Corporate brand book of DIGITAIN

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This document is Digitain's Brandbook which contains all the approved items necessary for the brand. It is created to be used and distributed to the third parties: media partners, printing houses, company departments and the marketing teams.


DIGITAIN BRANDBOOK 2019

OUR BRAND STANDARDS Our brand should convey our character and our personality. Our top-notch customer service for the past years has allowed us to build a team driven by high performance and family values. We are a big team that needs a strong identity. Who we are and what we believe in are the main elements in creating a comprehensive understanding of the true Digitain identity. In order to sustain a strong brand, it is important to look past the logo, the name, the colors and the brand presentation. We realize that our brand is complex, and it is up to us to communicate it effectively.

1. BRAND IDENTITY 2. BRAND STRATEGY 3. BRAND VOICE

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DIGITAIN BRANDBOOK 2019

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BRAND IDENTITY

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DIGITAIN BRANDBOOK 2019

HISTORY 870

20

310

1999

2004

2006

2011

2013

2014

2015

2016

2017

1400+

55

350

2018

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DIGITAIN BRANDBOOK 2019

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WHO WE ARE ? DIGITAIN IS A PRIVATELY HELD COMPANY PROVIDING OMNI-CHANNEL IGAMING SOFTWARE SOLUTIONS TO THE ONLINE, MOBILE AND LAND-BASED VERTICALS.

THE PRODUCT

OUR CULTURE

The multi-channel Digitain Gaming Platform allows for a frictionless turnkey or

Digitain represents the merging of experience and modernity through our passion

white-label solution for the land-based, online and mobile operators via our

for high performance. Digitain is a company where brilliantly creative minds flourish

Bespoke API’s to integrate a Sportsbook, Casino, Live Dealer, and Virtual

and work together. Growing every day, it has become our digital planet, our own

Sports modules. The API also provisions the ability for the client to customize

unique virtual environment. We believe that teamwork can bring us closer to

the front-end user journey and user experience. With an extensive payment

creating our vision of the Digital Universe. We have a unique position: technological

gateway, bonus engine, CRM system, and dedicated customer support 24/7,

flexibility, customer-centric behavior, and teamwork are the keys to our success. Our

our Platform provides everything needed for fast market entry for our clients.

story started in 1999 in Armenia, as a National Lottery, then growing into a B2C

The Sportsbook product covers 35,000 live events each month, across 65

Affiliate company and finally becoming a Software, Platform, and Sportsbook

sports taking in 7,500 leagues, and more than 3,000 betting markets, while our

solutions provider. Today we have more than 1,400+ employees, 55+ partners

casino solution has 3,000+ games.

worldwide, and more than 400 land-based bet shops worldwide.


DIGITAIN BRANDBOOK 2019

MISSION STATEMENTS OUR MISSION Digitain’s mission is to provide the optimal customized and localized technical solution for our clients’ business requirement by applying state-of-the-art technologies within the iGaming supply chain.

OUR VISION Our passion for innovation drives us always to seek out optimal solutions in the industry.

OUR ESSENCE At the core of our identity are strong team and communications. We create opportunities to meet our partners and sign agreements by providing them the best we have.

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DIGITAIN BRANDBOOK 2019

OUR CORE VALUES CLIENT-ORIENTATION Our teams understand the differences between land-based, online and mobile businesses and have therefore developed speciďŹ c solutions for each business channel.

LOYALTY We value our customers and show them our commitment. We prioritize our resources and do our utmost to exceed their expectations and to provide them with the best solutions and innovations to drive their business forward.

PASSION To attain success, one should have a passion: the desire for work, passion for innovation. Digitain has this passion, and we love what we do, we are happy with our clients’ achievements and are ready to deliver this passion to them.

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DIGITAIN BRANDBOOK 2019

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FLEXIBILITY

INNOVATION

Our frictionless technology and Bespoke API flexibility lets us easily integrate

As an independent multichannel sportsbook and casino platform provider, our API

our product stack to a clients’ existing platform, or the client to customize the

technology using agile sourcing methodology allows our people the ability to

front-end user experience and

navigation journey. We offer a large variety of

engineer designs and deliver a completely customized product to the sector. With

services and solutions that are all fully mobile integrated; our clients can either

the advancements in API technology, our mantra is that innovation through

take all of it or choose depending on the business goals.

technology and gaming product differentiation can flourish, providing our clients the ability to control their technology destiny if they desire.

