This document is Digitain's Brandbook which contains all the approved items necessary for the brand. It is created to be used and distributed to the third parties: media partners, printing houses, company departments and the marketing teams.
DIGITAIN BRANDBOOK 2019
OUR BRAND STANDARDS Our brand should convey our character and our personality. Our top-notch customer service for the past years has allowed us to build a team driven by high performance and family values. We are a big team that needs a strong identity. Who we are and what we believe in are the main elements in creating a comprehensive understanding of the true Digitain identity. In order to sustain a strong brand, it is important to look past the logo, the name, the colors and the brand presentation. We realize that our brand is complex, and it is up to us to communicate it effectively.
1. BRAND IDENTITY 2. BRAND STRATEGY 3. BRAND VOICE
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DIGITAIN BRANDBOOK 2019
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BRAND IDENTITY
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DIGITAIN BRANDBOOK 2019
HISTORY 870
20
310
1999
2004
2006
2011
2013
2014
2015
2016
2017
1400+
55
350
2018
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DIGITAIN BRANDBOOK 2019
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WHO WE ARE ? DIGITAIN IS A PRIVATELY HELD COMPANY PROVIDING OMNI-CHANNEL IGAMING SOFTWARE SOLUTIONS TO THE ONLINE, MOBILE AND LAND-BASED VERTICALS.
THE PRODUCT
OUR CULTURE
The multi-channel Digitain Gaming Platform allows for a frictionless turnkey or
Digitain represents the merging of experience and modernity through our passion
white-label solution for the land-based, online and mobile operators via our
for high performance. Digitain is a company where brilliantly creative minds flourish
Bespoke API’s to integrate a Sportsbook, Casino, Live Dealer, and Virtual
and work together. Growing every day, it has become our digital planet, our own
Sports modules. The API also provisions the ability for the client to customize
unique virtual environment. We believe that teamwork can bring us closer to
the front-end user journey and user experience. With an extensive payment
creating our vision of the Digital Universe. We have a unique position: technological
gateway, bonus engine, CRM system, and dedicated customer support 24/7,
flexibility, customer-centric behavior, and teamwork are the keys to our success. Our
our Platform provides everything needed for fast market entry for our clients.
story started in 1999 in Armenia, as a National Lottery, then growing into a B2C
The Sportsbook product covers 35,000 live events each month, across 65
Affiliate company and finally becoming a Software, Platform, and Sportsbook
sports taking in 7,500 leagues, and more than 3,000 betting markets, while our
solutions provider. Today we have more than 1,400+ employees, 55+ partners
casino solution has 3,000+ games.
worldwide, and more than 400 land-based bet shops worldwide.
DIGITAIN BRANDBOOK 2019
MISSION STATEMENTS OUR MISSION Digitain’s mission is to provide the optimal customized and localized technical solution for our clients’ business requirement by applying state-of-the-art technologies within the iGaming supply chain.
OUR VISION Our passion for innovation drives us always to seek out optimal solutions in the industry.
OUR ESSENCE At the core of our identity are strong team and communications. We create opportunities to meet our partners and sign agreements by providing them the best we have.
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DIGITAIN BRANDBOOK 2019
OUR CORE VALUES CLIENT-ORIENTATION Our teams understand the differences between land-based, online and mobile businesses and have therefore developed speciďŹ c solutions for each business channel.
LOYALTY We value our customers and show them our commitment. We prioritize our resources and do our utmost to exceed their expectations and to provide them with the best solutions and innovations to drive their business forward.
PASSION To attain success, one should have a passion: the desire for work, passion for innovation. Digitain has this passion, and we love what we do, we are happy with our clients’ achievements and are ready to deliver this passion to them.
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DIGITAIN BRANDBOOK 2019
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FLEXIBILITY
INNOVATION
Our frictionless technology and Bespoke API flexibility lets us easily integrate
As an independent multichannel sportsbook and casino platform provider, our API
our product stack to a clients’ existing platform, or the client to customize the
technology using agile sourcing methodology allows our people the ability to
front-end user experience and
navigation journey. We offer a large variety of
engineer designs and deliver a completely customized product to the sector. With
services and solutions that are all fully mobile integrated; our clients can either
the advancements in API technology, our mantra is that innovation through
take all of it or choose depending on the business goals.
technology and gaming product differentiation can flourish, providing our clients the ability to control their technology destiny if they desire.
CERTIFICATIONS AND LICENSES ACHIEVEMENTS
CORPORATE SOCIAL RESPONSIBILITY, SOCIAL INCLUSION, WORKPLACE DIVERSITY
Our business is committed to multi-jurisdictional technical and regulatory
Digitain is committed to an active policy of corporate social responsibility, social
compliance strategy. Many may perceive regulation and professional
inclusion and cultural and workplace diversity for our employees, customers and
standards as a hindrance to innovation and growth, our leadership team sees
partners within our supply-chain.
this as an opportunity for market penetration and expansion and fully supports these processes.
