660 Park Avenue New York, NY AUGUST 2022
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@properties | Christie’s International Real Estate The December 2021 acquisition of Christie’s International Real Estate by @properties bring cutting edge technology and award-winning marketing initiatives to the venerable global luxury real estate network. A top 5 independent brokerage firm in the United States, @properties is also one of the real estate industry’s most closely watched innovators, having developed a world class brokerage technology platform. In addition, its luxury sales and marketing programs have catapulted @properties to the top of the competitive Chicago residential market, where it has held the #1 market share for the past 13 years.
@properties’ stewardship of the Christie’s International Real Estate brand promises to deliver numerous tangible benefits for member firms, their agents, and clients. Already, in the first quarter of 2022, the Christie’s International Real Estate network has expanded to include the top independent luxury brokerage firms in Chicago, Northern California, and Atlanta. Enhanced marketing, media partnerships, and a re-energized relationship with Christie’s auction and private sale business will also create unique opportunities that will distinguish Christie’s International Real Estate as the world’s preeminent luxury real estate company.
Christie’s is synonymous with the world’s most coveted art and luxury items, and Christie’s International Real Estate leverages its connection to the iconic auction house to benefit our clients in a number of ways.
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Artfully Aligned Since 1766, Christie’s world-renowned auctions and private sales have captivated a global audience of luxury collectors and aficionados. Today, the venerable institution has a physical presence in 46 countries with flagship international sales hubs in New York, London, Hong Kong, Paris, and Geneva. In recent years, Christie’s has achieved the world record price for an artwork at auction, a single collection sale, a work by a living artist, and an NFT sale. Christie’s International Real Estate maintains a close partnership with Christie’s, creating unique marketing opportunities and synergies between the worlds of high-end real estate, art and luxury goods.
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istie's International Real Estate Christie's Auction House offices 10 salerooms ountries and territories 46 countries • • as of March 1st, 2021 Christie's International Real Estate Across the Globe. Christie's International Real Estate 940 offices 48 countries and territories Christie's Auction House 10 salerooms 46 countries • Christie’s Auction House Salerooms • Christie's International Real Estate Office Locations • Christie's International Real Estate Affiliate Locations
Curated Network of Real Estate Specialists Representing US$38B Value of Luxury Properties Worldwide ˜US$500B Real Estate Sales Over the Last Five Years ˜10,000 Number of Luxury Properties Worldwide Properties by price (number of properties) Properties by region (value of properties) 7
Exclusive Properties: Christie’s International Real Estate Success • Through its network of leading real estate brokers and its New York City brokerage, Christie’s International Real Estate is the global authority in the marketing and selling of luxury residential properties. • Network achieved approximately US$500 billion in sales over the last five years and more than 52 million website visits annually • Corporate offices in New York, London, Hong Kong, and Los Angeles 8
Sales Highlights Villa Infinity Anse des Cayes, Saint Barthélemy, US$18,231,450 Sibarth Real Estate SkyPine Estate (bottom right) Lake Coeur d’Alene, Idaho, US$27,500,000 Strand Hill Properties 1660 South Ocean Boulevard Manalapan, Florida, US$39,000,000 Premier Estates Properties (left page) 9
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Significant Sales in the New York Metropolitan Region One Beacon Court PH 51&52 | New York, NY | US$30,500,000
Darlington Mansion | Mahwah, NJ | US$26,000,000
Constructed in 1907 for the Crocker Family, founder of the Pacific Railroad and Wells Fargo Bank, this 50,000 square foot manor on 12.5 acres underwent a 7-year restoration. Sold in December 2021, the property was a record for the most expensive sale in New Jersey.
The New York penthouse of a famed financier, One Beacon Court sold with the expertise and guidance of Christie’s International Real Estate’s New York brokerage. After being listed with multiple firms, our team sold the penthouse for over $30 million making it one of the highest priced sales in Manhattan in 2021.