CERTIFICATIONS AND LICENSES ACHIEVEMENTS

CORPORATE SOCIAL RESPONSIBILITY, SOCIAL INCLUSION, WORKPLACE DIVERSITY

Our business is committed to multi-jurisdictional technical and regulatory

Digitain is committed to an active policy of corporate social responsibility, social

compliance strategy. Many may perceive regulation and professional

inclusion and cultural and workplace diversity for our employees, customers and

standards as a hindrance to innovation and growth, our leadership team sees

partners within our supply-chain.

this as an opportunity for market penetration and expansion and fully supports these processes.

Workplace diversity is about valuing every employee as an individual and with over 1,000 employees across several international ofďŹ ces; our people are our biggest asset.


DIGITAIN BRANDBOOK 2019

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BRAND STRATEGY

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DIGITAIN BRANDBOOK 2019

Print Ads

Sales Materials

Corporate Identity Web Newsletters Printed Materials

Promotional Items

BRAND TOUCHPOINTS

Outdoor Advertising

Digital Media Editorials

Direct Mail Posters/Banners

Advertising Campaigns

Social Media

Exhibitions iGaming events

BRAND STRATEGY

BRAND TOUCHPOINTS

Good brands should be more than the sum of the services they provide. In

In order to be efďŹ cient and powerful in our brand, we need to

our case, we realize that we serve our customers on diverse levels, and

communicate in a clear, consistent manner through all of our touchpoints.

this diversity must be reflected in our brand.

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DIGITAIN BRANDBOOK 2019

OUR BRAND PROMISE BRAND OFFERING

Pursuance; Quality; Customized Service

BRAND ESSENCE

Communication; Heritage; Industry Leadership

BRAND PROMISE

Quality through Mastery

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DIGITAIN BRANDBOOK 2019

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BRAND VOICE

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DIGITAIN BRANDBOOK 2019

BRAND VOICE STEADY

PROFESSIONAL

POSITIVE

• OUR TAGLINE

UNDERSTANDING

OUR VOICE

ENGAGING

• OUR NAME

CONFIDENT

• EXPRESSING OUR MESSAGE

Communication is the key aspect of any brand. The way we communicate sets the tone for how our audience feels about us.

OUR TAGLINE “If It’s iGaming, We Do it!”

EXPRESSING OUR MESSAGE

OUR NAME

Our voice consists of both - messaging and tone. These

The word “Digitain” is catchy and is easily

two communication aspects come together to create an

advertised where the “Digi” prefix determines

A clear tagline is important to complement an

effective strategy when speaking to our customers and

the company’s audience and its positioning

easily recognizable brand. Our customers have no

fans. We have a goal to create clear and consistent

in the Digital Segment.

doubt about our offerings as we showcase exactly

messaging that reflects our brand personality.

what we sell. The Digitain tagline determines the exact market we focus on – iGaming!


DIGITAIN BRANDBOOK 2019

CORPORATE DESIGN

CORPORATE IDENTITY

PROMOTION MEDIA

16. 17. 19. 20. 21. 22. 23. 24. 25. 26. 27. 29. 30. 32. 33. 34. 41. 43. 45. 46. 48. 50. 51. 52. 53. 54. 55. 56. 58.

60. 63. 65. 67. 69. 70. 71. 72. 73. 74. 75. 76. 77. 80. 81. 82. 83. 84. 85. 86. 87. 88. 89. 90. 91. 92. 93. 94. 95. 96. 97. 98.

100. 101. 102. 103. 104. 105. 106. 107. 108. 109. 110. 111. 113.

LOGO LOGO STRUCTURE CLEAR SPACE VARIATIONS LOGO APPLICATION AREAS LOGO ADAPTATIONS CLEAR SPACE FAVICON PLANET MINIMUM LOGO SIZE LOCKUPS LOGO BACKGROUND USAGE BRAND PHOTO STYLE INCORRECT LOGO USAGE OLD DESIGNS LOGO USABILITY ON MATERIALS BRAND COLORS COLOR COVERING USAGE LOGO COLOR USAGE BRAND TYPOGRAPHY REGIONAL TYPOGRAPHY TYPOGRAPHY USAGE LOGO TAGLINE PRESENTATON FORM DESKTOP WALLPAPER BRAND ICONS ICONS SET DOORPLATES EMAIL SIGNATURE

STATIONERY BUSINESS CARD LETTERHEAD ENVELOPE FOLDER CLIPBOARD BUSINESS CARD HOLDER PINS STICKERS PENS PENCILS CHOCOLATE BOX ID CARD BADGE WRISTBANDS NOTEBOOK MUGS ECO CUPS WATER BOTTLE ECO BAGS PAPER BAGS TOTE BAGS TABLE FLAG CUP COASTERS USB FLASH DRIVE MOUSE PAD POWER CHARGER IPAD CASE IPHONE CASE LAPTOP CASE LAPTOP HOLDER WEBSITE