Workplace diversity is about valuing every employee as an individual and with over 1,000 employees across several international ofďŹ ces; our people are our biggest asset.
DIGITAIN BRANDBOOK 2019
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BRAND STRATEGY
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DIGITAIN BRANDBOOK 2019
Print Ads
Sales Materials
Corporate Identity Web Newsletters Printed Materials
Promotional Items
BRAND TOUCHPOINTS
Outdoor Advertising
Digital Media Editorials
Direct Mail Posters/Banners
Advertising Campaigns
Social Media
Exhibitions iGaming events
BRAND STRATEGY
BRAND TOUCHPOINTS
Good brands should be more than the sum of the services they provide. In
In order to be efďŹ cient and powerful in our brand, we need to
our case, we realize that we serve our customers on diverse levels, and
communicate in a clear, consistent manner through all of our touchpoints.
this diversity must be reflected in our brand.
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DIGITAIN BRANDBOOK 2019
OUR BRAND PROMISE BRAND OFFERING
Pursuance; Quality; Customized Service
BRAND ESSENCE
Communication; Heritage; Industry Leadership
BRAND PROMISE
Quality through Mastery
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DIGITAIN BRANDBOOK 2019
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BRAND VOICE
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DIGITAIN BRANDBOOK 2019
BRAND VOICE STEADY
PROFESSIONAL
POSITIVE
• OUR TAGLINE
UNDERSTANDING
OUR VOICE
ENGAGING
• OUR NAME
CONFIDENT
• EXPRESSING OUR MESSAGE
Communication is the key aspect of any brand. The way we communicate sets the tone for how our audience feels about us.
OUR TAGLINE “If It’s iGaming, We Do it!”
EXPRESSING OUR MESSAGE
OUR NAME
Our voice consists of both - messaging and tone. These
The word “Digitain” is catchy and is easily
two communication aspects come together to create an
advertised where the “Digi” prefix determines
A clear tagline is important to complement an
effective strategy when speaking to our customers and
the company’s audience and its positioning
easily recognizable brand. Our customers have no
fans. We have a goal to create clear and consistent
in the Digital Segment.
doubt about our offerings as we showcase exactly
messaging that reflects our brand personality.
what we sell. The Digitain tagline determines the exact market we focus on – iGaming!
DIGITAIN BRANDBOOK 2019
CORPORATE DESIGN
CORPORATE IDENTITY
PROMOTION MEDIA
16. 17. 19. 20. 21. 22. 23. 24. 25. 26. 27. 29. 30. 32. 33. 34. 41. 43. 45. 46. 48. 50. 51. 52. 53. 54. 55. 56. 58.
60. 63. 65. 67. 69. 70. 71. 72. 73. 74. 75. 76. 77. 80. 81. 82. 83. 84. 85. 86. 87. 88. 89. 90. 91. 92. 93. 94. 95. 96. 97. 98.
100. 101. 102. 103. 104. 105. 106. 107. 108. 109. 110. 111. 113.
LOGO LOGO STRUCTURE CLEAR SPACE VARIATIONS LOGO APPLICATION AREAS LOGO ADAPTATIONS CLEAR SPACE FAVICON PLANET MINIMUM LOGO SIZE LOCKUPS LOGO BACKGROUND USAGE BRAND PHOTO STYLE INCORRECT LOGO USAGE OLD DESIGNS LOGO USABILITY ON MATERIALS BRAND COLORS COLOR COVERING USAGE LOGO COLOR USAGE BRAND TYPOGRAPHY REGIONAL TYPOGRAPHY TYPOGRAPHY USAGE LOGO TAGLINE PRESENTATON FORM DESKTOP WALLPAPER BRAND ICONS ICONS SET DOORPLATES EMAIL SIGNATURE
STATIONERY BUSINESS CARD LETTERHEAD ENVELOPE FOLDER CLIPBOARD BUSINESS CARD HOLDER PINS STICKERS PENS PENCILS CHOCOLATE BOX ID CARD BADGE WRISTBANDS NOTEBOOK MUGS ECO CUPS WATER BOTTLE ECO BAGS PAPER BAGS TOTE BAGS TABLE FLAG CUP COASTERS USB FLASH DRIVE MOUSE PAD POWER CHARGER IPAD CASE IPHONE CASE LAPTOP CASE LAPTOP HOLDER WEBSITE
T-SHIRT POLO CAP UMBRELLAS TIE SUIT COVER BAGS SUITCASE COVER BAGS BRANDED SOCCER UNIFORM BRANDED VOLLEYBALL UNIFORM MINIBUS 8-SEAT CAR OFFICE INTERIOR FLAG
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DIGITAIN BRANDBOOK 2019
CORPORATE DESIGN
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CORPORATE DESIGN
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LOGO
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The logo consists of two elements: - Brand Name (wordmark) - Brand Symbol (globe) The Digitain wordmark is our signature that connects people with the brand. It has a unique typography that is very clear and strong in its shape. The globe is the iGaming world created by Digitain. We deliver lots of iGaming services and solutions to our partners, and each abstract shape of the Globe symbolizes a segment. It is very important that the logo is always easy to see and read everywhere. The Digitain logo should walk across all media. The style you choose will depend on the environment in which the logo appears.
