g䘁↗➲g䥠Գᙥg䥠९ₖ ពᔸ⤈ÿ 〧ᦑ䡐á㝴⡑ægҽ䐢᥅gᕉ₈ёg〧‫ڤ‬ρg⥸⠐㎁ 䘁㦑㤥g䥠Գ䐢g剅ᕢ䠥 Бᡗ⤈ÿ ю−ॆg㔕Գ㔁 だจʿ㐔嚘⥹⁕⤈ÿ ⥸㆗╣á፨⡑æ gմɿ㑄g♷Ӹё

䅳⡑⥒ ਓ冀㝴⡑ÿ մc㊈ ৌึ〓ÿ ᕉᒃёáਓ冀䅓æg'Øνgᕉ⠐ㄇgᤇㅅ❉g␩❉䆗 〧啗˖g㔕⠐᥇g㔕�䐢g䍦㑡Ғ ɛ㡱〓ÿ 䍦ɕ䂂áਓ冀䅓ægᕉᒃёg⥃Ø㝨g〧䢁捲g㈸䒔ν 㡱ৃ〓ÿ ҽᕔ䞂gᕉᔳ䝆gᕉੈ瘦gᕉ䐵匑gᤇ肅䐢gᤇ䉶╣ 〧ᅦ㜖g৷ё䒇g〧ᡗしg〧᠒㈩g㠐᜔Ғgเ劕ᙥ 㢘᜗νg䍦⚃ g䥠Ðʠg啑ㅅ㍷g嚓㍖ρg剅Ѿ剁 Ιਕ⤈ÿ '᠒ʕá㡱⠥㝴⡑ægょख㉷g呹ɿᚗ 冀ਕ⤈ÿ ҽ⡲㡉á㝴⡑ægᕉᚅ敄

ੂБᚇផ юㄇㄇáੂБᚇ।≵ægҽ‫ٹ‬䡡gᕉᦑ噐g〧‫ٹ‬㜖

ਠմ䕲䥨垗ਪ ᙈ #̡ 冀㝴⡑ÿ ҽ☕䂂 ㅲ⊁ʕːÿ 㠖ኃё

50.㒙䀀Ϟ₂#̡̨奖儤㢔ʕː 冀㝴⡑ℰৌਕᚇÿ 塷ϧሰ ਖ਼⊁፨⡑ℰ冀㝴⡑तпÿ ⥸ㄇㄇ  ⥤冀䅓ÿ 〧⊇鉄 Бᡗ㔥 〓㔥 ⤈ÿ ҽᥦ䐢áਓ⡑æ ৌึ〓ÿ ᕉ〵⁘áਓ⡑æ Бᡗ㔥 〓Бᡗ⤈ÿ 〧Øᙥá㝴⡑æ ɛ 㡱๕〓ÿ մ⠐䍕áɛ㡱ᚇæ ㌣ό㒂㌑〓ÿ ♷⒜⅔á㝴⡑æ ‫ج‬ਕ〓ÿ ᚃɽʆá㡱⠥㝴⡑æ 㡱ৃት⤁䈂㢔〓ÿ 㔕⑸㆗á㝴⡑æ