T-SHIRT POLO CAP UMBRELLAS TIE SUIT COVER BAGS SUITCASE COVER BAGS BRANDED SOCCER UNIFORM BRANDED VOLLEYBALL UNIFORM MINIBUS 8-SEAT CAR OFFICE INTERIOR FLAG

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DIGITAIN BRANDBOOK 2019

CORPORATE DESIGN

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CORPORATE DESIGN

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LOGO

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The logo consists of two elements: - Brand Name (wordmark) - Brand Symbol (globe) The Digitain wordmark is our signature that connects people with the brand. It has a unique typography that is very clear and strong in its shape. The globe is the iGaming world created by Digitain. We deliver lots of iGaming services and solutions to our partners, and each abstract shape of the Globe symbolizes a segment. It is very important that the logo is always easy to see and read everywhere. The Digitain logo should walk across all media. The style you choose will depend on the environment in which the logo appears.

BRAND SYMBOL

BRAND NAME


CORPORATE DESIGN

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LOGO STRUCTURE

Spacing between the letters of the logo aims to create a harmonic view. This serves the escape of the visual disbalance between the globe and the wordmark.

DIGITAIN BRANDBOOK 2019

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CORPORATE DESIGN

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LOGO STRUCTURE

DIGITAIN BRANDBOOK 2019

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CORPORATE DESIGN

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CLEAR SPACE

DIGITAIN BRANDBOOK 2019

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The clear space around the logo is an integral part of its design that ensures the logo is seen easily. To ensure that the Digitain logo is never disturbed by other elements such as texts, images or illustrations, a protective area is specified. No letters should be placed within the mentioned areas. Always maintain adequate clear space around it to ensure the logo’s visual clarity and effectiveness. In order to ensure consistency in the Digitain brand, it is very important to maintain the logo’s original proportions when using it.

4x

4x

4x

x

4x


CORPORATE DESIGN

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VARIATIONS

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The Digitain logo appears on various media channels and printing materials, which have different shapes and sizes. If the usage of the full-lenght logo causes technical problems, the following options can be used: • Wordmark. This option can replace the Digitain logo in printing materials in case there are technical problems with printing the globe. • Logo with the slogan. This option can be used in official paperworks and several of the media publications about the iGaming events. • The globe. This option can be used on some round-shaped materials, along with the website link. • The globe above the wordmark. This option should be used in strict necessity, when you cannot use the full-length logo.

STANDALONE LOGO ICON

ICON LOGO

TAGLINE LOGO

VERTICAL


CORPORATE DESIGN

ICON, VERTICAL SM Profile pics (FB, In, Twitter...) Favicon (simple version) Pin Sticker

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LOGO APPLICATION AREAS

STANDALONE LOGO For small areas on the printing materials the logo cannot be used in full-lenght, therefore it is best to use “DIGITAIN” without the planet.

DIGITAIN BRANDBOOK 2019

ICON LOGO

TAGLINE LOGO

Corporate identity

Official paperworks

(Printing: Business cards,

SM partnership publications

Envelopes, Letterheads,

Campaigns

Folders, Pens, Badges,

Advertisements

T-shirt

Notebooks, Mugs, Tote bags,

Coasters

T-shirts, Rubik’s Cube, Watches,

Suits

Flags, Calendar, Napkins, Leaflets, Brochures...and etc). Presentation forms (Videos, Digitain.com (inner page), Catalogue covers, SMM (Article covers, partnership, publications, SM page covers), Campaigns and Advertisments).

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CORPORATE DESIGN

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LOGO ADAPTATIONS

DIGITAIN BRANDBOOK 2019

Any product that is visually processed, must be associated with Digitain. This is a very strict example of how a product logo/name/icon is presented: Digitain colors, typography, space between wordmark/symbol and etc.

Icon

Icon logo

Tagline logo

Icon structure

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CORPORATE DESIGN

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CLEAR SPACE

DIGITAIN BRANDBOOK 2019

5x

5x

7x 7x

x

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CORPORATE DESIGN

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FAVICON

Our favicon is an optimized version of our logo symbol that is used to identify Digitain in the web and several mobile operating systems.

DIGITAIN BRANDBOOK 2019

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CORPORATE DESIGN

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PLANET

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The clear space around the logo is an integral part of its design that ensures the logo can be seen easily. To make sure that the Digitain logo is never disturbed by other elements such as texts, images or illustrations, a protective area is specified. No letters should be placed within the mentioned areas. Always maintain adequate clear space around it to ensure the logo’s visual clarity and effectiveness. In order to preserve consistency in the Digitain brand, it is very important to maintain the logo’s original proportions when using it. The DigiPlanet is considered to be a small copy of our iGaming Planet. It is a part of the big iGaming expos and events - as a complement to the stand design.