BRAND SYMBOL
BRAND NAME
CORPORATE DESIGN
I
LOGO STRUCTURE
Spacing between the letters of the logo aims to create a harmonic view. This serves the escape of the visual disbalance between the globe and the wordmark.
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CORPORATE DESIGN
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LOGO STRUCTURE
DIGITAIN BRANDBOOK 2019
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CORPORATE DESIGN
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CLEAR SPACE
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The clear space around the logo is an integral part of its design that ensures the logo is seen easily. To ensure that the Digitain logo is never disturbed by other elements such as texts, images or illustrations, a protective area is specified. No letters should be placed within the mentioned areas. Always maintain adequate clear space around it to ensure the logo’s visual clarity and effectiveness. In order to ensure consistency in the Digitain brand, it is very important to maintain the logo’s original proportions when using it.
4x
4x
4x
x
4x
CORPORATE DESIGN
I
VARIATIONS
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The Digitain logo appears on various media channels and printing materials, which have different shapes and sizes. If the usage of the full-lenght logo causes technical problems, the following options can be used: • Wordmark. This option can replace the Digitain logo in printing materials in case there are technical problems with printing the globe. • Logo with the slogan. This option can be used in official paperworks and several of the media publications about the iGaming events. • The globe. This option can be used on some round-shaped materials, along with the website link. • The globe above the wordmark. This option should be used in strict necessity, when you cannot use the full-length logo.
STANDALONE LOGO ICON
ICON LOGO
TAGLINE LOGO
VERTICAL
CORPORATE DESIGN
ICON, VERTICAL SM Profile pics (FB, In, Twitter...) Favicon (simple version) Pin Sticker
I
LOGO APPLICATION AREAS
STANDALONE LOGO For small areas on the printing materials the logo cannot be used in full-lenght, therefore it is best to use “DIGITAIN” without the planet.
DIGITAIN BRANDBOOK 2019
ICON LOGO
TAGLINE LOGO
Corporate identity
Official paperworks
(Printing: Business cards,
SM partnership publications
Envelopes, Letterheads,
Campaigns
Folders, Pens, Badges,
Advertisements
T-shirt
Notebooks, Mugs, Tote bags,
Coasters
T-shirts, Rubik’s Cube, Watches,
Suits
Flags, Calendar, Napkins, Leaflets, Brochures...and etc). Presentation forms (Videos, Digitain.com (inner page), Catalogue covers, SMM (Article covers, partnership, publications, SM page covers), Campaigns and Advertisments).
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CORPORATE DESIGN
I
LOGO ADAPTATIONS
DIGITAIN BRANDBOOK 2019
Any product that is visually processed, must be associated with Digitain. This is a very strict example of how a product logo/name/icon is presented: Digitain colors, typography, space between wordmark/symbol and etc.
Icon
Icon logo
Tagline logo
Icon structure
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CORPORATE DESIGN
I
CLEAR SPACE
DIGITAIN BRANDBOOK 2019
5x
5x
7x 7x
x
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CORPORATE DESIGN
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FAVICON
Our favicon is an optimized version of our logo symbol that is used to identify Digitain in the web and several mobile operating systems.
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CORPORATE DESIGN
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PLANET
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The clear space around the logo is an integral part of its design that ensures the logo can be seen easily. To make sure that the Digitain logo is never disturbed by other elements such as texts, images or illustrations, a protective area is specified. No letters should be placed within the mentioned areas. Always maintain adequate clear space around it to ensure the logo’s visual clarity and effectiveness. In order to preserve consistency in the Digitain brand, it is very important to maintain the logo’s original proportions when using it. The DigiPlanet is considered to be a small copy of our iGaming Planet. It is a part of the big iGaming expos and events - as a complement to the stand design.