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Mount Morris Park West | New York, NY | US$6,350,000
Abingdon Mansion | New York, NY | US$33,500,000
A full service mansion condominium, custom designed for entertaining and showcasing important art. Palatial and sophisticated, this 9,600 square foot, 5 bedroom residence is located at The Abingdon, the most coveted boutique prewar condo conversion in the heart of the West Village.
A meticulously restored 6 level, 24 foot wide townhouse with 7,000 square feet, 5 bedrooms, and 5 baths and landscaped rear garden.
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135 East 35th Street | New York, NY A magnificent 6 floor historic & private mansion encompassing 11,000 square feet US$33,000,000 The IM Pei Townhouse | 11 Sutton Place The legendary architect’s private townhouse. This 4 bed, 3 bath residence spanning 4 floors included with rare access to Sutton Square Gardens townhouse US$8,600,000 1020 Fifth Avenue 12th Floor | New York, NY 3 bed, 3 bath coop in a coveted Fifth Avenue building US$14,000,000 312 West 71st Street | New York, NY A fully restored four story 4 bed, 4 bath townhouse built in 1900 on a prime Upper West Side Block US$5,800,000 Currently Listed by Edward F. Joseph, Christie’s International Real Estate Group, NYC Sold Listings Represented by Edward F. Joseph 14
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660 Park Avenue New York, NY
One of Manhattan’s most prestigious coop buildings, 660 Park Avenue is located in Lenox Hill on Manhattan’s Upper East Side. 660 Park Avenue was originally designed by the Starrett Brothers who are most known for designing bank buildings and 760 Park Avenue. 660 Park Avenue is a 14-story building, housing 12 magnificent apartments, each positioned on their own floor. The most notable residence is the building’s spectacular Maisonette. This rare and legendary apartment has its own address at 666 Park Avenue, and a private entrance up a flight of broad marble stairs on 67th Street. Originally built for William K. Vanderbilt and his wife Birdie, the Maisonette comprises of 27 rooms across its 3 lavish floors. 660 Park Avenue is located two blocks from Central Park and steps from designer shops and art galleries. Apartments feature top of the line appliances, fixtures and finishes, and building amenities include a full-service staff and doorman.
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Our Experienced Team
Chris Lim President, Head of Brand Growth @properties & Christie’s International Real Estate | Chicago, Illinois Chris Lim is president, head of brand growth for @ properties, one of the nation’s top 10 residential brokerage firms. In his role, he leads the expansion of @properties’ franchise business as well as @properties-owned Christie’s International Real Estate. As a real estate entrepreneur with over two decades of industry experience, prior to joining @ properties, Chris was the founder of Climb Real Estate, a leading San Francisco based residential brokerage that sold to Realogy Holdings in 2016.
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Originally from northern New Jersey, Chris graduated with honors from the University of Richmond and held positions in advertising and finance before starting his real estate career.
Originally from Westchester County, NY, Seth graduated from Pace University’s Manhattan campus with a degree in Theatre Arts and is a licensed New York Real Estate Salesperson.
Seth Watsky is Vice President of Christie’s Services for Christie’s International Real Estate. An 11-year veteran of Christie’s, Seth began his career as a Senior Client Service Representative in the Client Service Department from 2010–2014. In September 2014, Seth joined Christie’s International Real Estate as the Affiliate Services and Marketing Coordinator for the Northeast Region. As of April 2018, he was appointed to Associate Vice President, Client Relationship Manager. Most recently, he was promoted to his current role of Vice President, Christie’s Services, where he will manage the relationship between the auction house and real estate network.
Christie’s International Real Estate Group Inc. New York, NY
Edward F. Joseph Licensed Associate Real Estate Broker
Seth Watsky Vice President, Christie’s Services Christie’s International Real Estate, New York, NY
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Edward Joseph brings to each transaction not only incomparable service, but a long list of accomplishments in real estate sales. Edward has been recognized as a frequent “Broker of the Month”, as well as one of the top NYC listing agents. His reputation in the luxury market is beyond reproach. Edward’s townhouse sales have set records for the highest prices in the industry. His knowledge of the townhouse market and his skillful pricing have created a loyal client base who reach out to him again and again. Edward brings the same enthusiasm to the sales of co-operatives and condominiums. Most of all, Edward is regarded as a consummate professional, and a broker who makes the buying and selling process not only less stressful, but truly enjoyable. In 21 years in real estate, Edward has sold townhouses on the Upper West Side, luxury apartments on Park and Fifth Avenues, condos in Midtown, and penthouses and lofts in Tribeca and SoHo.