CORPORATE DESIGN

PRINT

WEB

I

MINIMUM LOGO SIZE

30 mm

40 mm

78px

100 px

DIGITAIN BRANDBOOK 2019

50 mm

115 px

13 mm

20 px

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CORPORATE DESIGN

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LOCKUPS

27

It is important to showcase branded partnerships when applicable. Follow the recommendations below, to ensure that the co-branded relationships read consistency across all applications. We differentiate logos in three main forms – round, square and rectangle and set a distance in between from each other. In case of a sponsorship, we separate the logos with a line and in case of a sponsorship, we use the handshake icon. In both cases, the symbols should be minimalistic, grey and not attract attention.

x

11x

11x

ROUND

x

11x

x

11x

5x

HORIZONTAL

9x

SQUARE OR RECTANGLE


CORPORATE DESIGN

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LOCKUPS

When announcing a sponsorship or partnership with a partner or provider we separate the logos with a grey thin line.

DIGITAIN BRANDBOOK 2019

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CORPORATE DESIGN

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LOGO BACKGROUND USAGE

DIGITAIN BRANDBOOK 2019

Name Surname Position

BRAND COLOR BACKGROUND

BRAND PHOTO BACKGROUND

ARTWORKS FOR CAMPAIGNS

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CORPORATE DESIGN

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BRAND PHOTO STYLE

DIGITAIN BRANDBOOK 2019

Our photography style conveys authenticity as if you have captured the subject “in the moment”. Color, composition and feel should engage viewers and make them feel like they are on the photo. Make sure to use the logo on the left side in most cases and, depending on the photography, use it either on the bottom or above.

=X

“LOREM IPSUM DOLOR SIT AMET, CONSECTETUER” Name Surname

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CORPORATE DESIGN

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BRAND PHOTO STYLE

DIGITAIN BRANDBOOK 2019

Lorem ipsum dolor sit amet, consectetuer “LOREM IPSUM DOLOR SIT AMET, CONSECTETUER” Name Surname

Name Surname Position

LOREM IPSUM DOLOR SIT AMET, CONSECTETUER

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CORPORATE DESIGN

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INCORRECT LOGO USAGE

DIGITAIN BRANDBOOK 2019

Here you will ďŹ nd several examples of how you should NOT use the logo.

Do not change tagline color

Do not add outline

Do not use italic or any rotation

Do not add shadow

Do not change color

Do not place logo on backgrounds with high contrast

Do not add graphics

Do not use gradient color

Do not use tagline without logo

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CORPORATE DESIGN Always avoid using the old versions of the Logo.

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OLD DESIGNS

DIGITAIN BRANDBOOK 2019

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CORPORATE DESIGN

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LOGO ON NEOPRENE FABRIC

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CORPORATE DESIGN

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LOGO ON LEATHER

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CORPORATE DESIGN

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LOGO ON WOOD

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CORPORATE DESIGN

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LOGO EMBOSING ON PAPER ON PAPER

DIGITAIN BRANDBOOK 2019

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CORPORATE CORPORATE DESIGN DESIGN

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LOGO ON EMBOSING PAPER ON PAPER

DIGITAIN BRANDBOOK 2019

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CORPORATE DESIGN

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LOGO ON EMBOSING PAPER ON PAPER

DIGITAIN BRANDBOOK 2019

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CORPORATE DESIGN

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WAX STAMP

DIGITAIN BRANDBOOK 2019

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DIGITAIN BRANDBOOK 2019

BRAND COLORS

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CORPORATE DESIGN

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BRAND COLORS

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The color of the logo is as important as the logo itself, since it’s a part of the brand’s personality. To ensure the expression of the color on the logo is right for its context, we’ve created a system that includes PANTONE® colors with an expanded palette of solid shades.