CORPORATE DESIGN
WEB
I
MINIMUM LOGO SIZE
30 mm
40 mm
78px
100 px
DIGITAIN BRANDBOOK 2019
50 mm
115 px
13 mm
20 px
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CORPORATE DESIGN
I
LOCKUPS
27
It is important to showcase branded partnerships when applicable. Follow the recommendations below, to ensure that the co-branded relationships read consistency across all applications. We differentiate logos in three main forms – round, square and rectangle and set a distance in between from each other. In case of a sponsorship, we separate the logos with a line and in case of a sponsorship, we use the handshake icon. In both cases, the symbols should be minimalistic, grey and not attract attention.
x
11x
11x
ROUND
x
11x
x
11x
5x
HORIZONTAL
9x
SQUARE OR RECTANGLE
CORPORATE DESIGN
I
LOCKUPS
When announcing a sponsorship or partnership with a partner or provider we separate the logos with a grey thin line.
DIGITAIN BRANDBOOK 2019
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CORPORATE DESIGN
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LOGO BACKGROUND USAGE
DIGITAIN BRANDBOOK 2019
Name Surname Position
BRAND COLOR BACKGROUND
BRAND PHOTO BACKGROUND
ARTWORKS FOR CAMPAIGNS
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CORPORATE DESIGN
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BRAND PHOTO STYLE
DIGITAIN BRANDBOOK 2019
Our photography style conveys authenticity as if you have captured the subject “in the moment”. Color, composition and feel should engage viewers and make them feel like they are on the photo. Make sure to use the logo on the left side in most cases and, depending on the photography, use it either on the bottom or above.
=X
“LOREM IPSUM DOLOR SIT AMET, CONSECTETUER” Name Surname
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CORPORATE DESIGN
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BRAND PHOTO STYLE
DIGITAIN BRANDBOOK 2019
Lorem ipsum dolor sit amet, consectetuer “LOREM IPSUM DOLOR SIT AMET, CONSECTETUER” Name Surname
Name Surname Position
LOREM IPSUM DOLOR SIT AMET, CONSECTETUER
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CORPORATE DESIGN
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INCORRECT LOGO USAGE
DIGITAIN BRANDBOOK 2019
Here you will ďŹ nd several examples of how you should NOT use the logo.
Do not change tagline color
Do not add outline
Do not use italic or any rotation
Do not add shadow
Do not change color
Do not place logo on backgrounds with high contrast
Do not add graphics
Do not use gradient color
Do not use tagline without logo
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CORPORATE DESIGN Always avoid using the old versions of the Logo.
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OLD DESIGNS
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CORPORATE DESIGN
I
LOGO ON NEOPRENE FABRIC
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CORPORATE DESIGN
I
LOGO ON LEATHER
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CORPORATE DESIGN
I
LOGO ON WOOD
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CORPORATE DESIGN
I
LOGO EMBOSING ON PAPER ON PAPER
DIGITAIN BRANDBOOK 2019
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CORPORATE CORPORATE DESIGN DESIGN
I
LOGO ON EMBOSING PAPER ON PAPER
DIGITAIN BRANDBOOK 2019
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CORPORATE DESIGN
I
LOGO ON EMBOSING PAPER ON PAPER
DIGITAIN BRANDBOOK 2019
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CORPORATE DESIGN
I
WAX STAMP
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DIGITAIN BRANDBOOK 2019
BRAND COLORS
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CORPORATE DESIGN
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BRAND COLORS
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The color of the logo is as important as the logo itself, since it’s a part of the brand’s personality. To ensure the expression of the color on the logo is right for its context, we’ve created a system that includes PANTONE® colors with an expanded palette of solid shades.
0%
COLOR NAME
CMYK
RGB
HEX
Scuba Blue
C80 M10 Y25 K0
R0 G170 B190
#00AABE
Dark Green
C90 M50 Y35 K10
R15 G105 B130
#116984
Yellow
C0 M20 Y100 K0
R255 G200 B0
#ffc800
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
CORPORATE DESIGN
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COLOR COVERING USAGE
DIGITAIN BRANDBOOK 2019
60/100
60/100
75/100
25/100
40/100
25/100
60/100
60/100
75/100
10/100
25/100
25/100
30/100
15/100
15/100
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CORPORATE DESIGN
I
COLOR COVERING USAGE
ONLINE GAMBLING INDUSTRY OVERVIEW
DIGITAIN BRANDBOOK 2019
2019
ONLINE GAMBLING INDUSTRY OVERVIEW
2019
ONLINE CASINO POPULARITY BY DEVICE
$125
MARKET SIZE
$100 $75
29.2%
70.8%
DESKTOP
MOBILE
$50 $25 $0
2014 2016 2018
2020 2022 2024
2026
DATA WERE COLLECTED FROM MANY VARIOUS ONLINE CASINOS (LAST UPDATE: 2019/03/06)
ONLINE GAMBLING MARKET SIZE BY YEAR IN BILLION USD. 2020-2026 VALUES ARE EXPECTED.