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Our Bespoke Marketing Program Reserved for exclusive homes in the top 10 percent of a market, properties enrolled in our Bespoke Marketing Program benefit from high-impact marketing opportunities that reach Christie’s clients and qualified potential buyers around the world. With marketing tailored to each property, our campaigns tell a unique story for each property in a way that is original, eective, and broadly appealing.
From personalized introductions to potential buyers from auction house specialists to prominent exposure on video screens at salerooms, these properties receive privileged attention and incomparable global exposure. Our ability to make personal introductions between clients of Christie’s and Christie’s International Real Estate creates a synergy between the worlds of art and real estate, and is the foundation of our world-class platform for the highly targeted marketing of noteworthy properties.
SEPTEMBER Photography Professional photography including drone technology taken of property to be used in marketing collateral and CIRE digital initiatives Videography Custom cinematic video tour of the property to be featured on the CIRE website & CIRE YouTube, Vimeo Chan nels, and social media* Christie’s Auction House Exposure Property video clip on large screens at Christie’s Rockefeller Center, New York; Christie’s King Street, London; and Christie’s Alexandra House, Hong Kong* Full page property ads in Christie’s Sale EditorialCatalogues.**featureon property published to the Christie’s Stories online maga zine through the Christie’s site.** SEPTEMBER Advertising Advertising campaign in high profile publications. While this campaign will be finalized after listing, magazines we are considering for this opportunity are the following:Modern Luxury New York Architectural Digest Luxe ProgrammaticFinancialMagazineTimesDigital Banner Ad Cam paign syndicated to the Google Display Network. Advertisements displayed on the New York Times, Financial Times & Wall Street MonthlyJournal.*coopadvertising featured in the Wall Street Journal, Financial Times & New York Times. 1 month with a large spotlight ad on the property in all publications. Monthly starting September 2022 Public Relations Press release to be completed at time of listing. Followed by ongoing public relations support throughout duration of listing with the assistance of PR partners in NYC and London following initial announcement.*** Digital Search engine optimized property web page on the CIRE website (christies realestate.com). WebAd will include hi-res images, property description, features, video, and virtual tour, and contact information Boosted search results on Google and other search Propertyengines.***included within Featured Properties section, which is linked directly from the ChristiesRealEstate. com homepage.*** 15 – 20 second video clip featured on homepage image carousel.*** A “Featured Property” callout on Search Results page.*** Preferred placement on the Search Re sults page for the property location.*** Enhanced property web ad on Chris tie’s International Real Estate website. This search engine optimized web ad to include embedded full length property video, high resolution images, property description and contact details.***
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NOVEMBER - DECEMBER Christie’s Auction House Exposure banner of the lobbies of Christie’s Rockefeller, King Street & Dubai salerooms. Christie’s Auction House Exposure of property in the Christie’s Interna tional Real Estate top client newsletter; sent to 15,000 Christie’s clients Inclusion within Art & Walls: a newsletter sent to Christie’s top business getters worldwide FALL Christie’s Global Event Exposure 2-page spread in custom Christie’s International Real Estate (CIRE) Luxury Living event booklets distributed to Christie’s clients at the upcoming auctions & event shownChristie’sbelow:Dubai Sales Islamic Art London Sales Hong Kong Spring Sales Geneva Spring Sales Contemporary Indian Art Sales Russian Art Summer Sales Concours d’Elegance Auto Week: Pebble Beach, California Mumbai Indian Art Sales Other event exposure with materials on property provided as available Q4
NOVEMBER
