Your Guide To Listing Your Home

CHRISTIAN SWANN GROUP

ediuG SRELLES

CHRISTIANSWANNGROUP.KW.COM

THE ULTIMATE ROADMAP TO SELLING YOUR HOME

TWO | THE NUMBERS THREE | THE STEPS FOUR | THE MARKETING FIVE | THE APPROACH SIX | THE STAGING SEVEN | THE COMPANY EIGHT | THE COMMISSION NINE|

THE WORDS

TEN | THE COMMUNITY ELEVEN |

THE FAQ'S

TWELVE | AS SEEN IN

STNETNOC

ONE | THE TEAM

THE TEAM

We believe in an approach to selling your home as unique as you are.

CHRISTIAN SWANN TEAM LEADER/

REALTOR

GREG GEORG Christian Swann CEO of The Christian Swann Group.

With over 19 years of experience, Christian Swann exemplifies unlimited dedication and expertise as a trusted broker of high-end

REALTOR/DIR. OF OPS

Greg has 25 years of sales and operations management experience at the district and executive levels.

Greg prides

residential real estate in South

himself on his ability to lead

Metro Atlanta. Christian, who has a

sizable teams to achieve

diverse sales portfolio, also has an

challenging goals while developing

extensive international outreach and a widespread understanding of the real estate market. Whether

individuals that go on to achieve success in their respective

it’s a first-time buyer, luxury

careers. Greg values integrity,

estate seller, or a multi-property

teamwork, and mentorship in

investor; Christians' extraordinary

himself and others.

level of service and

Greg graduated with honors from

professionalism, combined with her meticulous attention to detail, ensures clients' transaction progress seamlessly from start to finish.

UCLA, earned his doctorate degree at the University of Southern California School of Pharmacy, and his MBA at the USC Marshall School of Business.

THE TEAM

We believe in an approach to selling your home as unique as you are.

KATHARINE BULLOCH REALTOR/BUYER AGENT

Katharine is an expert buyer agent. Focusing

COLEA CHILDS-WRIGHT REALTOR/BUYER AGENT

only on your purchase, she is able to hone in and find the exact needs of your family. Katharine is a team player and excellent negotiator. Her specialties are first time home buyers and aviation airpark living.

Colea comes to the Swann Team with over 15 years of real estate experience.

Her specialties are in foreclosures, HUD, and USDA homes. Colea is licensed in more than four states and has sat on several government housing boards.

THE NUMBERS

A little informative snapshot of how we sell.

Top agent for total sales in our city.

79 Total number of houses we sold last year.

Our houses sell faster than 84% of other homes on the market

79 new friends made

the steps

start here

Let's take a closer look at the steps to selling your home.

STEP ONE GET IT READY

STEP TWO SET THE PRICE

Make repairs and updates and

We will review comparable

give your home a thorough

listings together and arrive at

cleaning so it shows well.

a price you feel comfortable with.

STEP FOUR SHOWINGS

step three snap shots

This is often the hardest part

Professional photos are crucial

as your home has to remain

to show your home online. We

presentable and in tip top

have a great photographer

shape every day.

that will make your home look its best!

STEP FIVE REVIEW OFFERS

STEP SIX closing day

We will negotiate on your

Schedule the closing,

behalf and review all offers

hand over the keys,

with you.

collect the cheque!

SOLD!

Christian was fantastic!

She got us way more than we expected for our home and took care of every single detail.

Col. Steward Mosbly

the marketing

PROFESSIONAL PHOTOS/ Drone Videos 95% of home searches start online. Your

home needs to look great in order to appeal to widest audience possible. We only use the best professional photographers.

virtual tours/open houses

We can show your home virtually or in real time. Your comfort level is our priority.

NEIGHBORHOOD FLYERS

We make sure your neighbhood is informed first so they can spread the word to their families and friends.

We have a unique marketing system that takes all of your home's needs into consideration.

SOCIAL MEDIA

Social media is a crucial step to getting your home sold and our social media presence is growing everyday which means your home gets in front of more eyes.

PROPERTY BROCHURES

We use professionally created brochures, so potential buyers can walk away feeling even more impressed with your home.

STAGING DONE WELL

We assess your staging needs during our first meeting and get the job done regardless of whether you need a little spruce or a large overhaul.

THE APPROACH

How we go about selling your home from beginning to end.

ASSESS We'll give your home a good once over, make a list of everything we think needs to be addressed before listing, including small and large renovations, landscaping, tidying and small updates that could mean a better return.

PREPARE Once we've agreed on the tasks that need to be done, we'll get to work on getting your home ready for sale. This usually includes staging, small repairs, and storing personal items to make your home as neutral as possible.

SELL Once your home is in tip-top shape, we're ready to hit the market.

Our unique selling strategy includes open houses, social media marketing, virtual walkthroughs, and print marketing that reach audiences far and wide.

They took care of everything, from helping stage to small repairs, and our home sold for over asking, I mean she knows how to sell! "

-Ralph Duncan

THE STAGING

AFTER

BEFORE

from messy and cluttered to chic and modern

AFTER A dark and dated kitchen turns into a clean and bright area

BEFORE

AFTER

BEFORE

A complete revamp took this unused room into a magazine worthy vision

THE COMPANY In the luxury real estate market, Christian Swann is renowned among colleagues and clients alike for her integrity, loyalty, and professionalism.