www.digitain.com
www.digitain.com
THE GROWTH OF THE MOBILE GAMBLING INDUSTRY
THE GROWTH OF THE MOBILE GAMBLING INDUSTRY
60/100
1. MOBILE MARKET SHARE OF THE INTERNET
2011
2012 7%
93%
88.9%
JULY 2013
2013 11.1%
5. TOP 3 THE BIGGEST MPBILE CASINO JACKPOTS IN HISTORY
17.4%
NEW JERSEY BECOME FIRST US STATE A LAUNCH MOBILE CASINO
82.6%
CASEARS CASINO PLANS TO LAUNCH THE FIRST MOBILE CASINO IN THE US (IN NEW JERSEY) BY THE END OF 2013. www.digitain.com
AUGUST 2013 $1.4 million win on Melon Madness slots at Party Casino Mobile.
25/100
15/100
33-years old from Wakeland wagers 6 on cop-a-lot and wins $ 866.000 at William Hill mobile casino.
SEPTEMBER 2013 Gabriel L wins $3.74 million on Megah Moolah Progressive jackpot slot at Spin Palace mobilecasino. www.digitain.com
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CORPORATE DESIGN
White logo on Scuba Blue background
Scuba Blue logo on White background
White logo on Dark Green background
I
LOGO COLOR USAGE
DIGITAIN BRANDBOOK 2019
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DIGITAIN BRANDBOOK 2019
BRAND TYPOGRAPHY
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CORPORATE DESIGN
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BRAND PRIMARY TYPOGRAPHY
DIGITAIN BRANDBOOK 2019
Typography tells a story. The right typeface and used consistency builds character. Roboto and Roboto Condensed are our main fonts. For Armenian typography the fonts Yerevan and Dvin are required.
ROBOTO ROBOTO LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
abcdefghijklmnopqrstuvwxyz
1234567890
abcdefghijklmnopqrstuvwxyz
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abcdefghijklmnopqrstuvwxyz
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abcdefghijklmnopqrstuvwxyz
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abcdefghijklmnopqrstuvwxyz
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abcdefghijklmnopqrstuvwxyz
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ROBOTO MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ ROBOTO BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ ROBOTO BLACK
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ROBOTO CONDENSED ROBOTO LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ ROBOTO MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ ROBOTO BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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CORPORATE DESIGN
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BRAND PRIMARY TYPOGRAPHY
DIGITAIN BRANDBOOK 2019
РОБОТО ROBOTO LIGHT
АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ
абвгдеёжзийклмнопрстуфхцчшщъыьэюя
1234567890
абвгдеёжзийклмнопрстуфхцчшщъыьэюя
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абвгдеёжзийклмнопрстуфхцчшщъыьэюя
1234567890
абвгдеёжзийклмнопрстуфхцчшщъыьэюя
1234567890
ROBOTO MEDIUM
АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ ROBOTO BOLD
АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ ROBOTO BLACK
АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ
РОБОТО КОНДЕНСД ROBOTO LIGHT
АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ
абвгдеёжзийклмнопрстуфхцчшщъыьэюя
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абвгдеёжзийклмнопрстуфхцчшщъыьэюя
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абвгдеёжзийклмнопрстуфхцчшщъыьэюя
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ROBOTO REGULAR
АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ ROBOTO BOLD
АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ
48
CORPORATE DESIGN
I
BRAND PRIMARY TYPOGRAPHY
DIGITAIN BRANDBOOK 2019
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ԵՐԵՎԱՆ GHEA YEREVAN LIGHT
ԱԲԳԴԵԶԷԸԹԻԼԽԾԿՀՁՂՃՄՅՆՇՈՉՊՋՌՍՎՏՐՑՈՒՓՔևՕՖ
աբգդեզէըթիլխծկհձղճմյնշոչպջռսվտրցուփքևօֆ
1234567890
աբգդեզէըթիլխծկհձղճմյնշոչպջռսվտրցուփքևօֆ
1234567890
աբգդեզէըթիլխծկհձղճմյնշոչպջռսվտրցուփքևօֆ
1234567890
աբգդեզէըթիլխծկհձղճմյնշոչպջռսվտրցուփքևօֆ
1234567890
GHEA YEREVAN REGULAR
ԱԲԳԴԵԶԷԸԹԻԼԽԾԿՀՁՂՃՄՅՆՇՈՉՊՋՌՍՎՏՐՑՈՒՓՔևՕՖ GHEA YEREVAN MEDIUM
ԱԲԳԴԵԶԷԸԹԻԼԽԾԿՀՁՂՃՄՅՆՇՈՉՊՋՌՍՎՏՐՑՈՒՓՔևՕՖ GHEA YEREVAN BOLD
ԱԲԳԴԵԶԷԸԹԻԼԽԾԿՀՁՂՃՄՅՆՇՈՉՊՋՌՍՎՏՐՑՈՒՓՔևՕՖ
ԴՎԻՆ GHEA DVIN LIGHT ԱԲԳԴԵԶԷԸԹԻԼԽԾԿՀՁՂՃՄՅՆՇՈՉՊՋՌՍՎՏՐՑՈՒՓՔևՕՖ
աբգդեզէըթիլխծկհձղճմյնշոչպջռսվտրցուփքևօֆ
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աբգդեզէըթիլխծկհձղճմյնշոչպջռսվտրցուփքևօֆ
1234567890
աբգդեզէըթիլխծկհձղճմյնշոչպջռսվտրցուփքևօֆ
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աբգդեզէըթիլխծկհձղճմյնշոչպջռսվտրցուփքևօֆ
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GHEA DVIN REGULAR ԱԲԳԴԵԶԷԸԹԻԼԽԾԿՀՁՂՃՄՅՆՇՈՉՊՋՌՍՎՏՐՑՈՒՓՔևՕՖ GHEA DVIN MEDIUM ԱԲԳԴԵԶԷԸԹԻԼԽԾԿՀՁՂՃՄՅՆՇՈՉՊՋՌՍՎՏՐՑՈՒՓՔևՕՖ GHEA DVIN DEMIBOLD ԱԲԳԴԵԶԷԸԹԻԼԽԾԿՀՁՂՃՄՅՆՇՈՉՊՋՌՍՎՏՐՑՈՒՓՔևՕՖ
CORPORATE DESIGN
HEADLINES ROBOTO CONDENSED
SECONDARY HEADLINES ROBOTO CONDENSED
MAIN TEXT ROBOTO
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TYPOGRAPHY USAGE
DIGITAIN BRANDBOOK 2019