OCTOBER Custom Brochure CIRE to create a 8-page brochure, highlight ing provenance of apartment and featuring hi-res images and property description. Bro chure will be distributed to Christie’s offices and salerooms worldwide, and to head quarter offices of exclusive CIRE affiliates internationally. Christie’s Client Outreach In partnership with Christie’s client develop ment department, we will identify and target top clients through a direct mail campaign. Christie’s Auction House Exposure Ongoing throughout duration of listing term Property Brochure displayed at New York, King Street London & Hong Kong Salerooms October 2022*
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Promotion on CIRE lifestyle blog, Luxury Defined www.luxurydefined.com, with original content produced by skilled in-house Promotionswriters.***oncorporate social media channels such as: Facebook, Twitter, Instagram, and Pinterest.*** Full length property video embedded featured on the Christie’s Internation al Real Estate YouTube and Vimeo channels.*** International Syndication to Partner Websites Property promotion on premium part ner websites sent from CIRE Website*** Wall Street Journal: WSJ.com, Europe.wsj.com, Asia.wsj.com, Mansion Global (English, Chinese, Spanish)CountryLife.co.ukPropgoluxury.com (U.S. and Asia) NYTimes.com, Cn.nytimes.com (China)Financial Times Zaobao (China)
Inclusion
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property displayed in
2023 Magazine Standing recurring full-page ads in Christie’s International Real Estate Quarterly magazine Distributed throughout CIRE affiliate network, 45,000 subscribers, and to Christie’s Inc. global salerooms and offices. Q4 October – Dec 2022 Q1 January – March 2023 Q2 April – June 2023 Q3 July – September 2023 6-page editorial feature on the property in the CIRE Quarterly Magazine: Q4 October – Dec 2022 SPRING Christie’s Global Event Exposure 2-page spread in custom Christie’s Internation al Real Estate (CIRE) Luxury Living event booklets distributed to Christie’s clients at the upcoming auctions & event shown below: Christie’s Dubai Sales Islamic Art London Sales Hong Kong Spring Sales Geneva Spring Sales Contemporary Indian Art Sales Russian Art Summer Sales Concours d’Elegance Auto Week: Pebble Beach, MumbaiCaliforniaIndianArt Sales Other event exposure with materials on prop erty provided as available Bespoke Marketing Plan An exact timeline of the noted marketing initiatives will be determined upon start of listing agreement. Dates listed are approximate. * Ongoing throughout duration of listing term ** As available *** September 2022 Ongoing Q1 Q3 Q4Q2 JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY MARCH APRILFEBRUARY MAY JUNE 23
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Christie’s Auction House Displays The Residence at 660 Park Avenue will be prominently displayed through banners, video montages and Luxury Living booklets at important auctions and salerooms worldwide. 25
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Digital Promotion The Residence at 660 Park Avenue can be showcased on the following sites and LinkedInPinterestInstagramTwitterFacebookLuxurychristies.comluxurydefined.comchristiesrealestate.complatforms:Livingnewsletters 29
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Targeted Public Relations & Advertising Strategies Should a public relations campaign become a part of our strategy for The Residence at 660 Park Avenue, properties in our portfolio, especially those with great stories to tell such as this property, are routinely chosen for features in the world’s leading publications. 31
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Events In partnership with Christie’s, we can arrange special events or client previews at the property. We also participate in luxury lifestyle events internationally. Wherever we are present, can showcase The Residence at 660 Park Avenue in our collateral and video presentations. 33
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Conclusion We trust this proposal expresses our commitment to the sale of your property. Our entire team would like to assure you that we will apply our superlative standards toward achieving the highest results on your behalf and making this sale process as seamless as possible. 35
Chicago 806 N. Peoria St. Suite 100 Chicago, IL, 60642, USA +1 312 254 0200 London 8 King Street, St. James’s London, SW1Y6QT, UK +44 20 3824 1951 New York 20 Rockefeller Plaza New York, NY, 10020, USA +1 877 745 5574 christiesrealestate.com