áৰ䅳⡑厘̮dᥣԱ֑ˤ㌳㌁રΐæ

㌑Б‫ה‬ÿ‷坂䈴ਟ㞆∓ਠ↗∠㔢ㄐᙈ΅Ϟ₂x̡ᝲጐʱx̡ ήѧÿ̨̹̏ ᕃ㢁ɚᤀ 㠢 䑷 㥁㡗ÿ 㔢ॆÿ 呕䉢⁖䜅䈢塈٫ᔸਕਖ਼䕴ÿ 㔢ॆÿ ਠմ㒙䀀䆕१ᔸਕᜂ䕖NBJMCPY!CXOFU DPN UX ☕´̮⁖䜅䍘⊖䘱ኈ㦀䑉も 㝴䚔ਠÿだอ≵㄀ᙈ΅Ϟ₂x̡ 㥁㡗ÿ ɽ㆗⦙˖ʷБ䚔ᙈ΅Ϟ₂x̡ 㥁㡗ÿ ˚膄˖ʷБ䚔ᙈ΅Ϟ₂x̡ 㥁㡗ÿ Ι䉗ÿʕ㎂⚁့ΙՏᙈ΅Ϟ₂x̡ ̨奖㑥ᡗ̨̏䉢ο⢑ 㠢ੂ㚑㌐াᤩ呕䉢ʹ♄ ̏ ήਜ冀㝴䚔ÿ ☕Ðᥔ˚㄀䀁≵〓 ␘ j 吂ᚆʆj 5IF #VTJOFTT 8FFLMZá6414 æJT QVCMJTIFE XFFLMZ FYDFQU DIJOFTF /FX :FBS GPS QFS ZFBS CZ #VTJOFTT 8FFLMZ *OD ' /P 4FD .JOTIFOH & 3E ;IPOHTIBO %JTU 5BJQFJ $JUZ 5BJXBO 3 0 $ 1FSJPEJDBM QPTUBHF SBUF QBJE BU 'MVTIJOH /: 1PTUNBTUFS TFOE BEESFTT DIBOHF UP 64 %JTUSJCVUPS 8+ #PPLTUPSF *OD "WF 8IJUFTUPOF /:

゗ d ☕ ৷ ˓ 䍓 䈑 d Έ ί อ 䐙

Ց d ί Ι ᠑ ⦗ ℠ ৷ ϓ ᚇ ᘥ ɽ ̹

¥ ㈂ ម ₆ ᡘ ጣ ʕ d Ы ̙ q ᥴ

̙ ঐ 䠗 ㉀ ɽ ᤅ f L

֦ ᘥ ᔲ ㄈ ₒ Έ d Ы ਗ਼ ¸ 䊑 ʔ

̺ ᘥ 夑 ∵ j H ′ Ӛ Ϟ ᜵ ं વ ➁

ᡁ չ ѫ ❵ l ⦗ ᡦ ί

䑤 ə 㡆 䀳 ˓

Know-how

ਓ冀㝴⡑ÿ ҽ⤃圵 ุਕ〓ÿ ㄷᔲ㚕á㝴⡑ægҽ९ᙥgᚃㅅ㝓g…̙τ ㈀ㄇ㔁g㤉㉉䆗 ᕉᕢ㎂á፨⡑ægሱᜧҒgᕉ虂ਬgᕉ∅৲ մʕ㎃g↓နё ҽ‫ح‬䒇g 㒗㊉g…合㒗g〔c刕 䠆ΥБ䚔〓䁶Ά㌁⤈ÿ 〧ኄᡗá፨⡑ægᚃᜧ䒔gҽ䠈倉gᤀ֚㠆 ⒐ɿ∠g❩≩䍓g㠐䅠㊈gเ≵‫ٹ‬g䁃भㄇ 䠆ΥБ䚔〓䁶䑤З⤈ÿ ⅉɲㄇg〧ᢉΪgँ⒠剁g♷䈂ᙥg㈀ᡩ㦑 Z[㔢䑕⤈ÿ ҽ̼♃á㝴⡑ægᚃᠤᙨg〧᜗ёg〧⁁㎁ も鑢䙰gเԱ∂gเ䤙䆗g䊃᠕づ

H 䘱 刈 Է Ы ㈀ 㝴 ч ɨ ᘥ ։

‫־‬ d 㑅 ㎅ ᙤ 䁳 䚃 ѧ d ᤖ ɛ ᡁ

ɽ ɩ ˃ ᘥ ː ⑅ d ᡦ ։ ֡ 䑇 㒂 ᘥ

ᔲ ဠ ɛ 匁 ጔ ʔ Җ ᙳ d ☕ ᘥ 㤄 ∁ 剨 ʔ ɛ ˚ d f ㌥ 㑄 ¥ І Ϟ 㤄 㝖 ɛ ᔲ d ɧ d ㄡ ί L ဓ Ш Ϟ 㜗 㡱 d Ό ɞ ή ⠥ H Ι ɷ ᝁ া ᠑ e ㌑ ٫ Ι ᘥ Ό ⡒ ৵ ᠑ ̨ Ι І ᘥ 奖 ᠑ ə ਠุմ̊1596㈂2018.6

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