ETHICAL AND SUSTAINABLE THINKING

ETHICAL AND SUSTAINABLE THINKING

Definition:

• Ability to conduct oneself and the new venture at hand in a social and environmental conscious manner. • Sustainability: “the possibility that humans and other life will flourish on earth forever. For human beings, flourishing comprises not only survival and maintenance of the species but also a sense of dignity and authenticity” (Ehrenfeld, 2005). • Sustainability requires a holistic approach, which facilitates everyone to lead a better life, at the same time as being moderate in the use of the earth’s resources and renewing them where necessary (Farrell, 2018). Hint: • Assess the consequences and impact of ideas, opportunities and actions. Descriptors: • Assess the consequences of ideas that bring value and the effect of entrepreneurial action on the target community, the market, society and the environment. • Reflect on how sustainable long-term social, cultural and economic goals are, and the course of action chosen. • Act responsibly. Thread as in EntreComp FOUNDATION Discover – Explore Relying on support from others INTERMEDIATE Experiment-Dare Building independence ADVANCED Improve-Reinforce Taking responsibility EXPERT Expand-Transform Driving transformation, innovation and growth

Behave ethically Describe the importance of ethical behaviour, and of adhering to principles and values. Identify the ethical challenges that the new venture poses to the entrepreneur (or team) (e.g., focus on financial gain at the expense of others, actionoriented and few time for reflection, entering instrumental relationships, promotion and bargaining and sales tactics…) Being driven by honesty and integrity in decision-making and act according ethical values related to the different activities of the new venture.

Think sustainably List examples of environmental friendly behaviour that benefits a community. Identify practices that are not sustainable and their implications for the environment and compare them with examples of environmentally friendly behaviours. Produce a clear problem statement when faced with practices that are not sustainable. [intrapreneurship] High commitment to Corporate Social Responsibility.

Reflect on the overall impact an organisation has on the environment (and vice versa).

Discuss the relationship

between society and

technical developments, based on their implications for the environment. Take responsibility for promoting ethical behaviour in my area of influence.

Take action against unethical behaviour.

Choose adequate methods for analysing

environmental impact

based on their advantages and disadvantages.

Effectively contribute to self-regulation discussions within my area of proficiency.

Assess impact Identify the impact of human action in social, cultural, environmental, or economic contexts. Identify all the stakeholders who are affected by the value-creating activity, including stakeholders who cannot speak up (future generations, climate or nature). Tell the difference between

input, output, outcomes and

impact.

Choose or develop “measure indicators” to monitor and assess the impact of the valuecreating activity. Carry out impact assessment, impact monitoring, and impact evaluation -including environmental impact- on my value-creating activity.

Be accountable I can explain the need to be accountable. I can tell the difference between accounting for use of resources and accounting for the impact of my valuecreating activity on stakeholders and the environment. I can discuss a range of accountability methods for both functional and strategic accountability. I can use the

accountability methods

that hold me responsible to our internal and external stakeholders.

I can design ways to be

accountable to all of our stakeholders.