Brand Book
Liba Brod slogan
Table of Contents I - Corporate philosophy A. The Genesis B. The Milestones C. Our Mission, Vision and Values D. Our Talents
II - Brand fundamentals A. Brand Spirit B. Brand Personality C. Brand Pyramid D. Consumer Engagement
III - Product structure A. Standard Products B. Special Meals
IV - Customer experience A. Target Audience B. Customer Centric
V - Brand communication A. Colors B. Logos C. Trade Marks D. Website, App E. Ads, Banners F. Social Media
VI - Franchise categories A.LIBA CafĂŠ B. LIBA Island C. LIBA Express
Corporate Philosophy
The Genesis Family business with taste for the good of life. Our family originates from Syria in the Middle East and the sun-drenched slopes in Qualamounbergen. Just before I came to the world, my family moved to "Little Paris", ie Beirut in Lebanon, which was then a well-attended and vibrant Mediterranean metropolis.
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During the long and devastating civil war 1975-1990, when most of Beirut was ruined, I decided in 1989, in love and newlywed, to seek asylum in Sweden. As soon as I had learned enough Swedish I felt I wanted to do what I was best at bake bread! By borrowing some money from my family in Lebanon with a huge strong desire to succeed, important support from my brother Salem and my wife and a lot of luck, I managed to start a bakery in Gothenburg in 1992. No machines were able to bake Our special thinbread saw me and my brother set up at night and made drawings, designed and experimented with different solutions to get it exactly as we wanted. In 2003, the company was transformed and received its current name LibaBrÜd AB. In 2005 I was chosen for the New Builders of the Year in Västra GÜtaland and 2012 we celebrated the 20th anniversary!
Nasif Fadel
The Milestones 1992 MOVED TO SWEDEN
LIBA BRÖD IS BORN
20TH ANNIVERSARY
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2005
2012
2017
6 1950
1989
1992
2003
2005
2012
2017
MOVED TO LEBANON
FIRST BAKERY OPENING
LIBA BRÖD NEW BUILDING
LIBA BRÖD IS GROWING
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Västra Götaland
sweden
Trollhattan Hisingen Boras Gothenburg Frölunda
Mission Produce and supply healthy food to all categories of consumers and customer. Innovate and introduce continuously modern eating culture.
Vision 16/25 or “3x3x3� 7
Leader of the oriental flat bread in Europe by 2025 2016-2019 Leader in Sweden 2016-2022 Leader in Scandinavia 2022-2025 Leader in Europe
Values 1 Quality
2 Hygiene
3 Beneficence
4 Value
Talents info about attracting and recruiting
Attracting & Recruiting
Compensation & Benefits
Developing & Training
HR
Performance Appraisal
info developing and training
8 info about performance appraisal
info about compensation and benefits
Brand Fundamentals
Brand Spirit Important messages / slogans
Important messages / slogans
Important messages / slogans
11 Important messages / slogans
Important messages / slogans
Brand Personality Excitement
Carefree
Youthful
Sincerity
genius
kind
family oriented
thoughtful 12
competence
successful
accomplished
sophistication
prestige
elegance
leader
uniqueness
Brand Pyramid Busincess Progress
Unlimited Choice
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Satisfaction
Low Prices
Loyal Customers
New Products
Values
attention
Fast Service
New Customers
Menu Variety
High Quality Ingredients
Experience
Taste
Delivery
Consumer engagement Visiting
Direct Exposure 500 x 365 = 182,500
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Across Sweden
New Consumers Daily
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LIBA BROD Scandinavia Region
More then 150,000 Consumers
Point of sales
Europe
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Special Meals
Menu Cold Delights
Hot Delights
Fresh Delights
Sweets & Desserts
Beverages
Product Structure
Standard Products Cold Delights
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Hot Delights
Fresh Delights
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Standard Products Sweets & Desserts Text info
Beverages Space for image
Breads
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Special Meals Tiny LIBA Tiny Liba is prepared for light eaters, customers who like to stay fit, healthy and not gain extra weight. With the professional guide of a nutritionist the food calories are calculated and are severed to the customers. 19
Exec LIBA
Exec LIBA specially prepared for Business customer, time is money and we cannot waste that time quickly prepared and ready to take away as all our other foods exec LIBA is healthy and full of energy to keep our business customer active all day long.
Special Meals Gobig LIBA Gobig LIBA is for food lovers, customers who cannot stop eating as the delicious food keeps coming. We know what our customers love to eat and we must serve it to them Text info
Our customers are important for us and that is why we have customized healthy packages for them prepare with care and professional guides to keep them fit and never feel hungry during the whole day
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Customer Experience
Target Audience Elders
the Youth text info
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Vegans
Family
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Business Text info
Dieters Text info
Customer Centric Why we do Customer Centric detailed information with real image sample * Needs of Customers * Special Customer services based on their demands
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Brand Communication
Colors
All colors used for website, logo, brand book..
Logo
#A98355
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Brand Book
#FCD37A
#D11F39
#EFC99A
#A84331
#E9D7C4
Website
#A98355
#FCD37A
#D11F39
All colors used for website, logo, brand book..
#EFC99A
#A84331
#E9D7C4
#E86300
Logo Why this logo Why this format the size of the logo where to use and how to use the logo 28
not this format ... old drafts and try out for logos
Trade Marks Text info, with were to place trade marks of the company... Lorem ipsum is a pseudo-Latin text used in web design, typography, layout, and printing in place of English to emphasise design elements over content. Lorem ipsum is a pseudo-Latin text used in web design, typography, layout, and printing in place of English to emphasise design elements over content. Lorem ipsum is a pseudo-Latin text used in web design, typography, layout, and printing in place of English to emphasise design elements over content.
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Website
App
http://www.liba.se/
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text info brief about the website Lorem ipsum is a pseudo-Latin text used in web design, typography, layout, and printing in place of English to emphasise design elements over content.
Lorem ipsum is a pseudo-Latin text used in web design, typography, layout, and printing in place of English to emphasise design elements over content.
Ads, Banners..
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Social Media
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Franchise Categories
LIBA CafĂŠ / Island CafĂŠ
Island
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Lorem ipsum is a pseudo-Latin text used in web design, typography, layout, and printing in place of English to emphasise design elements over content.
LIBA Island / Express Island
Express
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Lorem ipsum is a pseudo-Latin text used in web design, typography, layout, and printing in place of English to emphasise design elements over content.
Lorem ipsum is a pseudo-Latin text used in web design, typography, layout, and printing in place of English to emphasise design elements over content. Lorem ipsum is a pseudo-Latin text used in web design, typography, layout, and printing in place of English to emphasise design elements over content.