0%

COLOR NAME

CMYK

RGB

HEX

Scuba Blue

C80 M10 Y25 K0

R0 G170 B190

#00AABE

Dark Green

C90 M50 Y35 K10

R15 G105 B130

#116984

Yellow

C0 M20 Y100 K0

R255 G200 B0

#ffc800

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


CORPORATE DESIGN

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COLOR COVERING USAGE

DIGITAIN BRANDBOOK 2019

60/100

60/100

75/100

25/100

40/100

25/100

60/100

60/100

75/100

10/100

25/100

25/100

30/100

15/100

15/100

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CORPORATE DESIGN

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COLOR COVERING USAGE

ONLINE GAMBLING INDUSTRY OVERVIEW

DIGITAIN BRANDBOOK 2019

2019

ONLINE GAMBLING INDUSTRY OVERVIEW

2019

ONLINE CASINO POPULARITY BY DEVICE

$125

MARKET SIZE

$100 $75

29.2%

70.8%

DESKTOP

MOBILE

$50 $25 $0

2014 2016 2018

2020 2022 2024

2026

DATA WERE COLLECTED FROM MANY VARIOUS ONLINE CASINOS (LAST UPDATE: 2019/03/06)

ONLINE GAMBLING MARKET SIZE BY YEAR IN BILLION USD. 2020-2026 VALUES ARE EXPECTED.

www.digitain.com

www.digitain.com

THE GROWTH OF THE MOBILE GAMBLING INDUSTRY

THE GROWTH OF THE MOBILE GAMBLING INDUSTRY

60/100

1. MOBILE MARKET SHARE OF THE INTERNET

2011

2012 7%

93%

88.9%

JULY 2013

2013 11.1%

5. TOP 3 THE BIGGEST MPBILE CASINO JACKPOTS IN HISTORY

17.4%

NEW JERSEY BECOME FIRST US STATE A LAUNCH MOBILE CASINO

82.6%

CASEARS CASINO PLANS TO LAUNCH THE FIRST MOBILE CASINO IN THE US (IN NEW JERSEY) BY THE END OF 2013. www.digitain.com

AUGUST 2013 $1.4 million win on Melon Madness slots at Party Casino Mobile.

25/100

15/100

33-years old from Wakeland wagers 6 on cop-a-lot and wins $ 866.000 at William Hill mobile casino.

SEPTEMBER 2013 Gabriel L wins $3.74 million on Megah Moolah Progressive jackpot slot at Spin Palace mobilecasino. www.digitain.com

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CORPORATE DESIGN

White logo on Scuba Blue background

Scuba Blue logo on White background

White logo on Dark Green background

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LOGO COLOR USAGE

DIGITAIN BRANDBOOK 2019

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DIGITAIN BRANDBOOK 2019

BRAND TYPOGRAPHY

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CORPORATE DESIGN

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BRAND PRIMARY TYPOGRAPHY

DIGITAIN BRANDBOOK 2019

Typography tells a story. The right typeface and used consistency builds character. Roboto and Roboto Condensed are our main fonts. For Armenian typography the fonts Yerevan and Dvin are required.

ROBOTO ROBOTO LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

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abcdefghijklmnopqrstuvwxyz

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abcdefghijklmnopqrstuvwxyz

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abcdefghijklmnopqrstuvwxyz

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abcdefghijklmnopqrstuvwxyz

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ROBOTO MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZ ROBOTO BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ ROBOTO BLACK

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ROBOTO CONDENSED ROBOTO LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ ROBOTO MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZ ROBOTO BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ

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CORPORATE DESIGN

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BRAND PRIMARY TYPOGRAPHY

DIGITAIN BRANDBOOK 2019

РОБОТО ROBOTO LIGHT

АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ

абвгдеёжзийклмнопрстуфхцчшщъыьэюя

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абвгдеёжзийклмнопрстуфхцчшщъыьэюя

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ROBOTO MEDIUM

АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ ROBOTO BOLD

АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ ROBOTO BLACK

АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ

РОБОТО КОНДЕНСД ROBOTO LIGHT

АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ

абвгдеёжзийклмнопрстуфхцчшщъыьэюя

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абвгдеёжзийклмнопрстуфхцчшщъыьэюя

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абвгдеёжзийклмнопрстуфхцчшщъыьэюя

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ROBOTO REGULAR

АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ ROBOTO BOLD

АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ

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CORPORATE DESIGN

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BRAND PRIMARY TYPOGRAPHY

DIGITAIN BRANDBOOK 2019

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ԵՐԵՎԱՆ GHEA YEREVAN LIGHT

ԱԲԳԴԵԶԷԸԹԻԼԽԾԿՀՁՂՃՄՅՆՇՈՉՊՋՌՍՎՏՐՑՈՒՓՔևՕՖ

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GHEA YEREVAN REGULAR

ԱԲԳԴԵԶԷԸԹԻԼԽԾԿՀՁՂՃՄՅՆՇՈՉՊՋՌՍՎՏՐՑՈՒՓՔևՕՖ GHEA YEREVAN MEDIUM

ԱԲԳԴԵԶԷԸԹԻԼԽԾԿՀՁՂՃՄՅՆՇՈՉՊՋՌՍՎՏՐՑՈՒՓՔևՕՖ GHEA YEREVAN BOLD

ԱԲԳԴԵԶԷԸԹԻԼԽԾԿՀՁՂՃՄՅՆՇՈՉՊՋՌՍՎՏՐՑՈՒՓՔևՕՖ

ԴՎԻՆ GHEA DVIN LIGHT ԱԲԳԴԵԶԷԸԹԻԼԽԾԿՀՁՂՃՄՅՆՇՈՉՊՋՌՍՎՏՐՑՈՒՓՔևՕՖ

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աբգդեզէըթիլխծկհձղճմյնշոչպջռսվտրցուփքևօֆ