With over twenty years of real estate experience, Christian is recognized for her sales and redesign achievements and has a reputation as one of the most trusted and admired agents in the South Metro Atlanta real estate market. When working with her, you can count on nothing less than an executive staff and a team of seasoned agents with an intimate knowledge of real estate who are devoted to serving your needs around the clock.

Christian is an active participant in the Fayette Co. School System for many years, and she is also a strong advocate of several charitable organizations in her community.

Also, with experience as an interior redesigner, she is able to assist her clients in realizing the full potential of each property she represents.

Christian possesses a natural repertoire of dynamic qualities that set her apart and enable her to successfully procure the goals of the discriminating buyers and sellers she represents.

Whether you are interested in a sumptuous yet discreet estate, a horse farm, trying to build your portfolio, or a pied-a-terre, Christian is ready to show you the finest, most exclusive listings, with an eye to your own particular taste and needs. You can rely on Christian to help you realize the full potential of your luxury real estate investment while maintaining your privacy in the strictest fashion.

Let's talk money. Where it goes, how it's divided and who get's what.

THE COMMISSION

15 % ADMIN FEES

15 % MARKETING

10%

C O -R OP EEAR ALTTI NOGRB RFOEKEE RSA G E

50

%

CO-OPERATING BROKERAGE

10% SELLERS BROKER

We believe in full transparency when it comes to commission after all you should know where your money is going and why. There's a big misconception that realtors take home the percentage listed on the

listing

agreement.

When

we

sell

your

home

half

of

the

commission is delivered to the buyer brokerage. From the half that is

delivered

to

the

selling

agent

(that's

us!)

half

goes

to

the

brokerage, and the rest is divided between marketing, advertising, agent fees, admin fees and finally to the agents who helped you sell your home (that's us again)!

THE WORDS

Christian and her team were hands down the best realtors we've ever worked with, we will use them again and again and again...

Jim Daniels

We were coming in from another state. Christian showed us the city, helped us learn everything about the area and even set up the membership for the golf club. We highly recommend Christian and her team...

Larry Pantilone

What our clients had to say about our selling process

As an investor going on my fifth transaction with Christian, I would never use anyone else!

Her negotiation skills are bar none.

Patt McGinn

I had no idea of the process. I was scared I would sell and have nowhere to go. She assured me, it would all work out and it did. Sold in 2 days.

Multiple offers and closed on the perfect home back to back!

Jeff Miles & Family

My mom needed to sell her home during the pandemic, everything from safety procedures to wonderful virtual marketing ads were perfectly executed.

We didn't have to do anything or worry about too many people entering our home, as my mother is elderly it was very important to us to be as safe as possible.

-Sandra Peterson

These well, team, were every

kid's can sell and sell wow what a great they made sure we always comfortable step of the way.

-Barbara McCoy

There are a lot of realtors out there and a lot of choices, but when it came to selling our home we knew there was no one else but Christian was professional, caring, knowledgeable and when it came down to it made us feel like part of their team and part of their family. It was as fun to sell our home as it was profitable. The Swann Team are definitely the best of the best! We wouldn't hesitate to recommend them to our family, friends, and, everyone!

Sean Williams

We were so busy with kids, work and life! Christian and her team took care of everything and we didn't need to lift a finger. It was amazing and they sold our home in two days.

-Gerrard Knoble

THE COMMUNITY

The ways we give back to our community

HELPING HANDS The Swann Group is very active in the community whether its doing blanket drives for the Real Life Center or Can Food Drives.

FAMILY DAY We pride ourselves on family and friends. We have over 8 events a year to celebrate our clients and friends.

KaresForKids Every transaction we do at the Christian Swann Group a portion goes to support KareForKids.

THE FAQS All of your questions answered!

how long does the process usually take?

There are many factors which affect home sales, but our homes generally sell in less than 3 weeks on average.

What is a buyer vs seller market?

A seller's market happens when there's a shortage in housing. A buyer's market occurs when there are more homes for sale than buyers.

what can I expect with open houses?

We have strict systems in place where no one will be left alone in your home at any given time. Usually it's best if the seller's aren't present during an open house so buyers can feel more comfortable looking around.

AS SEEN IN

OPEN HOUSE VM We were so excited to feature our penthouse on this super cool show! Of course the offers came rolling in and resulted in a sale of $50,000 over asking!

Happy buyers to say the least!

PLACEMENT ONE

PLACEMENT TWO

PLACEMENT THREE

We love being featured in

Being featured on more

This online blog garnered

this magazine, it always

than 342 third-party sites!

a lot of attention for this

means more viewings and

Wow! Including The Wall

home that sold in less than

better offers!

Street Journal.

a day!

Our home was featured in the Luxury Homes, they made it look stunning and attracted soooo many buyers.

-Milton High

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READY TO GET STARTED?

CHRISTIAN SWANN GROUP

770.412.3126 | CHRISTIANSWANN@KW.COM

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