Why Companies Support Charities

Why Companies Support Charities

WHY COMPANIES SUPPORT CHARITIES CHRIS SHORT

Increasingly, companies are realising that it is just as important to do good as it is to do well. They are also realising that a campaign to give back to the community or support charity doesn’t require a considerable budget or a big marketing team.

Whether it’s through volunteering or small contributions, these companies have tapped into the advantages that come with supporting charitable causes.

Employee Motivation Organisations that support charities provide an opportunity for employees to participate in activities that can boost their motivation and general attitude. Indeed, with many millennials preferring brands that support causes, being involved in a good cause can lead employees to respect their companies more.

Company Profile

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Organisations that support charities provide an opportunity for employees to participate in activities that can boost their motivation and general attitude.

It can be hard to compete for attention with other companies, and not every organisation has the spending power to initiate marketing activities on traditional media platforms. However, working with a non-profit can raise a company’s profile and reach an audience that might not have been aware of it. Similarly, giving to a common good can foster respect for a company, which potentially has more impact than an advert.

Ultimately, charitable contributions benefit target communities even more than companies, which should be more than enough reason to get involved.

CHRIS SHORT

To learn more about this topic, visit the blog of Chris Short, Concept Resourcing CEO.