ROBOTO CONDENSED BOLD Lorem ipsum The multi-channel Digitain Gaming Platform allows for a frictionless turnkey or white-label solution for the land-based, online and mobile operators via our Bespoke API’s to integrate a Sportsbook, Casino, Live Dealer, and Virtual Sports modules.
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CORPORATE DESIGN
Old
New
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LOGO TAGLINE
DIGITAIN BRANDBOOK 2019
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CORPORATE DESIGN
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PRESENTATION FORM
DIGITAIN BRANDBOOK 2019
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CORPORATE DESIGN
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DESKTOP WALLPAPER
DIGITAIN BRANDBOOK 2019
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DIGITAIN BRANDBOOK 2019
BRAND ICONS
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CORPORATE DESIGN
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ICON SET
DIGITAIN BRANDBOOK 2019
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Icons are the visual expression of our products, services and tools. The lines of the icons give a mixture of “modern” and “creative” vibes, at the same time they outline the core idea of the brand. While each icon is visually distinct, all of them should have consistent stroke and visual style. By giving them our main color, we extend the visual theme into more elements and colors. Our goal is to create customized icons so the brand is easily recognizable and memorable.
CORPORATE DESIGN
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DOORPLATES
DIGITAINDIGITAIN BRAND-GUIDELINE BRANDBOOK 2019 2019
20mm
15mm
20mm
10mm
90mm
110 pt
15mm
54 pt
5mm 30mm
20mm
30mm
20mm
90mm
130 pt
20mm
20mm
20mm
20mm
90mm
150 pt
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CORPORATE DESIGN
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DOORPLATES
DIGITAIN BRANDBOOK 2019
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CORPORATE DESIGN
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EMAIL SIGNATURE
DIGITAIN BRANDBOOK 2019
Emails sent from Digitain are a part of corporate identity. The Digitain signature should be comprised of the following: name, surname and position, company logo, links to company website, social media pages and upcoming events that the company will attend.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Name Surname Position M: +374 00 123 456 E: neme.surname@digitain.com W: www.digitain.com A: 3 Hakob Hakobyan, 0033, Yerevan, RA
Boost the power of Sportsbook
Moscow, Russia
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DIGITAIN BRANDBOOK 2019
CORPORATE IDENTITY
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CORPORATE IDENTITY
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STATIONERY
DIGITAIN BRANDBOOK 2019
LOREM IPSUM Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla. facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod
Lorem ipsum
NAME SURNAME Position
+374 99 123 456
info@digitain.com
www.digitain.com
www.digitain.com
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CORPORATE IDENTITY
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STATIONERY
DIGITAIN BRANDBOOK 2019
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CORPORATE IDENTITY
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STATIONERY
DIGITAIN BRANDBOOK 2019
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CORPORATE IDENTITY
60mm
BUSINESS CARD
DIGITAIN BRANDBOOK 2019
10mm
15mm
20mm
10mm
15mm
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NAME SURNAME
15pt
10mm
20mm
+374 99 123 456 name.surname@digitain.com www.digitain.com
5mm
15mm
30mm
5mm
standart
50mm
20mm
NAME SURNAME
11pt
9pt
5mm
40mm
10mm 20mm
50mm
+374 99 123 456 name.surname@digitain.com www.digitain.com
15pt 10mm
Position
10mm
5mm
60mm
11pt
90mm
90mm
15mm
11pt 50mm
50mm
10mm
Position
90mm
90mm
sales team
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CORPORATE IDENTITY
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BUSINESS CARD
DIGITAIN BRANDBOOK 2019
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Printing guide: 300gr paper Matt lamination on both sides Digitain logo UV embossed
CORPORATE IDENTITY
LETTERHEAD
50mm
DIGITAIN BRANDBOOK 2019
70mm
50mm
20mm
40mm
15mm
30mm
20mm
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LOREM IPSUM
11 pt
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla. facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod
Lorem ipsum
14 pt
11 pt
info@digitain.com
15mm
+374 99 123 456
210mm
www.digitain.com
297mm
14 pt
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CORPORATE IDENTITY
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LETTERHEAD
DIGITAIN BRANDBOOK 2019
Printing guide: Paper ranging From 80gr to 300gr