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GHEA DVIN REGULAR ԱԲԳԴԵԶԷԸԹԻԼԽԾԿՀՁՂՃՄՅՆՇՈՉՊՋՌՍՎՏՐՑՈՒՓՔևՕՖ GHEA DVIN MEDIUM ԱԲԳԴԵԶԷԸԹԻԼԽԾԿՀՁՂՃՄՅՆՇՈՉՊՋՌՍՎՏՐՑՈՒՓՔևՕՖ GHEA DVIN DEMIBOLD ԱԲԳԴԵԶԷԸԹԻԼԽԾԿՀՁՂՃՄՅՆՇՈՉՊՋՌՍՎՏՐՑՈՒՓՔևՕՖ


CORPORATE DESIGN

HEADLINES ROBOTO CONDENSED

SECONDARY HEADLINES ROBOTO CONDENSED

MAIN TEXT ROBOTO

I

TYPOGRAPHY USAGE

DIGITAIN BRANDBOOK 2019

ROBOTO CONDENSED BOLD Lorem ipsum The multi-channel Digitain Gaming Platform allows for a frictionless turnkey or white-label solution for the land-based, online and mobile operators via our Bespoke API’s to integrate a Sportsbook, Casino, Live Dealer, and Virtual Sports modules.

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CORPORATE DESIGN

Old

New

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LOGO TAGLINE

DIGITAIN BRANDBOOK 2019

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CORPORATE DESIGN

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PRESENTATION FORM

DIGITAIN BRANDBOOK 2019

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CORPORATE DESIGN

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DESKTOP WALLPAPER

DIGITAIN BRANDBOOK 2019

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DIGITAIN BRANDBOOK 2019

BRAND ICONS

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CORPORATE DESIGN

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ICON SET

DIGITAIN BRANDBOOK 2019

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Icons are the visual expression of our products, services and tools. The lines of the icons give a mixture of “modern” and “creative” vibes, at the same time they outline the core idea of the brand. While each icon is visually distinct, all of them should have consistent stroke and visual style. By giving them our main color, we extend the visual theme into more elements and colors. Our goal is to create customized icons so the brand is easily recognizable and memorable.


CORPORATE DESIGN

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DOORPLATES

DIGITAINDIGITAIN BRAND-GUIDELINE BRANDBOOK 2019 2019

20mm

15mm

20mm

10mm

90mm

110 pt

15mm

54 pt

5mm 30mm

20mm

30mm

20mm

90mm

130 pt

20mm

20mm

20mm

20mm

90mm

150 pt

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CORPORATE DESIGN

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DOORPLATES

DIGITAIN BRANDBOOK 2019

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CORPORATE DESIGN

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EMAIL SIGNATURE

DIGITAIN BRANDBOOK 2019

Emails sent from Digitain are a part of corporate identity. The Digitain signature should be comprised of the following: name, surname and position, company logo, links to company website, social media pages and upcoming events that the company will attend.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Name Surname Position M: +374 00 123 456 E: neme.surname@digitain.com W: www.digitain.com A: 3 Hakob Hakobyan, 0033, Yerevan, RA

Boost the power of Sportsbook

Moscow, Russia

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DIGITAIN BRANDBOOK 2019

CORPORATE IDENTITY

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CORPORATE IDENTITY

I

STATIONERY

DIGITAIN BRANDBOOK 2019

LOREM IPSUM Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla. facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod

Lorem ipsum

NAME SURNAME Position

+374 99 123 456

info@digitain.com

www.digitain.com

www.digitain.com

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CORPORATE IDENTITY

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STATIONERY

DIGITAIN BRANDBOOK 2019

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CORPORATE IDENTITY

I

STATIONERY

DIGITAIN BRANDBOOK 2019

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CORPORATE IDENTITY

60mm

BUSINESS CARD

DIGITAIN BRANDBOOK 2019

10mm

15mm

20mm

10mm

15mm

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NAME SURNAME

15pt

10mm

20mm

+374 99 123 456 name.surname@digitain.com www.digitain.com

5mm

15mm

30mm

5mm

standart

50mm

20mm

NAME SURNAME

11pt

9pt

5mm

40mm

10mm 20mm

50mm

+374 99 123 456 name.surname@digitain.com www.digitain.com

15pt 10mm

Position

10mm

5mm

60mm

11pt

90mm

90mm

15mm

11pt 50mm

50mm

10mm

Position

90mm

90mm

sales team

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CORPORATE IDENTITY

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BUSINESS CARD

DIGITAIN BRANDBOOK 2019

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Printing guide: 300gr paper Matt lamination on both sides Digitain logo UV embossed


CORPORATE IDENTITY

LETTERHEAD

50mm

DIGITAIN BRANDBOOK 2019

70mm

50mm

20mm

40mm

15mm

30mm

20mm

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LOREM IPSUM

11 pt

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla. facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod

Lorem ipsum

14 pt

11 pt

info@digitain.com

15mm

+374 99 123 456

210mm

www.digitain.com

297mm

14 pt

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CORPORATE IDENTITY

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LETTERHEAD

DIGITAIN BRANDBOOK 2019

Printing guide: Paper ranging From 80gr to 300gr

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CORPORATE IDENTITY

12mm

I

ENVELOPE

220mm

12mm

40mm

65mm

DIGITAIN BRANDBOOK 2019

110mm

10mm 235 mm

3 Hakob Hakobyan, 0033, Yerevan, RA +374 99 123 456 name.surname@digitain.com www.digitain.com

11 pt

10mm

85mm

10mm

244mm

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CORPORATE IDENTITY

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ENVELOPE

DIGITAIN BRANDBOOK 2019

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Printing guide: Standard DL envelope 11cmx22cm Fits A4 paper folded into thirds


CORPORATE IDENTITY

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FOLDER

Printing guide: A4 paper folder, 250gr paper, Matt lamination cover, Digitain logo UV embossed

DIGITAIN BRANDBOOK 2019

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CORPORATE IDENTITY

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CLIPBOARD

DIGITAIN BRANDBOOK 2019

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Printing guide: Particle Board A4 paper holder


CORPORATE IDENTITY

I

BUSINESS CARD HOLDER

DIGITAIN BRANDBOOK 2019

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Printing guide: Cover: Colored Faux Leather Digitain logo debossed Inner papers with artworks: 300gr paper, Matt, Lamination Inner paper to take notes: 90gr paper Cardholder pockets: 40 pockets transparent light nylon material


CORPORATE IDENTITY

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PINS

DIGITAIN BRANDBOOK 2019

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CORPORATE IDENTITY

Printing guide: Glossy sticker Standard paper Lamination

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STICKERS

DIGITAIN BRANDBOOK 2019

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CORPORATE IDENTITY

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PENS

DIGITAIN BRANDBOOK 2019

Printing guide: 11250 Pep Frozen Cap: 4127 Teal Barrel: 4127 Teal ReямБll: Marathon Mine, Black

