RETAIL INTERIOR Christian Bergonia
RESEARCH
The LJ Cross Retail store is a very tight space however the architects did a good job in making "the entire store feel like a display in and of itself." Instead of a generic retail display they used geometric shapes that are either carved in the wall or carved outward to display their Jewlery, clothing and accessory portion for the LJ Cross Line.
This is the concept store in Miami for the brand In-Sight. In this space they decided to use the brand logo as the interior design and making it spiral the further it goes. Through 24 white panels installed in parallel along the store, this volume creates a geometric, dynamic and changing tunnel that fulfils the shop's elongated form. The gaps between the panels have given the designers the possibility to use it as a retail display and storage.
This is The Shopping Center Milaneo. It was designed in a way that gives its own identity while providing a range of interesting spatial experiences. This can be seen when they used two large vertical steel-glass volumes to break up the large space inside the mall, giving the space its own unique 'urban ambience'. A continous pattern of the flowing lines enhance the ceiling and the floor of the mall, representing the ribbon that that’s runs through the entire area and blends with the organic shapes of the atriums.
This is the Porsche Museum located in Germany. They use a lot of geometric shapes to form the building this can be seen in the shape of the building and the shape of their windows. The interior is a large space spilled with elevated display stand with cars showcasing the history of the brand.
MOOD & STYLES IN OTHER ‘SPACES’
PRIMARY PHOTOS INSPIRED BY THE THEME 'ORGANIC FORM'
MODEL IDEAS DEVELOPMENT
Model 1 Here I made a model with geometric shapes in mind. I made two walls on the side to narrow the space down. The main structure is the bridge in the middle where people can cross and look down. I added in blocks under the bridge to break up the space and they can also be used to showcase products.
Development of Model 1 through plan views and Elevations To develop the first model, I made I removed the walls on the outside to open the space and possibly use that space to showcase products or use it as a stand. I also added the block at the front to the back to make the area more symmetrical.
Model 2 For the second model I went through a different approach and added a curved structure to cover an area to slightly lower the height of the ceiling. Also, to provide a wider opening but also making the space feel more filled
Development of Model 2 through plan views and Elevations To develop my second model, I removed the leaning structure at the front also the structure in the middle. I added 2 eye shaped structures so it can hold displays and break up the space. I also added a structure to the back to curve the middle area to flow with the structure in the middle.
Model 3 For the third model I used a variety of curved shapes. I did this so that it can section out the area separating the area in to two places. To improve I could remove the metal structure and make the area simpler. Compared to the other models this is not symmetrical because I want this space to not feel like it is too balanced out, which could increase interest.
Development of Model 3 through plan views and Elevations To develop my third model, I removed the metal structure and made the centre piece much larger to break the space down and make the space feel narrower. I also added 2 eye-shaped structures to break the space down and give the area more depth.
Model 4 For the fourth model I gained inspiration from the breakdown I did of the organic forms . The main structures are there to represent the plant blooming, I added the box at the center to hold the structure together and could also be used as a display stand.
Development of Model 4 through plan views and Elevations Here are some plan views of the fourth model I made. I made one plan view with the curved wall going out and one without it. I prefer the one without the curved walling going out since it opens up the space as it reveals a large area where I could put retail stands that could contain products. I have also added 2-metre-high walls where I can add display stand
FINAL DESIGN
This is a very basic model of my final model it consists of the main structural elements without objects. The Objects can be seen in the sketch up version. Most of the inspiration for this was from the fourth model. This shows links to the theme organic forms because of the curved structure to resemble a leaf blooming out from the middle and folding down.
Rendered version of my final design in Revit
These images shows elevation and plan views of my final design in Revit. The plan view on the right shows how I positioned the retail stands to fill in the space to breakdown the space making it feel smaller than it is.
My final piece in a sketch style
Point of view shots of the interior
FINAL OUTCOME For the final outcome I created one of my ideas that has been involved in my project multiple times. It was mainly determined by the theme organic forms and the photos I used of a cactus for the theme, which would consist of the same length and shape of the plant. Once I got to the stage of making models, I decided to make the spines of the cactus even in length to have the model more symmetrical giving it a better look. I decided to use only four spines after involving eight to give a simpler look and to open up the space so there could be more stands added. By doing this I can section out the space into four even areas where I can put different fashion stands to fill the space. For the space under the spines of the building I put a shelves where products can be placed and displayed to the people in the store. For the center of the model, I had to separate the spines it can hold the structure up giving it more structural integrity.