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CORPORATE IDENTITY
12mm
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ENVELOPE
220mm
12mm
40mm
65mm
DIGITAIN BRANDBOOK 2019
110mm
10mm 235 mm
3 Hakob Hakobyan, 0033, Yerevan, RA +374 99 123 456 name.surname@digitain.com www.digitain.com
11 pt
10mm
85mm
10mm
244mm
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CORPORATE IDENTITY
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ENVELOPE
DIGITAIN BRANDBOOK 2019
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Printing guide: Standard DL envelope 11cmx22cm Fits A4 paper folded into thirds
CORPORATE IDENTITY
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FOLDER
Printing guide: A4 paper folder, 250gr paper, Matt lamination cover, Digitain logo UV embossed
DIGITAIN BRANDBOOK 2019
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CORPORATE IDENTITY
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CLIPBOARD
DIGITAIN BRANDBOOK 2019
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Printing guide: Particle Board A4 paper holder
CORPORATE IDENTITY
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BUSINESS CARD HOLDER
DIGITAIN BRANDBOOK 2019
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Printing guide: Cover: Colored Faux Leather Digitain logo debossed Inner papers with artworks: 300gr paper, Matt, Lamination Inner paper to take notes: 90gr paper Cardholder pockets: 40 pockets transparent light nylon material
CORPORATE IDENTITY
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PINS
DIGITAIN BRANDBOOK 2019
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CORPORATE IDENTITY
Printing guide: Glossy sticker Standard paper Lamination
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STICKERS
DIGITAIN BRANDBOOK 2019
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CORPORATE IDENTITY
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PENS
DIGITAIN BRANDBOOK 2019
Printing guide: 11250 Pep Frozen Cap: 4127 Teal Barrel: 4127 Teal ReямБll: Marathon Mine, Black
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CORPORATE IDENTITY
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PENCILS
DIGITAIN BRANDBOOK 2019
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CORPORATE IDENTITY
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CHOCOLATE BOX
DIGITAIN BRANDBOOK 2019
Printing guide: Arcolad chocolate with dried Apricot
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CORPORATE IDENTITY
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ID CARD
DIGITAIN BRANDBOOK 2019
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Printing guide: 300gr paper
38mm
15 pt
Position
10 pt
10 pt
60mm
NAME SURNAME
100mm
55mm
40mm
65mm
20mm
NAME SURNAME
18 pt
Position
12 pt
85mm
10 pt
75mm
Vertical
Horizontal
CORPORATE IDENTITY
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ID CARD
NA
Po s
DIGITAIN BRANDBOOK 2019
M
iti
on
ES
UR
NA
M
E
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CORPORATE IDENTITY
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ID CARD
NA
Po s
M
iti
w
on
w
w. d
ig
ita
in
DIGITAIN BRANDBOOK 2019
.c
om
ES
UR
NA
M
E
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CORPORATE IDENTITY
NA
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BADGE
M
ES
Po s
iti
UR
on
NA
M
E
DIGITAIN BRANDBOOK 2019
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DIGITAIN BRANDBOOK 2019
Printing guide: Rubber wristband
CORPORATE IDENTITY
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NOTEBOOK
DIGITAIN BRANDBOOK 2019
Printing guide: Hard cover Inner papers 90gr
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CORPORATE IDENTITY
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MUGS
DIGITAIN BRANDBOOK 2019
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CORPORATE IDENTITY
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ECO CUPS
DIGITAIN BRANDBOOK 2019
Printing guide: Branded 12oz Insulated Double Layer Paper Coffee Carton Cups
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CORPORATE IDENTITY
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WATER BOTTLE
Water is Life
DIGITAIN BRANDBOOK 2019
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CORPORATE IDENTITY
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ECO BAG
DIGITAIN BRANDBOOK 2019
Printing guide: 100% Recycled Paper Bags 250 Pk paper 60cmx40cmx10cm
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CORPORATE IDENTITY
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PAPER BAG
DIGITAIN BRANDBOOK 2019
Printing guide: 250gr paper Matt lamination Logo UV embossed 25.5cmx24cmx10cm
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CORPORATE IDENTITY
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TOTE BAG
DIGITAIN BRANDBOOK 2019
Printing guide: Branded fabric bag 40cmx35cmx10cm