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CORPORATE IDENTITY

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PENCILS

DIGITAIN BRANDBOOK 2019

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CORPORATE IDENTITY

I

CHOCOLATE BOX

DIGITAIN BRANDBOOK 2019

Printing guide: Arcolad chocolate with dried Apricot

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CORPORATE IDENTITY

I

ID CARD

DIGITAIN BRANDBOOK 2019

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Printing guide: 300gr paper

38mm

15 pt

Position

10 pt

10 pt

60mm

NAME SURNAME

100mm

55mm

40mm

65mm

20mm

NAME SURNAME

18 pt

Position

12 pt

85mm

10 pt

75mm

Vertical

Horizontal


CORPORATE IDENTITY

I

ID CARD

NA

Po s

DIGITAIN BRANDBOOK 2019

M

iti

on

ES

UR

NA

M

E

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CORPORATE IDENTITY

I

ID CARD

NA

Po s

M

iti

w

on

w

w. d

ig

ita

in

DIGITAIN BRANDBOOK 2019

.c

om

ES

UR

NA

M

E

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CORPORATE IDENTITY

NA

I

BADGE

M

ES

Po s

iti

UR

on

NA

M

E

DIGITAIN BRANDBOOK 2019

80


DIGITAIN BRANDBOOK 2019

Printing guide: Rubber wristband


CORPORATE IDENTITY

I

NOTEBOOK

DIGITAIN BRANDBOOK 2019

Printing guide: Hard cover Inner papers 90gr

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CORPORATE IDENTITY

I

MUGS

DIGITAIN BRANDBOOK 2019

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CORPORATE IDENTITY

I

ECO CUPS

DIGITAIN BRANDBOOK 2019

Printing guide: Branded 12oz Insulated Double Layer Paper Coffee Carton Cups

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CORPORATE IDENTITY

I

WATER BOTTLE

Water is Life

DIGITAIN BRANDBOOK 2019

85


CORPORATE IDENTITY

I

ECO BAG

DIGITAIN BRANDBOOK 2019

Printing guide: 100% Recycled Paper Bags 250 Pk paper 60cmx40cmx10cm

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CORPORATE IDENTITY

I

PAPER BAG

DIGITAIN BRANDBOOK 2019

Printing guide: 250gr paper Matt lamination Logo UV embossed 25.5cmx24cmx10cm

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CORPORATE IDENTITY

I

TOTE BAG

DIGITAIN BRANDBOOK 2019

Printing guide: Branded fabric bag 40cmx35cmx10cm

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CORPORATE IDENTITY

I

TABLE FLAG

DIGITAIN BRANDBOOK 2019

Printing guide: Branded silk fabric, double-sided print

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CORPORATE IDENTITY

I

CUP COASTERS

DIGITAIN BRANDBOOK 2019

Printing guide: Thick carton, one-time-use, double-sided print 8cmx8cm

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CORPORATE IDENTITY

I

USB FLASH DRIVE

DIGITAIN BRANDBOOK 2019

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CORPORATE IDENTITY

I

MOUSE PAD

DIGITAIN BRANDBOOK 2019

www.digitain.com

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CORPORATE IDENTITY

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POWER CHARGERS

DIGITAIN BRANDBOOK 2019

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CORPORATE IDENTITY

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iPAD CASE

DIGITAIN BRANDBOOK 2019

Printing guide: Branded case, printed logo on the top left

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CORPORATE IDENTITY

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iPHONE CASE

DIGITAIN BRANDBOOK 2019

Printing guide: Branded rubber case

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CORPORATE IDENTITY

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LAPTOP CASE

DIGITAIN BRANDBOOK 2019

Printing guide: Branded plastic case

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CORPORATE IDENTITY

I

LAPTOP HOLDER

DIGITAIN BRANDBOOK 2019

Printing guide: Branded laptop bag, printed logo on the bottom left

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CORPORATE IDENTITY

I

WEBSITE

DIGITAIN BRANDBOOK 2019

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DIGITAIN BRANDBOOK 2019

PROMO MATERIALS

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PROMO MATERIALS

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T-SHIRTS

DIGITAIN BRANDBOOK 2019

Printing guide: Printed logo on the chest 6cm width

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PROMO MATERIALS

Printing guide: Embroidered logo on the chest 6cm width

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POLO

DIGITAIN BRANDBOOK 2019

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PROMO MATERIALS

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CAP

DIGITAIN BRANDBOOK 2019

Printing guide: Printed logo with 9cm width

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PROMO MATERIALS

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UMBRELLAS

DIGITAIN BRANDBOOK 2019

Printing guide: Printed logo with 10cm width

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PROMO MATERIALS

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TIE

DIGITAIN BRANDBOOK 2019

Printing guide: Tie: branded silk fabric Tie bar: engraved silver

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PROMO MATERIALS

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SUIT COVER BAGS

DIGITAIN BRANDBOOK 2019

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Printing guide: Standard branded suit cover bags with logo on the bottom right


PROMO MATERIALS

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SUITCASE COVER BAGS

DIGITAIN BRANDBOOK 2019

Printing guide: Branded hard fabric suitcase bag with Digitain logo

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PROMO MATERIALS

Printing guide: Sports uniform fabric material with Digitain logo on front and player name and number on the back

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BRANDED SOCCER UNIFORM

DIGITAIN BRANDBOOK 2019

107


PROMO MATERIALS

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BRANDED VOLLEYBALL UNIFORM

Printing guide: Sports uniform fabric material with Digitain logo on front and number on the back

DIGITAIN BRANDBOOK 2019

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PROMO MATERIALS

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MINIBUS

DIGITAIN BRANDBOOK 2019

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PROMO MATERIALS

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8-SEAT CAR

DIGITAIN BRANDBOOK 2019

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OFFICE INTERIOR

DIGITAIN BRANDBOOK 2019

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OFFICE INTERIOR

DIGITAIN BRANDBOOK 2019

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PROMO MATERIALS

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FLAG

DIGITAIN BRANDBOOK 2019

Printing guide: Big flag with silk material, double-sided print

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Copyright 2019 info@digitain.com

www.digitain.com


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