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CORPORATE IDENTITY
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TABLE FLAG
DIGITAIN BRANDBOOK 2019
Printing guide: Branded silk fabric, double-sided print
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CORPORATE IDENTITY
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CUP COASTERS
DIGITAIN BRANDBOOK 2019
Printing guide: Thick carton, one-time-use, double-sided print 8cmx8cm
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CORPORATE IDENTITY
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USB FLASH DRIVE
DIGITAIN BRANDBOOK 2019
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CORPORATE IDENTITY
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MOUSE PAD
DIGITAIN BRANDBOOK 2019
www.digitain.com
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CORPORATE IDENTITY
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POWER CHARGERS
DIGITAIN BRANDBOOK 2019
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CORPORATE IDENTITY
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iPAD CASE
DIGITAIN BRANDBOOK 2019
Printing guide: Branded case, printed logo on the top left
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CORPORATE IDENTITY
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iPHONE CASE
DIGITAIN BRANDBOOK 2019
Printing guide: Branded rubber case
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CORPORATE IDENTITY
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LAPTOP CASE
DIGITAIN BRANDBOOK 2019
Printing guide: Branded plastic case
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CORPORATE IDENTITY
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LAPTOP HOLDER
DIGITAIN BRANDBOOK 2019
Printing guide: Branded laptop bag, printed logo on the bottom left
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CORPORATE IDENTITY
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WEBSITE
DIGITAIN BRANDBOOK 2019
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DIGITAIN BRANDBOOK 2019
PROMO MATERIALS
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PROMO MATERIALS
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T-SHIRTS
DIGITAIN BRANDBOOK 2019
Printing guide: Printed logo on the chest 6cm width
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PROMO MATERIALS
Printing guide: Embroidered logo on the chest 6cm width
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POLO
DIGITAIN BRANDBOOK 2019
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PROMO MATERIALS
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CAP
DIGITAIN BRANDBOOK 2019
Printing guide: Printed logo with 9cm width
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PROMO MATERIALS
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UMBRELLAS
DIGITAIN BRANDBOOK 2019
Printing guide: Printed logo with 10cm width
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PROMO MATERIALS
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TIE
DIGITAIN BRANDBOOK 2019
Printing guide: Tie: branded silk fabric Tie bar: engraved silver
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PROMO MATERIALS
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SUIT COVER BAGS
DIGITAIN BRANDBOOK 2019
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Printing guide: Standard branded suit cover bags with logo on the bottom right
PROMO MATERIALS
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SUITCASE COVER BAGS
DIGITAIN BRANDBOOK 2019
Printing guide: Branded hard fabric suitcase bag with Digitain logo
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PROMO MATERIALS
Printing guide: Sports uniform fabric material with Digitain logo on front and player name and number on the back
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BRANDED SOCCER UNIFORM
DIGITAIN BRANDBOOK 2019
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PROMO MATERIALS
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BRANDED VOLLEYBALL UNIFORM
Printing guide: Sports uniform fabric material with Digitain logo on front and number on the back
DIGITAIN BRANDBOOK 2019
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PROMO MATERIALS
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MINIBUS
DIGITAIN BRANDBOOK 2019
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PROMO MATERIALS
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8-SEAT CAR
DIGITAIN BRANDBOOK 2019
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OFFICE INTERIOR
DIGITAIN BRANDBOOK 2019
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OFFICE INTERIOR
DIGITAIN BRANDBOOK 2019
112
PROMO MATERIALS
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FLAG
DIGITAIN BRANDBOOK 2019
Printing guide: Big flag with silk material, double-sided print
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Copyright 2019 info@digitain.com
www.digitain.com